Social Media Marketing

Social media marketing is the process of leveraging social media networks to interact with prospects and increase traffic to a website. Social media marketing centres on getting the attention of your target audience and forging a meaningful connection. While social media can be used to directly promote products and discounts, it is not an effective …

Gone are the days that influencer marketing is limited to celebrities and athletes. An influencer program takes deliberate targeting and planning to make it successful. You will need to build a solid plan and effectively execute to help catapult your brand’s success. What Is Influencer Marketing? Think of influencer marketing as word-of-mouth marketing online. It …

Instagram is just one of the many ways businesses connect with their customers. With COVID-19 not going anywhere any time soon, the marketing world must adapt and becoming a social media guru is important now more than ever. Follower count is just one piece of the puzzle. Interacting with your audience and having a plethora …

Following YouTube, Instagram is the world’s most-downloaded app. With 1 billion users every month, the visual platform is an essential component of a successful eCommerce marketing strategy. But it takes more than simply posting beautiful images, although that’s certainly part of the process and an understanding of how the platform works to truly get the …

Social media provides an essential bridge between businesses and their audience. It is the platform that businesses and consumer marketers believe is most crucial to building brand trust. Social media users have passed the 3.8 billion mark, which is significant when you consider there are 4.5 million internet users worldwide. By creating a strong brand …

It’s time for marketers to realize that if you aren’t interacting with your audience the right way, you are getting behind in the social media game. Let’s face it: social media isn’t your business’s preaching place. To boost your business on social media, it requires more than just talking about your brand. Those 3.8 billion …

Iron Man had the nitinol suit, Mister Fantastic had his wit, but what do entrepreneurs have? – I’ll tell you; it’s an astonishing online presence. Social media has become a worldwide phenomenon; millions and millions of people are engrossed in its use. Ever since the advent of Facebook, the largest social networking site in the …

For those of you familiar with certain networking events, you’ll be used to being asked to give a specific person or company as a referral request after your elevator pitch. The reasoning behind it is simple; our brains process so much information daily that simply asking for anyone who…’ won’t work. We need names and …

As Facebook’s ad platform becomes more competitive, brands must continually...

Brands are often rethinking their actions to make a better experience for their users. They make adjustments continuously to stand out from other brands and connect better with their audience. So whether you want to target a new market, launch a new product, or show your new brand redesign, we want to help you follow …