Category: Social Media Marketing

Instagram is a 100% visually-based, free social network for all users. It contains billions of inspiring photos and videos. Even if your contents include few descriptions, hashtags or location, each will still be visually based. Instagram has evolved into a perfect visual platform for agencies; every digital agency should be making the most of it …

With over 540 million users worldwide, countless articles have subsequently been published online with tips on how to find success on LinkedIn, but there’s one thing a lot of these fail to mention: how much a little can go a long way. Sometimes it’s getting the basics right that makes the biggest difference. I recently …

The happier your buyers are, the more likely they are to keep supporting you. Attracting new customers is always a goal but satisfying the needs of your current customers is even more important. There’s a 60-70% possibility of selling to an existing customer, compared with a 5-20% chance of selling to a new one. How …

All contemporary marketing guides tell you the same thing: focus on social media. 73% of U.S. adults use YouTube, and 68% of them use Facebook. ¾ of those Facebook users access the platform on a daily basis. 78% of 18- to 24-year olds use Snapchat. Those are only part of the latest stats provided by …

Instagram ranks among the best social media platforms that engage its users on a visual level. If you are interested in creating a reciprocal connection, Instagram is where you need to be. By creating an interactive link in your business bio, you are likely to attract interested people. Portraying a positive image of your business …

Brands are being continually forced to keep up with the latest trends in order to stay relevant and successful. Successful brands have been using social media listening in order to stay ahead of their competition for years. If you’re not familiar with the term, social media listening is known as the process of identifying and …

With the ever-increasing rise of digital technologies, the marketing landscape has changed a lot in recent years. One of the most significant disruptors continues to be social media, along with the new tools and techniques that can help you target and define your audience even further. Even with the recent data scandals, social media still …

After a rather embarrassing revelation into how Facebook was using and storing user data, they were quick to react. Facebook soon announced they would be shifting focus away from fake news and returning to “what made Facebook good in the first place”. Zuckerberg & co have introduced a new algorithm to show more content from …

Social media can be a beast to manage–multiple accounts, trending topics, the latest GIFs–and crafting a strategy? It’s enough to truly make your head spin. Before you can devise a strategic plan or even offer recommendations for your company’s social media presence, you need to start with an audit. Let’s break it down. Platform What …

Today, the impact of social media on businesses is incredibly powerful. Customers have access to faster and better information, improving research, and greater technology as social media has opened new doors, created new businesses, and improved peoples’ perspectives. To grow online and have a true impact on social media, business owners need to start building …