Best CRM Tools
We’ve put together several CRM tools to make your tool selection process a lot easier. Find the best CRM tools for small businesses and enterprises alike.
Featured Tools
Prominent CRM Tools
Salesforce CRM
Salesforce is the Customer Success Platform. The social and mobile cloud technologies—including flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. Visit Website
Hubspot Sales Hub
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. Visit WebsiteAll CRM Tools
SugarCRM
SugarCRM helps businesses everywhere provide the most outstanding experiences of all time, for every customer, from anywhere in the world. They’re building a world where companies can act as fully functional extensions of their customers.
LeadSquared
LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely, to people, marketing activities, lead sources, products, and locations.
AgileCRM
Agile CRM is the world’s first fully-integrated sales, marketing and service suite, n All-in-One CRM for small businesses with full sales, marketing and service automation functionality.
Zoho CRM
Zoho CRM is an online customer relationship management software for managing your sales and marketing. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, and more.
Monday.com
monday.com is a project management tool. One of the many features is a CRM functionality, which allows you to add a CRM board to your project management boards, and manage your prospects in a very visual interface that is not common with other typical CRMs.
Hubspot Sales Hub
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.
Microsoft Dynamics
With intelligent business applications across CRM and ERP, Microsoft Dynamics 365 gives you choice. Start with just what you need to run your business, and delight your customers.
Ontraport
Ontraport is the CRM software that meets automation to power your marketing, sales, and business systems all in one place.
Copper
Copper is the easy-to-use CRM for small businesses that need to manage more sales leads & grow customer relationships—but don't have time for data entry, repetitive admin tasks, or complicated tools.
Insightly
Insightly, the new breed of CRM, helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever before. Insightly's out of the box capabilities allow you to tailor each user's experience for every customer-facing role.
Freshworks
Freshsales is a sales CRM designed for high-growth, high-velocity sales teams with features such as built-in phone and email, lead scoring, user behavior tracking, and automation, along with other CRM-related features on one platform.
Keap
Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products.
Apptivo
Apptivo CRM Software can help attract, engage, retain, and delight more customers. Apptivo is a cloud platform of integrated business apps designed for companies of all shapes & sizes.
Salesforce CRM
Salesforce is the Customer Success Platform. The social and mobile cloud technologies—including flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.
Nimble
Nimble is the industry-leading CRM for Office 365 and G Suite that builds award-winning contact management solutions for teams and individuals.
Zendesk Sell
Zendesk is a service-first CRM company that builds support, sales, and customer engagement software designed to foster better customer relationships. They believe that powerful, innovative customer experience should be within reach for every company, no matter the size, industry, or ambition.
Pipedrive
Pipedrive is the first CRM platform developed from the salesperson’s point of view. Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals.
How to Select CRM Tools
Customers are the lifeline of your business. You would be nothing without them. Needless to say, managing relationships with your customers is imperative for success. Not only does this facilitate customer retention, but it also fosters customer loyalty.
Customer relationship management (CRM) encompasses all activities, strategies, and technologies that help to manage interactions with current and potential customers. However, it also plays a vital role in the management of both the external and internal relationships of your business. Therefore, it has a considerable impact on revenue.
A CRM tool can help collect and organize data about all your customers. More importantly, it will allow you to communicate with customers in a scalable way. And since information about customers is readily available to all departments of your business, team members can handle them better, offering an improved experience and greater satisfaction. More importantly, with easier access to consumer data, employees are more productive.
But there is a variety of CRM software, each offering a vast number of features. While some can help you identify sales opportunities and manage marketing campaigns, others can aid in developing customer acquisition and retention strategies. And with more leads, there is a greater chance for your business to grow.
So the right CRM software can allow you to remain competitive in today’s fierce eCommerce arena. The solution now lies in selecting the right CRM tool to carry your business to greater heights. Before you decide to invest in a platform, you need to your research. Look at features that will help you to achieve your business goals. Moreover, the software should be easy to use and integrate.
Key Criteria to Evaluate CRM Tools
Trial Offers
Inquire about access to a product demonstration. As you use the demo, explore all the features and everything that the platform has to offer. This is your opportunity to test the system and identify its strengths and weaknesses for your business’s needs.
Usage Integration
Any technology on its own cannot benefit your business in the long run. It must collaborate with other tools as well. Therefore, you need to ensure that the CRM system you choose can interface with other applications you already have in place.
User Experience
Make sure to engage your sales team in your selection process to get their buy-in and keep them involved all the way through the process. This will help employees feel less intimidated by the new system. Moreover, they should be able to maintain customer records of conversations, purchases, preferences, etc. effortlessly.
Flexibility
CRM needs to be part of your marketing strategy. Therefore it’s essential that your CRM tool is flexible enough to handle your business operations. More importantly, you want a CRM system that will grow with your business and adapt to your changing needs without having to be constantly replaced.
Implementation
CRM can be implemented through various methods such as websites, social media, telephone calls, chat, mail, email, and other marketing materials. Learn which implementation processes align with your objectives. Be aware of external implementation costs as well as costs associated with educating your team and uploading consumer records into the new platform.
Features
Since most salespeople are early adopters of technology, they remain current with new technology. So you want a software that offers a variety of features and is regularly updated. Also, search for a tool that can be accessed using a variety of web-enabled devices.
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