Digital Marketing

Spend more time while doing meaningful work and less time feeling frustrated between marketing related processes. Sounds great, right? Let’s have a look at how you can make this magic happen by using the best marketing workflow management software for …

Video is one of the most powerful mediums available for content creators looking to engage with their audience in today’s digital world. And while there are several different platforms out there that host videos, none are quite as popular as …

Only five years have passed since that Audi advert compared finding a car to finding a perfect wife and Protein World asked women, “Are you beach body ready?”, a question that earned them serious backlash for body shaming. A steady …

As new marketing strategies and real estate marketing tools appear, the way realtors market their properties constantly evolves. So, it is important for everyone working in this profession and aspiring to be successful in marketing to remain relevant. Real estate marketing …

Everyone cannot deny that many things have changed in past years, and digital marketing is no exception. Even though the COVID-19 placed the world under threat, the pandemic has propelled the rate of digitalization exponentially. With 74% more Singaporean consumers …

You hear everywhere about hacks and revolutionary techniques to succeed on the web. If the basics of digital marketing have never changed, reaching the right audience is more and more complex and the channels are multiplying. Companies are faced with …

In business-to-business marketing, the concept of marketing is somewhat different from that of consumer marketing. In general, marketing concepts for businesses revolve around creating long-term relationships with other companies rather than individual consumers. There are a few key marketing concepts …

In 2022, agencies are in a tricky, but favorable position. Tricky, because the brands they work for have a global pool of agencies they can choose from. Favorable, because the same brands need digital communications more than ever. With an …

Client reporting is crucial in handling communication between you, your agency, and your clients. It’s all about client communication based on reports that showcase your business relationship, including creating a client reporting dashboard that will help you in the long …

Many people assume that a bigger budget automatically means better results. On a level, it makes sense. Empirically, anyone can see that increasing budgets definitely improve some metrics immediately. What’s more, many advertising platforms emphasize this message, that by spending …

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’. As marketers, we of course began …