Best Digital Marketing Tools
We’ve gathered some must-have digital marketing tool categories for all your digital needs. Discover several top Digital Marketing tools and platforms for your business and Digital Marketing Agency.
Featured Tools
Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduces the complexity in demonstrating the return on investment of multichannel campaigns. Visit Website
Editor X
Editor X: Build responsive business websites. Take any vision from idea to production with cutting-edge fluid design and powerful business solutions. Visit Website
ContentCal
ContentCal is the ultimate tool for creating social media content production workflows, building your content plan, publishing content to multiple platforms, understanding content performance and responding to conversations. Visit Website
Ahrefs
Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a simple user interface. The tool helps to accelerate the growth of organic search traffic to a website. Visit WebsiteDigital Marketing Tools by Categories
Remember that the digital marketing tools you choose can either make or break you. With the right choice, you’ll make a more significant profit and maintain a lead above your competitors. Here, we listed the best ones.
SEO Tools
Ahrefs
Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a…
MOZ Pro
Moz is a source of robust, reliable data, with accessible training and easy-to-use tools to help SEOs. They develop inbound…
Raven Tools
SEO Analysis & Online Marketing Software Raven's Site Auditor quickly analyzes a site to find all of the desktop and…
DeepCrawl
DeepCrawl is the most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying and monitoring key issues…
Marketing Analytics Tools
Oribi
Oribi is the first and only company dedicated to building an AI-based technology that can help any business of any…
Funnel
Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms…
Leadfeeder
Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and…
Reveal Mobile
Reveal Mobile provides location-based marketing and analytics. Customizable reporting helps advertisers and agencies easily understand the audiences that visit the…
Social Media Marketing Tools
ContentCal
ContentCal is the ultimate tool for creating social media content production workflows, building your content plan, publishing content to multiple…
Buffer
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful…
Awario
Awario is a social media monitoring app that will help any business get related updates in no time. Listen to…
Sked Social
Sked Social is the world's leading social media management and scheduling tool. They help over 10,000 companies from small businesses…
Content Marketing Tools
Buzzsumo
BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences. BuzzSumo provides social insights…
Uberflip
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. Marketers can…
Email Marketing Tools
Mailchimp
Mailchimp is an always-on marketing platform for small businesses. They make innovative, beautiful products that empower those businesses to find…
Campaign Monitor
Campaign Monitor is a leading email marketing platform. They strive to provide the best product and services, ranging from easy…
Automixy
Automizy is an easy email automation. They help SMBs convert leads to sales with our intuitive, insightful and ingenious platform.
Email on Acid
Email on Acid offers the most comprehensive and flexible email pre-deployment platform of its kind. As the industry leader in…
Ecommerce Marketing Tools
Marketing Automation Tools
Customer.io
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. They…
Marketo
Marketo, an Adobe Company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove…
Marketing Reporting Tools
Databox
Databox connects all of your data in one place, visualize performance trends, monitor progress toward your goals, make more informed…
Cyfe
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data found across all your online services like…
Comscore
Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Comscore allows media buyers and sellers to…
Marchex
Marchex is a leading conversational analytics company that connects the voice of the customer to your business. They deliver AI-driven…
How to Select Digital Marketing Tools?
As a digital marketer, you know the competition is fierce. It’s a jungle out there. Hundreds of digital marketers are fighting for the same customers. On top of that, you’ve got so much to do. From keyword research to customer analysis to social media marketing, you’re constantly juggling tasks to keep things in order.
But are you meeting their expectations? Sure, you’ve got technology on your side with the best digital marketing tools. You can now automate tasks, gather tons of data, and streamline processes. Not only is this your chance to prove how tech-savvy you are, but it also means you can save time and resources.
The problem is that digital marketing tools come in all shapes and sizes, each offering an entirely unique set of features. So how do you know which one will work its magic? You need one that aligns with your business goals and objectives. Remember that the tools you choose can either make or break you. More importantly, with the right choice, you’ll be able to make a bigger profit and maintain a lead above your competitors.
In the meantime, humanity is an essential aspect when it comes to telling your brand’s story. Therefore, you can adopt the creative strategy as an intentional and strategic approach to develop and implement steps for your business’s growth.
Before deciding on investing in any marketing tool, you need to look at what each one is offering and how it can help your agency excel. Doing the research and having all the information can help guide you quicker towards success. Whether you are a small agency or an enterprise-level business, here are some of the criteria you need to focus on.
Key Criteria to Evaluate Digital Marketing Tools
Pricing Policy
Your budget and needs define your choice. Is the pricing based on the number of users, or does it have a fixed price? And if you are considering more than one service, are there any bundle packages available? More importantly, always search for flexible plans that allow you to adapt services as your business grows.
Benefits
From the thousands of digital marketing tools out on the market, you need to select only those that make you perform better. So whether it’s analytics or marketing automation, look at the pros and cons of each tool. Read customer reviews to get a better idea of what people who have used the platform have to say about it.
Customer Service
Problems can arise at any time. Consider marketing tools that offer 24/7 live chat above others. And before signing up, how about asking some questions to see how well their customer service responds? Do company representatives actively engage on multiple channels? More importantly, do they meet your expectations?
Integration
To keep the business functioning efficiently and provide a personalized experience, all marketing tools must be able to be integrated with one another. So whether it’s analytics, social media account management, customer relationship management, etc., ensure that you are investing in a new marketing tool that effortlessly integrates with all previous ones.
Accountability
Before making a purchase, check which companies are using this tool, how long they have been in the industry, and whether there are any security concerns. Also, talk to support staff and consultants about maintenance, software updates, refund policies, etc.
Scope of Digital Marketing Tools
What does your business need to deliver a superior user experience? Some digital marketing tools offer multiple marketing solutions in an all-in-one product. However, if you don’t need most of these features, you should consider investing in a targeted product that focuses on providing specific solutions.
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