Prominent CRM Tools
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Onpipeline is a cloud-based, reliable, and scalable Sales CRM that includes a full suite of tools that boost sales productivity and make the sales process more human. We believe your business deserves software that’s easy to set up and use, and requires minimal training and customization.
Zendesk is a service-first CRM company that builds support, sales, and customer engagement software designed to foster better customer relationships. They believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry, or ambition.
Pega is the leader in cloud software for customer engagement and operational excellence. The world’s most recognized and successful brands rely on Pega’s AI-powered software to optimize every customer interaction on any channel while ensuring their brand promises are kept.
How to Select CRM Tools
Customers are the lifeline of your business. You would be nothing without them. Needless to say, managing relationships with your customers is imperative for success. Not only does this facilitate customer retention, but it also fosters customer loyalty.
Customer relationship management (CRM) encompasses all activities, strategies, and technologies that help to manage interactions with current and potential customers. However, it also plays a vital role in the management of both the external and internal relationships of your business. Therefore, it has a considerable impact on revenue.
A CRM tool can help collect and organize data about all your customers. More importantly, it will allow you to communicate with customers in a scalable way. And since information about customers is readily available to all departments of your business, team members can handle them better, offering an improved experience and greater satisfaction. More importantly, with easier access to consumer data, employees are more productive.
But there is a variety of CRM software, each offering a vast number of features. While some can help you identify sales opportunities and manage marketing campaigns, others can aid in developing customer acquisition and retention strategies. And with more leads, there is a greater chance for your business to grow.
So the right CRM software can allow you to remain competitive in today’s fierce eCommerce arena. The solution now lies in selecting the right CRM tool to carry your business to greater heights. Before you decide to invest in a platform, you need to your research. Look at features that will help you to achieve your business goals. Moreover, the software should be easy to use and integrate.