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Content Marketing Tools
Content Marketing Tools

Best Content Marketing Tools


Explore some of the top content marketing tools to boost your business with content creation, copywriting, content editing & proofreading. Here are the best ones for the creation of social media posts, SEO content, and so on.

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Verblio

Verblio

Verblio makes content creation easy. To help companies create branded content that fuels SEO and drives conversions, Verblio nurtures a network of writers and a marketplace business model with its easy-to-use platform.

emlen.io

emlen.io

emlen.io is a cloud-based content engagement software that enables companies to determine content ROI while boosting engagement with their contacts.

Cronycle

Cronycle

Cronycle is a SaaS application that provides an end-to-end collaborative information workflow for content curation, monitoring, organization, and publishing, for knowledge workers.

Outgrow

Outgrow

Outgrow helps you create calcs, quizzes, recommendations, chatbots to acquire, qualify & engage leads. No code required!
They help you create beautiful, interactive calculators, quizzes, recommendations, polls, and chatbots to delight your customers & generate leads.

Scoop.it

Scoop.it

Scoop.it helps millions of professionals and hundreds of companies publish and share content online. Scoop.it automates content marketing to generate traffic and leads.

BuzzSumo

BuzzSumo

BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences. BuzzSumo provides social insights for content marketing and SEO campaigns.

Copysmith

Copysmith

Copysmith is an AI-augmented brainstorming partner to help you 10X your content marketing game.

Paper.li

Paper.li

With Paper.li you can do the work of a marketing team by yourself and from your mobile, in minutes. Personalized content, self-publishing website, social sharing, and newsletters. We help you keep your channels active with minimal effort.

Grammarly

Grammarly

Grammarly’s digital writing assistant helps more than 20 million people write more clearly and effectively every day. In building a product that scales across multiple platforms and devices, Grammarly works to empower users whenever and wherever they communicate.

StorifyMe

StorifyMe

StorifyMe helps you deliver an immersive mobile-first experience to your audience with interactive and engaging visual (web) stories.

Mintent

Mintent

Mintent is a content marketing platform used by mid-sized and large teams to plan, produce, publish, and measure marketing content.

Postpace

Postpace

Postpace improves productivity for freelance writers, bloggers & marketers with topic research & outline building automation.

Infogram

Infogram

Infogram is the data visualization platform that brings out the best in your data. Our charts and infographics are quick to make, fast to share, and easy on the eye. Infogram helps media, marketers and business decision-makers tell their stories with data.

Wordy

Wordy

Wordy is a professional copy-editing and proofreading service. They optimise the accuracy and readability of content from business reports to academic texts and web copy.

Canva

Canva

Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.

Social Animal

Social Animal

By using Social Animal, you can get deep insights, find influencers and get content inspiration for any keyword. They get you started on the path to content marketing nirvana.

Adobe Spark

Adobe Spark

Adobe Spark makes it easy and fun for everyday communicators to turn their ideas into beautiful visual stories that make an impact. Spark users can create social media graphics, web pages, or videos—from anywhere.

Pocket

Pocket

Pocket is building a content platform where high-quality stories from around the web can thrive long after their original publish date. The mission is to empower people to consume stories worthy of their time and attention.

Digimind

Digimind

Digimind is the global leader in AI-Powered social listening platforms and market intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach.

Sorc’d

Sorc’d

Sorc'd was created to help people: be more productive; strengthen and share relevant information from reliable sources; and be less frustrated with the overwhelming amount of information.

Weld

Weld

Weld is a tool that allows you to create visual, animated, interactive content on your existing web or eCommerce platform. No need for developers or agencies. Be more flexible, work faster, save money.

CopyAI

CopyAI

CopyAI is the world's most advanced AI copywriter that helps brands create highly engaging ad copy.

Spott

Spott

Spott is interactive marketing & advertising platform. With Spott, get more value out of your published content by making it actionable and measurable in a multichannel environment.

Joomag

Joomag

Joomag is the all-in-one platform offering a suite of integrated solutions for every content marketing, digital publishing, corporate communications, and sales engagement need.

ClearVoice

ClearVoice

ClearVoice is an unprecedented, leading-edge platform that provides a full-circle solution to content marketing. They believe a clear voice is the most powerful voice, no matter its volume or medium.

Percolate

Percolate

Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content.

Rock Content

Rock Content

Rock Content is a global leader in Content Marketing. They help companies plan and execute strategies that are focused on business generation.

Turtl

Turtl

Turtl is a content automation solution for enterprise businesses that helps you deliver and use content strategically.

Ginger Software

Ginger Software

Ginger’s mission is to remove language barriers between people by enabling everyone to communicate better and faster. Ginger creates apps and products that help people communicate more productively and efficiently on their mobile devices and desktop computers.

Curata

Curata

Curata enables marketers - for the first time, to harness the power of content creation, curation, and analytics to yield a more predictable and successful stream of content.

GatherContent

GatherContent

GatherContent tames the chaos with a single platform to manage the people, and process, for producing effective content that meets user needs and business goals.

Foleon

Foleon

Foleon’s leading Content Experience Platform (CEP) empowers business teams to create engaging and intelligent content experiences at scale.

Paperflite

Paperflite

Paperflite is your content-everything platform & UX-focused business intelligence solution, designed to accelerate content performance and boost audience engagement.

Ripl

Ripl

Ripl helps small businesses build their brand on social media. Ripl’s easy-to-use mobile and desktop versions help you create, share, and measure social media content that is designed for your particular business.

Content Launch

Content Launch

Content Launch is a content marketing software built for SMB's. Cloud-based and intuitive, the application enables you to plan, create, launch, promote and measure any type of content.

