Best Digital Marketing Tools
We’ve gathered some must-have Digital Marketing tools for all your digital needs. Discover several top Digital Marketing tools and platforms for your business and Digital Marketing Agency.
Featured Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns. Visit Website
Teamwork
Teamwork is a flexible project management tool that helps agencies manage multiple client projects with ease. Use Teamwork to track and visualize project progress, manage team workload and easily collaborate with clients. Trusted by over 6,000 agencies worldwide. Visit Website
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. Visit Website
Celoxis
Celoxis is world's leading project management & PPM software. Celoxis is deployed by more than 2000+ customers globally, from mid-sized enterprises to Fortune 100 companies, across industry verticals. Visit Website
Wix
Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries. Visit Website
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy. Visit WebsiteDigital Marketing Tools by Categories
Remember that the digital marketing tools you choose can either make or break you. With the right choice, you’ll make a more significant profit and maintain a lead above your competitors. Here, we listed the best ones.
SEO Tools
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered…
Ahrefs
Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a…
SEOmonitor
SEOmonitor's mission is to help digital marketers overcome the challenges by developing innovative technologies that can make the most out…
Ryte
Increase your organic traffic using Ryte Search Success, based on Google data. Analyze and monitor website rankings with more data…
Marketing Analytics Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance,…
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
Social Media Marketing Tools
ContentCal
ContentCal is the ultimate tool for creating social media content production workflows, building your content plan, publishing content to multiple…
Sendible
Sendible is a social media marketing platform that allows individuals, agencies, and small businesses to engage with their audience across…
SnapRetail
SnapRetail is a SaaS company that offers online marketing solutions. SnapRetail takes the guesswork out of what to say to…
Vivial
As a centralized place for managing your online presence, with using Vivial you can post to your social channels, monitor…
Content Marketing Tools
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service…
BuzzSumo
BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences. BuzzSumo provides social insights…
Email Marketing Tools
Campaign Monitor
Campaign Monitor is a leading email marketing platform. They strive to provide the best product and services, ranging from easy…
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service…
EmailOctopus
EmailOctopus offers email marketing solutions. The platform provides a simple and intuitive user interface which allows marketers to create their…
Robly
Their ultimate goal is to use automation to help small businesses market themselves online more effectively and efficiently. Robly uses…
Ecommerce Marketing Tools
Omnisend
Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your…
Shopify
Shopify is the leading omnichannel commerce platform. Whether you sell online, on social media, in-store, or out of the trunk…
Custora
Custora is the leading cloud-based retail customer analytics platform helps retailers drive incremental revenue and lifetime value by making better…
Unbounce
Unbounce helps you convert more of your visitors into leads, sales, and customers. Using their drag-and-drop builder, you can create…
Marketing Automation Tools
Copper
Copper is the easy-to-use CRM for small businesses that need to manage more sales leads & grow customer relationships—but don't…
Customer.io
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. They…
Listrak
With Listrak, you can observe the complete Customer Journey and access seamless integration within the Listrak platform to make insights…
Platformly
Platformly is a suite of tools for multi-channel marketing automation. From capturing and nurturing leads to turning them into customers…
Marketing Reporting Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance,…
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
GoodData
GoodData is revolutionizing the way companies are providing analytics to their customers and partners. They provide access to business reporting,…
BetterMetrics
With BetterMetrics, you can automatically export your digital marketing data from Google Ads, Facebook Ads and Bing Ads to a…
Digital Advertising Tools
Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
AdRoll
Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control…
Pathmatics
Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions…
Tiger Pistol
Tiger Pistol is a social advertising automation platform for local. Tiger Pistol has been obsessively focused on building the world’s…
Social Media Analytics Tools
Keyhole
Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes,…
Iconosquare
Iconosquare is the leading analytics and social media management platform for Instagram, Facebook, and Twitter. They deliver the most advanced…
Fanbooster
Simplify your social media analyzing&reporting and gain powerful insight from social data to inform smart business decisions. Track your posts…
BrandMentions
BrandMentions allows you to permanently monitor the web and social media for direct mentions of any business, track trending topics…
Video Editing & Creation Software
Promo
Promo is a user-friendly video creation platform that offers access to over 23 million premium video clips and images, ready-made…
InVideo
InVideo is a video creation platform to create video ads, promo videos, social media videos and more. InVideo comes power-packed…
Hippo Video
A video engagement platform that helps you connect with your prospects and lifts your sales, marketing, and support efforts.
