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Ecommerce Marketing Tools
Ecommerce Marketing Tools

Best Ecommerce Marketing Tools


We’ve put together several eCommerce marketing tools to make your tool selection process easier. Explore the best eCommerce marketing tools for small businesses and enterprises alike.

All Ecommerce Marketing Tools

OpenCart

OpenCart

OpenCart is an easy-to-use, powerful online store management program that can manage multiple online stores from a single back-end.

Omnisend

Omnisend

Omnisend is the all-in-one eCommerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Miva

Miva

Miva is an e-commerce platform which powers more conversions, better integrations, and lower total cost of ownership for a broad range of exciting American businesses.

Metrilo

Metrilo

Metrilo helps direct-to-consumer brands scale faster while saving time on monitoring performance. One-click integration is available for major eCommerce platforms.

Squarespace

Squarespace

Squarespace empowers millions of dreamers, makers, and doers by providing them with the tools they need to bring their creative ideas to life.

Weebly

Weebly

Weebly helps you to build the professional, powerful, easy-to-use website you’ve always wanted. Currently powers millions of businesses and sites around the world.

BigCommerce

BigCommerce

BigCommerce is the world’s leading cloud eCommerce platform that features customer segmentation, SEO, and web hosting for established and rapidly-growing businesses.

Custora

Custora

Custora is the leading cloud-based retail customer analytics platform helps retailers drive incremental revenue and lifetime value by making better use of their customer data.

TaxJar

TaxJar

TaxJar is the leading technology solution for busy eCommerce sellers to manage sales tax and is trusted by more than 20,000 businesses and developers.

Mailchimp

Mailchimp

Mailchimp is an always-on marketing platform for small businesses. They make innovative, beautiful products that empower those businesses to find more customers.

Jungle Scout

Jungle Scout

Jungle Scout is the leading all-in-one platform for selling on Amazon. Founded in 2015 as the first Amazon product research tool, it provides management solutions.

Ecomdash

Ecomdash

Ecomdash enables eCommerce sellers to run their entire business from anywhere at any time in a fraction of the time they spend today.

Salesforce Ecommerce Cloud

Salesforce Ecommerce Cloud

The Salesforce Commerce Cloud, powers enterprise cloud commerce for the world's most innovative brands, enabling unified, 1.1 experiences across all points of commerce.

Shopify

Shopify

Shopify is the leading omnichannel commerce platform. Whether you sell online, on social media, in-store, or out of the trunk of your car, Shopify has you covered.

Ecwid

Ecwid

Ecwid is a free shopping cart that allows anyone to easily create online stores and sell everywhere from Facebook to mobile.

Unbounce

Unbounce

Unbounce helps you convert more of your visitors into leads, sales, and customers. Using their drag-and-drop builder, you can create and publish your own landing pages without needing a developer to code them.

Volusion

Volusion

Volusion provides an all-in-one eCommerce solution for all business types, ranging from startups to large enterprises.

cleverbridge

cleverbridge

cleverbridge provides e-commerce and subscription management solutions for monetizing digital goods, online services, and SaaS.

Editor X

Editor X

Editor X builds responsive business websites. Take any vision from idea to production with cutting-edge fluid design and powerful business solutions.

Bluepark

Bluepark

Their platform has a wealth of features and options available, without the need of costly plugins, to make your online shop work efficiently and sell more.

Wix

Wix

Wix is a leading global software platform for small businesses to operate online with millions of registered users in 190 countries.

Easy Digital Downloads

Easy Digital Downloads

Selling digital downloads is something that not a single one of the large WordPress eCommerce plugins that has ever gotten really right. This plugin aims to fix that.

TradeGecko

TradeGecko

Tradegecko is cloud-based inventory and order management solution gives SMBs the commerce superpowers they need to compete; speed, scale and smart insights by providing the tools for brands to automate their workflows, gain instant global reach and make data-driven decisions.

