Prominent Conversion Rate Optimization (CRO) Tools
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What Are Conversion Optimization (CRO) Tools?
Conversion rate optimization tools are a set of strategies that focuses on turning as many leads into customers as possible. CRO tools help optimize your website or landing page by identifying user behavior. If you get help from conversion rate optimisation tools, you can run effective conversion rate optimization CRO campaigns. By doing that, you can get more conversions.
Simply put, conversion rate optimization tools help understand the usability of your website from the perspective of your website visitors behavior. While they give you insights into user interaction, at the same time they share quick tips on how to improve user experience. Comprehensive data for in-depth analysis, form analytics, multivariate testing are just a few of the elements that help run successful conversion rate optimization campaigns.
Website conversion optimization tools help determine why your website visitors are not converting into leads and also at what stage you are losing them. Once you identify the problem, you can seek potential solutions in order to boost conversions. You can determine which solution will give better results in increasing conversions with the help of a testing tool. There is a great number of user testing tools available, but the most popular ones are A/B, split and multivariate testing.
How to Choose the Top Conversion Rate Optimization (CRO) Tools?
The market is flooded with loads of conversion rate optimization tools. The key point here is to find out the top conversion rate optimization tools that perform well for your business. As each tool gets you covered from different perspectives, determining your exact needs is vital at first. Simply, a great conversion optimisation tool should offer multiple integrations, a user-friendly dashboard, a powerful real-time analytics tool, a safe and secure well-operated system, easily accessible live chat opportunity, and GDPR alignment. Of course, there are more conversion rate optimization tools that offer advanced features.
Heat maps are one of the beneficial features conversion rate optimization tools provide. They easily track users’ activity when they arrive at your site and give a visual summary of information about where they mostly stroll. Especially eCommerce sites use heat maps to see if customers add a product to their cart and then give up on buying. There are a few more heat map solutions to appeal to your needs such as scroll maps and click maps.
How Much Does a Conversion Rate Optimization (CRO) Tool Cost?
Conversion rate optimization is an ongoing process. So, most conversion rate optimization tools providers offer annual pricing plans based on the number of visitors. Of course, they also offer quarterly or semi-annual pricing plans depending on the requests. Before investing in a CRO tool, you should check if they have a free trial or free options. As these marketing automation solutions are not inexpensive, it would be better to give them a try before signing up for a yearly subscription. That will also help understand if the conversion optimisation tool meets your needs. At the end of the day, you don’t want to pay for the features that you will never use.
Below, you can find the key benefits of using conversion rate optimisation tools for your business;