BLOG | Digital Marketing

Blockchain, Bitcoin, Cryptocurrency & ICOs Explained

For the uninitiated, the words “cryptocurrency”, “bitcoin”, and “blockchain technology” all refer to the same thing – something you don’t quite understand, but which you know is important right now. All these words are interrelated, so it’s hard to get a grip on what “bitcoin mining” is without understanding how Bitcoin works. Here’s a brief …

BLOG | Digital Marketing

6 Ingenious Ways To Simultaneously Fund And Market Your New Business

Money is an ever-present concern for new business owners. Without some cash flow early in the game, many businesses fizzle before they get off the ground. Investors and loans are helpful, but they’re not one-size-fits-all solutions. You need to understand the average cost of a small business startup and ways entrepreneurs like yourself can earn …

BLOG | Digital Marketing

8 Predicted Digital Marketing Trends for 2018

The digital world is constantly changing with rapid advancements in technology each year. With newly-digitalised businesses and consumers beginning to interact with websites and apps more than physical staff, this shift change can’t be ignored. From voice search, to micro-moments and omnichannel, here are 8 predictions for digital marketing in 2018: 1. Advancements in voice …

BLOG | Digital Marketing

How To Write A Great Digital Marketing Resume

If you want to land that digital marketing job, you need to learn how to market yourself. Writing a resume for a digital marketing position involves really putting the spotlight on yourself, which is difficult for many people to do. After all, you don’t want to seem boastful, but at the same time, you don’t …

BLOG | Digital Marketing

Customer Experience – Standing Out From The Crowd

What does customer experience mean to you? Is it simply another new buzzword, or is it something much more meaningful? Marketing is passé Earlier this year we wrote about why customer experience (CX) is transforming marketing. The gist of the post was that in a crowded marketplace and a world where customers are more in …

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In the Age Of AI And Bots – Why Call Centers Still Matters?

Technology advances at a very fast pace. In the past 10 years, we have seen a lot of new innovation brought into the business landscape – with AI and Bots being the most advanced so far. These two platforms aim to provide businesses with a plethora of new possibilities, including in the areas of customer …

BLOG | Digital Marketing

What Is Your Digital Marketing Strategy for 2018

Make no mistake; in the modern business world, a huge portion of your marketing is going to be digital. Consumers are flocking online to find the best deals while businesses continue to migrate over in order to meet their demands. You need to be able to reach those consumers if you have any hope of …

BLOG | Digital Marketing

What Is A Full Service Digital Marketing Agency?

Before we can begin to answer this question, we need to make sure that one thing is clear: what is digital marketing? Digital marketing is an umbrella term that encompasses all kind of activity which takes place online to promote your brand, or to drive sales. Any company wanting to reach out to an audience …

BLOG | Digital Marketing

The Tech Evolution And How We All Fit In

The entire population of the world now can be best divided among four generations: the Baby Boomers, the Generation X, the Millennials, and the Centennials. In between the tech evolution,  these generations have been affected by the change either on their behavior or life styles.   Each of these generations have their own distinct characteristics that draw …

BLOG | Digital Marketing

Embrace Native Advertising to Expand Your Reach

Native advertising gives brands a chance to connect with audiences in a comfortable and accessible way. Rather than using in-your-face tactics, these subtle advertisements deliver value-driven content that matches the form of specific platforms. However, the world of native advertising can be confusing, even to those who consider themselves veterans of internet marketing. Use this …

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