Category: Social Media Marketing

One of the newest and more popular styles of marketing centres on influencers. Influencers are people with a strong base and great knowledge and expertise on a given topic. Below, you will see the top reasons why you should make them part of your business strategy. 1. They already have their own base. The most …

With 250 million of users and an audience who love to shop, Pinterest is a great platform for selling the value of your brand — and pushing products. But it’s also a social channel that some marketers and brands struggle to get to grips with. Even though many bloggers and ecommerce brands have nailed the …

Google processes thousands of searches every second. People are always looking for answers. The good news is, you can offer them; The bad news is – so can others. In order to stand out or at least appear before others with similar content, you need to have your content optimized for search engines. Here are …

When Snapchat first came out, teenagers all over the world flocked towards it and spent most of their time using the app and sending pictures of themselves to friends and strangers alike. If you go and check them now, you would see them using Instagram for the most part and using features that Instagram copied …

Whether you’re a fan or not, the vertical video trend will only keep growing. In the fast-paced, fragmented way we consume content, turning a phone sideways or holding it with both hands isn’t worth it (people hold their phones vertically 94% of the time). You watch videos to occupy the space when you’re not mentally …

Struggling to drive more traffic and capture attention with your social media graphics? Perhaps you are falling short on some creative ideas that can put your content on the map. With a bulk of attention-grabbing visual marketing content out there over the internet, it is obvious to get puzzled. Here are 12 powerful visual marketing …

Instagram is a 100% visually-based, free social network for all users. It contains billions of inspiring photos and videos. Even if your contents include few descriptions, hashtags or location, each will still be visually based. Instagram has evolved into a perfect visual platform for agencies; every digital agency should be making the most of it …

With over 540 million users worldwide, countless articles have subsequently been published online with tips on how to find success on LinkedIn, but there’s one thing a lot of these fail to mention: how much a little can go a long way. Sometimes it’s getting the basics right that makes the biggest difference. I recently …

The happier your buyers are, the more likely they are to keep supporting you. Attracting new customers is always a goal but satisfying the needs of your current customers is even more important. There’s a 60-70% possibility of selling to an existing customer, compared with a 5-20% chance of selling to a new one. How …

All contemporary marketing guides tell you the same thing: focus on social media. 73% of U.S. adults use YouTube, and 68% of them use Facebook. ¾ of those Facebook users access the platform on a daily basis. 78% of 18- to 24-year olds use Snapchat. Those are only part of the latest stats provided by …