Category: Social Media Marketing

Most bloggers know that social media marketing can aid blog promotion greatly. However, how does this happen exactly? Probably it requires something more than simply writing a blog post and sharing it online. Of course. In order to make the most out of social media promotion, you have to know how exactly does it work. …

Social media automation can be a lifesaver for marketing teams, though it comes with its fair share of problems. When marketers turn to automation, they can eliminate a lot of the “grunt work” from their routines. Instead of dedicating hours to setting up (and carrying out) post schedules, most of the work can be offloaded …

With the advent of social media, the way a message reaches your followers has changed. Traditionally, a television, print, or radio campaign was used to disseminate messaging, but as newer generations mature, statistics show that they are consuming less television programming and more social media. It becomes of paramount importance then to be able to …

With 319 million monthly active users that, between them, are sending out 500 million tweets every single day, Twitter is one of the leading social media platforms. It’s safe to say, then, that there are a lot of people using the platform—but are they using it for business or pleasure? You might think of social …

The fact sheet of social media demographics in 2017 is revealed, so little time. A couple of years show us that digital world is way beyond desktops, laptops and everything else that seems old-fashioned. Mobile and online frequency is increasing gradually and we’re not just using traditional platforms anymore. Nielsen and Google researched for the …

Instagram and Facebook have both added “story” features to their services in an effort to snap up Snapchat users. Will Snapchat get crowded out by these copycats? Snap, Inc. just went public, raising billions of dollars in the process, but it’s daily active user growth is slowing, and it’s facing more competition than ever around …

As television networks realize that cable-cutting is inevitable, they are turning to a place tailor made for entertainment. Let’s take a ride in the time machine for a second. Way back in 2005 Andy Samberg and his lonely friends premiered a video during an episode of Saturday Night Live called Lazy Sunday. At the time …

…and this time we’re not joking! The mix-up’s, red carpet moments, Emma Stone, other award winners and the almost 10-second winners are the main topics for the 89th Academy Awards. Of course, this Sunday night is a big moment for the brands to market themselves and integrate the brands into the show. Some of them …

Most marketers today are already aware of how powerful social media tools like Facebook and Twitter can be for attracting customers. However, as social media continues to grow, new platforms quickly gain popularity. Knowing how some less well-known social media platforms work will help you expand your online marketing reach. If you are not yet …

From local entrepreneurs to global companies, everybody is facing the challenge of using social media. All of us are trying to manage ours more effectively and wisely, but how? Let’s check some tips. We all know that without any exception, all businesses are counting on social media since the late 00’s. However, the struggle for …