Social Media Marketing

Social media platforms can be used as potent tools for digital marketers aiming to boost small businesses, startups, and online sellers.     A recent survey from Datareportal indicates that 58.4% of the global population uses social media platforms—translating to over 4.6 …

Attention business owners and influencers – there is no better time for you to launch your own podcast than now! Over the last few years, podcasts have been viewed as an audible form of blogging and are growing enormously in …

Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to …

Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, …

How do you create a powerful, successful social media strategy? This is the crucial question being asked by business leaders and marketing experts the world over. Almost everyone acknowledges the impact that a smartly planned and executed social media strategy …

At the beginning of 2022, a word game called Wordle swept the world overnight. Suddenly, everyone was engaged in the game. Even if you weren’t, you definitely have seen friends and family sharing their scores on social media like this: …

Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect …

TikTok is a completely different kind of video platform, and so if (as a digital marketing agency) you want to make ads that connect with people, you’re going to need some different strategies. In this article, The Good Marketer is …

Are you tired of putting so much effort into your TikTok only for them to be shadow-banned or seen by only a handful of people? This social media platform that started in 2016 is all the buzz and has been …

In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to …

Around 1.62 million people use Facebook every day. That gives you access to millions of potential customers for your business making Facebook ads one of the best ways to grow your business. However, Facebook ads are only effective if you …

It’s no coincidence that influence marketing is one of the popular marketing techniques. With a well-developed strategy, collaborating with influencers can help you market your brand more effectively! Since marketing and social media are harmonized we witness a lot of …