Best SEO Tools for Agencies
We’ve gathered the best SEO Tools to help digital agencies and small businesses track their rankings, monitor the competitors and provide relevant traffic for their website optimization.
Featured Tools
Prominent SEO Tools for Agencies
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. Visit Website
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy. Visit Website
GrowthBar
GrowthBar is built for growth that helps you outsmart your competitors. Get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords. Plus, track your own website’s keyword rankings and get tips on how to improve. Visit WebsiteDAN Member Tools
in SEO for Agencies
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.
All SEO Tools for Agencies
Yoast
The mission of Yoast is SEO for Everyone. We want to give everyone the opportunity to rank in the search engines. SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
BrightLocal
BrightLocal helps make local marketing simple. The suite of local SEO tools are used by 90,000+ amazing customers across agencies, SMBs, multi-location businesses, and big brands worldwide.
DeepCrawl
DeepCrawl is the most comprehensive website crawler, providing actionable data for flawless website architecture. By identifying and monitoring key issues that could affect your SEO performance, they empower you to optimize your site for users and search engines alike.
GrowthBar
GrowthBar is built for growth that helps you outsmart your competitors. Get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords. Plus, track your own website’s keyword rankings and get tips on how to improve.
AnswerThePublic
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.
Long Tail Pro
Long Tail Pro is a powerful keyword research software. Long Tail Pro allows the user to generate hundreds or thousands of unique “Long Tail” keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once.
Mangools
Mangools is a package of easy to use SEO tools trusted by productive SEO professionals all around the world: keyword research, Google SERP analysis, rank tracking, backlink analysis, and website analysis under one roof.
SimilarWeb
SimilarWeb measures online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world.
rankingCoach
rankingCoach is software that small businesses can use to optimize their websites for search engines. It analyses the website, determines an optimization strategy and assigns simple tasks to the users helping them in SEO.
Alexa
Alexa's suite of intuitive analytics products transforms data into meaningful insights that lead to competitive advantage for your company. At Alexa, they focus exclusively on delivering the richest and most meaningful analytics tools for our customers.
Majestic
Majestic SEO is an SEO software tool that specializes in link analysis.
Zutrix
Zutrix is a unique Google Rank Tracker Suite that built for everyone. You'll love fancy features of Zutrix and AI-Powered accuracy.
Serpstat
Serpstat was founded in 2013 as a keyword research tool and has been growing and improving ever since. An in-house software turned into an independent product that is now on its way to become a global leader.
Raven Tools
SEO Analysis & Online Marketing Software Raven's Site Auditor quickly analyzes a site to find all of the desktop and mobile SEO issues that may be keeping it from ranking on search engines like Google.
Linkody
Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketers, brands, and site owners work on their link building and improve their ranking in search engines.
Searchmetrics
Data-driven marketers value Searchmetrics for its ability to deliver the predictable success that enables them to reach their search and content goals. Searchmetrics and its clients share a belief in the power of insight and an understanding that data make decisions better.
SiteGuru
SiteGuru helps SEO professionals find and fix SEO issues. SiteGuru combines all the data from your client's website into an actionable SEO to-do list.
WooRank
WooRank is an internet startup focused on providing small businesses, online marketers, and SEOs a solution to optimize, promote, and measure their websites in an automated, instant, and simple way.
Botify
Botify provides a really good crawler in terms of data reliability and crawl speed. Get insights from each stage of the organic search process, save time and mitigate risk with prioritized actions and alerts, and maximize resources by automating critical SEO tasks.
SpyFu
SpyFu helps you spy on your competitors use their search marketing secret formula to improve your own business. Deep research or quick glimpses at their ad habits show you what works and what to avoid when you're connecting with your target audience.
Siteimprove
Siteimprove offers the world's most comprehensive cloud-based Digital Presence Optimization (DPO) software. The Siteimprove Intelligence Platform empowers you and your team to create higher quality content, drive better traffic, measure digital performance.
