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Digital Marketing Analytics Tools
Digital Marketing Analytics Tools

Best Digital Marketing Analytics Tools


We’ve put together several types of digital marketing analytics tools to help you tracking data, understanding user behavior, and building customer journey for your business. Explore the carefully selected ones whether you’re a small business or an enterprise.

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Google Analytics

Google Analytics

Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results.

Funnel

Funnel

Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed.

MaaxMarket

MaaxMarket

Track your customers and visitors in real-time and understand their online behaviour including email and social media interaction. MaaxMarket uses machine learning algorithms to automatically score leads based on customer purchase behaviour.

Segment

Segment

Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party data to over 200 marketing, analytics, and data warehouse tools.

DialogTech

DialogTech

DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.

Bitly

Bitly

Bitly is used by businesses around the world to build stronger connections with their customers across every digital channel. Complete Link Management Platform empowers influencers and businesses of every size to embed short, branded call-to-action links.

e-clincher

e-clincher

e-clincher is all about ease-of-use, helping you manage your online brand reach and reputation. e-clincher offers publishing, scheduling, automation with smart queues, content curation feeds, monitoring feeds, analytics, team collaboration.

Mixpanel

Mixpanel

Mixpanel mission is to increase the rate of innovation. Through analytics and engagement products, companies can analyze how and why their users engage, convert, and retain in real-time across the web, mobile, and smart devices.

Nexoya

Nexoya

Nexoya analyses large amounts of marketing data is the proven competitive advantage for the company’s marketing departments and marketing agencies.

Morphio

Morphio

Morphio’s AI routinely scans for digital marketing failures that cause performance issues. With Morphio, you can secure your marketing stack against execution risks, not just technical ones.

TrackMaven

TrackMaven

TrackMaven is the marketing insights company powering 400+ of the world’s leading brands. Their mission is to help brands grow and innovate faster by making sense of the world’s marketing data

Rebrandly

Rebrandly

Rebrandly is the easiest way to create, share, and manage branded links. They offer companies and individuals the possibility to brand and shorten the links they share using a custom domain name of their choosing.

Heap

Heap

Heap’s mission is to power business decisions with the truth. They empower companies to focus on what matters, discovering insights, and taking action, not building pipelines or tagging.

NinjaCat

NinjaCat

NinjaCat is a scalable reporting platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate reports and dashboards.

Everview

Everview

Connect your favourite apps to mix and match data from any source in one dashboard. Everview works perfectly for SaaS, sales, marketing and eCommerce.

Cyfe

Cyfe

Cyfe is an all-in-one dashboard software that helps you monitor and analyze data found across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, Twitter and more from one single location in real-time.

Singular

Singular

Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. Marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels.

App Annie

App Annie

App Annie is the most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence.

Optimizely

Optimizely

Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.

SegMetrics

SegMetrics

SegMetrics is a marketing analytics tool. Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth.

ClickMeter

ClickMeter

ClickMeter is an easy to use Link Management Service. They help advertisers, agencies, affiliates, and publishers optimize clickthrough and conversion rates through the management, tracking and monitoring of marketing links.

Parse.ly

Parse.ly

Parse.ly is a new measure of content value. Parse.ly measures over 30 unique content metrics - including content views, engaged time, social interactions, and content conversions. Parse.ly's content analytics system includes a rich dashboard, a powerful reporting engine.

Digivizer

Digivizer

Digivizer lets marketers and companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable.

Oribi

Oribi

Oribi is the first and only company dedicated to building an AI-based technology that can help any business of any size become completely data-driven. They provide millions of companies to gain access to a field that was so far only available to a small segment.

Stitch

Stitch

Stitch lets businesses focus on enhancing their analytics efforts without worrying about building and managing a data pipeline.

Affluent

Affluent

Affluent aggregates data from all of your clients’ affiliate platforms into one dashboard and helps you save time, optimize programs, and grow your business.

Piwik PRO

Piwik PRO

Enterprise-level analytics suite with a focus on user privacy and data security perfect for governments, finance, and healthcare sectors. The suite includes Analytics, Tag Manager, Customer Data Platform, and Consent Manager.

Contentsquare

Contentsquare

Contentsquare empowers brands to build better digital experiences. Their experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation.

Glew.io

Glew.io

Powerful analytics and business intelligence for eCommerce, agencies and more. Glew.io is the only multi-channel eCommerce analytics solution that lets you see all your data in one place through easy-to-use, intuitive dashboards.

OWOX BI

OWOX BI

OWOX BI is an all-in-one marketing analytics platform which allows marketers and analysts to automatically combine marketing data and build reports to measure what works best for their business.

Reveal Mobile

Reveal Mobile

Reveal Mobile provides location-based marketing and analytics. Customizable reporting helps advertisers and agencies easily understand the audiences that visit the locations they care about, and the profile of that audience.

Finteza

Finteza

Finteza is a free comprehensive analytics tool. The software provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the bottom of their funnel.

Chartbeat

Chartbeat

Chartbeat improves audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world.

Clarisights

Clarisights

Marketing teams around the world use Clarisights for every aspect of their performance marketing workflow from integrating with data channels, creating and optimizing dashboards, and collaborating with teammates all in real-time.

Polar Analytics

Polar Analytics

Polar Analytics is an intelligent dashboard where e-commerce brands can connect all their marketing data, easily analyze them and get actionable insights.

AppsFlyer

AppsFlyer

AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.

