Best Online Advertising Tools
Online advertising tools help grow your small business by driving sales, generating leads and increasing brand awareness with online ads. Explore the best online advertising tools for small businesses to boost online visibility.
Featured Tools
Prominent Online Advertising Tools
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Opteo
Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing work that drives conversions.
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Adzooma
Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.
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AdRoll
Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control – unifying all data, channels, and measurement – so over 37,000 D2C brands can reach the right customer at the right time.
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Campaigner
Campaigner is one of the most powerful marketing automation tools on the market, catering to businesses of all sizes, Campaigners intuitive and feature rich software will allow you to reach your audience through their preferred channel.
DAN Member Tools
in Online Advertising Softwares
PageProof
PageProof® is the number 1 rated online proofing platform - as voted by users. Marketing teams and creative studios use PageProof to gather feedback on creative, documents, video, websites, banners and more. Simple to use and integrated with all of your tools.
$119 - $329 
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
$119 - $335 
Channable
Channable is the ultimate PPC & Feed Management automation solution for digital marketing agencies and brands. Powerful enough to create, enrich, optimize, and export your clients’ Product data feeds to 2,500+ ad platforms, marketplaces and affiliate platforms.
$39 - $239 
Adzooma
Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.
£0 - £69 
Opteo
Opteo gives you smart recommendations that improve Google Ads performance. Spend less time buried in performance data and more time doing work that drives conversions.
$99 - $799 
Campaigner
Campaigner is one of the most powerful marketing automation tools on the market, catering to businesses of all sizes, Campaigners intuitive and feature rich software will allow you to reach your audience through their preferred channel.
$59 - $649 Free Listing Tools
in Online Advertising Tools
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Acquisio
Acquisio is the leading ad management & machine learning optimization platform for agencies.
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AdEspresso
AdEspresso is the easiest and intuitive Facebook Ads Management and Optimization Tool. Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
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AdRoll
Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control – unifying all data, channels, and measurement – so over 37,000 D2C brands can reach the right customer at the right time.
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Ads Workbench
Ads Workbench is very easy to use leads and custom audiences syncing tool integrated with the main CRM & Email Marketing systems, specifically designed for marketers.
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AdStage
AdStage is an SF based SaaS company dedicated to getting marketers information so they can make the best decisions possible. They build analytics & optimization software that enables marketers to view, analyze, and act on cross-channel ad, web, and sales data in one place.
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Brainity
Brainity helps e-commerce merchants improve their brand engagement by creating sophisticated Facebook and Instagram ad sequences with the help of our innovative campaign builder and advanced AI.
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Broadstreet
Broadstreet is the only ad manager built specifically for direct, digital ad sales and native content sales. They help you win sales.
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Centro
Centro is a global provider of enterprise-class software for digital advertisers. Its technology, Basis, is the industry’s most powerful, comprehensive, and automated digital media management platform.
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Choozle
Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums—all from a single, intuitive interface.
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Cobiro
Cobiro is beautifully effective and simple to use Artificial Intelligence for Google Adwords and Google Shopping.
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Criteo
Criteo is a global technology company powering the world’s marketers with trusted and impactful advertising. Thousands of Criteo team members partner with tens of thousands of customers and publishers around the globe to deliver effective advertising across all channels.
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Driftrock
Driftrock is a marketing technology business that helps clients grow their business through social advertising. The cutting edge platform gives advertisers an unfair advantage on their social media campaigns.
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goTom
goTom is a SaaS solution that simplifies digital sales management for publishers. It supports your campaign workflow including proposal generation, inventory management, rating, trafficking, revenue reportings and billing.
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Kenshoo
Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers.
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Madgicx
Madgicx provides you with the knowledge and technological solutions you need to simply optimize Facebook & Google ads. From clear performance analysis through AI audience targeting to ad automation, Madgicx is designed to save you time and maximize your results.
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MakeMeReach
MakeMeReach is dedicated to helping brands streamline and scale their advertising activities across an evolving digital world with ease and transparency.
