Marketing Dashboards: Real-World Examples to Track Your Performance
Here is a truth: Marketing dashboards have evolved into more than just a tool. Much like how a ship’s navigational system steers it through uncharted waters, marketing dashboards display key metrics and play a vital role in aligning and integrating …
NFTs and Gamification: The Combination of Collectibles and Digital Marketing
Digital marketing is changing a lot. The strong collaboration among significant gaming businesses and Web3 technology has played an important role in driving this transition. Integration with gamification and non-fungible tokens (NFTs) creates a new marketplace for digital collectibles and …
Top 8 Upwork Alternatives to Hire Your Dream Agency
Upwork has long been a go-to for businesses seeking freelance talent and agencies, but it’s not the only option available, obviously. Several Upwork alternatives offer specialized services, diverse talent pools, and unique features that might be better suited to your …
How to Calculate, Track, Analyze, and Report on Conversion Rates
Today, we’re sharing how consistent and accurate conversion rate tracking, analysis, and reporting will transform your customer retention rate and help your agency to scale. You’ve landed a brand new client, launched a PPC campaign, and continuously checked back in …
How Companies Are Using AI in Digital Marketing
AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame. The global artificial intelligence …
Vintage Equals Value: Aiming Digital Marketing Strategies Towards an Aging Population
Medical advances made in recent years mean that people are living longer, especially in first world countries. In fact, According to the United Nations, the number of people aged 60 years or older is expected to double by 2050, reaching …
Top 10 Digital Marketing Strategies and Best Practices for the Healthcare Industry
Healthcare is a competitive industry, both in small towns and large cities, and without solid digital marketing strategies for healthcare, your chances are pretty low. People have more options than ever for healthcare, so you should separate your business from …
Referral Programs for Agencies: More Than Just a Discount (Unlock Hidden Benefits)
Have you ever wondered how an agency referral program could transform your marketing strategy? By taking advantage of word-of-mouth marketing, your agency can get a wealth of hidden benefits that go far beyond discounts. Finding new techniques to build your …
How to Increase Revenue of Your Marketing Agency: 9 Easy Strategies in 2024
As the owner of a marketing agency, you are probably too familiar with the constant struggle to find new, effective ways to increase marketing agency revenue. You can experiment with many different strategies, from setting defined goals to expanding into …
Agency Cybersecurity: Securing Your Important Documents
In recent years, the number of cyberattacks has risen. Several small and mid-sized businesses have been forced to shut down, including Colorado Timberline, Hearing Services, and Brookside ENT, the last of which closed after failing to recover medical files from …
Screendragon vs Asana: Powerhouse Project Management for Agencies Compared
When it comes to project management, digital agencies require robust tools to handle complex workflows, manage resources efficiently, and ensure successful project completion. This is where robust project management software steps in, streamlining workflows and boosting efficiency. Here are the …
Landing Page Psychology: 5 Ways To Leverage User Behaviour To Boost Conversions
Landing pages are the foundation of any digital marketing campaign. To boost desired conversions from landing pages, brands must understand and leverage the psychology behind user behaviour to adapt their design and copy accordingly. User behaviour is all the activities …
