Digital Marketing

Law firms need clear buyer personas to help market themselves and their services, but the most effective marketing efforts will be those that spot relevant changes and adjust accordingly. The concept of the buyer persona has become a huge element of digital marketing. The concept of an archetypal figure that represents the various characteristics of …

Did you know that digital market spending is supposed to climb to $77.37 billion? If you’re looking to break into this promising field, you’ll want to learn how. This article contains information about what digital marketing is, plus how to start and run a digital marketing agency. Read on to discover how to break into the marketing …

Fake news in Singapore is becoming a problem in various aspects. So much so that even the Singaporean government passed a bill to combat fake news this year. It’s no wonder why fake news is such a problematic issue in Singapore but it’s not just about feeding consumers bogus information. On the other hand, fake …

With every client we have, our goal is the same: To help them succeed. Often, that comes with a full digital marketing package, part of which is dedicated to paid advertising campaigns. More and more, clients of ours are seeing gains and profits from our paid advertising campaign strategies and this isn’t something only our …

There are “great clients,” and there are those that are less spectacular fits for your business. And the marketing assets you publish can go a long way towards determining which among the two you’ll attract more of. Yes, great clients are the ones who pay you more, on auto-pilot, while demanding less of you, but …

Now is the time that businesses are vetting their digital marketing options for 2020. If you are like most other organizations, you aren’t sure which marketing services will garner the best return on your investment, nor are you aware as to how various marketing channels help generate leads and increase sales.  Sure, running SEO services …

Professor Chris LoDolce defined smarketing as “The alignment of the sales and marketing team around common goals within a business or organisation, focused on improving revenue.” The two teams are traditionally disconnected and viewed, at least internally, as two separate entities. They tend to work with cross-purposes, but the evolution of the B2B buying process …

An effective digital strategy is a crucial part of a successful business; you need to know where they are going or how they are going to get there. However, when it comes to digital, it’s surprising how many online businesses don’t have a strategy or goals in place. Why is a digital strategy important? If …

Here’s the truth: Starting a digital marketing agency is easy but running and turning it into a successful business is tough! There’s a lot to worry about: hiring, accounting, optimizing accounts, marketing, automation, and most importantly, getting results for clients. Getting significant results for clients could lead to new businesses. But it’s not a guarantee. …

Referral marketing may seem simple. It is the process of letting your website visitors, subscribers, and customers to refer their family and friends to your business. You can easily create your referral program with referral marketing software. Most platforms have compatible referral software that works with it. Whether you’re running your site on Shopify or …