Digital Marketing

Companies market their products and services to reach as many prospective customers as possible with the least effort and cost. This can be difficult, mainly when introducing new products or services into the market or working with a tight budget …

We’ve entered a new era of business: it’s remote, it’s hybrid, and it signals the rise of modern enterprise. The COVID-19 pandemic has left its mark on the world of business, and some of the changes appear to be for …

Everywhere we look these days, more and more businesses are leaning toward Web3 to revolutionize their customers’ experiences. But how exactly will Web3 affect our e-commerce experience — both as owners and consumers? Keep reading to learn how your online …

Thirty years ago, getting press for your business was a challenge. The only channels available were newspapers, television, radio, the yellow pages (remember that?), and perhaps the occasional billboard. This meant that if you wanted to boost your brand, you …

Traffic is an essential part of any successful campaign. Clients often say they don’t want to spend extra to get more traffic. You may think so too. You wish only to pay money for the relevant traffic. To get relevant …

With a zillion online businesses taking up space in the digital marketing world daily and the customers’ ever-changing demands, leveling up your digital marketing strategy could be a little uphill battle.  But digital marketing thrives on challenges, doesn’t it? Let’s …

Google Analytics, Google’s own web analytics solution, has been serving millions of users since it was launched in 2005. Collecting data from websites and applications to provide insights for professionals, it’s the most widely used web analytics service as of …

What do clients think of you when they are on the Internet? Have you reviewed what they see about your business? Do they get the same message wherever they find your business? Your digital presence, the content you produce, the …

Getting your products from one place to another can be stressful at times. It’s not easy to guarantee the safety and security of your items for the entirety of their journey, and sometimes items go missing; it’s not unheard of.  …

The holidays are always the most beautiful time of the year, with festive gift-giving likely to surge with retailers turning to Google time and time again to boost sales. Indeed, the festive season, whether it be Black Friday, Christmas, or …

Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better …

As a business owner, here’s one thing you should always remember: You didn’t come this far to only come this far. Growth is the ultimate goal. And there shouldn’t be anything that stops you from achieving just that. Not the …