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Marketing Reporting Tools
Marketing Reporting Tools

Best Marketing Reporting Tools


Explore the best marketing reporting tools for small businesses and Digital Marketing agencies. Choose the one which best suits your needs.

All Marketing Reporting Tools

DataHero

DataHero

DataHero is a leading cloud business intelligence software platform that specializes in data visualization and data dashboards.

Reportz

Reportz

Reportz is a reporting tool designed to save you time and money on periodic reporting tasks trough utilization of interactive dashboards.

Raven Tools

Raven Tools

SEO Analysis & Online Marketing Software Raven's Site Auditor quickly analyzes a site to find all of the desktop and mobile SEO issues that may be keeping it from ranking on search engines like Google.

Jess

Jess

Jess is marketing agency reporting software that completely automates reporting for SEO, Google Ads, Facebook Ads, and Microsoft Advertising clients by sending the information they want to know directly to their inboxes.

DashThis

DashThis

DashThis helps digital marketers and agencies everywhere by providing an awesome, easy-to-use, and attractive dashboard tool so that marketers can stop wasting time gathering data, and instead do what they do best: make decisions based on that data.

Marchex

Marchex

Marchex is a leading conversational analytics company that connects the voice of the customer to your business. They deliver AI-driven insights and solutions to help companies find valuable customers across voice and text-based communication channels.

Measureful

Measureful

Measureful pulls your digital marketing data together, analyzes, and reports on your top stories every week and month. Simple, insightful reports help marketers focus on the important points across all channels.

Comscore

Comscore

Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.

Pudding.ai

Pudding.ai

With Pudding.ai you can easily improve creative strategies for future ad campaigns, get real-time insights for all your ads creative and share data between your media & creative teams.

Logi Report

Logi Report

With Logi Report, you can easily build custom reports for seamless embedding without any coding, while achieving secure high performance and efficient distribution.

Megalytic

Megalytic

Megalytic is used by digital agencies, marketers, and business owners for faster, more insightful, and better-looking analytics reports.

Mode

Mode

Mode's reports and dashboards are the building blocks you need for data exploration, collaborative analysis, and impactful decision-making.

NinjaCat

NinjaCat

NinjaCat is a scalable reporting platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate reports and dashboards.

Cyfe

Cyfe

Cyfe is an all-in-one dashboard software that helps you monitor and analyze data found across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, WordPress, Zendesk, Twitter and more from one single location in real-time.

ReportGarden

ReportGarden

ReportGarden helps online ad agencies create analysis and performance reports for their clients. They do this by linking with their AdWords, analytics, bing ads account using APIs, and loading data into their reports.

Panintelligence

Panintelligence

Panintelligence is a three-in-one single solution, combining BI with intuitive reporting and predictive analytics.

Act-On Software

Act-On Software

Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

Whatagraph

Whatagraph

Digital marketing agencies and businesses use Whatagraph to save time and present analytics data in a way their clients and teams can easily understand. Visual, automated, and easy-to-understand.

deepdivr

deepdivr

The deepdivr platform helps businesses and agencies increase social media ROI. The platform helps well-known companies and agencies spending less time on monitoring and reporting on campaigns.

Datapine

Datapine

RIB Datapine is one of the leading BI software companies that has developed a scalable SaaS tool and revolutionized the way businesses interact with data, suitable both for advanced analysts and average business users.

Mediaocean

Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.

Slemma

Slemma

Slemma is a reporting tool that enables users to create simple, easy-to-use and dynamic data reports from multiple data sets. With one login you can have all your key data at your fingertips in an easy to customize the dashboard.

Clicdata

Clicdata

ClicData is a leading provider of cloud-based dashboard systems that are designed to improve business efficiency through better reporting.

Dasheroo

Dasheroo

Dasheroo Business Dashboards - Track all of your important KPIs for overall business analytics, web analytics, email marketing, social media, marketing and sales, in one great-looking free business dashboard.

Databox

Databox

Databox connects all of your data in one place, visualize performance trends, monitor progress toward your goals, make more informed decisions, collaborate and report as you go with custom views and deep-dives for each function in your organization.

Marketing Miner

Marketing Miner

Marketing Miner is a data mining tool for true SEO specialists, with components for keyword analysis, search engine position measurement, and more.

Adverity

Adverity

Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.

Klipfolio

Klipfolio

Klipfolio is the new way everyday people and their teams make informed decisions, backed by data. Klipfolio is a data analytics cloud app for building and sharing real-time business dashboards and reports on web browsers, TV monitors and mobile devices.

Swydo

Swydo

Swydo is a powerful reporting and monitoring platform for online marketers that is easy to use. Swydo generates automated reports of your consultant's accomplishments.

DataMyth

DataMyth

DataMyth is a solution that helps marketers focus on providing better value to their customers by delivering the right set of analysis & insights to make decisions.

BetterMetrics

BetterMetrics

With BetterMetrics, you can automatically export your digital marketing data from Google Ads, Facebook Ads and Bing Ads to a live Google Sheets spreadsheet, so you always know exactly how much you've spent.

