Best Marketing Reporting Tools for Agencies
Featured Tools
Prominent Marketing Reporting Tools
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DashThis
DashThis is the easiest automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Our support team are real reporting experts and we promise to offer the best customer experience there is.
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Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
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HubSpot Marketing Hub
With Hubspot Marketing Hub, all your marketing and SEO tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.
DAN Member Tools
in Marketing Reporting Softwares
DashThis
DashThis is the easiest automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye. Our support team are real reporting experts and we promise to offer the best customer experience there is.
$42 - $382 
Visual Visitor
Consent-Based Identification of the Person Visiting Your Website Including First Name, Last Name, Email & 37 Other Data Points
$59 - contact us 
Adzooma
Save time, lower your ad spend and enjoy the best ad performance possible. Adzooma's PPC optimization and automation tools enable you to run multiple advertising campaigns in just minutes per day. Build entire campaigns, make mass changes and easily track performance.
£0 - £69 
Sitechecker
Sitechecker is an All-in-One SEO Tool that enhances online visibility and site performance. It offers SEO audits, rank tracking, and website monitoring to boost search rankings. Perfect for agencies and businesses aiming for top SEO results and an improved web presence.
$49 - $399 
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
$119 - $335 
Funnelytics
Funnelytics is a platform that combines whiteboarding technology with powerful data analytics to help performance driven marketers and agencies align their teams and close more clients by planning, visualizing, and optimizing their marketing funnel strategies.
$ 79 - $ 999 
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 75+ integrations.
$12 - $18 
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.
$24 - $399 
Productive
Productive is an end-to-end platform for agency management. Our tool’s main objective is to provide agencies and service providers with a complete and real-time overview of their business.
$9 - $24 Free Listing Tools
in Marketing Reporting Tools
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ViewMetrics
ViewMetrics is a powerful automated reporting tool that streamlines the creation of marketing reports.
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Reporting Ninja
The automated marketing reporting tool that generates detailed reports in seconds. Save time and enhance accuracy with versatile integrations for PPC, Analytics, social media, and more. Ideal for professionals needing efficient, precise marketing insights.
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DAXRM
DAXRM is an all-in-one Digital Agency extended relationship management (CRM) solution. Integrate your marketing platforms, track data and rankings in real time, take control of your client and project management, and generate compelling reports.
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Agency Dashboard
Agency Dashboard - A Super Accurate Reporting Tool for tracking & managing multiple marketing campaigns for simpler and faster results.
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Coefficient
Coefficient is a sidebar app for Google Sheets. Coefficient connects to any data source, imports live data into Google Sheets, automates spreadsheet workflows, and exports data into your business systems.
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DataMyth
DataMyth is a SaaS-based automated reporting tool that helps digital marketers build reports with data, graphs, and written analysis at the click of a button. Once set up, DataMyth reports will reduce your time spent building reports with analysis to a few minutes.
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Clicdata
ClicData is a leading-edge innovative Business Intelligence (BI) SaaS software that allows you to quickly connect, automate, combine and visualize data in interactive dashboards for your internal and customers' reporting.
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Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes achieve measurable results. From SEO to content, social media, competitive research and more, you can do it all in Semrush. Automate tasks using SEO automation. Trusted by millions of marketers worldwide.
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HubSpot Marketing Hub
With Hubspot Marketing Hub, all your marketing and SEO tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.
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Mediaocean
Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.
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Octoboard
Automated marketing reporting, eCommerce analytics, paid advertising analytics and B2B leads generation platform for marketing agencies and eCommerce stores.
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Swydo
Swydo is a powerful reporting and monitoring platform for online marketers that is easy to use. Swydo generates automated reports of your consultant's accomplishments.
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Adverity
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.
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Cluvio
Cluvio is a cloud analytics platform for startups and SMEs that allows creating interactive dashboards based on SQL and R and share them within your team.
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Pudding.ai
With Pudding.ai you can easily improve creative strategies for future ad campaigns, get real-time insights for all your ads creative and share data between your media & creative teams.
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Trevor.io
Trevor.io makes it easy for everyone on your team to get answers from data and create beautiful charts. A little bit like Excel, but for databases, Trevor.io lets you manipulate your data in an unlimited number of ways
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Windsor.ai
Windsor.ai helps marketers to increase sales through AI technology and measure the impact of their marketing spending quantitatively.
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Marketing Miner
Marketing Miner is a data mining tool for true SEO specialists, with components for keyword analysis, search engine position measurement, and more.
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Measureful
Measureful pulls your digital marketing data together, analyzes, and reports on your top stories every week and month. Simple, insightful reports help marketers focus on the important points across all channels.
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Crazy Egg
Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks which are the strongest indicators of visitor motivation and desire.