Ruler Analytics

Ruler Analytics

Ruler Analytics enables sales and marketing teams to work smarter, together. By uncovering the data behind every visitor, touchpoint and conversion, sales and marketing teams can increase lead volume and sales efficiency.

Optimo Analytics

Optimo Analytics

Automated marketing analytics insights and reporting for brands and agencies. Fully automated to save organizations time and labour in order to allow them to focus on their business.

Amplitude

Amplitude

Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth.

Jepto

Jepto

Jepto is an analytics and automation platform that helps you automate tasks and data analysis. Monitor your sites and marketing data across all channels in one place.

Factors.ai

Factors.ai

Factors.AI is a marketing analytics platform providing sophisticated omnichannel and performance insights for marketers about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales.

Leadfeeder

Leadfeeder

Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked.

Kissmetrics

Kissmetrics

Kissmetrics is behavioral analytics, segmentation and email campaign automation all in one place. They built to help marketers and product teams increase conversions, engagement and retention.

Omnisend

Omnisend

Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Affinio

Affinio

Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data.

ProfitWell

ProfitWell

ProfitWell provides industry-standard BI solutions that improve your retention and monetization automatically through unmatched subscription intelligence.

Latana Brand Analytics

Latana Brand Analytics

As the leading insights hub of brands around the world, Latana’s SaaS platform enables better marketing decisions for Brand and Campaign Performance. Latana delivers the best of brand tracking and machine learning in one intuitive dashboard.

Bitclu

Bitclu

Bitclu comprehensive and sophisticated data analysis software, which is intended to be used by sellers and vendors on the Amazon Marketplace.

Adobe Analytics

Adobe Analytics

Adobe Analytics Cloud is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time by uniquely integrating audience as the core system of intelligence for the enterprise.

Matomo Analytics

Matomo Analytics

Matomo is a powerful, secure, web analytics platform that gives you 100% data ownership and user privacy protection.

Hotjar

Hotjar

Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis and feedback tools, Hotjar gives the ‘big picture’ of how to improve a site's user experience and performance - conversion rates.

Vertify

Vertify

Vertify is the leading revenue operations intelligence platform, providing robust data integrations to connect revenue applications and applying data assurance to continually clean, normalize, and enrich customer and prospect data.

How to Choose the Best Marketing Analytics Tools?

Running a business requires considerable planning and foresight. And that means having access to a lot of data. Information about your consumers with marketing analytics tools can help you understand everything from where they are and how they shop to knowing their preferences.

 

More importantly, to remain competitive and profitable, you need to monitor and analyze your marketing strategies as well. Knowing what works and what doesn’t can help your business become more efficient. And since running a business requires responding to consumers in real-time, you’ll be in a better position to make smarter decisions more quickly. Moreover, you’ll also be able to assess your competitor’s strategies. In addition, there is a lot of marketing analytics tools free to analyze your marketing data.

 

What is marketing analytics software and what is it used for?

 

Marketing analytics platforms keep digital marketers organized and successful in their marketing efforts, such as customer data, user behaviour, and website analytics. Also, with the help of analytics software, they can collect the data from every channel they use, such as search engines, social media, email marketing and many more.

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So yeah, a data-driven marketing approach can offer a holistic perspective. But with the sheer quantity of data, how can you make sense of it all? This is where best marketing analytics reporting tools come in handy.

 

A marketing analytics tool allows you to tap into the full potential of your data. Being able to collect, organize, manage, and take control of various information can optimize the efficiency of the business. Therefore, you can understand what drives growth, boost overall performance, reach business goals faster, and improve your bottom line.

 

In order to avail these benefits and more, you must select the right analytics software for your marketing needs. But there are so many tools available. Evaluating all the pros and cons of each to identify which one aligns with your business goals can help you find the best marketing analytics tool. To make the task easier for you, here are a few features that you need to consider.

Key Criteria to Evaluate Marketing Analytics Tools

Pricing Policy

Pricing Policy

Most marketing analytics tools are subscription-based or are priced according to the business size. If you have a bigger team, research what’s a better option: a plan based on the number of users or a fixed monthly price. But your long-term goals should include the availability of add-ons and updates at less or no extra costs. Also, you need to be careful on the extra cost of marketing analytics software.

User Experience

User Experience

Before investing in a marketing analytics tool, read the reviews about the platform, and analyze the benefits that it can bring to your business. Consider buying an easy-to-use solution that allows employees to perform better on multiple channels, including social media, email marketing, blogs, newsletters, SEO, etc.

Customer Service

Customer Service

In the world of digital marketing, things can go wrong for no reason at any time. And you need help right away so that the business is not negatively affected. Look into platforms that offer 24/7 customer support, preferably live chat. Before signing up, it’s a good idea to ask some questions and see how well customer service responds.

Benefits

Benefits

Your goal is to optimize marketing campaigns and watch ROI grow. So you need to reap the maximum benefits from the platform, especially automation of business processes, data collection, data filtration and extraction, insights, analytics, reporting, segmentation, results visualization, forecasting, etc. Some tools offer all-in-one solutions. However, if you don’t need most of these features, opt for a targeted product.

References

References

You should check with companies currently using the particular marketing analytics tool you are interested in. Ask how long they are in the industry and how many years they have used the software. Moreover, the platform should perform smoothly at all times. Inquire whether there have been any issues with installment, maintenance, downtime, security, upgrades, etc.

Integration

Integration

A business needs to measure, analyze, and manage data in order to leverage its marketing efforts. And this requires the use of numerous software. Before signing up, check how it is integrating with other tools. Select one that allows you to collect, correlate, and analyze all the data in one central location.

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