Best Digital Marketing Tools
We’ve gathered the best Digital Marketing tools and software to create inbound marketing strategies for your marketing teams members and optimize your marketing campaigns for your potential customers. Discover the best ones for your small business and Digital Marketing Agency.
Featured Tools
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content to social media to competitive research and more, you can do it all in Semrush. Trusted by millions of marketers worldwide.
Iconosquare
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, and LinkedIn! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
Channable
Channable is the ultimate PPC & Feed Management automation solution for digital marketing agencies and brands. Powerful enough to create, enrich, optimize, and export your clients’ Product data feeds to 2,500+ ad platforms, marketplaces and affiliate platforms.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.
Coact
Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact.
Productive
Productive is an end-to-end platform for agency management. Our tool’s main objective is to provide agencies and service providers with a complete and real-time overview of their business.
Wix
Wix.com is the industry-leading website development platform serving thousands of agencies worldwide. The full suite of powerful tools and solutions gives your team the freedom to create sites exactly the way clients want.
Screendragon
Screendragon is a work management platform designed for marketing, agency and professional services teams. It is a fully integrated solution combining project management, resource management & forecasting, creative proofing, workflow automation, budget management and more. It is used and loved by global brands and agencies like Kellogg’s, BP, TBWA and McCann World Group.
Hubspot Marketing Hub
With Hubspot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.
Digital Marketing Tools by Categories
Remember that digital marketing tools must be used for your business to grow. With the right choice, you’ll make a more significant profit and maintain a lead over your competitors. Here, we listed the best ones.
SEO Tools for Agencies
A variety of SEO tools are available for digital marketers to attain a high search engine ranking to gain maximum online visibility. The tools offer services ranging from content optimization, keyword ranking and tracking, link building, technical SEO, etc., to provide a holistic solution to SEO experts and businesses alike.
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content…
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report…
SEO PowerSuite
SEO Powersuite is a desktop toolkit of 4 SEO tools — covering keywords, rankings, backlinks, on-page SEO, content, mobile SEO,…
SEOptimer
SEOptimer is a Website Audit & Reporting platform which can comprehensively review a website in under 30 seconds. Small businesses…
Digital Marketing Analytics Tools
Marketing experts can use the analytics tools to harness the plethora of data available. The information, including website conversion rates, traffic, footprints, ad performance, and customer demographic, etc., can be used to make informed marketing decisions that help improve the return on investment on your marketing and digital campaigns.
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on…
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report…
Everview
Connect your favourite apps to mix and match data from any source in one dashboard. Everview works perfectly for SaaS,…
Optimo Analytics
Automated marketing analytics insights and reporting for brands and agencies. Fully automated to save organizations time and labour in order…
Content Marketing Tools
In a world where content is still indisputably the king, content marketing tools allow marketers to develop viral and relevant material for their blogs, website, and social media campaigns to increase the authenticity of their brands. Discover trending topics and relevant keywords to create flawless material for a variety of content types.
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content…
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service…
Voices
Voices.com is the online marketplace that connects you with professional voice actors and audio producers.
StoryChief
StoryChief offers one solid workspace to manage all your marketing channels. The platform allows you to create an extensive content…
Email Marketing Tools
Reach a significant portion of your target audience through a medium that is still the highly used platform by many. These Email Marketing tools can be used by digital marketers to develop, execute, segment, and streamline their various email marketing campaigns. The customized automated solutions reduce the onus off of an individual, thereby reducing the chances of errors.
Ecommerce Marketing Tools
Running an Ecommerce is anything but easy! But, using the right marketing tools can surely take one burden off of the shoulders of Ecommerce owners while ensuring a smooth online experience for online shoppers. Whether it be creating an impeccable online store, managing inventory, or automating ads, marketing tools for all aspects of Ecommerce marketing are provided.
Channable
Channable is the ultimate PPC & Feed Management automation solution for digital marketing agencies and brands. Powerful enough to create,…
DataFeedWatch
DataFeedWatch is a leading Feed Management Solution that combines Data Transformation with Help & Advice, empowering Merchants and Agencies to…
GoDataFeed
Automate product attribute enhancements, connect to channels seamlessly, get listings approved faster, and sync feed updates automatically.
