AI Marketing Campaigns: Your 2025 Playbook for Strategy and Brand Benchmarks
Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign …
AI Agency Pricing Guide 2025: Models, Costs & Comparison with Digital Agencies
Gone are the days of flat retainers and hourly rates that made AI agency marketing pricing easy (but often unfair). A new wave of hybrid, performance-based, and usage-driven models is reshaping how services are billed. From $99/month automation packages to …
How Will Google’s Project Mariner Redefine Usability and User Testing?
Following Google’s announcement about the highly anticipated Gemini 2.0 in early December, the world’s most popular search engine unveiled a plan for its first-ever artificial intelligent (AI) agent. Project Mariner is a research prototype built on Gemini 2.0 that is …
Top AI-Generated Advertising Campaigns from Famous Brands
An either-or between creativity and data won’t work for any brand to stand out today. It needs both. Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated …
Top AI Agency Instagram Accounts to Watch
No doubt, Instagram may not be the first place you’d think to look for AI and related updates. However, the platform is becoming one of the most dynamic spaces to observe how AI is transforming marketing in real-time. Moreover, as …
Artificial Intelligence in Enterprise Service Management: What to Expect in 2025
Introduction Artificial Intelligence (AI) is transforming industries across the board, Enterprise Service Management (ESM) is no exception. As we look ahead to 2025, what developments can we anticipate in this rapidly evolving field? In short, expect a future where employee …
Embracing Generative AI: A Practical Guide for Creative Agencies
Generative AI is no longer just a buzzword, it’s becoming an essential tool for creative and marketing agencies. With the ability to automate tasks, generate content, and enhance creativity, AI is reshaping workflows and opening new avenues for innovation. Let’s …
RAG AI: Breaking Down Data Silos to Reveal Unified Insights
If you were to conduct a survey asking workers what is the most important asset for businesses, they would most resoundingly say that data. However, some of the most structured businesses struggle with data silos, thus hindering their ability to …
Marketing Automation for Agencies: 5 Ways to Save Time with AI
AI can not only automate all the busywork and save you time, but also become a strategic partner to level up client strategies. And it’s not just theory—the numbers speak for themselves: All this proves that agencies aren’t just saving …
7 AI Best Practices for Marketing Agencies in 2025
Marketing agencies are the biggest adopters of AI; and it’s not surprising. The IAB’s State of Data 2025 found twice as many agencies and publishers have fully scaled AI compared to brands. And Forrester’s 2024 report found 91% of U.S. …
How AI Is Making Marketing Easier (and Smarter)
Modern and digital marketing have created whole new ways for businesses to connect with their audience. This includes social media, emails, websites and more. In order to keep up to date in competitive markets, businesses must juggle all these different …
Building an AI Agent for Digital Marketing: A Comprehensive Guide
The buzz around AI is louder than ever. As AI agents become increasingly accessible, the opportunity to create custom ones, designed specifically for marketing tasks, is no longer limited to developers. Wondering how to build an AI agent that can …
