AI Marketing

This is the age of messaging apps and with that came the rise of chatbots. A chatbot is essentially an artificial intelligence system that actively interacts with users through speech, text or messaging. Many of these chatbots are deployed on such social media platforms as WeChat, WhatsApp, Facebook Messenger, text messages and Slack among other …

Digital marketing techniques have revolutionized rapidly over the last five years. The advancement graph seems to elevate further and shows no signs of lagging. Artificial Intelligence (AI) has become a significant entity in the realm of digital marketing. However, there are some AI challenges which we should expect to see in the digital marketing world. Whenever …

Thousands were displaced by the lockdown necessitated by the pandemic. And forced to walk hundreds of miles in fear and hunger, desperate to be home, to be somewhere safe. And clueless about what tomorrow would bring. You must have seen the images and the videos. And you must have been moved. Now, imagine one of …

As the COVID-19 pandemic is ravaging the planet, marketing teams …

The growth of artificial intelligence has been significant, but not always understood. Yet it makes sense to assess how it might influence marketing. The idea of artificial intelligence taking on important decisions has been a classic ‘marmite’ development. For some, the idea has been a welcoming one, based on the notion that machine learning using …

Gaining customer loyalty is the goal of any business, but how does this term translate to the market in the digital era? Customer loyalty entails customer behaviors which are beneficial to a business, and they can be broadly categorized into 3 groups: customer retention, advocacy (support or recommendation of the business and its products) and …

Machine learning is now capable of writing reviews that real people find believable and useful. But the same technology is being used to fight those fake reviews. Who is likely to win the cold war for automated content, when the stakes are so high? If you skip past the article to the comments, or past …

Mobile apps have been at the center of the technological revolution because of rising consumer demand for instantaneous, on-the-go access to content. From social media and gaming, to food services and banking, there’s an app for that. With U.S. users spending over 5 hours a day on mobile apps, it’s no wonder apps are one …

You don’t have to look far to find statistics and predictions on the future impact of artificial intelligence (AI). But while self-driving cars and augmented reality headsets have excited consumers, enterprise headlines have focused more on the risk that it poses to workers. Analyst giant Forrester have claimed that 16% of jobs in the U.S. …

Since the very beginning of 2016, Artificial Intelligence (AI) has made incredible progress. From autonomous driving to the AlphaGo’s victory over the world champ Lee Sedol, the achievements made by AI in the past year have been more than impressive. Google’s DeepMind AI can now read lips better than a professional and has mastered the …