Best Email Marketing Tools
Explore the best Email Marketing tools for small businesses and digital marketing agencies. Filter the tools to fulfill your all Email Marketing needs.
Featured Tools
Prominent Email Marketing Tools
Campaign Monitor
Campaign Monitor is a leading email marketing platform. They strive to provide the best product and services, ranging from easy to use email marketing tools and automation to full-featured email platforms used by teams of all sizes. Visit Website
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better. Visit Website
Constant Contact
Constant Contact is a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business. Visit WebsiteAll Email Marketing Tools
Litmus
Litmus helps email marketers work more efficiently, catch costly errors & accelerate campaign performance. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever.
Routee
Routee is a leading cloud communications provider that designs, develops and distributes advanced Web and API automation solutions for corporations, retail businesses and the services industry around the world.
AWeber
AWeber delivers powerfully-simple email marketing software specifically designed for small businesses. Since 1998, they’ve helped over 1,000,000 small businesses around the world.
MailUp
A complete email delivery solution that combines powerful campaign management tools with SMTP relay and plugins for eCommerce, CRM, and CMS systems.
Salesforce Email Studio
Salesforce Email Studio is an email marketing platform. Use data from every department to build smarter email, from basic marketing campaigns to sophisticated 1-to-1 messages.
Mailchimp
Mailchimp is an always-on marketing platform for small businesses. They make innovative, beautiful products that empower those businesses to find more customers.
Mailbird
Mailbird keeps you organized and delivers a clean and easy experience for both personal and business use. Also, keep personal and business email separate, but managed them from one place.
Hiver
Hiver is an email collaboration product built on top of Gmail. It helps teams of all sizes manage group emails like [email protected], [email protected] right from Gmail. Hiver has over 1400 customers across five continents, including the likes of Flexport, Vacasa.
Campaign Monitor
Campaign Monitor is a leading email marketing platform. They strive to provide the best product and services, ranging from easy to use email marketing tools and automation to full-featured email platforms used by teams of all sizes.
Sender
Sender is tailor-made for eCommerce tool that offers many additional features in order to help to reach best marketing results with transactional and automated email sequences, API integrations, and an easy to use drag&drop subscription form builder.
MailerLite
MailerLite is the email marketing software that is focused on providing exceptional value to its existing customers, including an intuitive user experience, fast 24/7 live support and straightforward pricing that makes sense for small businesses.
Mad Mimi
Mad Mimi is the easiest way to create, send, share and track email newsletters online. Mad Mimi is for people who want email marketing to be simple.
Emma HQ
Emma HQ helps you send email campaigns that hit the right place at the right time while connecting with subscribers. The team is available to lend a hand in email marketing strategy and content to help maximize your results.
Pepipost
Pepipost offers robust Email API and SMTP service that integrates fast and sends emails in seconds. With a world-class reputation, Pepipost's emails always hit the inbox.
Klaviyo
Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing campaigns.
Stripo
Stripo email editor is a tool for those who want to save time on email creation but still wants to make professional and responsive email templates.
Rejoiner
Rejoiner gives you all the email marketing software, and hands-on consulting you need to increase conversion rates and crush your revenue goals.
ActiveCampaign
ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With the SaaS platform, they help businesses go beyond marketing automation to optimize their customers’ experiences.
Squarespace
Squarespace empowers millions of dreamers, makers, and doers by providing them with the tools they need to bring their creative ideas to life.
Amazon Email Service
Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails
BEE
BEE helps marketers quickly design beautiful, responsive emails with a drag-n-drop email editor that can be used online or embedded in SaaS applications.
ConvertKit
ConvertKit is email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, artists and other creators building the future. We have 19,500 paying customers, send 500 million emails per month, and are growing revenue quickly.
HubSpot
HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.
Kickbox
Kickbox provides technology that promotes email best practices and improves inbox placement, including a full suite of deliverability monitoring and management tools.
iContact
iContact's email marketing platform helps businesses of all sizes get results. The tool is for small business and a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers.
Constant Contact
Constant Contact is a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.
SendX
SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry.
EmailOut
EmailOut is a fully functional free email marketing software for ambitious entrepreneurs whose businesses are in the start-up and super-growth stages.
SendPulse
SendPulse is a platform that offers multiple channels of communication with customers: email, web push notifications, SMS, Viber, and chatbot messages. They constantly improve features and develop new ones as user-friendly in marketing.
Smaily
They work with SMBs, design, advertising and marketing agencies to develop custom solutions that drive customer engagement and deliver substantial ROI.
SparkPost
SparkPost helps senders reliably reach the inbox with powerful solutions to help them plan, execute and optimize their email programs.
