
If you’ve ever felt that keeping the project team on track is like herding cats, then it may be time to start implementing a project management plan. Just as you wouldn’t set out on an important journey without a clear …

In search advertising, redundant keywords are a common problem that can affect the performance of your campaigns and lead to wasted expenses. That’s because if your ad shows for several similar keywords, it could compete with itself and cannibalize clicks. …

The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and …

Globally renowned sportswear giant Nike is at the top of its game right now. But as a leading sports apparel brand, its huge success isn’t a surprise. Each one of Nike’s campaigns tells a different story and takes the audience …

Starting a new digital project is an exciting time! You might have a strong and clear vision and be raring to go. Or you might have a few vague ideas but need expert guidance to paint a clearer picture. Either …

This article shows you the methods to calculate your agency's valuation before you decide anything about your agency's future path.

A strong online presence is essential for digital marketing agencies. So is building a remarkable website for introducing your company to the world. Although it displays your company’s identity, “About Us” pages are usually overlooked. Therefore, you need to create …

Today’s businesses face far more challenges than they did five years ago. Business trends constantly evolve, affecting everything from consumer preferences to industry standards. To thrive and compete with rivals, companies must concentrate on running effective and unique branding efforts …

Social platforms are the center of the digital universe. As that universe evolves, so must brand strategy. Companies must adapt to the constantly changing landscapes of each social platform they use, leveraging each one’s unique features to set themselves apart …

B2B suppliers must embrace and sustain ongoing digital change if they want to stay competitive in the future. Why? So, what do today’s B2B buyers want? This is a complicated question. However, getting the right answer is essential for selling …

As digitalagencynetwork.com, we proudly present our first-ever eGuide of 2023 on marketing automation based on extensive research with the industry’s leading digital agencies. Marketing automation is now highly prevalent in our day-to-day lives, even though the idea of automatization first …

Choosing a niche is a critical step to take for digital agencies as there can’t be enduring growth rates without devotion to a specific industry. To ensure you’re taking firm steps forward you need to identify your marketing agency niche. …