Category: Social Media Marketing

From an e-commerce perspective, Christmas and the winter holidays get more competitive each year. From Black Friday and Cyber Monday now lasting a week (or two), to Christmas sales and promotions running all December and into January. Compared to Google Adwords and more traditional paid banner ads, Facebook and Instagram ads have seen more updates …

Instagram is popularly known as a social networking and photo sharing platform which is widely popular amongst the teens and young adults. We all see Instagram in that light. However, it is also a great platform for generating B2B leads. Here are some of the statistics that will prove that you should start seeing Instagram …

Social media marketing is an ever-changing realm. There is a lot to keep up with such as rapidly changing algorithms, new features, best practices and strategies on every platform. The internet is a great place to meet brilliant marketers, who share great amount of information through social media marketing articles, all for free. For marketers, …

Agencies and brands can improve their social media management efforts, gain more followers and engagement with the great Instagram tools. Instagram is an extremely popular photo sharing application that companies are taking notice off. One of the biggest challenges in Instagram marketing is figuring out how to manage your Instagram account effectively. Using the right Instagram tools …

One of the newest and more popular styles of marketing centres on influencers. Influencers are people with a strong base and great knowledge and expertise on a given topic. Below, you will see the top reasons why you should make them part of your business strategy. 1. They already have their own base. The most …

With 250 million of users and an audience who love to shop, Pinterest is a great platform for selling the value of your brand — and pushing products. But it’s also a social channel that some marketers and brands struggle to get to grips with. Even though many bloggers and ecommerce brands have nailed the …

Google processes thousands of searches every second. People are always looking for answers. The good news is, you can offer them; The bad news is – so can others. In order to stand out or at least appear before others with similar content, you need to have your content optimized for search engines. Here are …

When Snapchat first came out, teenagers all over the world flocked towards it and spent most of their time using the app and sending pictures of themselves to friends and strangers alike. If you go and check them now, you would see them using Instagram for the most part and using features that Instagram copied …

Whether you’re a fan or not, the vertical video trend will only keep growing. In the fast-paced, fragmented way we consume content, turning a phone sideways or holding it with both hands isn’t worth it (people hold their phones vertically 94% of the time). You watch videos to occupy the space when you’re not mentally …

Struggling to drive more traffic and capture attention with your social media graphics? Perhaps you are falling short on some creative ideas that can put your content on the map. With a bulk of attention-grabbing visual marketing content out there over the internet, it is obvious to get puzzled. Here are 12 powerful visual marketing …