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Marketing Automation Tools
Marketing Automation Tools

Best Marketing Automation Tools


We’ve gathered some of the best marketing automation tools that help to make it easy to track the repetitive tasks of your marketing teams. Explore the best ones whether you’re a small business, digital agency, and enterprise.

All Marketing Automation Tools

Hubspot Marketing Hub

Hubspot Marketing Hub

With Hubspot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.

Keap

Keap

Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM and marketing automation software for small businesses serve more than 200,000 users globally with its Infusionsoft and Keap products.

POSTOPLAN

POSTOPLAN

POSTOPLAN is a smart automated social media and messengers marketing platform, that allows you to create, schedule and promote content.

Customer.io

Customer.io

Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products. They use real-time data to help you deliver the right message, like sending a reminder over SMS or the perfect onboarding email.

Trapica

Trapica

Trapica makes it easier for marketers to target the right audience on social and search advertising campaigns.

Jepto

Jepto

Jepto is an analytics and automation platform that helps you automate tasks and data analysis. Monitor your sites and marketing data across all channels in one place.

dotdigital

dotdigital

dotdigital’s easy-to-use Engagement Cloud combines powerful technology with passionate people to deliver an unbeatable service. Their aim is to empower marketers to achieve their goals in faster and smarter ways.

Thrvy

Thrvy

Thrvy is marketing automation software for small businesses to trigger their targeted campaigns and never forget to follow up again.

OptinMonster

OptinMonster

OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective opt-in forms that are guaranteed to maximize your growth.

SharpSpring

SharpSpring

SharpSpring is a cloud-based automation platform for marketing agencies and small to mid-sized businesses that rival top competitors with its features, functionalities, and performance.

Platformly

Platformly

Platformly is a suite of tools for multi-channel marketing automation. From capturing and nurturing leads to turning them into customers and raving brand advocates.

Mediaocean

Mediaocean

Mediaocean is the mission-critical platform for omnichannel advertising. Mediaocean provides foundational software to connect brands, agencies, media, technology, and data.

ManyChat

ManyChat

ManyChat empowers businesses to create Facebook Messenger bots for marketing, sales, and support, helping to grow ROI and revenue.

VBOUT

VBOUT

VBOUT is an adaptive, all-in-one marketing automation platform for any business. The platform includes email marketing, marketing automation, lead management, social media management, landing page builder, and comprehensive analytics

AdRoll

AdRoll

Powered by machine learning and more than a decade of data, the AdRoll Growth Marketing Platform serves as mission control – unifying all data, channels, and measurement – so over 37,000 D2C brands can reach the right customer at the right time.

Act-On Software

Act-On Software

Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

Drip

Drip

Drip is the CRM Salesforce didn’t build. The first Ecommerce CRM - ECRM - is built to drive sales, not sales teams. Build personal, profitable customer relationships at scale—with Drip.

Listrak

Listrak

With Listrak, you can observe the complete Customer Journey and access seamless integration within the Listrak platform to make insights actionable through segmentation, automation and orchestration.

Altcraft

Altcraft

Altсraft is an omnichannel marketing platform. It automates your customer's journey., personalizes all digital communications with customers in email, SMS, mobile push and web push channels.

Kizen

Kizen

Kizen is the first platform to seamlessly integrate and coordinate the essential sales and marketing technologies so companies can grow smarter, save time, and deliver personalized experiences customers love.

Funnelfly

Funnelfly

Funnelfly makes it easier for startups and marketers to close more deals and grow faster through quick onboarding, email copy templates, and easy integrations.

LeadSquared

LeadSquared

LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely, to people, marketing activities, lead sources, products, and locations.

Pardot

Pardot

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

Ontraport

Ontraport

Ontraport is the CRM software that meets automation to power your marketing, sales, and business systems all in one place.

Outfunnel

Outfunnel

When marketing and sales are tightly aligned, magic happens. That’s Outfunnel—marketing automation, deeply integrated with your CRM to drive revenue.

Marketo

Marketo

Marketo, an Adobe Company, offers the leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact.

Automizy

Automizy

Automizy is an easy email automation. They help SMBs convert leads to sales with our intuitive, insightful and ingenious platform.

Copper

Copper

Copper is the easy-to-use CRM for small businesses that need to manage more sales leads & grow customer relationships—but don't have time for data entry, repetitive admin tasks, or complicated tools.

