Service Design 101: The Ultimate Guide For Optimizing Customer Experience Through Holistic Service Design

International Quality and Productivity Center (IQPC) has released a very useful guide; Service Design 101. Service Design continues to grow as priorities around human-centered design take center stage. However, many organizations struggle to understand—what is service design. While many principals of Service Design also apply to other HCD methods including Experience Design, Design Thinking, UX, …

Creativity and Data Are Both Needed To Drive Marketing Solutions

The CEO of Tangent Agency, Marc Becker highlighted that creativity and data are both needed to drive marketing solutions on his recent article on Forbes. In today’s business, digital marketers are handling big data and statistical analysis to combine it with creativity. Although taking every decision based on analytics and data, now it is time …

Blue Fountain Media Shares Highlights From Their Latest Survey: How Audiences View Content Marketing

Blue Fountain Media, a Pactera Company, and leading New York City-based digital marketing firm, recently polled over a thousand internet consumers, aged 18-55, and asked them about their content marketing preferences in their latest survey. The survey’s goal was to identify any market shifts and consumer trends that digital marketers should take note of and …

An Ultimate Guideline About Maintaining Your Brand In The Digital Age By Crowd

‘Brand’ is word that is thrown around by many different people in many different contexts, and not always accurately, so when we talk about brand guidelines, we should perhaps begin by setting out what we mean by ‘brand’, as Crowd starts to explain. By definition, branding is the practice of defining a set of symbols …

Ignite Visibility Launches First Annual Ignite 100, A Global Search For The Best Marketing Software and Tools

Ignite Visibility, a top digital marketing agency, will be awarding the top marketing technology tools globally in the premier Ignite 100 awards for the very first time. The agency selects the best marketing software to offer its clients every year and this year, they’re making it official. Ignite Visibility introduced the Ignite 100, a comprehensive …

Edgar Allan Has Launched A 12-Part Course Named Webflow For Teams

Edgar Allan has been building the course as a standards guide to supplement the amazing Webflow University over the past year. The idea was to outline how they approach things like class naming, padding units and working with primitive elements, and they have learned a ton while putting this together and are excited to start …

Pound & Grain’s Another Podcast Is About The Awards In The Ad Industry

Lions, Webby’s, Clios, One Show Awards – if you work in advertising and marketing, these funny little names are charged with context. To set the stage, Pound & Grain are talking about annual advertising awards. Where creative work in advertising, content and entertainment is celebrated, discussed and essentially ranked. But over the years, the advertising …

Bookmark Releases a New Technical SEO Checklist For 2019

Bookmark releases their new and improved Technical SEO Checklist as the third chapter in their series of Content Marketing Tools. As search engine algorithms become increasingly sophisticated, they rely on markup to understand content and validate its quality. Implementing a technical SEO strategy alongside a solid foundation of high-quality content ensures site speed and security, …

Crowd Released Their Digital Brand Book And Explained How They Can Solve Your Consistency Problems

A brand book or brand guidelines as they are sometimes known are an essential part of a company’s arsenal to ensure that their customer facing activities present a consistent and recognisable front. Aside from making your company appear organised, it builds trust with customers – they can be confident they are dealing with the right …

Leveraging E-A-T For SEO Success: Path Interactive’s SEO Director Lily Ray Talked At BrightonSEO

This year, Path Interactive’s SEO Director Lily Ray gave a talk about “Leveraging EAT for SEO Success” at Brighton SEO. In the session, she covered practical strategies for improving your website’s expertise, authoritativeness, and trustworthiness – all essential strategies for modern SEO. If you couldn’t make it to Lily’s BrightonSEO presentation, Path Interactive, a leading …

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