Category: Social Media Marketing

If you are a regular user of Instagram, then you would have probably seen many people with a large number of followers promoting various brands and products. You might have wondered how this thing works and what is the overall process behind this marketing strategy. If you have ever thought of using Instagram influencer marketing …

Late in 2017, Twitter updated the character limit on its tweets. The popular social media platform increased the number of characters for users from 140 to 280 – a move that is both criticized and praised by Twitter’s loyal following. Over a year later, this change has us wondering – are the extra 140 characters …

In the past few years, the “verified” tick badge has become very popular on social media platforms. Instagram is one of them. Only some celebrities, public figures, brands and agencies have this badge of validation. If you’re wondering how to get your agency verified on Instagram? Then you’re in the right place. First of all, …

The world of marketing is a very dynamic field where marketers constantly fight for a bigger “piece of the pie.” It’s no surprise that as the usage of social media in every aspect of our lives grows, marketing through those platforms is becoming more important and influential. New marketing tools and techniques are persistently emerging, …

Nowadays, social media is extremely popular that brands can’t ignore. With hundreds of million users, social media platforms are the ultimate sales funnels for the companies from every scale. Since internet users apt to block ads by using tools like AdBlock, brands need to find a different way to reach out their potential clients. Top …

Instagram’s popularity continues to grow exponentially, with 700 million active users in June 2017 up to a staggering 1 billion in June 2018. 2018 was a stellar year for Instagram, which made several moves to be more appealing to both users and brands. Except for one end-of-the-year fail, where a test letting users tap through …

Social media helps businesses to increase their sales and revenues in addition to growing their online presence. When social media first became popular, marketers thought that it was just a temporary trend. But it has exceeded all the expectations, and now it’s an essential part of any marketing strategy. When businesses try to build a …

The Rise of Influencers Social media networks such as Facebook, Instagram, Twitter, and YouTube have launched the careers of thousands of influencers and social media personalities. These modern stars have landed book deals, Netflix shows, lead television and movie roles, and have started initiatives outside of the social media realm. All the while, amassing millions …

I used to work in an agency. I remember we were always excited to create someone else’s Instagram Marketing Strategy but overwhelmed and never had the time to do it for ourselves. It was one of the biggest challenges we had. In fact, many agencies struggle with having a website not optimized and no social …

Gone are the days of relying on door to door marketing, making face to face pitches to customers. Relying on television, print ads and commercials is not enough to gain your audience’s attention. As the number of social media users is only going up, if you are not using one or more of these platforms …