Digital Marketing

Only five years have passed since that Audi advert compared finding a car to finding a perfect wife and Protein World asked women, “Are you beach body ready?”, a question that earned them serious backlash for body shaming. A steady …

As new marketing strategies and real estate marketing tools appear, the way realtors market their properties constantly evolves. So, it is important for everyone working in this profession and aspiring to be successful in marketing to remain relevant. Real estate marketing …

Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though the COVID-19 placed the world under threat, the pandemic has propelled the rate of digitalization exponentially. With 74% more Singaporean consumers …

You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with …

In business-to-business marketing, the concept of marketing is somewhat different from that of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are a few key marketing concepts …

In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an …

Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long …

Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending …

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began …

In social settings, diversity and inclusion have improved over time. People’s ability to understand the experiences of different cultures, genders, and religions continues to grow. For many employees, however,  there are still improvements to be made in the workplace. Around …

With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are …

Google Business Profile (formerly known as Google My Business) is a free service designed to help promote local businesses and organizations online. It acts as a mini-website or citation that is displayed on the right-hand side of the Google search …