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Video Creation & Marketing Tools
Video Creation & Marketing Tools

Best Video Creation & Marketing Tools


We’ve put together some of the best video creation and marketing tools for your digital agency and small business. Browse the list of video creation software and marketing tools to simplify your video-making process.

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InVideo

InVideo

InVideo is a video creation platform to create video ads, promo videos, social media videos and more. InVideo comes power-packed with an extensive library of 2000+ templates, a full-fledged editor, millions of stock videos and images, effects and more.

Fastreel

Fastreel

Their mission is to enable our users to solve any multimedia tasks with our mobile, desktop, and online apps. They want to create an environment that makes handling video, audio, and image files an enjoyable and time-saving experience for people everywhere.

PlayPlay

PlayPlay

Embrace the video revolution & engage with your audiences. Hundreds of leading companies now communicate through video with PlayPlay, to make storytelling more human, spontaneous and engaging.

StoryXpress

StoryXpress

StoryXpress is an end-to-end video marketing platform that enables brands and retailers to convert their e-commerce product catalogues into videos.

LightMV

LightMV

LightMV is an online photo video creator. It has cool and professional templates for you to create your own beautiful photo albums, videos or slideshows.

Clideo

Clideo

Clideo provides the ultimate solution to boost conversion on digital video. They amplify engagement between consumers and brands by introducing action buttons on video.

Prezi

Prezi

Prezi makes a virtual presentation, design, and video tools that bring you and your content together on the same screen. It’s the most engaging and effective way to share visual content online.

WeVideo

WeVideo

WeVideo is a cloud-based video creation platform, providing editing, collaboration, and sharing capabilities across any device.

VIBBIO

VIBBIO

With videos created in VIBBIO, businesses can trust their employees to stay on-brand at all times, and give them the freedom to deliver their messages in an engaging and connecting format.

Shakr

Shakr

Shakr is the leading video versioning software for advanced advertisers. Our technology empowers your team to achieve relevance at scale without compromise on quality or creative freedom.

Flixier

Flixier

Flixier is an online video editing tool that dramatically speeds up the editing workflow saving editors and remote teams, streamlined communication features and more.

Wave.video

Wave.video

Wave.video is a video creation platform that combines an online video editor, first-rate hosting service, and a landing page builder in one place.

Animoto

Animoto

Animoto's online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The partnerships with Facebook, Instagram, YouTube, and Twitter give it unique insight into the changing social media and business landscape.

Hippo Video

Hippo Video

A video engagement platform that helps you connect with your prospects and lifts your sales, marketing, and support efforts.

Filmora

Filmora

Filmora is a simple video editor that empowers your stories. With this video editor, making memes, creating a video with photo, picture, music, sticker and sound effect is easy and fun.

Promo

Promo

Promo is a user-friendly video creation platform that offers access to over 23 million premium video clips and images, ready-made templates, pre-edited licensed music, unlimited clips and downloads.

Viddyoze

Viddyoze

Viddyoze is a SaaS web-based 3D animation software that allows absolutely anybody, regardless of technical knowledge, to create stunning professional animations in just a few steps. It is made video animation simple.

Animaker

Animaker

Animaker is a SaaS-based software in the content & video making space. Their mission is to make the visual content simple for everyone.

Wibbitz

Wibbitz

With Wibbitz, teams have access to customizable video templates, drag-and-drop editing tools, and millions of licensed photos, videos that make it easy for anyone to create videos for social media, marketing, communications, events and more.

Typito

Typito

Typito is a web-based drag-and-drop style platform that lets you add beautiful typography, images&layouts within minutes. Collaborate with your team, review and share the videos with the world.

Zubtitle

Zubtitle

Zubtitle is an online tool that makes it simple to automatically add captions to any video. Used by marketers, coaches, publishers, & video marketers, Zubtitle helps increase the reach & engagement for any video.

VideoScribe

VideoScribe

VideoScribe enables thousands of businesses, marketers, illustrators, bloggers, sales people, video professionals and teachers to tell better stories, explain complex subjects or make a splash on social media all with whiteboard-style animations and videos.

Moovly

Moovly

Moovly is a cloud-based video content creation platform for enterprises, small and medium businesses. The platform is also affordable, intuitive and simple-to-use.

Magisto

Magisto

Magisto is a one-of-a-kind, A.I. powered, video creation tool. Magisto makes it easy to drive growth to your business or blog with stunning, attention-grabbing videos.

Kapwing

Kapwing

Kapwing is a creative software company that enables digital storytelling. With a suite of free browser-based tools, Kapwing empowers people without video editing expertise to produce short-form videos from any device.

VideoCreek

VideoCreek

Create eye-catching, high-definition video intros with their video editing tool. Absolutely no experience is required to start creating your dream video with VideoCreek video maker.

