Digital Marketing

In business-to-business marketing, the concept of marketing is somewhat different from that of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are a few key marketing concepts …

In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an …

Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long …

Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending …

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began …

In social settings, diversity and inclusion have improved over time. People’s ability to understand the experiences of different cultures, genders, and religions continues to grow. For many employees, however,  there are still improvements to be made in the workplace. Around …

With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are …

Google Business Profile (formerly known as Google My Business) is a free service designed to help promote local businesses and organizations online. It acts as a mini-website or citation that is displayed on the right-hand side of the Google search …

Stunts are a good technique to generate tons of earned media if you want to have a strong return on investment (ROI) for your advertising and marketing campaign. If you’re new to the term, earned media refers to the exposure …

Customer engagement is essential for your clients, connecting them with their audience and maintaining a strong market presence. Indeed, during this period of flux, it is particularly important that digital agencies work with their clients to develop positive customer experiences …

PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. What Is PPC? Instead of spending money on estimated impressions, you’re only paying for the traffic these …

This cultural phenomenon has taken the world by storm and many of us are still just as confused as you are. Being around since 2014, but making their way into mainstream media in 2021, NFTs have become all the buzz …