Best Marketing Campaign Management Software
We’ve listed the best Marketing Campaign Management Software for agencies to automate clients’ marketing campaign related tasks. From campaign launch to campaign management, you can save time for all tasks and monitor marketing campaigns across different channels.
Featured Tools
Prominent Marketing Campaign Management Software
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Opteo
Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing work that drives conversions.
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Adzooma
Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.
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Screendragon
Screendragon is a work management platform designed for marketing, agency and professional services teams. It is a fully integrated solution combining project management, resource management & forecasting, creative proofing, workflow automation, budget management and more. It is used and loved by global brands and agencies like Kellogg’s, BP, TBWA and McCann World Group.
DAN Member Tools
in Marketing Campaign Management Software
Screendragon
Screendragon is a work management platform designed for marketing, agency and professional services teams. It is a fully integrated solution combining project management, resource management & forecasting, creative proofing, workflow automation, budget management and more. It is used and loved by global brands and agencies like Kellogg’s, BP, TBWA and McCann World Group.
Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes achieve measurable results. From SEO to content, social media, competitive research and more, you can do it all in Semrush. Automate tasks using SEO automation. Trusted by millions of marketers worldwide.
Opteo
Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing work that drives conversions.
ClickUp
ClickUp is one of the fastest-growing project management tools built for teams of all sizes. Every type of team can use the same app to plan, organize, and collaborate. The platform offers a robust list of features that includes Gantt charts, boards, mind maps, and tables.
Channable
Channable is the ultimate PPC & Feed Management automation solution for digital marketing agencies and brands. Powerful enough to create, enrich, optimize, and export your clients’ Product data feeds to 2,500+ ad platforms, marketplaces and affiliate platforms.
Free Listing Tools
in Marketing Campaign Management Software
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ActiveCampaign
ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With the SaaS platform, they help businesses go beyond marketing automation to optimize their customers’ experiences.
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AdOptics
AdOptics helps Google advertisers increase conversion revenue by 30% in just 30 days using powerful ad A/B testing.
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AdRoll
Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control – unifying all data, channels, and measurement – so over 37,000 D2C brands can reach the right customer at the right time.
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Constant Contact
Constant Contact is a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.
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HubSpot Sales Hub
Supercharge your sales process with Sales Hub, a powerful and easy to use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics and reporting for growing teams.
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Keap
Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with Keap products. For a limited time, save 50% off your first 3 months!
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Mailchimp
Mailchimp is an always-on marketing platform for small businesses. They make innovative, beautiful products that empower those businesses to find more customers.
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Maropost
Maropost is the leading Commerce platform that provides software and support to help businesses execute their customer journey better.
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Mediatool
Mediatool is a marketing optimization platform for brands and agencies. Use it to get a great overview of all your marketing activities, campaign plans and yearly summaries in one place.
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monday.com
monday.com is a project management tool. One of the many features is a CRM functionality, which allows you to add a CRM board to your project management boards, and manage your prospects in a very visual interface that is not common with other typical CRMs.
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Ontraport
Ontraport is the CRM software that meets automation to power your marketing, sales, and business systems all in one place.
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Sendinblue
Sendinblue is an all-in-one sales and marketing platform. Thet have scaled up, adding a collection of new marketing and sales features to help new businesses get off the ground. These features include email marketing, Facebook ads, retargeting display ads, etc.
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Trackier
A complete AdTech solutions provider with platforms for performance marketing, partner marketing & mobile marketing. Specially designed to fulfill all campaign management needs of Ad networks, Ad agencies, brands, advertisers & app owners.
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TrueClicks
Audit and monitor your PPC campaigns 24/7 with TrueClicks. Get daily specific and actionable recommendations to eliminate waste and missed opportunities in your accounts.
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Wrike
Wrike transforms how teams work together to deliver high performance, accelerate business growth, and improve customer experience.
What Is Campaign Management?
Campaign management includes evaluating the whole process, from planning to analyzing marketing campaigns. It has become an indispensable part of marketing teams all over the world. Whether you have a large or small team, campaign management software will automate most of your tasks and make your job easier.
It is very important to the subsequent processes as well as in creating marketing campaigns. Because with this data, you can control the functionality of your campaign. Campaign management software consists of modules that include email marketing, social media monitoring, lead identification, email automation and more.
One of the most important steps in marketing campaign management is identifying and segmenting customers. When you determined your target audience accurately, the campaign messages can reach the right buyers. Marketing campaign management tools guide you along the way. So, you can experience rapid growth with the right steps.
Types of Marketing Campaigns
Email Marketing Campaign
Manually creating, scheduling the client lists and email delivery is a time-consuming process. A email marketing campaign management tool allows the marketing team to automatically segment their target audience and plan ahead for emails to land in the inbox.
Especially considering that email campaigns are an ideal method to reach the target audience recently, with help of these tools your desired content reaches the right users at the right time. Marketing campaign management tools help you automate all these email types such as sales promotion emails, invitation emails and personalized emails.
Content Marketing Campaign
Content creation is one of the key steps in campaign marketing. If the right content is not created, the campaign will not provide any benefit. It is possible to interact with customers in different channels with informative content.
A content marketing campaign varies depending on the size and scope of the campaign. It can be ebooks, webinars and video series are examples. Content marketing campaign processes can be accelerated with the help of these tools.
Branding Campaign
Branding campaign is one of the marketing campaign strategies. It is created to increase the awareness of your brand and brand value. You can easily reserve a place in your potential customers’ mind if your branding campaign is created successful. This also means that you will be the first brand that comes to their mind during the purchasing process. You can increase the productivity of branding campaign with using marketing campaign management tools.
Social Media Marketing Campaign
In recent years, social media has become one of the important markets for all brands. Organizing a social media campaign can serve many purposes. Social media campaigns can be easily organized using by social media tools. So, they can increase website traffic, sales revenue and improve brand engagement rapidly.
How to Find the Best Marketing Campaign Management Software?
Pricing
Almost every campaign management software has a free trial version to experience how it works. You need to ensure that if the tools meet your needs. Without investing in the paid ones, you can take advantage of free campaign management tools at first. Additionally, consider open source campaign management software while automating repetitive tasks.
Features
With the feature-rich campaign management software, you can easily and efficiently manage all your marketing campaigns. First of all, you have to decide in which areas you want to publish the campaign. At this point, integrations would be essential to managing a successful campaign.
Monitoring
As we consider that you will be monitoring many campaigns at a time, you need to choose a package that allows you to do that. Otherwise, using a campaign management software will not add value to your business. But with monitoring features, you can easily be tracking the performance of each campaign.
Segmentation
An effective marketing campaign relies on segmenting the target audience. Segmentation allows you to create and deliver targeted campaigns depending on where a consumer is in the buying journey. Thus, your sales increase.
Campaign Optimization
Marketing campaign management tools help you make the most out of your campaigns by improving every single element to increase conversions and sales. They build campaign recommendations with your target audience to drive more leads.
User Limits
If you are running an agency, user limits are important for you. So, it would be mindful to have a look at the pricing options Marketing Campaign Management software offers. While most starter plans limit you to the number of people in your agency or campaigns, you might be thinking of higher-tier plans.
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