Wordtracker
Wordtracker offers a powerful Keyword tool that gives you the data to improve your search rankings, attract high levels of targeted visitors to your site, and raise conversion rates.
Netpeak
Netpeak Software develops tools for SEO specialists and webmasters, that help to solve day-to-day SEO tasks in easy and effective way.
marketgoo
marketgoo helps small businesses grow and achieve online success by providing both free and paid easy SEO tools to increase traffic and search rankings.
Ubersuggest
Ubersuggest is an SEO tool that continues to grow and transform after being purchased by Neil Patel. The platform, once free to everyone, has transitioned to a paid model with advanced features that webmasters can leverage to “win the game of SEO".
Moz Pro
Moz is a source of robust, reliable data, with accessible training and easy-to-use tools to help SEOs. They develop inbound marketing software, provide robust APIs for link data, and hosts the web's most vibrant community of online marketers.
SEMrush
SEMrush is an all-in-one marketing platform for digital agencies and in-house businesses. With over 40 tools for SEO, PPC, content marketing, social media, and competitor analysis, SEMrush helps companies boost their online visibility across all digital channels. Follow the link and get a 2 weeks FREE trial!
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
Silktide
Silktide gives you everything you need to make your website better, with automated accessibility testing and content optimization. They cover almost every aspect of your web presence, including content, accessibility, marketing, mobile, and speed.
RankTracker
The all-in-one platform for effective SEO Research keywords, analyse the competition and track your search engine ranking all with a single, powerful platform.
WebCEO
WebCEO SEO software offers keyword research tools, a rank tracker, a backlink checker, a partner links checker, a site auditor, visitor tracking and other web promotion features.
SE Ranking
SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert.
ContentKing
ContentKing is a cloud-based service that provides real-time SEO auditing and change management to improve and maintain search engine visibility.
SEO Site Checkup
SEO Site Checkup aims to make search engine optimization (SEO) easy. They provide simple, professional-quality SEO analysis and critical SEO monitoring for websites.
Unamo
Unamo provides clients with daily keyword rankings for both mobile and desktop searches, an on-page optimization checker, reports, and a comprehensive competitor analysis.
Ninja Reports
Ninja Reports is an effective SEO tool for website SEO audits, analysis, SEO reports, keyword reports, and more.
Plerdy
Plerdy doesn’t only monitor current indicators but also compares them with the previous data. So you can track how SEO indicators change over time.
Rank Math
Rank Math is the ultimate SEO tool. Not only does it do magnitudes more than existing SEO solutions, but it also combines many SEO capabilities that you would only find in multiple SEO products.
SeoPoz
SeoPoz is an SEO platform for monitoring traffic and optimizing the tracking of your keyword range based on the Google Search Console API.
Conductor
Conductor is a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. The platform generates customer intent insights for enterprise brands that empower marketers to compelling, value-driven content.
Seobility
Seobility checks your complete website, by crawling all linked pages. All found pages with errors, problems with the on-page optimization or problems regarding the page content like duplicate content are collected and displayed in each check section.
Screpy
Screpy is an AI-based SEO and web analysis tool that helps you find the SEO health of your website and its keywords. Monitor your project's performance, fix issues, collaborate with the team on the go.
AgencyAnalytics
Marketing reporting software designed for agencies. Save time, boost revenue and impress clients with insightful reports and live dashboards. Report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.
Siteliner
Siteliner is a free service that lets you explore your website, revealing key issues that affect your site's quality and search engine rankings.
Clearscope
Clearscope is one of the best-in-class SEO content optimization platform that drives search traffic. Their streamlined tools simplify SEO writing so you create first-rate content that ranks.
Sitebulb
Sitebulb helps SEOs do more complete, more efficient website audits by organising data as an SEO would expect it and including a wealth of data visualisations.
