Social Media Marketing

Influencer marketing has been maturing and evolving over the past few years, KOL activations should be considered as more complex than simply uploading a post on Instagram from a product received by mail. Instead of telling the KOLs what to say and post, brands start to leverage KOLs’ creative expertise to a greater extent. Top …

The new year has brought us some new social media apps to look out for. Along with the changing trends of social media, businesses need to stay updated about the new apps which are capturing their customer’s attention. This is crucial if business owners want to continue communicating their brands to customers on the most …

Let’s face it, we’re all in it for the conversions. Without a Facebook ecommerce campaign, your business is either not going to generate a customer base through offers such as free ebooks, or/and, your business is not going to generate sales. Simple. Facebook is a fantastic platform for getting people to convert and when you …

To enter the Chinese market, having a WeChat Official Account to represent your brand is highly advisable. However, it takes an additional cost for setting it up, and also time to build a substantial audience size. Also, if you prefer testing the water before investing in WeChat, influencer marketing is the way to grow interest …

If you are caught reading this article, then congratulations! You are probably one of ever-worrying thousands of marketers who always contemplate whether they are providing the best service to their clients. Most importantly – can further improvements be made? It’s no novelty that our daily tasks are more often than not, split between the fun …

In the past few years, the “verified” tick badge has become very popular on social media platforms. Instagram is one of them. Only some celebrities, public figures, brands, and agencies have this badge of validation. But now, anyone can apply for a blue badge. If you’re wondering how to get your digital marketing agency verified …

When anyone can become “Instagram famous” for $50, it’s time to ask ourselves, who really cares about follower numbers? As a digital marketing agency, vanity metrics like follower counts and photo likes mean less and less to us every day. We’ll tell you why. Brands use Instagram to create various advertising strategies. However, even Instagram …

Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was initially born with multiple capabilities that essentially combined e-commerce and UGC sharing functions, a perfect example of this is …

Facebook is continually updating its advertising features. Along with improvements and new integrations with Instagram, they get most of the attention in the world of social media advertising. Meanwhile, LinkedIn has been building up its advertising platform, albeit with less fanfare than Facebook and Instagram. LinkedIn has been building up their advertising platform, albeit with less fanfare than Facebook and Instagram. …

Instagram has recently released a new function—Instagram Checkout. Users can now shop and proceed to check out the items without leaving the app. With the launch of this new function, Instagram is evolving into a marketplace, instead of being “just” a great social media platform. By keeping users in the app during the whole purchasing …