Best Call Tracking Software for Agencies
Featured Tools
Prominent Call Tracking Software
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CallRail
The CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers.
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WhatConverts
WhatConverts makes it easy to attribute sales to traffic sources based on phone calls, web forms and transactions. It offers a full circle lead tracking system where you'll no longer be left wondering where leads originated or what leads converted.
Free Listing Tools
in Call Tracking Software
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Infinity Call Tracking
Infinity empowers businesses to sell more, streamline operational processes, and optimise marketing budgets. Infinity is a cloud-based call intelligence platform.
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Mediahawk
Pinpoint which marketing activity brings you the most leads with Mediahawk's powerful call analytics software, marketing attribution and reporting.
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CallTracker
CallTracker helps you make better marketing decisions and grow your business with our easy to use call tracking solution. They help marketers make data-driven decisions for campaigns that drive phone calls both online and offline.
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ActiveDEMAND
ActiveDEMAND's call tracking software empowers businesses to manage multiple call tracking campaigns from one account.
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CallTrackingMetrics
Gain visibility into what inspires your customers to convert by combining marketing attribution with conversation intelligence tools.
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Ringba
Ringba provides a call tracking system to businesses, pay per call networks, agencies and performance marketers of all sizes.
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Aloware
Their all-in-one, turnkey software gives your business the ability to engage with your customers in ways they'll love: via cell phone, text message, and social messengers.
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PhoneWagon
PhoneWagon is a modern business phone system that tracks calls and texts from marketing efforts and allows your entire team to communicate with customers from a shared inbox on any device.
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![whatconverts-call-tracking-software]()
WhatConverts
WhatConverts makes it easy to attribute sales to traffic sources based on phone calls, web forms and transactions. It offers a full circle lead tracking system where you'll no longer be left wondering where leads originated or what leads converted.
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Convirza
Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions and take action with fully-baked marketing automation.
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JustCall
JustCall is an anytime, anywhere, any device phone system for your sales and support teams.
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CallRail
The CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers.
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CallHippo
CallHippo is the platform that brings communications together with business applications, intelligence, and automation and can be accessed through a mobile, tablet, computer, or laptop.
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CloudTalk
With CloudTalk, you can deliver exceptional customer support to your clients. Whether you employ several busy agents or handle phone calls rather rarely, CloudTalk will fully adapt to the needs and size of your business.
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RingDNA
RingDNA transforms your sales team into a high-performing revenue engine. It also offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence and much more.
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Dialpad
Dialpad is a cloud-based business phone system that turns conversations into opportunities and helps global teams make smarter calls anywhere, anytime.
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DialogTech
DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.
What is Call Tracking Software?
Call tracking software is a powerful marketing analytics tool that helps businesses understand which marketing channels are driving phone calls. It assigns unique phone numbers (tracking numbers) to different marketing campaigns, both online and offline.
When a customer calls one of these tracking numbers, the software logs detailed information about the call, such as the caller’s location, the source of the call (e.g., website, Google Ads, social media), and the duration of the conversation. Then this data provides valuable insights into marketing attribution, allowing businesses to optimize their marketing strategies and allocate resources effectively.
What is Inbound Call Tracking Software?
Inbound call tracking software specifically focuses on tracking calls that originate from inbound marketing efforts. This includes calls from website visitors who click on a call-to-action button, calls generated from online ads, and calls from other digital marketing channels. It is crucial to understand the effectiveness of digital marketing strategies and optimize online campaigns to drive more qualified leads. This helps businesses determine which online channels are generating the most valuable customer interactions, allowing for better marketing attribution and improved ROI.
How Does Call Tracking Software Work?
Call tracking software functions by assigning unique tracking phone numbers to various marketing sources, enabling businesses to pinpoint the origin of incoming calls. This process involves generating distinct phone numbers for different marketing materials, such as a website, a Google Ad, or a print advertisement. When a customer dials one of these tracking numbers, the call is seamlessly routed to the business’s main phone line or a specific sales rep, ensuring a normal call experience for the customer.
Simultaneously, the software captures and logs detailed information about the call, including the dialed tracking number (revealing the marketing source), the caller’s phone number and location, the date and time of the call, the call duration, and even a call recording if enabled. Then this collected data is compiled into comprehensive reports, offering valuable insights.
What are the Benefits of Call Tracking Software?
Call tracking software provides businesses with invaluable insights into their marketing effectiveness by accurately attributing phone calls to specific marketing channels. This allows for data-driven decisions regarding budget allocation, and optimizing campaigns for higher ROI.
What are the Benefits of Using Call Tracking Software?
Improved Marketing ROI
Call tracking reveals which marketing campaigns (from online ads to print media) drive the most leads and conversions, enabling businesses to optimize spending and maximize return on investment.
Enhanced Lead Generation and Conversion
Call tracking improves lead generation and conversion by pinpointing high-quality leads based on their originating marketing source. This allows businesses to focus their marketing efforts on attracting similar leads and effectively nurturing them through the sales funnel.
Better Customer Experience
Call tracking enhances the customer experience by identifying areas for improvement in the customer journey. Analyzing call recordings reveals customer pain points and process inefficiencies, allowing businesses to streamline operations and improve customer service interactions.
Data-driven decision-making
By capturing crucial data like call duration, caller location, and search keywords, call tracking software empowers data-driven decisions that optimize marketing strategies, refine sales tactics, and enhance customer service.
Identify Missed Calls and Opportunities
Missed calls can damage customer experience and lead to lost business. Call tracking helps identify the root causes of missed calls, such as peak call volumes or insufficient staffing. By addressing these issues, businesses can improve responsiveness, enhance customer satisfaction, and capture every valuable opportunity.
Competitive Analysis
Call tracking offers actionable competitive intelligence, especially in industries where phone calls are a primary lead source. You can gain valuable insights into call volume, lead quality, and campaign effectiveness, enabling you to make data-driven decisions to improve your competitive standing, by benchmarking your call data against industry averages or available competitor data.
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