WASK
WASK is an all-in-one digital marketing software that users can connect their digital ads accounts to one single platform. With…
Marketing Automation Tools
Target the right audience via the right type of key messaging without having to worry about the technicalities and mechanics of it all. Use marketing automation tools to create customized messages for the segmented target audience to keep them engaged and happy with the brand. This can help brand managers in ensuring high brand value and loyalty among customers.
Marketing Reporting Tools
Understand where your marketing campaigns went wrong and what aspects you got right with the help of different marketing reporting tools. Make use of easy-to-comprehend dashboards and details reports to run pilot campaigns and set achievable goals. Startups, agencies, and marketers alike can leverage the insights of the reporting tools to perfect their marketing strategies.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report…
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content…
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.
Productive
Productive is an end-to-end platform for agency management. Our tool’s main objective is to provide agencies and service providers with…
Digital Advertising Tools
Leverage the power of machine learning and the accumulation of vast data to perfect your digital ad campaigns. Digital marketers will find the advertising tools ideal for automating ads, simplifying sales management, and managing ad budget and performance. This will help in ensuring a high return on investment and hence the effectiveness of ad campaigns.
Channable
Channable is the ultimate PPC & Feed Management automation solution for digital marketing agencies and brands. Powerful enough to create,…
DataFeedWatch
DataFeedWatch is a leading Feed Management Solution that combines Data Transformation with Help & Advice, empowering Merchants and Agencies to…
Video Creation & Marketing Tools
Keep up with the ever-rising popularity of the video format by creating high-quality and impactful videos with the help of the right set of video creation and marketing software. Regardless of whether you are an expert videographer or a novice, the tools are usable by all.
Movavi Video Editor Plus
Movavi Video Editor gives you the ultimate power to create your masterpiece. Whether you need basic features or more advanced…
Ziflow
Simplify content review and approval with the leading online proofing software for marketers and creatives.
Voices
Voices.com is the online marketplace that connects you with professional voice actors and audio producers.
VideoCreek
Create eye-catching, high-definition video intros with their video editing tool. Absolutely no experience is required to start creating your dream…
Online Survey Tools
Effective marketing requires customer insights. To supplement marketing research, we provide marketers with the right set of online survey tools to quickly create surveys, forms, and quizzes for gauging the various aspects of your brand, whether it can be brand recognition, idea effectiveness, or consumer need identification.
SurveyMonkey
SurveyMonkey is the world’s leading survey platform enabling curious individuals and companies. With using SurveyMonkey, you can easily create surveys,…
Typeform
Typeform turns average forms & surveys into a powerful brand communication tool for your business. Create forms, surveys, quizzes and…
SmartSurvey
SmartSurvey provides a customer-first approach survey software and delivers advanced features to suit market needs.
AidaForm
Gather valuable insights, conduct survey research, collect customer feedback and make conversational surveys that get more responses with easy-to-use AidaForm.
Push Notification Software
Get higher deliverability rather than emails with the right web push notification software! Push notifications can bring your customers back, boost user engagement, increase conversion rates, and retain your users. Seamlessly target your ideal customers sending well-segmented customized messages even if they are on the go with mobile push notification software. Brands can create email and SMS campaigns to let customers know about updates, special discounts and news.
Kumulos
We help Agencies drive better results for their clients. Our fully white labelled software platform allows you to help your…
OneSignal
OneSignal is the market-leading customer messaging and engagement solution, offering mobile and web push notifications, in-app messaging, SMS, and email.
Boostools
Boostools is the unique platform to set the powerful on-site marketing campaigns to boost the conversion rate with on-site messages,…
PushPushGo
PushPushGo is the fastest growing Polish platform for creating, targeting, and reporting the effectiveness of web push notifications.
Referral Marketing Software
Create your own referral programs with these powerful referral marketing software! Utilize your word-of-mouth marketing strategies to acquire new customers using your existing ones. It is a win-win solution for both sides, as referral marketing software enhances brand awareness, increases conversions, and boosts more sales.
Rocket Referrals
Their tools integrate seamlessly into your existing management system to help you understand your clients, build meaningful and long-lasting relationships…
Mention Me
Mention Me is a referral marketing platform that fuels business growth. Engage your best customers, acquire new ones and hit…
Incentivit
Incentivit helps you easily create powerful referral campaigns through sweepstakes, instant reward promotions, and more to grow your subscribers base…
Rewardful
Rewardful is a simple way for SaaS companies to set up affiliate and referral programs with Stripe. Just connect your…
Conversion Rate Optimization (CRO) Tools
Conversion rate optimization is an ongoing process. CRO tools help understand the usability of your website from your website visitors perspective, make several improvements and test their performance. In order to turn many leads into customers, get help from the top conversion rate optimization tools!
