How Videos Can Increase Your Conversion Rate

Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and business owners face. Traffic acquisition isn’t profitable unless you can convert these new site visitors into paying customers. With the pandemic forcing the majority of companies …

Marketing vs Branding: Top Key Differences You Need to Know

Digital Marketing helps in both the marketing and branding of a business. People often interchange these words because both of these practices ensure the healthy existence of the company. But, how are marketing and branding different then? Well, let’s find out; Our clients question us occasionally, “What is the difference between branding and marketing?” “The …

Top 5 Reasons Why Email Marketing Is Important for Your Business

Email Marketing is one of many marketing channels used in digital marketing. It accounts for more than 25% conversions for a lot of companies. When running a business, email is still one of the best ways to communicate with customers, also, to bring in more. About 2.5 billion people worldwide use email. It is estimated …

How to Choose a Digital Agency for Your Business in 2021?

Since the Coronavirus phenomenon, there has been a massive jump in the number of digital agencies. It can be hard to figure out who to choose for your businesses project. This is just a small guide to explain the different types of digital agency you may come across and advise on how to decide for …

An Introduction to Headless Ecommerce in 2021

To understand what headless e-commerce is, it’s helpful to know why it exists in the first place. Throughout this century e-commerce has been increasingly significant. Especially in the last five years – culminating in 2020, where COVID-19 lockdowns drove more businesses online than ever before. We’re at a point now where a customer’s online experience …

9 Predictions for Digital Marketing Strategies in 2021

The digital marketing landscape faces frequent changes making it …

How To Start And Run a Digital Marketing Agency Business in 2021

Did you know that digital market spending is supposed to climb to $375 billion by 2021? If you’re looking to break into this promising field, you’ll want to learn how. This article contains information about what digital marketing is, plus how to start and run a digital marketing agency. Read on to discover how to break into …

12 Steps of Creating an Effective Customer Journey Map in 2021

What kind of experience do your customers get when they come in contact with your brand online? Is your company more concerned with sales, or how the customers find their way to the business to make that purchase? Understanding your customers to help improve your product or service begins by creating a customer journey map …

Most Popular Online Digital Marketing Certificates in 2021

Digital marketing sector requires experts who are holding digital marketing certificates and up to date with the latest developments and trends. Here is why: Digital marketing is an ever-changing field with talented and inspiring experts who allow businesses to stay at the top of the competition. Regarding the rapidly changing user and consumer behaviour, digital …

Digital Marketing Agency Services List for 2021: How Can Digital Agencies Help Your Business Growth

Digital marketing agency services are is an essential part of growing your business in the digital age, yet hiring an in-house team can cost over $800,000 a year. Few businesses can afford the salary cost, never mind the risks associated with hiring unproven individuals to take care of this vital task. Fortunately, there are many excellent agencies that …

eGuide: How To Use Smart Data To Deliver A Higher Marketing ROI

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