Category: Digital Marketing

Lead-generation metrics are a favorite topic for any roundtable discussion. People simply get excited over the number of Facebook likes, webinar attendees, and white paper downloads because these metrics are easy to track. But there is a problem here because these metrics lack any impact on tracking revenue directly related to your growth marketing strategy. …

You are a luxury brand owner who seeks the ways to grow your business, and you are looking for a digital agency to hire. Hiring a digital agency for luxury brands is an important decision to make. Before you make up your mind, you need to be precise and selective. First of all, you should …

2018 has already been a great year in the history of digital marketing. User-generated content and influencer strategies are still among 2018’s most popular digital marketing trends. Marketing has evolved, human behavior has changed, and marketers should keep up. You can take advantage of this post that contains the collection of popular digital marketing articles around …

There are numerous fashion brands out there, but how do you make yourself stand out from the crowd? That is the real challenge. A good solution for this is deploying an effective digital marketing strategy. Digital marketing, if used in the right manner, can increase your sales, improve brand presence and make your brand more …

Google is continuing to push for a totally secure web. Chrome 68 became available to download at the end of July 2018. Perhaps the most noticeable new feature in this browser update is the obvious “Not secure” message in front of any non-secure site URL. In the past, an informational “i” con would appear next …

Almost a decade ago, there weren’t any job titles such as Social Media Editor, Social Media or SEO Manager. Internet’s unstoppable rising and social media platforms’ explosion have led up to a new era. The traditional marketing tools like television, newspaper advertising or billboards are still in practice, but the existence of the Internet introduced …

Personalization is commonplace in growth marketing organizations. However, strategic and tactical techniques aimed at making things easier for the buyer are evolving quickly and are used by boutique, growth-driven digital marketing agencies from Los Angeles to New York. Today’s customers don’t rely on sales teams or commonplace content; they demand highly personalized content that resonates …

As customer expectations constantly change, it becomes harder to build fulfilling brand relationships and vital for each brand to connect with consumers in increasingly personal ways. Many brands have turned to crafting physical brand experiences, with activations that engage and excite customers as they are guided across a variety of platforms — what is known …

In the recent past, we have been reading about debates and scandals surrounding the increasing number of hacking, breaches and data leaks. This has made data and privacy a major concern, especially where money is involved, since people are increasingly safeguarding the information they share online. However, the solution to this dilemma is very simple …

Business events have earned a somewhat notorious reputation of tedious snooze-fests. They are certainly not something people look forward to. Well, it does not have to be that way. Memorable business events happen all the time, although not by some stroke of chance. They are meticulously planned and executed. The devil is often in the …