Best Digital Marketing Analytics Tools
We’ve put together several types of digital marketing analytics tools to help you tracking data, understanding user behavior, and building customer journey for your business. Explore the carefully selected ones whether you’re a small business, digital marketing agency or an enterprise.
Featured Tools
Prominent Digital Marketing Analytics Tools
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AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 75+ integrations.
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Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
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DashThis
DashThis is the easiest automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Our support team are real reporting experts and we promise to offer the best customer experience there is.
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Octoboard
Automated marketing reporting, eCommerce analytics, paid advertising analytics and B2B leads generation platform for marketing agencies and eCommerce stores.
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Wide Angle Analytics
Wide Angle Analytics is a made-in-Germany, fully featured, strictly GDPR-compliant web analytics. Wide Angle Analytics gives you control over whether to use cookies or not. Get insights with custom actions and core privacy-friendly metrics. Track with confidence.
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Adzooma
Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.
DAN Member Tools
in Digital Marketing Analytics Softwares
Octoboard
Automated marketing reporting, eCommerce analytics, paid advertising analytics and B2B leads generation platform for marketing agencies and eCommerce stores.
€25 - €75 
DashThis
DashThis is the easiest automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Our support team are real reporting experts and we promise to offer the best customer experience there is.
$39 - $399 
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
$119 - $335 
Adzooma
Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.
£0 - £69 
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.
$24 - $399 
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 75+ integrations.
$12 - $18 
Wide Angle Analytics
Wide Angle Analytics is a made-in-Germany, fully featured, strictly GDPR-compliant web analytics. Wide Angle Analytics gives you control over whether to use cookies or not. Get insights with custom actions and core privacy-friendly metrics. Track with confidence.
€9.99 - €89.99 
Improvado
Improvado helps marketers, analysts, and agencies drive ROI by consolidating all their marketing data in one place. Businesses get a holistic picture of their advertising efforts by streamlining data from Google, Facebook, Instagram, Twitter, and 200+ other sources.
Free Listing Tools
in Digital Marketing Analytics Tools
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Adobe Analytics
Adobe Analytics Cloud is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time by uniquely integrating audience as the core system of intelligence for the enterprise.
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Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.
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Affinio
Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data.
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Affluent
Affluent aggregates data from all of your clients’ affiliate platforms into one dashboard and helps you save time, optimize programs, and grow your business.
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Amplitude
Amplitude is the leading product intelligence platform that helps companies use their customer data to build great product experiences for digital growth.
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App Annie
App Annie is the most trusted mobile data and analytics platform. App Annie's mission is to help customers create winning mobile experiences and achieve excellence.
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AppsFlyer
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions.
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Bitclu
Bitclu comprehensive and sophisticated data analysis software, which is intended to be used by sellers and vendors on the Amazon Marketplace.
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Bitly
Bitly is used by businesses around the world to build stronger connections with their customers across every digital channel. Complete Link Management Platform empowers influencers and businesses of every size to embed short, branded call-to-action links.
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Chartbeat
Chartbeat improves audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world.
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Clarisights
Marketing teams around the world use Clarisights for every aspect of their performance marketing workflow from integrating with data channels, creating and optimizing dashboards, and collaborating with teammates all in real-time.
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ClickMeter
ClickMeter is an easy to use Link Management Service. They help advertisers, agencies, affiliates, and publishers optimize clickthrough and conversion rates through the management, tracking and monitoring of marketing links.
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Contentsquare
Contentsquare empowers brands to build better digital experiences. Their experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation.
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Corows
Corows is data integrations platform that helps teams build, collaborate, and share data solutions.
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Cyfe
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data found across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, Twitter and more from one single location in real-time.
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Delve AI
Create data-driven buyer personas for your business and for competitors automatically using Persona by Delve AI. Persona by Delve AI is used by 7000+ businesses and agencies across 80+ industries in 80+ countries.
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DialogTech
DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance.
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Digivizer
Digivizer lets marketers and companies of any size see how well their digital marketing programs deliver, across all main digital social and search platforms, in a single view that’s accurate, immediate and affordable.
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e-clincher
e-clincher is all about ease-of-use, helping you manage your online brand reach and reputation. e-clincher offers publishing, scheduling, automation with smart queues, content curation feeds, monitoring feeds, analytics, team collaboration.
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Everview
Connect your favourite apps to mix and match data from any source in one dashboard. Everview works perfectly for SaaS, sales, marketing and eCommerce.
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Factors.ai
Factors.AI is a marketing analytics platform providing sophisticated omnichannel and performance insights for marketers about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales.
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Finteza
Finteza is a free comprehensive analytics tool. The software provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the bottom of their funnel.
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Funnel
Funnel is changing the way we think and interact with data by taking messy, siloed data from over 500 platforms and automatically generating Business-Ready data that is fully harmonized, instantly refreshed.
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Glew.io
Powerful analytics and business intelligence for eCommerce, agencies and more. Glew.io is the only multi-channel eCommerce analytics solution that lets you see all your data in one place through easy-to-use, intuitive dashboards.
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Google Analytics
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results.
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Heap
Heap’s mission is to power business decisions with the truth. They empower companies to focus on what matters, discovering insights, and taking action, not building pipelines or tagging.
