Best Digital Marketing Tools
We’ve gathered some useful Digital Marketing tools and platforms for all your digital needs and marketing teams. Discover the best ones for your small business and Digital Marketing Agency.
Featured Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns. Visit Website
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide. Visit Website
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. Visit Website
GrowthBar
GrowthBar is built for growth that helps you outsmart your competitors. Get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords. Plus, track your own website’s keyword rankings and get tips on how to improve. Visit Website
Teamwork
Teamwork is a flexible project management tool that helps agencies manage multiple client projects with ease. Use Teamwork to track and visualize project progress, manage team workload and easily collaborate with clients. Trusted by over 6,000 agencies worldwide. Visit Website
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy. Visit Website
Editor X
Editor X builds responsive business websites. Take any vision from idea to production with cutting-edge fluid design and powerful business solutions. Visit WebsiteDigital Marketing Tools by Categories
Remember that the digital marketing tools you choose can either make or break you. With the right choice, you’ll make a more significant profit and maintain a lead above your competitors. Here, we listed the best ones.
SEO Tools
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered…
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
SEOmonitor
SEOmonitor's mission is to help digital marketers overcome the challenges by developing innovative technologies that can make the most out…
Ryte
Increase your organic traffic using Ryte Search Success, based on Google data. Analyze and monitor website rankings with more data…
Marketing Analytics Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance,…
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
ProfitWell
ProfitWell provides industry-standard BI solutions that improve your retention and monetization automatically through unmatched subscription intelligence.
Nexoya
Nexoya analyses large amounts of marketing data is the proven competitive advantage for the company’s marketing departments and marketing agencies.
Social Media Marketing Tools
Agorapulse
Agorapulse is the social media management tool you'll ever need for Facebook, Twitter, and Instagram. Also for content management, reports,…
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
Content Marketing Tools
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service…
BuzzSumo
BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences. BuzzSumo provides social insights…
Postpace
Postpace improves productivity for freelance writers, bloggers & marketers with topic research & outline building automation.
Social Animal
By using Social Animal, you can get deep insights, find influencers and get content inspiration for any keyword. They get…
Email Marketing Tools
Campaign Monitor
Campaign Monitor is a leading email marketing platform. They strive to provide the best product and services, ranging from easy…
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service…
Ecommerce Marketing Tools
Omnisend
Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your…
Editor X
Editor X builds responsive business websites. Take any vision from idea to production with cutting-edge fluid design and powerful business…
Custora
Custora is the leading cloud-based retail customer analytics platform helps retailers drive incremental revenue and lifetime value by making better…
Metrilo
Metrilo helps direct-to-consumer brands scale faster while saving time on monitoring performance. One-click integration is available for major eCommerce platforms.
Marketing Automation Tools
Copper
Copper is the easy-to-use CRM for small businesses that need to manage more sales leads & grow customer relationships—but don't…
Customer.io
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. They…
Thrvy
Thrvy is marketing automation software for small businesses to trigger their targeted campaigns and never forget to follow up again.
dotdigital
dotdigital’s easy-to-use Engagement Cloud combines powerful technology with passionate people to deliver an unbeatable service. Their aim is to empower…
Marketing Reporting Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance,…
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
Crazy Egg
Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what…
DemandJump
DemandJump is making the future of data-driven marketing a reality. With prescriptive cross-channel analytics and algorithmic attribution modelling, you'll finally…
Digital Advertising Tools
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
AdRoll
Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control…
Pathmatics
Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions…
Tiger Pistol
Tiger Pistol is a social advertising automation platform for local. Tiger Pistol has been obsessively focused on building the world’s…
Social Media Analytics Tools
Agorapulse
Agorapulse is the social media management tool you'll ever need for Facebook, Twitter, and Instagram. Also for content management, reports,…
Keyhole
Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes,…
Video Editing & Creation Software
Promo
Promo is a user-friendly video creation platform that offers access to over 23 million premium video clips and images, ready-made…
InVideo
InVideo is a video creation platform to create video ads, promo videos, social media videos and more. InVideo comes power-packed…
Hippo Video
A video engagement platform that helps you connect with your prospects and lifts your sales, marketing, and support efforts.
