Best Digital Marketing Tools
We’ve gathered the best Digital Marketing tools and software to create inbound marketing strategies for your marketing teams and optimize your marketing campaign for customer engagement. Discover the best ones for your small business and Digital Marketing Agency.
Featured Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns. Visit Website
Agorapulse
Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Visit Website
Wix
Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Visit Website
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide. Visit Website
GrowthBar
GrowthBar is built for growth that helps you outsmart your competitors. Get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords. Plus, track your own website’s keyword rankings and get tips on how to improve. Visit Website
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy. Visit WebsiteDigital Marketing Tools by Categories
Remember that the digital marketing tools you choose can either make or break you. With the right choice, you’ll make a more significant profit and maintain a lead above your competitors. Here, we listed the best ones.
SEO Tools for Agencies
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered…
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
Clearscope
Clearscope is one of the best-in-class SEO content optimization platform that drives search traffic. Their streamlined tools simplify SEO writing…
SiteGuru
SiteGuru helps SEO professionals find and fix SEO issues. SiteGuru combines all the data from your client's website into an…
Marketing Analytics Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance,…
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
Google Analytics
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to…
Bitclu
Bitclu comprehensive and sophisticated data analysis software, which is intended to be used by sellers and vendors on the Amazon…
Social Media Marketing Tools
Agorapulse
Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing,…
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
Content Marketing Tools
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service…
BuzzSumo
BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences. BuzzSumo provides social insights…
Postpace
Postpace improves productivity for freelance writers, bloggers & marketers with topic research & outline building automation.
Social Animal
By using Social Animal, you can get deep insights, find influencers and get content inspiration for any keyword. They get…
Email Marketing Tools
Campaign Monitor
Campaign Monitor is a leading email marketing platform. They strive to provide the best product and services, ranging from easy…
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service…
SparkPost
SparkPost helps senders reliably reach the inbox with powerful solutions to help them plan, execute and optimize their email programs.
Smaily
They work with SMBs, design, advertising and marketing agencies to develop custom solutions that drive customer engagement and deliver substantial…
Ecommerce Marketing Tools
Omnisend
Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your…
Wix
Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190…
Shift4Shop
Their powerful online store builder and a robust suite of inventory management tools will enable you to design your store,…
Shopblocks
By Shopblocks, you can build, launch and manage an awesome shop without a single template and make your business soar…
Marketing Automation Tools
Customer.io
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. They…
Marketo
Marketo, an Adobe Company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove…
Marketing Reporting Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance,…
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
Digital Advertising Tools
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
AdRoll
Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control…
TrueClicks
Audit and monitor your PPC campaigns 24/7 with TrueClicks. Get daily specific and actionable recommendations to eliminate waste and missed…
Paragone.ai
Paragone.ai is an all-in-one digital marketing platform for sophisticated advertisers. They are dedicated to helping brands streamline and scale their…
Social Media Analytics Tools
Agorapulse
Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing,…
Keyhole
Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes,…
NUVI
NUVI offers solutions for full lifecycle marketing across every content touchpoints from listening and sentiment to planning, development, production, and…
SentiOne
SentiOne monitors the social media, portals, forums, and blogs globally using proprietary algorithms, collects public mentions, and automatically analyses them…
Video Editing & Creation Software
Promo
Promo is a user-friendly video creation platform that offers access to over 23 million premium video clips and images, ready-made…
InVideo
InVideo is a video creation platform to create video ads, promo videos, social media videos and more. InVideo comes power-packed…
VideoCreek
Create eye-catching, high-definition video intros with their video editing tool. Absolutely no experience is required to start creating your dream…
LightMV
LightMV is an online photo video creator. It has cool and professional templates for you to create your own beautiful…
Survey Tools
SurveyMonkey
SurveyMonkey is the world’s leading survey platform enabling curious individuals and companies. With using SurveyMonkey, you can easily create surveys,…
Typeform
Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes and…
SmartSurvey
SmartSurvey provides a customer-first approach survey software and delivers advanced features to suit market needs.
AidaForm
Gather valuable insights, conduct survey research, collect customer feedback and make conversational surveys that get more responses with easy-to-use AidaForm.
Influencer Marketing Platforms
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
GRIN
All-in-one best influencer marketing platform to build all your influencer relationships. GRIN is the #1 influencer marketing platform that helps…
Afluencer
With Afluencer, you can find the ideal collaborations for your niche. You can search for your interests, requirements, channels, and…
inzpire.me
They help brands & agencies run industry-leading influencer marketing campaigns through our expertise, technology, and hands-on support.
How to Choose the Best Digital Marketing Tools?
As a digital marketer, you know the competition is fierce. It’s a jungle out there. Hundreds of digital marketers are fighting for the same or new potential customers. On top of that in order to reach customers, you’ve got so much to do. From keyword research to customer analysis to social media marketing to affiliate marketing to marketing automation, you’re constantly juggling tasks to keep things in order.
But are you meeting their expectations? Sure, you’ve got technology on your side with the best digital marketing agency tools and techniques. You can now automate tasks, gather tons of data, and streamline processes. Not only is this your chance to prove how tech-savvy you are, but it also means you can save time and resources. You may also give a try to the digital marketing tools free. The crucial thing is to understand the digital marketing tools definition and use them as a strategy. Marketing Software is the online platform to connect with your potential customers using the internet and other forms of digital communication. That includes email strategies, social media, and advertising, etc.
The problem is that digital marketing tools come in all shapes and sizes, each offering an entirely unique set of features. For example, if you need to work on customer retention, you can find digital marketing tools for customer engagement. So how do you know which one will work its magic? You need one that aligns with your business goals and objectives. Remember that the tools you choose can either make or break you. More importantly, with the right choice, you’ll be able to make a bigger profit and maintain a lead above your competitors.
In the meantime, humanity is an essential aspect when it comes to telling your brand’s story. Therefore, you can adopt the creative strategy as an intentional and strategic approach to develop and implement steps for your business’s growth.
Before deciding on investing in any marketing tool, you need to look at what each one is offering and how it can help your agency excel. Doing the research and having all the information can help guide you quicker towards success. Whether you are a small agency or an enterprise-level business, here are some of the criteria you need to focus on.
Key Criteria to Evaluate Digital Marketing Tools
Pricing Policy
Your budget and needs define your choice. Is the pricing based on the number of users, or does it have a fixed price? And if you are considering more than one service, are there any bundle packages available? More importantly, always search for flexible plans that allow you to adapt services as your business grows.
Benefits
From the thousands of digital marketing tools out on the market, you need to select only those that make you perform better. So whether it’s analytics or marketing automation, look at the pros and cons of each tool. Read customer reviews to get a better idea of what people who have used the platform have to say about it.
Customer Service
Problems can arise at any time. Consider marketing tools that offer 24/7 live chat above others. And before signing up, how about asking some questions to see how well their customer service responds? Do company representatives actively engage on multiple channels? More importantly, do they meet your expectations?
Integration
To keep the business functioning efficiently and provide a personalized experience, all marketing tools must be able to be integrated with one another. So whether it’s analytics, social media account management, customer relationship management, etc., ensure that you are investing in a new marketing tool that effortlessly integrates with all previous ones.
Accountability
Before making a purchase, check which companies are using this tool, how long they have been in the industry, and whether there are any security concerns. Also, talk to support staff and consultants about maintenance, software updates, refund policies, etc.
Scope of Digital Marketing Tools
What does your business need to deliver a superior user experience? Some digital marketing tools offer multiple marketing solutions in an all-in-one product. However, if you don’t need most of these features, you should consider investing in targeted digital marketing tools for small businesses that focuses on providing specific solutions.
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