Vanity Metrics Are Dead: Why Paid Advertising Industry Is Moving Away From These Metrics?

When anyone can become “Instagram famous” for $50, it’s time to ask ourselves, who really cares about follower numbers? As a digital marketing agency, vanity metrics like follower counts and photo likes mean less and less to us every day. We’ll tell you why. Brands use Instagram to create various advertising strategies. However, even Instagram …

A Full Guide To The Leading Chinese Social Commerce Little Red Book

Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it’s not as surprising for the Chinese users. Chinese social media was initially born with multiple capabilities that essentially combined e-commerce and UGC sharing functions, a perfect example of this is …

LinkedIn Advertising in 2019: Powerful Updates Bring It Closer To Facebook Ads Manager

Facebook is continually updating its advertising features. Along with improvements and new integrations with Instagram, they get most of the attention in the world of social media advertising. Meanwhile, LinkedIn has been building up its advertising platform, albeit with less fanfare than Facebook and Instagram. LinkedIn has been building up their advertising platform, albeit with less fanfare than Facebook and Instagram. …

5 Transformations Instagram Checkout Will Bring To Your Social Media Strategy

Instagram has recently released a new function—Instagram Checkout. Users can now shop and proceed to check out the items without leaving the app. With the launch of this new function, Instagram is evolving into a marketplace, instead of being “just” a great social media platform. By keeping users in the app during the whole purchasing …

7 Types Of Instagram Ads For Your Next Social Media Campaign Strategy in 2019

Innovation has been the core of the way we live and function, and also all the things we create. And these creations have undoubtedly impacted our lifestyles and how we do things today. Innovation is a good thing because it truly makes things easier for us. Look at the internet, for example. The advent of …

10 Ways You Can Use Instagram Stories To Grow Your Business In 2019

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos. Social media is powerful. That’s a fact. It can help you grow your business in a number of ways and so, help you …

How to Set and Allocate Social Media Marketing Budget in 2019?

A study published back in 2011 shocked us with the data that every person is exposed to the equivalent of 174 newspapers of data a day. Today, with IoT and even broader use of mobile phones, this number could be even bigger. Why should this be important to you? Well, it means that the user …

How To Find The Best Content For Your Company Facebook Page

Whether you are a marketer who is in charge of running a company Facebook Page for a small startup or a large multinational corporation, one thing is pretty much the same: you can almost be sure that you will find your target audience on Facebook. How can we be so certain? Well, the fact that …

How To Do Influencer Marketing Using Instagram?

If you are a regular user of Instagram, then you would have probably seen many people with a large number of followers promoting various brands and products. You might have wondered how this thing works and what is the overall process behind this marketing strategy. If you have ever thought of using Instagram influencer marketing …

Craft an Effective Twitter Strategy in 140 Characters or Less

Late in 2017, Twitter updated the character limit on its tweets. The popular social media platform increased the number of characters for users from 140 to 280 – a move that is both criticized and praised by Twitter’s loyal following. Over a year later, this change has us wondering – are the extra 140 characters …

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