Hubspot Marketing Hub
With Hubspot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time…
Hotjar
Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis…
Howuku
All-in-one CRO platform for digital marketing agencies with unlimited recordings and websites. A white-label program is available.
ConvertFlow
ConvertFlow is the all-in-one platform for conversion. Create, personalize and launch forms, popups, surveys and landing pages, no code required.
Affiliate Marketing Tools
Find, onboard, track and manage relationships with your affiliates by using these solutions. If you want to simplify and digitalize your entire affiliate marketing process, seek the best Affiliate Marketing Tools for SaaS Tools and digital agencies!
Everflow
Everflow is the smarter Partner Management Platform for driving performance from every type of partner: affiliates, influencers, in-App publishers, and…
PartnerStack
PartnerStack is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses…
getPartnered
getPartnered makes it simple and easy for emerging companies to grow their partner channel. We put everything a company needs…
Kiflo
Kiflo helps SMBs drive sales growth with partnerships. Easily enable your partners, share up-to-date material, and streamline your sales process…
Data Visualization Tools
Convert raw data into meaningful insights by using the best Data Visualization Tools for agencies! These visualization tools help data-driven agencies organize their large data sets to present clear actionable insights to their clients. You may explore the best-fit solutions for your agency below.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report…
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on…
Power BI
Power BI puts visual analytics at your fingertips. With this powerful authoring tool, you can create interactive data visualizations and…
Juice Analytics
Juicebox is the data visualization tool for anyone who wants to impress with their next data-powered presentation.
Call Tracking Software
Measure ROI of your all marketing efforts while tracking and analyzing your phone calls. Agencies can get conversion reports for their clients and their marketing campaign attribution by using the best Call Tracking Software for agencies.
CallRail
The CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert…
WhatConverts
WhatConverts makes it easy to attribute sales to traffic sources based on phone calls, web forms and transactions. It offers…
Infinity Call Tracking
Infinity empowers businesses to sell more, streamline operational processes, and optimise marketing budgets. Infinity is a cloud-based call intelligence platform.
Mediahawk
Pinpoint which marketing activity brings you the most leads with Mediahawk's powerful call analytics software, marketing attribution and reporting.
Media Planning Software
Edit, track, manage and organize effectively your media plan workflows in order to deliver powerful media plans with getting help from the best Media Planning Software specifically designed for digital agencies.
Mediatool
Mediatool is a marketing optimization platform for brands and agencies. Use it to get a great overview of all your…
Bionic Advertising Systems
Bionic Advertising Systems provides media investment management software including media planning, media buying, project management, and performance monitoring.
AdQuick
AdQuick enables data-led OOH media planning powered by robust datasets and proprietary tools, facilitates fast and efficient campaign execution.
Marketing Evolution
Marketing Evolution brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and…
Why Digital Marketing Tools Should be Utilized by Businesses
With widespread digitalization, would you believe me if I told you the number of sectors which use digital marketing tools is still increasing? You might know your audience and have a budget, but leveraging digital channels for your digital marketing campaigns may still come across as a struggle? To automate this process, you definitely need the best digital marketing tools for your business.
Digital marketing covers different marketing efforts to succeed in online marketing through various channels, such as search engines, social media, email, PPC, and many more. Digital marketing tools meaning is the various software solutions where agencies, brands, and marketing professionals use to develop and promote their products and services. With the help of digital marketing tools, it may be fair enough to say that you will be able to achieve your goals. The combination of digital marketing strategies and the top digital marketing tools allows you to drive your campaign to success, be one step closer to boosting your sales, and market your product.
If you are a social media marketer, digital marketer, or email marketer, it is essential to have an understanding of the tools required for digital marketing. These tools help you to create inbound & outbound marketing or lead generation campaigns to reach your target audience and to turn them into potential customers.
Let’s say that you have a small business. The first thing to do is to define your marketing goals and identify your marketing channels. Afterwards, a selection of the best digital marketing tools is necessary so that you can accelerate your business. Here are the 6 steps you need to follow in order to use the right tools for digital marketing:
- Build brand awareness on your social media
- Optimize your online presence in search engine
- Write blog posts to support your SEO and make some keyword research
- Nurture your audience via email marketing campaigns
- Use the advertising channels to reach your target audience
- Analyze your campaign’s performance with Google Analytics
These steps help you to create a digital marketing strategy. When it comes to prioritizing these digital marketing tools, we’d recommend using SEO tools, social media management tools, email marketing tools, and content marketing tools. Not to forget the best AI tools for digital marketing.
