Digital Marketing

Following recent controversies in 2020, Google has announced plans to create a privacy-focused web, which is equally non-invasive of user history and supports the work of advertisers and publishers. Most recently, Google pledged to render third-party cookies obsolete in Chrome to increase web browsing privacy for users. However, unlike Safari and Firefox, who have blocked …

B2B is a paradoxical sector: while it fosters ingenious innovations, in certain respects it is also stuck in its old ways. Despite its spectacular economic growth, B2B e-commerce comes off as dated in terms of online presence compared to B2C. The accelerated shifts in marketing trends and altered customer expectations have made 2021 a turning …

For most organizations, especially eCommerce stores, the brand's success …

Online review statistics show that online reputation management for …

How often do you need to use video editing software to highlight your marketing campaigns? If your answer is many times, you should be looking for quick and effective solutions too then. These two requests may cost you slightly more than you expect, as we know from the most well-known editing software in the market. …

Ecommerce is continuing to increase in sales and is projected to hit all-time records this year at roughly four trillion. As online shopping continues to be the new normal, it is a great time to have an eCommerce business. As growth accelerates so does competition, which is why it is important to have powerful marketing …

If you don’t know the employee’s non-productive work hours, it is pretty clear that it will cost you a lot. Once you get this information, it can easily be turned into increasing productivity. So how can you get this? A good time tracking tool that suits your needs best will make the process easier both …

If you work in the marketing realm, you’re probably more than familiar with the infamous millennial. This cohort has been the talk of the town for many years now, and while they’ll remain an important demographic to reach for years to come, savvy marketers are already turning their attention to the new kid (or kids) …

Generic, static ads just aren’t cutting it anymore. In this day and age, businesses need to continuously adapt and repurpose their creatives to stay relevant. You might think this demands non-stop work manually redesigning, editing and approving updates for your ongoing campaigns. Think again! Dynamic banner production offers a way for advertisers to boost engagement, …

User stories are increasingly common in the UX/UI design process. This article offers a clear explanation of what a user story is, and what its function is, along with tips and examples on how to write your own. What’s a user story? A user story is a short description of a user’s context and their …