Category: Digital Marketing

What often goes unreported is the fact that the big money that comes from bigger projects or bigger clients also takes longer to reach your bank account. In other words, bigger clients tend to take several months to pay you. In turn, it might put your business in a tricky situation when you realise you …

Nowadays, marketing is focused on its digital aspect, meaning that the most promotions, campaigns and advertisements are online. More often than not, marketers believe that the online marketing is the only way to go and that social media campaigns, email newsletters and website ads will produce the best effect. Now, that is mostly true since …

The conversion rate of a website is a way to measure the number of potential customers that will buy the products on the site. In the situation of a site, it is mostly the percentage of visitors that will make a purchase. There are a lot of websites that focus solely on increasing the number …

What is a landing page and why is it important to make sure it works for you? A landing page is a website page that enables you to capture information from people who are visiting your website. Too many companies send social media or other online advertising traffic to their home page. This is a …

The digital transformation poised the need for a complete campaign overhaul for business-to-business (B2B) marketers. Digital tools and trends drastically changed the way B2B companies sold to their customers. Digitization introduced new customer touchpoints, the need for mobile strategies, and more customer-centric organization structures. Buyer behaviors shifted, as did the way B2Bs had to market. …

When you try to find out a thing or two about writing a digital marketing agency business plan, you are bombarded by an endless barrage of more or less annoying acronyms such as SCOMS, SUCUTS, AMBERS or something along those lines -none of the aforementioned are actual business plan acronyms, at least to author’s knowledge. …

Thinking of starting a business? Then you have likely wondered how you will raise the money to get going. The good news is that most entrepreneurs have faced this challenge – you are not alone. The difficult task that lies ahead is obtaining enough money to start and maintain your business before making a dollar …

Since the very beginning of 2016, Artificial Intelligence (AI) has made incredible progress. From autonomous driving to the AlphaGo’s victory over the world champ Lee Sedol, the achievements made by AI in the past year have been more than impressive. Google’s DeepMind AI can now read lips better than a professional and has mastered the …

Here are some tips for marketing agencies: What can digital marketers do to improve their customer support and the market performance of their clients? Present-day business challenges affect every single entity involved in modern business. No matter if your business is big or small, offline or online, the rules of the game are pretty much …

The number of young people interested in entrepreneurship is on the rise. According to a recent survey, over 25% of 18 to 25 year olds expressed interest in starting their own businesses. But today’s entrepreneurs are less taken with lining their pockets and more interested in creating change. Following in the footsteps of companies like …