The marketing teams with the expertise in marketing software will take you to the next level, whereas a project management team will even carry you further in an efficient and organized way.
To sum it up, digital marketing tools are the key element for a business to grow. That’s why every business should use the top digital marketing tools to increase brand awareness & your sales through marketing campaigns and measure ROI.
What Are the Top Digital Marketing Tools?
Google Analytics, Google Search Console, Keyword Tool, Google Keyword Planner, Adverity, and Mailchimp are must-have digital marketing tools. Digital marketing tools are split into various types where you can select the tailored one for your business. If we were to list these tools in order of importance, the top digital marketing tools would probably be social media marketing tools, SEO tools, email marketing tools, digital advertising tools, marketing automation tools, and digital marketing analytics tools.
Once you decide the types of tools required for digital marketing, you should also make sure that they have great features, be the best fit for your needs, be handy, easy-to-use, have a price-performance ratio, have integrations, be accountable, and many more.
What Are the Best Free Digital Marketing Tools?
Depending on the goals of your marketing strategy, you can select the digital marketing tools as free version and paid plans. Almost every digital marketing tool has a free trial that allows you to try and if it fits your needs you can continue with the paid plan.
As a digital marketer, you are responsible for increasing brand awareness and lead generation through all the digital marketing channels which could be both free version and paid ones.
While selecting the best digital marketing tools, the strategy might be to start with the free digital marketing tools first. This allows you to gauge the tool better and see if it fits your marketing needs for your business.
What Types of Digital Marketing Tools Do I Need to Grow My Business?
As we mentioned earlier, there are various digital marketing tools types that could help you to grow your business faster. In the first phase, you should start with using SEO tools, social media marketing tools, marketing automation and analytics tools.
SEO tools will help you to be visible on search engines, let’s pass the brand awareness and consideration stage of your potential customers. While social media marketing enables you to increase your brand awareness on social media, marketing automation tools provide you to show carefully tailored marketing messages for your prospects.
On the other hand, marketing analytics tools let you analyze the performance of your marketing campaigns. Let’s say you create a landing page with drag and drop functionality and start a campaign for lead generation. Google analytics or marketing analytics tools will help you to monitor the results and optimize them accordingly.
How Do I Choose the Right Digital Marketing Tool?
Set Your Budget
Before starting the research for digital marketing tools, it would be smart to set your budget accordingly. Looking for marketing software for long-term or temporary solutions? Do you have a flexible budget for these tools? Once you set your budget properly, you will be much more confident about what you are looking for and which digital marketing tools are best for your business. You will find it without wasting your time.
Set Your KPIs and Goals
Identifying your marketing goals and setting your marketing KPI lets you focus your roadmap and select the right digital marketing tools. If your business requires more all-in-one marketing, you need to choose the appropriate one which fulfills your needs. With the variety of tools, you are able to select custom options for your business model, for instance: digital marketing tools are offering industry-based or seperate options for small businesses, digital agencies and enterprise level businesses.
Price-Performance Ratio
It is so crucial to select the best digital marketing tools according to the price-performance ratio. First, you should look at the pros and cons of these tools. Does this tool fulfill your expectations or needs? Is the pricing based on the number of users, or does it have a fixed price? And if you are considering more than one service, are there any bundle packages available? More importantly, always search for flexible plans that allow you to adapt services as your business grows.
Features
From thousands of digital marketing tools out on the market, you need to select only those that make you perform better and have great features for your needs. So whether it’s analytics or marketing automation, look at the pros and cons of each tool and compare sites. Review the features to get a better idea of whether it suits your business or not.
Integrations
To keep the business functioning efficiently and provide a personalized experience, all digital marketing tools must be able to be integrated with one another. So whether it’s analytics, social media management, customer relationship management, etc., ensure that you are investing in a new marketing tool that effortlessly integrates with one another.
Accountability
Before deciding the best digital marketing tools for your business, check which companies are using this tool, how long they have been in the industry, or if there are any security concerns. Also, talk to the support team members and consultants about maintenance, software updates, refund policies, etc.
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