Category: Digital Marketing

Let’s say you’re relaxing on your couch on a rainy evening, fresh from a long day at the office. You just want to sit back and unwind by scrolling through social media. Then, you see it – an ad for your favorite brand’s newest edition running shoes. You’ve been craving for them since last year’s …

Are you a gambler? My bet would be you’re not. If you have a finished app or game, you’re probably looking for users. You’re looking to ensure a way your marketing investment consistently comes back… and stays. And going into user acquisition strategy without understanding who you’re what you’re trying to accomplish is not called …

Digital marketing has never witnessed such a prominent orientation on customers’ satisfaction: according to the PwC statistics, customers’ experience will be the key brand differentiator by 2020. To cater to their customers better and to improve their satisfaction, digital marketers have to know their audience perfectly. That’s where customer data comes into play. High-quality data …

Designing products and making them available on the website isn’t a method of gaining good customer experience and attracting more buyers. Having an effective E-commerce website requires a well-planned B2B E-commerce strategy. The landscape of B2B markets is changing every day and so bridging the gap between the marketplace is what makes an E-commerce site …

What are the latest digital marketing trends you should implement in 2019? What is a chatbot? What is the effect of AI in audience targeting? What is a VPN? Digital marketing is growing at such a fast pace that it may all seem confusing sometimes. But here’s the lowdown on everything around digital marketing that’s …

Probably every web designer who starts out as a freelancer has at least some hopes or aspirations towards creating his own marketing and web design agency and scaling it into a booming business successfully dealing with dozens of employees and customers on a regular basis. However, rising from humble solo beginnings and fulfilling your dreams …

Cybercrime have extensively become a great threat for web users and website owners. This is a result of poor website security and people need to take intense care about it in order to sustain their businesses. Identifying threats is something important but preventing them is way too important. In today’s post, let us discuss on …

A CX journey map can be created by predicting the respective behaviours of different personas, based on data collected by research, across the different channels and touchpoints determined by emerging ideas that come about through comprehensive and swift teamwork. Now, we are going to analyse the CX journey mapping process in 9 steps by using …

One of the most prominent industries that have suffered from recent bankruptcies and closures is the toy industry. Toy stores everywhere have faced bankruptcy and shutdowns or have forced themselves to take their business online. One of the biggest casualties in the past years is Toys R Us, an iconic brand and household name, now …

Digital marketing agency names create differentiation! The name you choose for your agency plays a crucial role in your brand’s perception and growth. If the agency name reflects your identity and describes your business thoroughly, it can carry your company to the top. Even if you shouldn’t only focus on the name when you determine …