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Starbucks’ Digital Marketing Strategy: How to Brew Success
Known for its iconic green logo and the promise of a remarkable coffee experience, no doubt that Starbucks is a global phenomenon. Behind the aroma of freshly brewed coffee and the cozy ambiance of its coffee shops, there is a …
9 Signs It’s Time to Update Your Website
The platforms that power your digital presence are no exception. A website that once helped you grow can become a blocker if it no longer meets user needs or holds back innovation. Many vendors are ceasing to support older products, …
Why Real E-Commerce Photography Still Beats AI-Generated Imagery
We’ve always been about more than pixels and code. Series Eight is where stories unfold, brands find their edge, and ideas become tangible. Now, we’ve taken things up a notch with S8 Studios—our dedicated creative space in Portugal for content, …
IKEA’s Marketing Strategy: How IKEA Serves Culture & Connection
IKEA is one of the most recognizable brands in the world—not just for its flat-pack furniture, but for the full experience it creates around everyday life. IKEA has built a brand on culture, comfort, and connection, turning shopping into a …
Creating Impactful UGC Scripts for Authentic Engagement
User-generated content (UGC) has emerged as a powerful tool for engaging audiences and building trust online. When executed correctly, UGC can drive interaction, raise brand awareness, and even influence purchasing decisions. But to achieve these results, the key lies in …
Take Notes On Samsung’s Marketing Strategy & Winning Marketing Campaigns
The world’s most tech-savvy, South-Korean rooted global brand, Samsung draws ...
Uber Marketing Strategy: How Digital Innovation and Social Media Drive Global Success
Lifestyle alterations in the mid-2000s caused the world to get dominated by mobile apps and being comfortable with fast-paced global formations, Uber has welcomed us into our lives with its controversial struggles since 2009 and boosted its brand awareness with …
How Digital Marketing Solutions Can Boost Your Ecommerce Sales
First called teleshopping in the 70s, e-commerce developed from its roots, starting out in the telephone and then expanding to the World Wide Web. It became mainstream that even more people prefer to shop from their screens than go to …
How to Surface Actionable Insights Fast for Marketing Client Meetings?
What your clients want is clarity. They need to know what’s working, what’s not, and what comes next. And fast. You’ve got a client meeting in 15 minutes. You open the dashboard, scan the numbers, and… now what? You don’t …
Apple Marketing Strategy: What Brands Can Learn & Apply Today
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermore, it’s not surprising that the brand was voted multiple times …
6 Digital Marketing Tactics That Actually Work for Cybersecurity Startups
If you’ve started a cybersecurity company, you don’t need anyone else to tell you that you’ve entered a crowded, competitive space where standing out from the crowd isn’t just a nice-to-have—it’s essential for survival. Where you may get away with …
Why Your Agency Needs To Be Monitoring PPC Benchmarks?
PPC results don’t exist in a vacuum. What looks like strong performance in one industry might be underwhelming in another. That’s why marketing agencies need a clear way to compare their clients’ data against industry norms. Without context, even high-performing …