GetResponse

GetResponse

GetResponse is the world's easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Also, including landing pages, webinars, and marketing automation.

Mautic

Mautic

Mautic community believes in giving every person the power to understand, manage, and grow their business or organization. Mautic is focused on helping this belief become a reality by getting powerful marketing automation software into the hands of everyone.

Constant Contact

Constant Contact

Constant Contact is a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

How to Choose the Best Marketing Automation Tools?

In the digital marketing world, successful campaigns rely on highly targeted marketing by delivering the right message to the right person or business at the right time. To make this delivery more effective, marketers need to have well-automated marketing systems. So, are you planning to integrate this automation into your marketing strategy?

A great marketing automation tools definition would be it is software that helps businesses target their customers effectively and manage marketing-related tasks automatically.

 

Why should I use marketing automation?

 
Online marketing campaigns and sales-related activities need to be organised, managed and tracked effectively. Preventing any revenue loss and in order to maintain a healthy life cycle of each marketing campaign, using a marketing automation system is a must.

 

51% of companies are using marketing automation solutions and this number is exponentially growing. Automation makes marketing less time-consuming and easier to manage. There are many automation tool options we listed above that cover free & paid solutions and also marketing automation tools for small businesses and each with its own features and benefits. These solutions help improve your marketing channel with trigger actions, automated workflows, drag and drop the emails, lead scoring, lead nurturing, and email campaigns in your inbound marketing strategy.

 

What is included in marketing automation?

 
Marketing automation contains both marketing and sales-related tasks. Simply put, while the automation system automatically manages targeted customers by reaching them across emails, messages or social platforms, at the same time it works for increasing revenue and maximising efficiency on the sales side.
 

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Plus, these automation tools are used as an email marketing tool to send follow-up emails to your customers at one time. As a marketing solution, you can collect and organize your customer data through these tools. Thanks to the marketing automation CRM integration ability, you can track your sales-related customer data within the same platform as well.

 

Another key point is about creating personalised content to nurture leads. Marketing automation tools streamline the right content at the right time to the right prospects. Placing the right content that matches your prospects will increase the traffic, the average time they typically spend on the website and drive more conversions.

 

Marketing automation companies offer certain marketing automation solutions that are better designed for start-ups, small businesses and marketing teams. However, some of them fit best for enterprise companies or agencies with their plans and limitations. So if the automation system is implemented well in your marketing strategy, you will be able to see quickly how it scales up your business activity.

 

Which automation tool is the best?

 
There is no certain answer to it as every business has its own unique needs. That’s why there are numerous marketing automation tools in the digitalised world to cater for all unique needs. So, the best marketing automation solution will be reshaped by your requirements.

The comprehensive marketing automation tools list above-mentioned will support you along your decision making journey.

Key Criteria to Evaluate Marketing Automation Tools

Pricing Policy

Pricing Policy

About every marketing automation tool has a free trial version to figure out how it works or to see whether it is well-worth to invest your money in or not. Prices can vary on the number of contacts you have or the number of features the tool has. So, you should be aware of what your business needs. Otherwise, you will be charging for the features that you don’t use.

Scope of Marketing Automation Tools

Scope of Marketing Automation Tools

First of all, you should consider the must-have features that you are looking for. Once you decide what essential features you need, you should start comparing it with other marketing automation tools in every aspect of your criteria. This definitely helps you find out the best one more efficiently.

Benefits

Benefits

Saving you time and money comes top of the marketing automation software benefits list. Besides these benefits, there are a few additional benefits we need to mention: producing customer-based data for better targeting, nurturing qualified leads, boosting productivity, improving efficiency, providing analytics and reporting, increasing ROI and more.

Accountability

Accountability

Software providers who work with data should know the importance of keeping your business’s data secure. At the end of the day, you share your customer or prospect’s information with these platforms. Most of the tools focus on protecting the data you provide but you should check this information before purchasing it.

Integration

Integration

You should add more value to your existing platform through integrating with other tools especially CRM. Most marketing automation platforms prosper their marketing activities providing excellent integrations that include email marketing, analytics and reporting, social media marketing, even workflow automation. Integrations may vary on your expectations from marketing automation software.

Features

Features

Most platforms compile various features such as email marketing, data-driven marketing, customer journey mapping, customer segmentation, lead generation, lead scoring, multi-channel marketing and more. If you don’t know what features you mainly focus on, consider asking for a demo in order to understand your exact needs.

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