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What is SEO Automation?
SEO is an essential part of your digital marketing strategy for every business that wants to get good positioning on Google. Implementing an SEO strategy into your business can be a tough process but luckily SEO automation tools come to help.
SEO automation can help automate routine SEO tasks in order to simplify managing marketing campaigns. While it boosts up the repetitive SEO tasks, at the same time it reduces the time spent on manual work. So, your team can be focused on more important tasks in your marketing strategy. That points up that SEO automation improves your team’s productivity obviously.
How to Automate SEO?
Being able to rank higher on Google can only be possible if your search engine optimization is done effectively. As your website performance has to be your key focus, you need to invest in an SEO tool that works best for your business. Consider that SEO cannot be done in minutes, it takes time and effort and also wants persistence. This is where automation comes into prominence in SEO.
SEO automation software gives you plenty of time to focus on growing your business instead of getting stuck in manual SEO tasks. It consists of different aspects of your SEO strategy such as on page SEO, off page SEO and technical SEO.
Which Parts of SEO Can Be Automated?
Although you cannot automate every SEO process, you can automate a myriad number of tasks that ease your job and increase your productivity. In short, from website monitoring to backlink analysis you can automate almost every repetitive task within your SEO campaign.
One of the key elements automated SEO tools provide is website monitoring. When you launch an SEO campaign, you need to monitor every single detail of your website. As monitoring page load speed, site uptime, broken links etc. takes time and effort, automating SEO tasks will save you time and money.
Ranking high on search engines is the purpose of your SEO work. In order to make this happen, you need to find keywords that appeal right to your target audience. So, what about rank tracking for your hundreds of web pages? Automated SEO services track your pages’ rankings and see how their rankings change over time.
The other key element is backlink analysis which helps improve your website trust and authority. For getting high-quality links, it is quite important to monitor your backlinks’ performance. With SEO automation tools, you can automate the whole process and see who is linking to your web pages.