Content Marketing Tools
Content Marketing Tools

Best Content Marketing Tools


Explore some of the top content marketing tools to boost your business with content creation, copywriting, content editing & proofreading.

All Content Marketing Tools

Adobe Spark

Adobe Spark

Adobe Spark makes it easy and fun for everyday communicators to turn their ideas into beautiful visual stories that make an impact. Spark users can create social media graphics, web pages, or videos—from anywhere.

Buzzsumo

Buzzsumo

BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences. BuzzSumo provides social insights for content marketing and SEO campaigns.

DivvyHQ

DivvyHQ

DivvyHQ is a cloud-based, content planning, workflow, and collaboration platform built to help marketers and content producers get/stay organized and successfully execute the demand, complicated, and content-centric marketing initiatives.

Market Muse

Market Muse

MarketMuse uses AI to accelerate content planning, creation, and optimization. The MarketMuse platform identifies content quality issues on your site and builds blueprints that show you exactly how to write to cover a topic comprehensively.

Hubspot

Hubspot

HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

Grammarly

Grammarly

Grammarly’s digital writing assistant helps more than 20 million people write more clearly and effectively every day. In building a product that scales across multiple platforms and devices, Grammarly works to empower users whenever and wherever they communicate.

Rockcontent

Rockcontent

Rock Content is a global leader in Content Marketing. They help companies plan and execute strategies that are focused on business generation.

Infogram

Infogram

Infogram is the data visualization platform that brings out the best in your data. Our charts and infographics are quick to make, fast to share, and easy on the eye. Infogram helps media, marketers and business decision-makers tell their stories with data.

WordPress

WordPress

WordPress is a web publishing software you can use to create a beautiful website or blog. They like to say that WordPress is both free and priceless at the same time.

Ginger Software

Ginger Software

Ginger’s mission is to remove language barriers between people by enabling everyone to communicate better and faster. Ginger creates apps and products that help people communicate more productively and efficiently on their mobile devices and desktop computers.

Mintent

Mintent

Mintent is a content marketing platform used by mid-sized and large teams to plan, produce, publish, and measure marketing content.

Pocket

Pocket

Pocket is building a content platform where high-quality stories from around the web can thrive long after their original publish date. The mission is to empower people to consume stories worthy of their time and attention.

Outgrow

Outgrow

Outgrow helps you create calcs, quizzes, recommendations, chatbots to acquire, qualify & engage leads. No code required!
They help you create beautiful, interactive calculators, quizzes, recommendations, polls, and chatbots to delight your customers & generate leads.

Feedly

Feedly

Feedly's mission is to connect people to the knowledge they need to become better at what they do. Feedly is an app that enables readers to connect with the websites and sources about the things they are most passionate about.

Digimind

Digimind

Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach.

Uberflip

Uberflip

Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. Marketers can boost engagement, generate leads, and fuel demand generation via the tool.

Ceros

Ceros

Ceros is a cloud-based experiential content creation platform. They empower marketers and designers to create rich, engaging content experiences without any coding.

Canva

Canva

Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.

PathFactory

PathFactory

Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey.

Percolate

Percolate

Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content.

Scoop.it

Scoop.it

Scoop.it helps millions of professionals and hundreds of companies publish and share content online. Scoop.it automates content marketing to generate traffic and leads.

Why Content Marketing Tools Are Important

The content you post speaks on behalf of your brand. However, the virtual world is overflowing with tons of content. So how can you make your content stand out from the rest? Content marketing tools can take your business to the next level.

 

With the help of these tools, you can create and distribute content effectively through various platforms, whether that’s through email or on social media. Moreover, these tools can help automate tasks and ease workloads, from content creation to scheduling topics to publishing it online.

 

 

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More importantly, content marketing tools offer a holistic approach to digital marketing. As a business owner, you can now build a better connection with customers, boost website traffic, and, ultimately, drive more sales. And as you monitor the results and gather feedback, you’ll be able to analyze just how successful your strategies really are.

 

 


So yeah, content marketing tools can significantly add to your bottom line. They’re an essential aspect of the digital marketing mix. But how do you choose the best one for your business? Investing in the right content marketing tools can significantly develop and promote your brand. But since every business has unique needs and goals, you need to select the best one for you. Often, brands will use several different content marketing tools at the same time.

 


Here are some of the crucial features of content marketing tools you need to look into before investing in one.

 

Key Criteria to Evaluate Content Marketing Tools

Pricing Policy

Pricing Policy

No matter which aspect of marketing you select, your budget will define how much you can spend. And content marketing tools are no exception. It should be one of the first things you need to consider. Before deciding on any tool, research the different services and pricing options that it offers. Remember, the tool’s scope typically influences the price.

Flexibility

Flexibility

Is the content marketing tool flexible enough to use for your team? Often, the only way to truly understand what a tool is offering and if it is ideal for your business is to use it. Therefore, if there is a free trial period, we suggest you use it.

Understanding Your Content Marketing Needs

Understanding Your Content Marketing Needs

Content marketing tools help with content creation, curation, and distribution. Some websites rely on organic traffic, while others find social media traffic more important. Depending on your target audience and your needs, you may need a customized tool that aligns with your objectives.

Features

Features

Each tool comes with a unique set of features. What do you need the most assistance in? If you host many blog posts on your website, a proofreading tool will be necessary. An editorial site will need to analyze new and trending topics. But don’t forget that content marketing is not limited to only blog posts.

Accountability

Accountability

Security and privacy are major concerns, especially if you are dealing with sensitive information. You should check which companies are currently utilizing the tool. Inquire how long they have used it and whether there have been any issues. And if a problem does arise, do the tool’s developers offer customer support services?

Scope of the Content Marketing Tools

Scope of the Content Marketing Tools

The scope of content marketing is expanding, and written content is not the only way to promote your brand. Instead of focusing solely on blogs, consider incorporating other content such as your own YouTube channel into your content marketing strategy. Whether it’s webinars, videos, podcasts, infographics, etc., use tools that enhance the content and automate tasks.

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