OFFEO
OFFEO is a design-driven video maker for small businesses and marketers to create effective mobile video ads.
Survey Tools
SurveyMonkey
SurveyMonkey is the world’s leading survey platform enabling curious individuals and companies. With using SurveyMonkey, you can easily create surveys,…
Typeform
Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes and…
Google Forms
Google Forms is a survey administration software included as part of the free, web-based Google Docs Editors suite offered by…
Survicate
Survicate is a powerful survey and feedback management software that helps businesses capture more customer feedback and deliver a better…
How to Select Digital Marketing Tools?
As a digital marketer, you know the competition is fierce. It’s a jungle out there. Hundreds of digital marketers are fighting for the same customers. On top of that, you’ve got so much to do. From keyword research to customer analysis to social media marketing, you’re constantly juggling tasks to keep things in order.
But are you meeting their expectations? Sure, you’ve got technology on your side with the best digital marketing tools and techniques. You can now automate tasks, gather tons of data, and streamline processes. Not only is this your chance to prove how tech-savvy you are, but it also means you can save time and resources.
The problem is that digital marketing tools come in all shapes and sizes, each offering an entirely unique set of features. For example, if you need to work on retention, you can find digital marketing tools for customer engagement. So how do you know which one will work its magic? You need one that aligns with your business goals and objectives. Remember that the tools you choose can either make or break you. More importantly, with the right choice, you’ll be able to make a bigger profit and maintain a lead above your competitors.
In the meantime, humanity is an essential aspect when it comes to telling your brand’s story. Therefore, you can adopt the creative strategy as an intentional and strategic approach to develop and implement steps for your business’s growth.
Before deciding on investing in any marketing tool, you need to look at what each one is offering and how it can help your agency excel. Doing the research and having all the information can help guide you quicker towards success. Whether you are a small agency or an enterprise-level business, here are some of the criteria you need to focus on.
Key Criteria to Evaluate Digital Marketing Tools
Pricing Policy
Your budget and needs define your choice. Is the pricing based on the number of users, or does it have a fixed price? And if you are considering more than one service, are there any bundle packages available? More importantly, always search for flexible plans that allow you to adapt services as your business grows.
Benefits
From the thousands of digital marketing tools out on the market, you need to select only those that make you perform better. So whether it’s analytics or marketing automation, look at the pros and cons of each tool. Read customer reviews to get a better idea of what people who have used the platform have to say about it.
Customer Service
Problems can arise at any time. Consider marketing tools that offer 24/7 live chat above others. And before signing up, how about asking some questions to see how well their customer service responds? Do company representatives actively engage on multiple channels? More importantly, do they meet your expectations?
Integration
To keep the business functioning efficiently and provide a personalized experience, all marketing tools must be able to be integrated with one another. So whether it’s analytics, social media account management, customer relationship management, etc., ensure that you are investing in a new marketing tool that effortlessly integrates with all previous ones.
Accountability
Before making a purchase, check which companies are using this tool, how long they have been in the industry, and whether there are any security concerns. Also, talk to support staff and consultants about maintenance, software updates, refund policies, etc.
Scope of Digital Marketing Tools
What does your business need to deliver a superior user experience? Some digital marketing tools offer multiple marketing solutions in an all-in-one product. However, if you don’t need most of these features, you should consider investing in targeted digital marketing tools for small businesses that focuses on providing specific solutions.
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