Tableau Software

Tableau Software

Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad.

Supermetrics

Supermetrics

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.

TapClicks

TapClicks

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting.

Beckon

Beckon

Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs.

Looker

Looker

The Looker Platform for data delivers insights to user workflows, allowing organizations to extract value from their data.

Cluvio

Cluvio

Cluvio is a cloud analytics platform for startups and SMEs that allows creating interactive dashboards based on SQL and R and share them within your team.

DemandJump

DemandJump

DemandJump is making the future of data-driven marketing a reality. With prescriptive cross-channel analytics and algorithmic attribution modelling, you'll finally get the whole story.

AgencyAnalytics

AgencyAnalytics

Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.

GoodData

GoodData

GoodData is revolutionizing the way companies are providing analytics to their customers and partners. They provide access to business reporting, dashboards, and ad analytics that is timely, relevant and customizable.

Grow

Grow

Grow is the #1 business intelligence dashboard for small and medium-sized businesses. Grow makes it easy and affordable to visualize and share your business performance in real-time by uniting data from hundreds of sources.

Trevor.io

Trevor.io

Trevor.io makes it easy for everyone on your team to get answers from data and create beautiful charts. A little bit like Excel, but for databases, Trevor.io lets you manipulate your data in an unlimited number of ways

Reportei

Reportei

Reportei is a tool that connects different channels in a single digital marketing report: Instagram, Facebook, YouTube, LinkedIn, Google Analytics, Google Ads, Mailchimp, RD Station, and more.

Bombora

Bombora

Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research.

Locowise

Locowise

Locowise is tailored to help you manage and report to multiple clients. The reports are customizable in terms of metrics, allowing you to create market campaign-specific audits.

Windsor.ai

Windsor.ai

Windsor.ai helps marketers to increase sales through AI technology and measure the impact of their marketing spending quantitatively.

Chartio

Chartio

Chartio is a cloud-based data exploration solution for all. Easily connect your data and create powerful dashboards in minutes.

Crazy Egg

Crazy Egg

Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks which are the strongest indicators of visitor motivation and desire.

How to Choose the Best Marketing Reporting Tools?

As every business has a single set of requirements, marketing reporting software plays a vital function in business maintenance. Data sources don’t have to be a nightmare in the digital marketing world. That means we should get the help of reporting tools against today’s data overload. It builds a marketing reporting dashboard and deep analytics reports of the most important marketing KPI’s, ROI, trends, strategies and marketing campaigns.

 

Moreover, most of the reporting software lets you combine all marketing data from Google Analytics to Facebook Ads. Simply, it allows you to keep track of all your marketing data like basic email marketing activities, automation, social ads etc. So, you can save hours of work and smooth your reporting process. While these tools save you time, there is another key point you should keep in your mind which is accuracy. We can make mistakes, we’re all human right? But your automated reports don’t have this chance as they will affect your budget directly.

 

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Another point is if you’re an agency that wants to create monthly agency client reports using these marketing reporting tools for agencies, your main concern would be their automation system. As they create clients reports automatically, it will both cut the budget and increase the productivity of your agency for sure.

 

Lastly, marketing reporting will guide you on where to focus and effort in marketing. To proceed more accurately in this competitive environment, you should pay attention to your business goals and determine if there’s something wrong. In this case, reporting the right marketing metrics with the right marketing reporting tools will save your business.

 

Key Criteria to Evaluate Marketing Reporting Tools

User Experience

User Experience

Before investing in a marketing reporting tool analyze the benefits that it can bring to your business. You can search for several things in advance like does it have easy-to-use features, do users can easily interact with or does the interface is user-friendly. Since you invest your time and money in it, you should obtain an efficient experience.

Benefits

Benefits

Marketing reports show does it worth your efforts, how accurate your reports are and what key points you should focus on to generate sales-ready leads. While they’re doing these, also save you time and money. Some focus on limited features, some provide various benefits in all-in-one software. So, it’s up to your business needs.

Integration

Integration

Every data can be reported but more importantly where you can access this data from. This data can be transferred from social media, Google Ads or PPC advertising. If you would like to access this type of data from different platforms, you should check before signing up how it is integrating with other tools.

Pricing Policy

Pricing Policy

Most of the tools have variable pricing range according to the number of dashboards or users. If you’re an individual, you don’t want to pay for access to other dashboards but if you’re a team you should consider unlimited plans with pro features on a monthly basis. Also, if you’re more into trying before the payment, you should consider tools with a free trial version.

Customer Service

Customer Service

In terms of the developments in the digital marketing world, most software has started providing 24/7 customer support or live chatbots. Of course, some haven’t yet. If you’re dealing with the data, things can go wrong at any time and you need to get support immediately. For this reason, great, friendly and on-time customer service is vital.

References

References

It’s always nice to see how many businesses use any marketing reporting software, how many of them are happy-users or how long they have used the software etc. Getting answers to at least one of these questions will give you insights into how the software performs.

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