Category: Digital Marketing

Maintaining a WordPress website is a continuous process and not a one-time job. To achieve a consistent result from your site, you need to keep it up-to-date and as such, if you are unsure where to begin then worry not, as this ultimate WordPress Maintenance Guide guide will help you deal with all uncertainties regarding …

Getting people to your online store can be a challenge in and of itself. Getting them to buy though, can be another matter entirely. If 100 people visit your store, 50 may actually browse your wares, 10 will add items to the cart, and maybe 2 will actually buy. Here’s 10 e-commerce conversion tips that …

Email remains the standard for digital communication, as useful for one-on-one conversations with colleagues as it is for sending messages to clients around the world. For marketers, it remains a great way to connect with your audience. But as long as email remains such a popular method of communication, some challenges will also remain. Business …

A summary of all you need to know about the power of digital influencers. In recent years, we’ve seen a rise in digital influence in marketing. This is where brands use influencers to connect to more people, grow their reach and build a bigger and better network of trusted and passionate followers. Brands use various …

Many digital agencies have a “client is always right” mindset. It’s great to be customer focused, but directing your entire digital agency to meet every client’s whim is a good way to add stress, dysfunction, and failure to your agency projects. Sometimes you have to say “no”. Maybe you don’t have the manpower, the hours, …

Digital marketing has been all the rage for quite some time. This means that your profession is in demand and that you can make a great career. However, there are some guidelines like digital marketers roadmap will help you find your way and easily navigate through the maze of digital marketing, social media, and graphic …

Startup founders often struggle to become effective delegators. It’s a natural byproduct of the startup process: When getting a new business off the ground, founders usually fill every role in the operation. They learn how to be expert administrators, part-time customer service representatives, event planners, and may periodically show up in the mailroom to fill …

What often goes unreported is the fact that the big money that comes from bigger projects or bigger clients also takes longer to reach your bank account. In other words, bigger clients tend to take several months to pay you. In turn, it might put your business in a tricky situation when you realise you …

Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since …

The conversion rate of a website is a way to measure the number of potential customers that will buy the products on the site. In the situation of a site, it is mostly the percentage of visitors that will make a purchase. There are a lot of websites that focus solely on increasing the number …