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Top 8 Digital Marketing Trends You Must Know in 2022
Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though the COVID-19 placed the world under threat, the pandemic has propelled the rate of digitalization exponentially. With 74% more Singaporean consumers …
5 Imperishable Things to Try for Any Executive Who Wants to Succeed in Digital Marketing
You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with …
6 Marketing Concepts for B2Bs Explained
In business-to-business marketing, the concept of marketing is somewhat different from that of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are a few key marketing concepts …
How Agency-focused Technology Can Increase Your Business Efficiency
In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an …
Best Client Reporting Tools that Every Digital Agency Needs
Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long …
Bigger Isn’t Always Better When It Comes to Budgets
Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending …
Is the Metaverse the Future of Digital Marketing?
In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began …
How to Improve Workplace Diversity and Inclusion
In social settings, diversity and inclusion have improved over time. People’s ability to understand the experiences of different cultures, genders, and religions continues to grow. For many employees, however, there are still improvements to be made in the workplace. Around …
An Extensive Guide to Create an Integrated Digital Marketing Strategy
With a smartphone in every hand and the strength of social media giants ever-present in our lives, consumers have more ways than ever of interacting with brands online. While many traditional marketing channels such as television, radio, and print are …
The Importance of Having a Google Business Profile in Digital Marketing
Google Business Profile (formerly known as Google My Business) is a free service designed to help promote local businesses and organizations online. It acts as a mini-website or citation that is displayed on the right-hand side of the Google search …
Most Extreme Marketing Stunts for Every Small Business
Stunts are a good technique to generate tons of earned media if you want to have a strong return on investment (ROI) for your advertising and marketing campaign. If you’re new to the term, earned media refers to the exposure …
Is Your Customer Engagement Strategy Future-Ready?
Customer engagement is essential for your clients, connecting them with their audience and maintaining a strong market presence. Indeed, during this period of flux, it is particularly important that digital agencies work with their clients to develop positive customer experiences …
