Best Referral Marketing Software
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Best Referral Marketing Software

Referral Marketing Software enables businesses to create a referral program for their potential and existing users, and website visitors. It can also streamline the process of tracking and optimizing these referral programs. Here, you can find the best Referral Marketing Software for small businesses and digital agencies to get more traffic and increase your sales.

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  • referral-factory-referral-marketing-software

    Referral Factory

    Want to grow your business? Referral Factory is the easiest way to do that. Sign up, build a referral program, and ask your customers to #SpreadTheWord 🚀

  • incentivit-referral-marketing-software


    Incentivit helps you easily create powerful referral campaigns through sweepstakes, instant reward promotions, and more to grow your subscribers base and amplify your email marketing activities.

  • rewardful-referral-marketing-software


    Rewardful is a simple way for SaaS companies to set up affiliate and referral programs with Stripe. Just connect your account and let us track referrals, discounts, and commissions for you.

  • talon-one-referral-marketing-software


    Talon.One enables you to create targeted and customized marketing promotions built around your customer and session data. Create, manage and track referrals, loyalty and product bundles all in one platform.

  • yotpo-referral-marketing-software


    Yotpo, the leading eCommerce marketing platform, integrates data-driven solutions for reviews, loyalty, SMS marketing, and more.

  • saasquatch-referral-marketing-software


    SaaSquatch is a powerful referral and rewards platform changing the way companies do advocacy marketing. Brands use SaaSquatch to reward their advocates, build loyal communities, and accelerate revenue growth.

  • viral-loops-referral-marketing-software

    Viral Loops

    The all-in-one referral marketing platform for prelaunch, newsletters & eCommerce.

  • growsurf-referral-marketing-software


    Automate customer acquisition at the lowest possible cost by using GrowSurf. B2C and B2B tech companies using GrowSurf’s referral program software get new customers on autopilot.

  • referralmagic-referral-marketing-software


    ReferralMagic turns users into referrers and helps eCommerce and SaaS businesses to build referral programs in just minutes.

  • talkable-referral-marketing-software


    Their mission is to spread innovation and help great companies grow. They build refer-a-friend programs that allow businesses to acquire new customers through the endorsement of their friends and family, shared via email or SMS.

  • referralcandy-referral-marketing-software


    ReferralCandy helps eCommerce stores increase sales by getting shoppers to refer their friends.

  • mention-me-referral-marketing-software

    Mention Me

    Mention Me is a referral marketing platform that fuels business growth. Engage your best customers, acquire new ones and hit every one of your KPIs.

  • invitereferrals-referral-marketing-software


    InviteReferrals is a powerful and yet simple to integrate referral software that helps to grow your business and acquire new customers through referral marketing.

  • invitebox-referral-marketing-software


    InviteBox is a tool for running swift viral promotions by incentivizing and helping your happy clients to invite their friends to your website.

  • friendbuy-referral-marketing-software


    Their mission is to empower growth marketers through innovation. The referral marketing platform accelerates customer acquisition and builds loyalty for the world’s most innovative brands.

  • referral-rock-referral-marketing-software

    Referral Rock

    Get more customers with referral marketing software that works alongside your business. Automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat for a viral self-feeding referral program.

  • rocket-referrals-referral-marketing-software

    Rocket Referrals

    Their tools integrate seamlessly into your existing management system to help you understand your clients, build meaningful and long-lasting relationships with them, bring in new customers and grow your business.

  • paykickstart-referral-marketing-software


    PayKickstart is an affiliate management platform for subscription-based businesses. Powered with customer retention tools to help minimize churn, conversion tools to maximize revenue and automation tools to reduce overhead.

  • post-affiliate-pro-referral-marketing-software

    Post Affiliate Pro

    Post Affiliate Pro lets you create and manage your own affiliate program from top to bottom, with personalized commission structures and settings.

  • birdeye-customer-experience-software


    Birdeye is an all-in-one customer experience platform that provides businesses with the tools to deliver great experiences at every step of the customer journey.

What Is Referral Marketing Software?

