Digital Marketing

Global market demands and consumer expectations are changing at warp …

The impact of the crisis generated by the pandemic goes far beyond health and wellness. With an education lapse at the forefront with 1.4 billion students out of school — representing more than 3 out of 4 children and young people worldwide — COVID-19 is also putting the global economy at risk. The economic scenario …

Customer retention is one of the most important concepts to …

The current economic crisis that all countries are experiencing is shaking the pillars of every business across all sectors. Thousands of firms have closed since the beginning of this pandemic, while others are still on furlough. Now that the summer has arrived, lockdowns are being eased at a sustained pace. Those businesses that have survived …

Finding a way to survive has been a challenge for many firms during the pandemic; but being on the side of the good guys can certainly help your cause. Every so often there is a development that affects the business world in a way described euphemistically as ‘disruptive’. The internet and E-commerce, the use of …

Want to stand out from the crowd and go beyond Facebook ads? Or maybe you are just about to start with online advertising and looking for the most cost-effective approach? Whatever your motivation is, native advertising is the answer. Your ads will fit almost seamlessly into the editorial content on HuffPost, The Guardian, CNN, and …

The event marketing industry has seen a lot of changes because of the COVID-19 pandemic and other global events. Social distancing means that brands cannot rely on in-person events to market or sell products. As countries around the world imposed various forms of quarantine, companies started to shift to a work-from-home setup. These changes have …

Digital marketing is all about reaching out to targeted clients at the right time. In today’s technological and digitized world, connecting with your customers online is the best way to develop your business.  Since the internet has become an inevitable part of the modern world, today’s competitive marketplace requires intelligent digital marketing strategies for the …

Digital marketing has been growing in importance at a rapid rate in recent years. But the coronavirus pandemic is likely to accelerate the process and expand its use rapidly. The world of marketing has been gradually digitising in recent years, with many sectors finding it is invaluable in reaching potential customers in ways traditional methods …

It’s impossible to downplay the impact that COVID-19 has had on the whole world. Entire industries have been uprooted in just a few months, and the business and social landscapes are much different than they were at the beginning of 2020. Although the impact of the pandemic has been felt differentially across the globe, various …