Social Media Marketing

Nowadays, social media has become an essential part of one’s business strategy; however, it takes more than just posting content to make effective use of these platforms for your business. This is where a social media strategy comes in to …

Engagement is one of the most important ways by which you can measure your social media marketing. It tells you how your content is being received and it can help attract new faces to your accounts. Engagement includes any likes, …

How do you create a powerful, successful social media strategy? This is the crucial question being asked by business leaders and marketing experts the world over. Almost everyone acknowledges the impact that a smartly planned and executed social media strategy …

At the beginning of 2022, a word game called Wordle swept the world overnight. Suddenly, everyone was engaged in the game. Even if you weren’t, you definitely have seen friends and family sharing their scores on social media like this: …

Instagram is a powerful marketing platform. Around 75% of users take some sort of action after viewing an Instagram post, whether it’s visiting a website, following the brand on the platform, or purchasing something directly. Despite this potential to connect …

TikTok is a completely different kind of video platform, and so if (as a digital marketing agency) you want to make ads that connect with people, you’re going to need some different strategies. In this article, The Good Marketer is …

Are you tired of putting so much effort into your TikTok only for them to be shadow-banned or seen by only a handful of people? This social media platform that started in 2016 is all the buzz and has been …

In this new digital age, more and more consumers are turning to e-commerce and other digital platforms for discovery, education, and networking opportunities. To remain relevant and accommodating to this typical consumer, it’s important for businesses to stay up to …

Around 1.62 million people use Facebook every day. That gives you access to millions of potential customers for your business making Facebook ads one of the best ways to grow your business. However, Facebook ads are only effective if you …

It’s no coincidence that influence marketing is one of the popular marketing techniques. With a well-developed strategy, collaborating with influencers can help you market your brand more effectively! Since marketing and social media are harmonized we witness a lot of …

With any form of marketing, being able to measure the effectiveness and overall performance can help brands improve existing marketing strategies. If you are using Twitter as one of your marketing platforms, the best way to track and monitor your …

The new iOS14 Update has broken the ability of every third-party app to get your website and ad performance data directly, which would ultimately help with better ad targeting. While this may seem discouraging for most marketers, there are still …