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MediaMath
With using MediaMath, run digital advertising through a responsive, flexible media buying platform that can be customized to brand and agency needs.
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Paragone.ai
Paragone.ai is an all-in-one digital marketing platform for sophisticated advertisers. They are dedicated to helping brands streamline and scale their advertising activities across an evolving digital world with ease and transparency.
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Pathmatics
Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.
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Smartly.io
Powering beautifully effective ads. Smartly.io automates every step of social advertising to unlock greater performance and creativity. They are a global team of over 350 Smartlies, building a platform that automates creative production and ad buying at scale.
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StackAdapt
StackAdapt is a self-serve programmatic advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.
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The Next Ad
They have innovated Ad Tech to empower companies to increase campaign performance significantly on a global scale. The Next Ad offers a complete package to be able to invest in the best performing channel for your business.
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Tiger Pistol
Tiger Pistol is a social advertising automation platform for local. Tiger Pistol has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale.
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TrueClicks
Audit and monitor your PPC campaigns 24/7 with TrueClicks. Get daily specific and actionable recommendations to eliminate waste and missed opportunities in your accounts.
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Voluum
Voluum is a full-stack marketing platform for all your performance analytics, tracking, and optimization. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed.
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WordStream
WordStream is an online advertising management software solution that aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring.
How to Choose the Best Online Advertising Tools?
We live in a digital era where marketing can make or break a business. Whether you own a small business or a big one, if your marketing strategies don’t involve using the best online advertising tools, then researching, tracking, managing, analyzing, and improving online advertising campaigns become a far-fetched dream.
There is no doubt that different digital advertising types make it possible for businesses to reach their potential customers and reconnect with existing customers, in a cost-effective way. Although, if you know how to use all the online advertising tools in the right way, your targeting methods will become sophisticated, and you will be able to influence your customers in a more non-intrusive & natural way. Result? You will get better ROI, maximum conversion, and a thriving business in no time.
Additionally, you have to keep in mind that the right way to choose a result-oriented advertising tool involves considering a few points before you jump into action. Remember, it is crucial to set up your goals, understand the target audience, and keep track of your budget, time, and design capabilities if you expect your advertising strategy to be successful.
However, understanding the online advertising matrix may not be easy. Therefore, consider the key factors listed below to get the digital advertising results you desire.
Key Criteria to Evaluate Online Advertising Tools
Pricing Policy
If you spend smartly, you will be rewarded well. Therefore, you must consider that the advertising tool which works for another company may not work for you. It is crucial to evaluate every online advertising software option first. Furthermore, you have to analyze which platforms you should invest more money and time into and plan your budget accordingly.
Features
With a user-friendly, feature-rich online advertising software, you can execute any ad campaign with ease and efficiency. Thus, it is vital to choose an advertising software that easily integrates with third-party applications & is supported both in mobile and desktops.
References
There are various advertising tools today that you can choose. For example, AdEspresso is considered one of the easiest Facebook Ads Management and Optimization tools. On the other hand, Acquisio is an advertising platform that works best if you need a one-stop marketing solution.
Benefits
It is smart to consider the benefits of each advertising tool before choosing one for your business. Once you analyze the benefits, you will be able to strategize with the Valuable Data and Analytics, improve Conversion Rates, get higher revenues, be more cost-effective, & get maximum ROI from your ad Campaigns.
Integration
Instead of utilizing one or two digital advertising channels, you can reach the right audiences by forming an integrated advertising strategy while still upholding a consistent & unique voice for your brand. Therefore, try to use those online advertising tools that help you give your customers an omnichannel experience.
Customer Service
There are plenty of advertising tools and popular omnichannel advertising tools in the market today. However, the advertising tools are not worth using if they don't have satisfying customer support services to guide you through the process. Therefore, before choosing an advertising platform, ensure that they have a support team to help you with tools, settings, and help you creatively optimize advertising campaigns.
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