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Hotjar
Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis and feedback tools, Hotjar gives the ‘big picture’ of how to improve a site's user experience and performance - conversion rates.
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Iconosquare
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, LinkedIn, and TikTok! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.
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Instant Analysts
Instant Analysts' suite of Instant Analytics Tools is here to help the modern digital marketer save time. We are on a mission to help marketing professionals become more comfortable using data tools and using small instances of machine learning.
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Jelloow
With Jelloow we are helping brands prioritize projects + select their marketing agency partners.
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Jepto
Jepto is an analytics and automation platform that helps you automate tasks and data analysis. Monitor your sites and marketing data across all channels in one place.
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Kissmetrics
Kissmetrics is behavioral analytics, segmentation and email campaign automation all in one place. They built to help marketers and product teams increase conversions, engagement and retention.
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Latana Brand Analytics
As the leading insights hub of brands around the world, Latana’s SaaS platform enables better marketing decisions for Brand and Campaign Performance. Latana delivers the best of brand tracking and machine learning in one intuitive dashboard.
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Leadfeeder
Leadfeeder is a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked.
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MaaxMarket
Track your customers and visitors in real-time and understand their online behaviour including email and social media interaction. MaaxMarket uses machine learning algorithms to automatically score leads based on customer purchase behaviour.
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Matomo Analytics
Matomo is a powerful, secure, web analytics platform that gives you 100% data ownership and user privacy protection.
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Mixpanel
Mixpanel mission is to increase the rate of innovation. Through analytics and engagement products, companies can analyze how and why their users engage, convert, and retain in real-time across the web, mobile, and smart devices.
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Morphio
Morphio’s AI routinely scans for digital marketing failures that cause performance issues. With Morphio, you can secure your marketing stack against execution risks, not just technical ones.
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Nexoya
Nexoya analyses large amounts of marketing data is the proven competitive advantage for the company’s marketing departments and marketing agencies.
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NinjaCat
NinjaCat is a scalable reporting platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate reports and dashboards.
How to Choose the Best Marketing Analytics Tools?
Running a business requires considerable planning and foresight. And that means having access to a lot of data. Information about your consumers with marketing analytics tools can help you understand everything from where they are and how they shop to knowing their preferences.
More importantly, to remain competitive and profitable, you need to monitor and analyze your marketing strategies as well. Knowing what works and what doesn’t can help your business become more efficient. And since running a business requires responding to consumers in real-time, you’ll be in a better position to make smarter decisions more quickly. Moreover, you’ll also be able to assess your competitor’s strategies. In addition, there is a lot of marketing analytics tools free to analyze your marketing data.
What is marketing analytics software and what is it used for?
Marketing analytics platforms keep digital marketers organized and successful in their marketing efforts, such as customer data, user behaviour, and website analytics. Also, with the help of analytics software, they can collect the data from every channel they use, such as search engines, social media, email marketing and many more for your digital marketing agency and small business.
So yeah, a data-driven marketing approach can offer a holistic perspective. But with the sheer quantity of data, how can you make sense of it all? This is where best marketing analytics reporting tools come in handy.
A marketing analytics tool allows you to tap into the full potential of your data. Being able to collect, organize, manage, and take control of various information can optimize the efficiency of the business. Therefore, you can understand what drives growth, boost overall performance, reach business goals faster, and improve your bottom line.
In order to avail these benefits and more, you must select the right analytics software for your marketing needs for your digital marketing agency. But there are so many tools available. Evaluating all the pros and cons of each to identify which one aligns with your business goals can help you find the best marketing analytics tool. To make the task easier for you, here are a few features that you need to consider.
Key Criteria to Evaluate Marketing Analytics Tools
Pricing Policy
Most marketing analytics tools are subscription-based or are priced according to the business size. If you have a bigger team, research what’s a better option: a plan based on the number of users or a fixed monthly price. But your long-term goals should include the availability of add-ons and updates at less or no extra costs. Also, you need to be careful on the extra cost of marketing analytics software.
User Experience
Before investing in a marketing analytics tool, read the reviews about the platform, and analyze the benefits that it can bring to your business. Consider buying an easy-to-use solution that allows employees to perform better on multiple channels, including social media, email marketing, blogs, newsletters, SEO, etc.
Customer Service
In the world of digital marketing, things can go wrong for no reason at any time. And you need help right away so that the business is not negatively affected. Look into platforms that offer 24/7 customer support, preferably live chat. Before signing up, it’s a good idea to ask some questions and see how well customer service responds.
Benefits
Your goal is to optimize marketing campaigns and watch ROI grow. So you need to reap the maximum benefits from the platform, especially automation of business processes, data collection, data filtration and extraction, insights, analytics, reporting, segmentation, results visualization, forecasting, etc. Some tools offer all-in-one solutions. However, if you don’t need most of these features, opt for a targeted product.
References
You should check with companies currently using the particular marketing analytics tool you are interested in. Ask how long they are in the industry and how many years they have used the software. Moreover, the platform should perform smoothly at all times. Inquire whether there have been any issues with installment, maintenance, downtime, security, upgrades, etc.
Integration
A business needs to measure, analyze, and manage data in order to leverage its marketing efforts. And this requires the use of numerous software. Before signing up, check how it is integrating with other tools. Select one that allows you to collect, correlate, and analyze all the data in one central location.
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