OFFEO
OFFEO is a design-driven video maker for small businesses and marketers to create effective mobile video ads.
Survey Tools
SurveyMonkey
SurveyMonkey is the world’s leading survey platform enabling curious individuals and companies. With using SurveyMonkey, you can easily create surveys,…
Typeform
Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes and…
Survey Anyplace
Survey Anyplace helps you create surveys, quizzes, and assessments that return personalized advice in the final screen, through email, or…
Google Forms
Google Forms is a survey administration software included as part of the free, web-based Google Docs Editors suite offered by…
Freelance Platforms
Fiverr
Fiverr is an online marketplace that is changing how the world works together. Fiverr’s platform connects businesses with on-demand freelance…
Freelancer
Freelancer.com is a freelancing, outsourcing and crowdsourcing marketplace where employers can hire freelancers to work in a diverse range of…
FlexJobs
FlexJobs is dedicated to helping job seekers find a better way to work. They are a company full of passionate…
ServiceScape
ServiceScape provides the construct for online outsourcing whether you need an experienced professional for your project or your business requires…
How to Select Digital Marketing Tools?
As a digital marketer, you know the competition is fierce. It’s a jungle out there. Hundreds of digital marketers are fighting for the same or new potential customers. On top of that in order to reach customers, you’ve got so much to do. From keyword research to customer analysis to social media marketing to affiliate marketing to marketing automation, you’re constantly juggling tasks to keep things in order.
But are you meeting their expectations? Sure, you’ve got technology on your side with the best digital marketing tools and techniques. You can now automate tasks, gather tons of data, and streamline processes. Not only is this your chance to prove how tech-savvy you are, but it also means you can save time and resources.
The problem is that digital marketing tools come in all shapes and sizes, each offering an entirely unique set of features. For example, if you need to work on customer retention, you can find digital marketing tools for customer engagement. So how do you know which one will work its magic? You need one that aligns with your business goals and objectives. Remember that the tools you choose can either make or break you. More importantly, with the right choice, you’ll be able to make a bigger profit and maintain a lead above your competitors.
In the meantime, humanity is an essential aspect when it comes to telling your brand’s story. Therefore, you can adopt the creative strategy as an intentional and strategic approach to develop and implement steps for your business’s growth.
Before deciding on investing in any marketing tool, you need to look at what each one is offering and how it can help your agency excel. Doing the research and having all the information can help guide you quicker towards success. Whether you are a small agency or an enterprise-level business, here are some of the criteria you need to focus on.
Key Criteria to Evaluate Digital Marketing Tools
Pricing Policy
Your budget and needs define your choice. Is the pricing based on the number of users, or does it have a fixed price? And if you are considering more than one service, are there any bundle packages available? More importantly, always search for flexible plans that allow you to adapt services as your business grows.
Benefits
From the thousands of digital marketing tools out on the market, you need to select only those that make you perform better. So whether it’s analytics or marketing automation, look at the pros and cons of each tool. Read customer reviews to get a better idea of what people who have used the platform have to say about it.
Customer Service
Problems can arise at any time. Consider marketing tools that offer 24/7 live chat above others. And before signing up, how about asking some questions to see how well their customer service responds? Do company representatives actively engage on multiple channels? More importantly, do they meet your expectations?
Integration
To keep the business functioning efficiently and provide a personalized experience, all marketing tools must be able to be integrated with one another. So whether it’s analytics, social media account management, customer relationship management, etc., ensure that you are investing in a new marketing tool that effortlessly integrates with all previous ones.
Accountability
Before making a purchase, check which companies are using this tool, how long they have been in the industry, and whether there are any security concerns. Also, talk to support staff and consultants about maintenance, software updates, refund policies, etc.
Scope of Digital Marketing Tools
What does your business need to deliver a superior user experience? Some digital marketing tools offer multiple marketing solutions in an all-in-one product. However, if you don’t need most of these features, you should consider investing in targeted digital marketing tools for small businesses that focuses on providing specific solutions.
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