PrestaShop

PrestaShop

PrestaShop was founded with a mission to provide world-class e-commerce software through open source innovation. Today thousands of e-commerce stores run with PrestaShop.

Magento Commerce

Magento Commerce

Magento, an Adobe Company, is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries.

3dcart

3dcart

3dcart is a complete and robust eCommerce platform designed to help online store owners thrive in a competitive market.

Veeqo

Veeqo

Veeqo is the inventory and shipping platform for eCommerce, helping online retailers deliver the experience their customers deserve. Sync inventory across every channel.

Sellbrite

Sellbrite

Sellbrite enables brands & retailers to list and sell products effortlessly across multiple online sales channels and gain centralized control over inventory and orders.

WooCommerce

WooCommerce

WooCommerce is an open-source eCommerce plugin for WordPress.

Looker

Looker

The Looker Platform for data delivers insights to user workflows, allowing organizations to extract value from their data.

FastSpring

FastSpring

FastSpring is a trusted eCommerce partner for companies that sell software around the world, with a full-service eCommerce solution sell more, stay lean, and compete big.

How to Choose an eCommerce Marketing Tool

With advancements in digital marketing, promoting your brand online couldn’t be easier. But the world of eCommerce is highly competitive. Knowing how to market your business the right way can make the difference between an ordinary brand that blends in with the crowd and one that becomes a memorable name in the minds of consumers.

 

One of the key aspects of eCommerce is developing brand awareness. And that requires implementing comprehensive marketing strategies through various channels such as email marketing, content marketing, social media marketing, search engine marketing, affiliate marketing, influencer marketing, and much more. However, using them appropriately to build and grow your online store is what sets your brand apart from the rest.

 

 

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And this is why you need ecommerce marketing tools. Software like these allow you to centralize your business operations and remove much of the complexities of running your online store. Moreover, they can make it easier for you to manage marketing, advertising, sales, and various other responsibilities.

 

 

You need to consider building a Martech stack that helps automate mundane, repetitive tasks and gives you more time to concentrate on business expansion. In order to be competitive in the market and battle anonymity, you need to choose an eCommerce software with powerful features.
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But there are many options available, and it can feel a bit overwhelming. So we’ve simplified the task of finding the right platform for you. Here are essential aspects that you should look into.

 

Key Criteria to Evaluate eCommerce Marketing Tools

References

References

Even though your business is unique, search for companies that are currently utilizing the platform. Communicating with others that are both running and using it effortlessly will testify its success. Look into forums and reviews to get a better idea of what the platform has to offer.

Features

Features

If you are just starting out, you might want to opt for an all-in-one type of tool. But as the business expands, you may want tools that offer specific features. In order to make running your ecommerce store as streamlined as possible, search for platforms that provide additional support, scalability, and customizability.

Integration

Integration

Often, one tool isn’t enough to manage your ecommerce marketing needs. The right mix of tools can help your business run smoothly and grow exponentially. Therefore, you should choose those that integrate well with each other. So whether it’s a CRM software or SMM platform, you need tools that help collaborate and streamline your efforts across all channels.

Pricing Policy

Pricing Policy

The pricing models of ecommerce marketing tools differ vastly. However, you want to invest in those that provide the most value for your business. Before deciding on any, research which platforms will support the functions and size of your business. Moreover, capitalize on your spending by considering the cost of tools, whether that’s flat monthly fees or variable rates depending on transactions, subscriptions, etc.

Understanding of Your Ecommerce Marketing Needs

Understanding of Your Ecommerce Marketing Needs

Ecommerce marketing encompasses different areas. Therefore, you should analyze what your business needs first. The last thing you want is to invest in a platform that requires a lot of your time, money, or brainpower to run. Above all, it should give your business room to grow and expand.

Customer Service

Customer Service

Your income depends on your ecommerce store. So even a small issue can make a significant impact on running business operations, managing customer orders, brand reputation, revenue, etc. Therefore, it’s essential that you select an ecommerce marketing tool that allows you to easily reach and communicate with customer service.

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