Category: Digital Marketing

Generating a bounty of leads is the goal for most businesses, but if they don’t convert they offer low-value. In order to convert leads to sales a comprehensive strategy, the right technology, proper training and a number of other things need to come together. This is no small order which is why most companies with …

The shopping process is both a logical and psychological one, and it has been a subject of intense research and study into consumer behavioral patterns as well as purchasing tendencies. You may have wondered why you have to walk to the very back of the store to get staple foods, why potato chips are usually …

Failure is an integral part of business. It shapes what we value and provides us with some invaluable lessons. It is by no means a thing that should be taken to heart, even Walt Disney was fired for a lack of imagination! Observation is a silent teacher and as marketers we can learn from the …

Knowing an impressive ROI of $44 for every $1 spent, it’s easy to see why email marketing is so popular in 2018.  89% of marketers feel their email strategy is successful. If your email marketing is falling into the unsuccessful side, take a step back and assess what you’ve been doing. Make sure you have …

Writing a digital agency brief for marketing is an extremely difficult task because you must find words that will describe exactly what you want to get. Formulating your thoughts and ideas is hard at the best of times, and it gets even harder when working with concepts you aren’t a professional at. You’ll have to …

When you present yourself to someone new, basically you have to say three things: something about you, something about what you can do to improve their business of the prospect client and how you can do that. In Studio Up – Web Agency Milano we like the word storytelling. This is something that drives our …

Aligning your sales and marketing teams is a critical move to enable business growth. This is a quandary that has existed since the corporate structure came to light, and one not easily mastered. Today’s best inbound marketing agencies that offer sales enablement analyze infrastructures, communication chains, processes, and streamline internal operations and revenue streams by …

It goes without saying that your business growth partially relies on your ability to dominate your competition and claim the top seat in your industry’s online space. In order to conquer your industry by being that go-to business, there are a number of things you must set out to achieve that range from better understanding …

With newer technologies that can gather more data more quickly, large stacks of research are ready to provide a foundation for strong strategy and great creative. But what happens when instead of acting as a GPS, guiding creative teams towards brilliant insights and smart work, data jumps into the driver’s seat, steering the creative in …

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to author’s knowledge. …