
The world’s technological advancement changes how companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to make purchases, many businesses prefer interacting, connecting, and promoting to their potential customers through digital …

What is a KPI Report? A KPI report is a business-performance tool that tracks a company’s progress towards specific goals. Marketers usually create these summary reports on Excel or automated reporting tools like DashThis. Note how the latter turns key …

According to statistics, an average employee is productive for 2 hours and 53 minutes a day, which is only 31% of the 8-hour workday. Astonishing numbers, right? Realizing that staff efficiency is the foundation of any business, company leaders are …

When it comes to digital marketing, there is absolutely no shortage of options. But, more to the point, you probably have a pretty good idea of what you want: marketing backed by an excellent creative team that excels at marketing …

Increasing technological capabilities by brands and changes in shopping habits post-pandemic have changed consumer expectations of brands. Today, customers demand bespoke service and stellar, memorable experiences. Consequently, brands need to transform the way they connect with their customers. Thankfully, there …

Google My Business is a free platform that allows businesses to create and manage their online presence across Google. It’s an essential tool for digital marketing, as it helps you connect with customers and make your business easier to find. …

Let’s say at the beginning what we will say at the end. Yes, a 4-day work week really works. For both companies and employees. It has been thought of as a dream for people who work five days or maybe …

Regardless of business size, organizations can always benefit from having a well-developed marketing strategy. This element enables them to produce promotional campaigns from offline tactics, such as radio, television, brochures, magazines, and newspapers. They do this traditional tactic to gain …

NFT and cryptocurrency is not new for the folks in the digital marketing industry. In the last few years, we all have heard about the brands increasingly using NFTs and cryptocurrencies in their marketing strategies. It is not surprising because, …

Despite the fact that we’ve been hearing about Web3 a lot lately, it’s feasible that we have no idea what Web3 actually refers to. Along with many other concepts that we meet on a daily basis and try to incorporate …

Tourism has evolved over the last century. If you go back in history and see how far we have come, you’d be surprised by how many things have actually changed over the years. Let’s not forget how much digital marketing …

Referral marketing is the fastest way to grow your business and get more people talking about your brand. Using a great referral program helps to build brand awareness and is the most trustworthy way by marketing your business to customers …