Referral marketing software relies on word of mouth marketing. If one of your customers shares their positive feedback about your brand, product or service with someone else, it counts as referral marketing. Once the positive feedback starts spreading around, that will return you as new customers. One of the reasons that make referral marketing programs preferable is that it doesn’t cost anything.


The aim of referral marketing tools is to encourage happy existing customers to share their satisfaction with other people. As we live in a highly competitive world, traditional ads are not enough to acquire new customers. The trust created between brands and customers plays a crucial role in buying behaviours. That’s why referral program software has become an influential marketing tools.


Why Do We Need Referral Marketing Software?


People tend to trust personal experiences rather than advertisements that appeal to all. Since social media shakes the buyer perception up, affiliate marketing strategies become more of an issue for marketers. Consumers start proactively looking for referrals from their friends, family or other people who made a purchase before. Then, they make up their mind whether to buy it or not. At this stage of the buying lifecycle, creating user-generated content and using a referral marketing platform have a voice in advertising.


An affiliate program derives most of its strength from social media. As interactions and sharings are intense on social channels, consumers are more likely to purchase a product or service after a friend recommends it through these channels. Not only for purchasing, but consumers also get information about brands and their services.


While creating referral campaigns, there are important elements you need to consider. A powerful customer referral program has to give a reason to share your brand, product or service with their network. Plus, it has to offer incentives and two-sided rewards. Most referral marketing software offers gift card incentives but there are some marketing software providers that provide cash, non-cash or store credits incentives. No doubt that offering store credits could be the most effective way to reduce costs. On the other hand, providing free features or products can encourage consumers to spread the word about you.


Social media is one of the most powerful ways to communicate easily with your friends and family. So, people are more likely to share their recommendations, thoughts or feelings on these social platforms. If referral marketing software provides easy-to-share referral links, it makes the spread easier. These links, which are included with the images or messages, should be far from the perception of sales. Also, they need to be mobile-friendly.


How Much Does Referral Marketing Software Cost?


As there are loads of referral marketing software providers in the market, it is hard to say a certain thing to this question. There is one thing for sure that each referral marketing software offers user-based pricing plans to users. Of course, you can find some marketing software tools that offer 14-day or 30-day free trials. Features can vary depending on the pricing plans but most of the basic plans cover campaign creation, landing page building or fraud detection.


Before you make your final decision, it would be helpful to check the key criteria mentioned below. So, you can find out the best referral marketing software that fulfils all your requirements.

Key Benefits of Using Referral Marketing Software


Leverage Social Media Channels

As referral campaigns enable you to reach wider audiences, using referral marketing software can get more sales. In daily life, brand-related suggestions are on the rise and the role of actively using social media channels is huge. People tend to share recommendations about a product or service through social media. So, that makes social media the centre of word of mouth marketing.


Well-targeted Audience

The biggest benefit here is a referral marketing software that creates and tracks a database you have. If you already have a bunch of targeted customers, they will bring more with similar interests. So, you don’t need to spend time and money on seeking new customers. Plus, as they already believe what you are offering, they transfer the same trust to the new customers.


One Time Integration

Powerful referral marketing software should offer the simplest integration capability. You can qualify your referrals with a JavaScript code snippet located on your website at once. Also, referral program software should provide other integration abilities to make your job easier such as HubSpot, Salesforce, Intercom etc. The key point here is that setting the integrations shouldn’t be complicated.


Fraud Prevention

Referral campaigns must be powered by a built-in well-performed fraud protection system. While creating campaigns, you shouldn’t be thinking about any security-related issues. The system has to detect any suspicious activity related to referrals or referrers before something bad happens.


Referral Statistics

To see how effective your referral marketing campaigns are, having a reporting dashboard would be great to track the campaign performance. You can reach any detail of referral incentives such as rewards, discount coupons, gift cards alongside tracking the status of referrals and referrers through the referral marketing tools.



The system of referral marketing software should automatically track the status of referrals, rewards, enrollments and also emails. You should easily manage gift cards, coupon codes and other incentives. The referral marketing platform also allows you to segment and search through both referrals and referrers.

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