Category: Digital Marketing

Chances are good you’ve tried PPC, SEO, or both. It is also safe to assume you saw some traction, but not enough to really put you on the path to hitting your growth goals and high revenue targets. What do you do now? All the digital marketing agencies you have reached out to pretty much …

It’s both a blessing and curse: Agency life is fast-paced. Some days that means you can reach your state of flow, but others it feels like drinking through a fire hose. When you’re juggling tons of projects at once, you’ve got to manage them like a pro. These four tips can help you control as …

Digital marketing is certainly a relatively new industry. Dependent almost entirely upon the prevalence of the internet, it has grown massively, and is now a solid career choice for many creatives. However, it’s also an easy industry to find yourself languishing in, without making any definite progress. While there are plenty of opportunities out there, …

Deciding to hire an agency for the first time is a massive leap of faith for companies. Whether a company is outsourcing because of a need for cost-effective expertise or additional assistance, it can be daunting when receiving proposals for the first time. However, with these few questions, deciding which agency to trust, and ultimately …

If you’re a paid search aficionado, you probably have Google AdWords bookmarked on your browser. However, it’s time to bid adieu to AdWords as you know it. Don’t worry, the platform itself isn’t going anywhere. It’s just getting a name change. Starting July 24, 2018, Google AdWords will become Google Ads. What does this update …

More organizations are discovering their needs abscond the traditional methodology of digital marketing. While some brands put their marketing dollars into paid search and others shift a huge portion of their marketing budget towards SEO, they fail to realize they are only utilizing one piece to a much bigger machine. In order to maximize reach, …

The customer is not always right. Bad actors exist for every business. Some abuse policies that try to make the customer experience easier. The latest example is Amazon banning customers for returning too many items. Amazon believes, in this case, that the customer is not right. However, the customer experience is right. The Amazon experience …

We all have highly motivated days contrasted with mornings where it’s difficult just to get out of bed. Consistently working at a productive level is challenging and with only so many hours in a work day, sometimes it can feel like treading water. That’s why when you’re looking to boost your productivity it’s important to …

Artificial intelligence (AI) has changed every aspect of our world and interactions. UX/UI design is leading the way for ease of use and inclusion of AI into every aspect of our lives. The more significant UX/UI design becomes in the world of technology, the more significant AI will become. UX designers have been elevated to …

From Millennials to Baby Boomers, every generation has its stereotypes, but now there’s a new generation that’s caught the attention of marketers, researchers and advertisers. Almost everyone alive today is a member of Generation Transition: a generation that can both write a letter with paper and pen and send an IM. Gen-T is a combination …