Best Marketing Reporting Tools for Agencies

Marketing reporting tools come in several types depending on the needs of the agency and the marketing channels they manage. Some tools focus on performance dashboards, pulling in data from platforms like Google Ads, Meta, or LinkedIn. Others are tailored for SEO or content marketing, offering insights into keyword rankings, backlinks, and organic traffic.

There are also all-in-one tools that consolidate data across PPC, social media, SEO, and email marketing into a single dashboard. Finally, some platforms double as client reporting tools, with features like white labeling and scheduled reporting to simplify client communication.

The best marketing reporting tools help agencies turn raw data into clear, client-ready insights. Here are four widely used options:

• HubSpot Marketing Hub offers built-in reporting across emails, landing pages, traffic sources, and leads. It is especially useful for agencies that already manage inbound marketing through HubSpot, as everything is unified under one system.
• Whatagraph is known for its visual, customizable reports that pull data from dozens of sources. It’s ideal for agencies that want to automate client reporting without compromising on design or clarity.
• AgencyAnalytics focuses on simplicity and speed. It includes integrations for SEO, PPC, social media, and more, plus client logins, custom dashboards, and white labeling features built specifically for agencies.
• DashThis streamlines reporting with pre-made templates and intuitive widgets. It supports over 30 integrations and is a solid choice for agencies that need quick setup and easy collaboration with clients.

Each of these tools caters to different workflows, but they all share one thing in common: saving time while delivering clean, useful reports.

Agencies should look for tools that offer:

• Multi-channel integrations for platforms like Google Analytics, Facebook Ads, LinkedIn, and more.
• Automated report scheduling to save time on repetitive tasks.
• Customizable dashboards and widgets so each client sees only what matters to them.
• White labeling options for client-facing reports.
• Collaboration features, such as client login access or in-report commenting.
• Data accuracy and refresh frequency, especially for real-time or high-traffic campaigns.
• Scalability, to support more clients and more data as your agency grows.

Pricing varies based on features, number of clients, and data sources. Most tools offer tiered pricing:

• Entry-level plans typically start around $30–$50/month, which often includes a limited number of dashboards or users.
• Mid-range plans range between $100–$300/month, adding features like white labeling, scheduled reports, and more integrations.
• Enterprise plans can go beyond $500/month, depending on client volume and customization needs.

Some tools also charge per user, per client, or per data source, so it is worth reviewing how pricing scales with your agency’s needs.

The right metrics depend on your client’s goals, but here are some essentials across most campaigns:

• Traffic Sources: Know where your website visitors are coming from (organic, paid, referral, etc.).
• Conversion Rates: Measure how well your campaigns turn traffic into leads or sales.
• Cost Per Acquisition (CPA): Helps clients understand how much they are spending to gain a customer.
• Click-Through Rate (CTR): Useful for evaluating ad performance and content engagement.
• Return on Ad Spend (ROAS): Critical for paid media campaigns.
• Engagement Metrics: Likes, shares, comments, time on page—helpful for content-heavy strategies.
• Keyword Rankings and SEO Visibility: Essential for agencies running long-term search strategies.

Each report should be tailored to reflect the client’s KPIs, not just surface-level data.