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DemandJump
DemandJump is making the future of data-driven marketing a reality. With prescriptive cross-channel analytics and algorithmic attribution modelling, you'll finally get the whole story.
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Bombora
Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research.
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GoodData
GoodData is revolutionizing the way companies are providing analytics to their customers and partners. They provide access to business reporting, dashboards, and ad analytics that is timely, relevant and customizable.
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BetterMetrics
With BetterMetrics, you can automatically export your digital marketing data from Google Ads, Facebook Ads and Bing Ads to a live Google Sheets spreadsheet, so you always know exactly how much you've spent.
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deepdivr
The deepdivr platform helps businesses and agencies increase social media ROI. The platform helps well-known companies and agencies spending less time on monitoring and reporting on campaigns.
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Reportz
Reportz is a reporting tool designed to save you time and money on periodic reporting tasks trough utilization of interactive dashboards.
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NinjaCat
NinjaCat is a scalable reporting platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate reports and dashboards.
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Tableau Software
Tableau Software helps people see and understand data. Offering a revolutionary new approach to business intelligence, Tableau allows you to quickly connect, visualize, and share data with a seamless experience from the PC to the iPad.
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Comscore
Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
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Klipfolio
Klipfolio is the new way everyday people and their teams make informed decisions, backed by data. Klipfolio is a data analytics cloud app for building and sharing real-time business dashboards and reports on web browsers, TV monitors and mobile devices.
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TapClicks
TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting.
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ReportGarden
ReportGarden helps online ad agencies create analysis and performance reports for their clients. They do this by linking with their AdWords, analytics, bing ads account using APIs, and loading data into their reports.
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Supermetrics
Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 10% of global ad spend is reported through Supermetrics.
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Grow
Grow is the #1 business intelligence dashboard for small and medium-sized businesses. Grow makes it easy and affordable to visualize and share your business performance in real-time by uniting data from hundreds of sources.
How to Choose the Best Marketing Reporting Tools?
As every business has a single set of requirements, marketing reporting software plays a vital function in business maintenance. Data sources don’t have to be a nightmare in the digital marketing world. That means we should get the help of agency reporting tools against today’s data overload. It builds a marketing reporting dashboard and deep analytics reports of the most important marketing KPI’s, ROI, trends, strategies and marketing campaigns.
Moreover, most of the reporting software lets you combine all marketing data from Google Analytics to Facebook Ads. Simply, it allows you to keep track of all your marketing data like basic email marketing activities, automation, social ads etc. So, you can save hours of work and smooth your agency reporting process. While these tools save you time, there is another key point you should keep in your mind which is accuracy. We can make mistakes, we’re all human right? But your automated reports don’t have this chance as they will affect your budget directly.
Another point is if you’re an agency that wants to create monthly agency client reports using these marketing reporting tools for agencies, your main concern would be their automation system. As they create clients reports automatically, it will both cut the budget and increase the productivity of your agency for sure.
Lastly, marketing reporting will guide you on where to focus and effort in marketing. To proceed more accurately in this competitive environment, you should pay attention to your business goals and determine if there’s something wrong. In this case, reporting the right marketing metrics with the right marketing reporting tools will save your business.
Key Criteria to Evaluate Marketing Reporting Tools
User Experience
Before investing in a marketing reporting tool analyze the benefits that it can bring to your business. You can search for several things in advance like does it have easy-to-use features, do users can easily interact with or does the interface is user-friendly. Since you invest your time and money in it, you should obtain an efficient experience.
Benefits
Marketing reports show does it worth your efforts, how accurate your reports are and what key points you should focus on to generate sales-ready leads. While they’re doing these, also save you time and money. Some focus on limited features, some provide various benefits in all-in-one software. So, it’s up to your business needs.
Integration
Every data can be reported but more importantly where you can access this data from. This data can be transferred from social media, Google Ads or PPC advertising. If you would like to access this type of data from different platforms, you should check before signing up how it is integrating with other tools.
Pricing Policy
Most of the tools have variable pricing range according to the number of dashboards or users. If you’re an individual, you don’t want to pay for access to other dashboards but if you’re a team you should consider unlimited plans with pro features on a monthly basis. Also, if you’re more into trying before the payment, you should consider tools with a free trial version.
Customer Service
In terms of the developments in the digital marketing world, most software has started providing 24/7 customer support or live chatbots. Of course, some haven’t yet. If you’re dealing with the data, things can go wrong at any time and you need to get support immediately. For this reason, great, friendly and on-time customer service is vital.
References
It’s always nice to see how many businesses use any marketing reporting software, how many of them are happy-users or how long they have used the software etc. Getting answers to at least one of these questions will give you insights into how the software performs.
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