Keyword Tool
Keyword Tool is one of the world's most popular tools for digital marketing used by millions of individuals and companies from 227 countries around the world including Microsoft, Airbnb, Amazon, Xiaomi and many more.
Screaming Frog
The Screaming Frog SEO Spider is a small desktop program which spiders websites' links, images, CSS, script, and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues.
Surfer
Surfer is a modern tool for SEOs and marketers for efficient and comprehensive on-page SEO optimization. They believe there's a better way to do SEO, without boring, manual work, but with great results.
Ryte
Increase your organic traffic using Ryte Search Success, based on Google data. Analyze and monitor website rankings with more data and more extensive filtering opportunities than in the Google Search Console user interface.
Nightwatch
Nightwatch is designed to save SEO professionals hours of time by making accurate ranking data more accessible and easy to export into beautiful, professional-looking reports for clients.
Ahrefs
Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a simple user interface. The tool helps to accelerate the growth of organic search traffic to a website.
Senuto
Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search engine ranking through data-driven content marketing.
How to Choose the Best SEO Tools?
This is the era of everything digital. Businesses all over the world are transferring online. But even though the virtual space is crowded, a simple search can bring information about brands and products within seconds. So it’s imperative that you establish a robust online presence for your web page.
If you want to be discovered in SERPs, you’re going to have to do more than build a killer website. Needless to say, you will need to implement SEO strategies to promote your products and services so that consumers can easily find you. Additionally, using an SEO tool can help increase brand awareness, online visibility, boost sales, and increase ROI. With the site audit feature, you will find your SEO issues like broken links, the number of backlinks, and referring domains. Also, with the help of free SEO tools, you will know the keyword ideas and their monthly search volumes. Along with the SEO software, Google Analytics must be your second tool to analyze your traffic to your page.
Companies of all sizes are in search of the right SEO tool. But that’s easier said than done. The market is flooded with SEO tools, offering support for auditing, tracking, and reporting. An integrated SEO approach requires strategies for analyzing consumer data, keyword research with answer the public, mobile optimization, loading speeds, and much more. On the other hand, the tracking tool for search engines is also the other feature of tools in which you can see the top 100 websites ranked at Google. You can also use Google trends to monitor the keyword you targeted for your SEO purposes. You can organize your files as an XML sitemap in order to Google crawl your pages.
So it can be overwhelming to find the perfect one for your business. However, with the correct research tactics, you can find the best SEO tool that helps achieve your primary goals and objectives. You should begin by analyzing your corporate needs and prioritizing what your team requires in order to be successful. Do you need something for keyword research, technical SEO, or local SEO? By answering these questions, it will be simpler to align your requirements with SEO tool features.
Therefore, it’s essential to look at the following key features of an SEO tool before investing in one.
Key Criteria to Evaluate SEO Tools
Pricing Policy
SEO tools come with huge benefits, but they also come with hefty price tags. Knowing what your budget is can make it that much easier to find the best tool that you can afford. You should define what you need and review the packages that SEO tools offer carefully. There is also free tool you use.
Features
There are unlimited features offered by SEO tools. But since SEO is still an evolving science, innovative features are constantly rolling out. Use this opportunity to find gaps in your current marketing campaign. Get help in crucial areas such as keyword strategy, track presence in snippets, automatically track SEO errors, etc.
User Experience
Newer, more efficient SEO tools are continually being developed. Some are providing all-in-one packages, and it may be time for an upgrade. But if your team of SEO experts gets used to a particular SEO tool, it can be hard to change their habits with a different one. However, it’s crucial to try an SEO tool before investing in one.
Customer Service
You can encounter a problem with an SEO tool at any time. Reaching out to customer service should be easy. More importantly, you should be able to resolve the situation immediately. It’s better to select an SEO tool that offers round the clock customer service to ensure your website is always running optimally.
Compare the Tools
Many SEO tools offer beginner packages or free trials. Consider using them so that it is easier to compare the tools. Moreover, it will allow you to see whether the platform meets your expectations and business goals.
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