Powtoon

Powtoon

Powtoon was built to solve this global challenge by providing teams, organizations, and academic institutions with state of the art tools to easily create, manage, distribute, and measure visual content, at scale.

Designs.ai

Designs.ai

Designs.ai is built with the mission to empower imagination through artificial intelligence. Designs.ai is an online platform that uses proprietary AI technology to make design accessible to everyone.

FlexClip

FlexClip

FlexClip is a free online video maker that helps you easily turn photos and video clips into professional videos, no design skills required.

Mediamodifiers

Mediamodifiers

Mediamodifier makes the process of creating your own videos online within clicks. Use their online browser-based video creator to make promotional videos, add text to video or create simple social media ads.

OFFEO

OFFEO

OFFEO is a design-driven video maker for small businesses and marketers to create effective mobile video ads.

Wideo

Wideo

Wideo is an online video creation platform that enables users to create, edit, and share online videos.

Soapbox by Wistia

Soapbox by Wistia

Soapbox lets you record, edit, share and measure presentation videos. You can create unlimited videos, add a link to the end of your video, customize your player colour, and generate a unique thumbnail.

Storrito

Storrito

Storrito is a desktop-based Instagram story builder. Use Storrito's story templates to turn your image into an animated story video.

Videobolt

Videobolt

Videobolt is a marketplace for SMBs where users can find professional video designs and customize them to their own needs using their proprietary online editing platform which is easy to use.

Vimeo

Vimeo

Vimeo is a professional video platform and community. The platform helps anyone grow their business by making it easy to create and market high-quality, impactful videos.

What is a Video Marketing Tool?

As a high number of businesses have shifted online, it is fair to say that the new era is digital. When online presence becomes vital, businesses have started creating different types of video content for their social media platforms. So, video marketing tools and techniques have become more and more important. Also, the developments in video technology have made the best video marketing tools more accessible and efficient.

 

Video as a marketing tool refers to using interactive videos to promote your product, brand or service. By doing that, it can help raise awareness, increase engagement and boost up sales. A bite-sized explainer video is quite effective in increasing engagement as it points out the message quickly. On the other hand, live videos or live streaming plays a huge role in raising awareness of your brand, product or service. Especially live Youtube videos can allow you to reach thousands of people in real-time.

 

Why video is the best marketing tool?

 

Video is the most powerful channel of marketing strategy. It shares and says more than text or stock photos can. Video also shines out in mobile marketing as well. Since we live in a fast-paced world, people don’t have a huge amount of time to read while on the go. So, videos can be the action you want the audience to take. With the right call to action, they will boost conversion and sales.

 

What are the benefits of video marketing tools?

 

Video marketing tools provide numerous benefits such as boosting conversions and sales, increasing traffic, ranking high on search engines, building trust, encouraging social sharing and much more.

 

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Since big platforms like DaVinci Resolve and Adobe Premiere Pro offer advanced features with slightly more expensive prices, there are a plethora of free video marketing tools in the market for any type of business. We have also mentioned above the best free video marketing tools with generous offerings.

 

No doubt that social media platforms work better for video marketing too. Facebook, Instagram, Twitter, TikTok and recently LinkedIn have adapted their strategies to the world of video marketing. Each platform has its own requirements such as video formats, size and other specs. So, you might need to have a look at video marketing tools for social media platforms.

 

To sum up, there are many aspects to evaluate the best video content marketing tools for your business. Almost every video marketing solution focuses on creating high-quality videos in a short period of time to stick to your needs. Depending on the video marketing software tools capabilities, some provide unique features some do not. If you know what exactly you expect from video marketing tools, it will be easy to choose.

Key Criteria to Evaluate Video Creation & Marketing Tools

Pricing Policy

Pricing Policy

It depends on how much you are willing to pay for video marketing software. There are plenty of free versions available with limited file formats and a lack of some core features. However, paid plans might cost you a lot for the features you will never use as well. Some of the video creation software offer custom pricing options, consider if they will meet your specific needs.

User Experience

User Experience

How easy a video marketing tool is to learn and how long it takes to become familiar with the tool should be your main questions while investing in. Whether you are a beginner, a professional, or anywhere in between, you should be able to use the video marketing tool without any hassle.

Features

Features

You can easily take your editing to the next level by using the features the tool provides. Almost every video marketing tool has its own core features including screen recording, trimming, colour correction etc. Some differentiate from others with advanced features such as video analytics, video hosting to run a smooth video experience and much more.

Customer Services

Customer Services

Another key point while considering investing in video marketing tools is getting a great customer service experience when you need it. Whether you start using the platform for the first time or face a problem before the project deadline, having a support line that you can reach 24/7 is vital.

References

References

Seeing satisfied people who have been using the video marketing tool for their video creation process would be great. It will be conveyed about the product with a positive impression for the potential customers. It will also help see what the important part of your product is from your customers perspective.

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