Moosend
Moosend is a powerful email marketing platform with world-class features, state-of-the-art automation, and an award-winning user interface. Thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses.
Iterable
Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction throughout the customer journey.
Hunter
Hunter makes it incredibly easy to reach out to other professionals. They help sales, recruiters and marketers connect with the relevant people with simple and powerful tools.
Robly
Their ultimate goal is to use automation to help small businesses market themselves online more effectively and efficiently. Robly uses innovative automation and artificial intelligence technologies to observe user behaviour.
Sendinblue
Sendinblue is an all-in-one sales and marketing platform. Thet have scaled up, adding a collection of new marketing and sales features to help new businesses get off the ground. These features include email marketing, Facebook ads, retargeting display ads, etc.
Autopilot
Autopilot has email marketing software trusted and loved by thousands of teams around the world. It helps marketers capture and convert new leads, connect with customers, and create loyal repeat buyers.
Email on Acid
Email on Acid offers the most comprehensive and flexible email pre-deployment platform of its kind. As the industry leader in email production management, the company’s platform helps developers, marketers, and enterprise organizations deliver email perfection.
RocketReach
RocketReach allows you to find email and phone for over 1.5 billion professionals across over 20 million companies worldwide. Using sophisticated algorithms, RocketReach match rates are over 85% on average, well above most other services.
GetResponse
GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Also, including landing pages, webinars, and marketing automation.
EmailOctopus
EmailOctopus offers email marketing solutions. The platform provides a simple and intuitive user interface which allows marketers to create their own rich HTML emails, and deliver them to subscribers inboxes with only a few clicks.
Mailjet
Mailjet is the email solution for teams to create, send, and monitor marketing emails, transactional emails via its intuitive multi-user, drag-and-drop interface, teams can create impactful email templates together.
Zoho Campaigns
Zoho Campaigns is an email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base.
lemlist
lemlist is an email outreach platform that allows you to automatically generate personalized images and videos. Kickstart client relationships by making your cold emails highly personalized.
Benchmark Email
Benchmark aims to provide practical marketer with strategies and devoted support to create ongoing customer engagement with email marketing and automation tools.
Automizy
Automizy is an easy email automation. They help SMBs convert leads to sales with our intuitive, insightful and ingenious platform.
Tips to Choose the Best Email Marketing Tools
The easiest and cheapest method to market your business is through emails. It’s a great way to promote content related to your brand, share ideas, and build brand awareness. With a comprehensive email marketing campaign, you can increase engagement with consumers and improve sales.
If you want get the promising results from your email campaign, you need the support of the right email marketing software.
It should help with multiple aspects of your email marketing strategy, such as communicating with the target audience, sharing brand messages, selling products and services, building a relationship with customers at different stages of the sales funnel, and much more.
More importantly, you need a tool that allows you to effectively manage your list of current customers as well as potential ones so that you can deliver targeted content to them. In order to tap into the potential of your email marketing campaign, you need to identify a tool that aligns with your company’s business goals. But there’s a vast number of tools to choose from, and finding the best one for you is no easy job.
To make this task easier for you, here is a list of essential factors you should consider when searching for the perfect email marketing tool.
Key Criteria to Evaluate Email Marketing Tools
Pricing Policy
Some email marketing tools base their pricing policies on how many emails you send while others base it on the number of subscribers. However, you should also look into free and paid services. Be careful to choose the platform and package that works best for you as well as your company.
Features
An effective email marketing campaign relies on segmenting the target audience. This allows you to create and deliver targeted emails, depending on where a consumer is in the buying journey. Moreover, it helps to guide them deeper into the sales funnel. So segmentation should be an essential feature of the tool. Make sure to look into other features as well.
Accountability
Your email campaign needs to improve results. Therefore, the tool must perform smoothly at all times. Talk to support staff and consultants about how often the software is updated and what options are included in maintenance. Ask other companies who are using the tool about issues such as downtime, security concerns, etc.
Customer Service
At some point, someone will have a question or need assistance. Consider investing in an email marketing tool that provides live chat options, preferably 24/7. Also, look into other channels that representatives actively engage on. To get a better picture of the level of customer support, we suggest you communicate with them before making a purchase.
Integration
Email marketing tools need to work well with other tools that you are currently using. Selecting an email marketing tool that integrates seamlessly with your CRM can be an excellent choice. Decide on a platform that allows you to manage valuable content, update customer data, and provide you with an overview of important metrics.
Scope of the Email Marketing Tools
Your primary goals are to improve audience engagement, enhance lead generation, reduce customer acquisition costs, and boost sales. But what additional features does the email marketing tool provide to help your business? Some important ones to consider include assistance in creating email landing pages, designing subscription forms, and analyzing critical KPIs such as open rates, click-through rates, etc.
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