Digital Marketing

2020 was a year of uncertainty, and little looks likely to change in 2021.In such unusual and challenging times, businesses are tightening their purse strings in order to weather the storm. So, how can you convince potential clients to invest their trust – and cash – in your agency’s services? The answer is simple. Amidst …

In forecasting his trends for 2021, Hallam CEO Julio Taylor’s first point was that the post-COVID reality is permanent: The rapid rise of the COVID-19 pandemic and the ensuing lockdowns throughout the world in early 2020 compressed years of global digital transformation into just a short few weeks. The expanding role of technology to work, …

Is your high-quality video content on your website driving traffic but not conversions? If your answer is yes, you’re not alone – this is a problem many marketers and business owners face. Traffic acquisition isn’t profitable unless you can convert these new site visitors into paying customers. With the pandemic forcing the majority of companies …

Digital Marketing helps in both the marketing and branding of a business. People often interchange these words because both of these practices ensure the healthy existence of the company. But, how are marketing and branding different then? Well, let’s find out; Our clients question us occasionally, “What is the difference between branding and marketing?” “The …

Email Marketing is one of many marketing channels used in digital marketing. It accounts for more than 25% conversions for a lot of companies. When running a business, email is still one of the best ways to communicate with customers, also, to bring in more. About 2.5 billion people worldwide use email. It is estimated …

Since the Coronavirus phenomenon, there has been a massive jump in the number of digital agencies. It can be hard to figure out who to choose for your businesses project. This is just a small guide to explain the different types of digital agency you may come across and advise on how to decide for …

To understand what headless e-commerce is, it’s helpful to know why it exists in the first place. Throughout this century e-commerce has been increasingly significant. Especially in the last five years – culminating in 2020, where COVID-19 lockdowns drove more businesses online than ever before. We’re at a point now where a customer’s online experience …

The digital marketing landscape faces frequent changes making it …

Did you know that digital market spending is supposed to climb to $375 billion by 2021? If you’re looking to break into this promising field, you’ll want to learn how. This article contains information about what digital marketing is, plus how to start and run a digital marketing agency. Read on to discover how to break into …

What kind of experience do your customers get when they come in contact with your brand online? Is your company more concerned with sales, or how the customers find their way to the business to make that purchase? Understanding your customers to help improve your product or service begins by creating a customer journey map …