Populr

Populr

With using Populr, you can easily create and share content to grab attention, close deals, and deliver information.

Uberflip

Uberflip

Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. Marketers can boost engagement, generate leads, and fuel demand generation via the tool.

Ceros

Ceros

Ceros is a cloud-based experiential content creation platform. They empower marketers and designers to create rich, engaging content experiences without any coding.

WordPress

WordPress

WordPress is a web publishing software you can use to create a beautiful website or blog. They like to say that WordPress is both free and priceless at the same time.

Feedly

Feedly

Feedly's mission is to connect people to the knowledge they need to become better at what they do. Feedly is an app that enables readers to connect with the websites and sources about the things they are most passionate about.

Workflow

Workflow

Workflow is an all-in-one software that makes it easy for marketers to plan, create, distribute, and analyze their content marketing strategy.

PathFactory

PathFactory

Leading enterprise and mid-market B2B companies use PathFactory to accelerate nurture, improve win rates, and understand content performance by delivering intelligent content experiences across the buyer journey.

HubSpot

HubSpot

HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

MixBloom

MixBloom

On top of sourcing content, MixBloom helps you collaborate within your team and present social media content to your clients, collect feedback and get approvals all in one place.

MarketMuse

MarketMuse

MarketMuse uses AI to accelerate content planning, creation, and optimization. The MarketMuse platform identifies content quality issues on your site and builds blueprints that show you exactly how to write to cover a topic comprehensively.

DivvyHQ

DivvyHQ

DivvyHQ is a cloud-based, content planning, workflow, and collaboration platform built to help marketers and content producers get/stay organized and successfully execute the demand, complicated, and content-centric marketing initiatives.

Matcha

Matcha

Matcha is a turnkey content solution that helps resource-strapped marketers to sustainably create content that acquires, engages, and retains more customers.

Sniply

Sniply

Sniply is one of the marketing tools that work on the concept of adding a custom message to any content owned by a third party encrypted with a call to action.

StoryChief

StoryChief

StoryChief is a content creation and distribution tool for marketers, publishers and bloggers.

Croncyle

Croncyle

Cronycle is a SaaS application that provides an end-to-end collaborative information workflow for content curation, monitoring, organization, and publishing, for knowledge workers.

UpContent

UpContent

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content.

Why Content Marketing Tools Are Important?

The content you post speaks on behalf of your brand. However, the virtual world is overflowing with tons of content. So how can you make your content stand out from the rest? Content marketing tools can take your business to the next level.

 

With the help of these tools, you can create and distribute content effectively through various platforms, whether that’s through email or on social media. Moreover, these tools can help automate tasks, optimize content, and ease workloads, from content creation to scheduling topics to publishing them online for search engines. Content marketing is unthinkable without a good keyword search volume tool while you are creating high-quality content. You can also create social media posts for your marketing campaigns or even build landing pages with related content in order to boost your sales funnel.

 

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A free tool like a Google analytics tool or Google docs helps to create a piece of content for your web page. You can track the performance in real-time. Also, stock photos also are the content marketing tools that you use for your blog post or other channels. In addition, keyword research tools help to find relevant keywords for your content, editing tools to produce high-quality content, marketing automation tools to ease your content scheduling process and graphic design tools to create visual content and more.


More importantly, content marketing tools offer a holistic approach to digital marketing. As a business owner, you can now build a better connection with customers, boost website traffic, and ultimately drive lead generation to get sales. And as you monitor the results and gather feedback, you’ll be able to analyze just how successful your strategies really are.


So yeah, content marketing tools can significantly add to your bottom line. They’re an essential aspect of the digital marketing mix. But how do you choose the best one for your business? Investing in the right tools can significantly develop and promote your brand. But since every business has unique needs and goals, you need to select the best one for you. Often, brands will use several different content marketing tools at the same time.


Here are some of the crucial features of content marketing tools you need to look into before investing in one.

 

Key Criteria to Evaluate Content Marketing Tools

Pricing Policy

Pricing Policy

No matter which aspect of marketing you select, your budget will define how much you can spend. And content marketing tools are no exception. It should be one of the first things you need to consider. Before deciding on any tool, research the different services and pricing options that it offers. Remember, the tool’s scope typically influences the price.

Flexibility

Flexibility

Is the content marketing tool flexible enough to use for your team members? Often, the only way to truly understand what a tool is offering and if it is ideal for your business is to use it. Therefore, if there is a free trial period, we suggest you use it.

Understanding Your Content Marketing Needs

Understanding Your Content Marketing Needs

Content marketing tools help with content creation, curation, and distribution. Some websites rely on organic traffic, while others find social media traffic more important. Depending on your target audience and your needs, you may need a customized tool that aligns with your objectives.

Features

Features

Each tool comes with a unique set of features. What do you need the most assistance in? If you host many blog posts on your website, a proofreading tool will be necessary. An editorial site will need to analyze new and trending topics. But don’t forget that content marketing is not limited to only blog posts.

Accountability

Accountability

Security and privacy are major concerns, especially if you are dealing with sensitive information. You should check which companies are currently utilizing the tool. Inquire how long they have used it and whether there have been any issues. And if a problem does arise, do the tool’s developers offer customer support services?

Scope of the Content Marketing Tools

Scope of the Content Marketing Tools

The scope of content marketing is expanding, and written content is not the only way to promote your brand. Instead of focusing solely on blogs, consider incorporating other content such as your own YouTube channel into your content marketing strategy. Whether it’s webinars, videos, podcasts, infographics, etc., use tools that enhance the content and automate tasks.

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