In the digital marketing world, successful campaigns rely on highly targeted marketing by delivering the right message to the right person or business at the right time. To make this delivery more effective, marketers need to have well-automated marketing systems. So, are you planning to integrate this automation into your marketing strategy?
A great marketing automation tools definition would be it is software that helps businesses target their customers effectively and manage marketing-related tasks automatically.
Why should I use marketing automation?
Online marketing campaigns and sales-related activities need to be organised, managed and tracked effectively. Preventing any revenue loss and in order to maintain a healthy life cycle of each marketing campaign, using a marketing automation system is a must.
51% of companies are using marketing automation solutions and this number is exponentially growing. Especially B2B companies are more likely to tend to use automation systems to manage complex business processes. Automation makes marketing less time-consuming and easier to manage. There are many automation tool options we listed above that cover free & paid solutions and also marketing automation tools for small businesses and each with its own features and benefits. These solutions help improve your marketing channel with trigger actions, automated workflows, drag and drop the emails, lead scoring, lead nurturing, and email campaigns in your inbound marketing strategy.
What is included in marketing automation?
Marketing automation contains both marketing and sales-related tasks. Simply put, while the automation system automatically manages targeted customers by reaching them across emails, messages or social platforms, at the same time it works for increasing revenue and maximising efficiency on the sales side.
Plus, these automation tools are used as an email marketing tool to send follow-up emails to your customers at one time. As a marketing solution, you can collect and organize your customer data through these tools. Thanks to the marketing automation CRM integration ability, you can track your sales-related customer data within the same platform as well.
Another key point is about creating personalised content to nurture leads. Marketing automation tools streamline the right content at the right time to the right prospects. Placing the right content that matches your prospects will increase the traffic, the average time they typically spend on the website and drive more conversions.
Marketing automation companies offer certain marketing automation solutions that are better designed for start-ups, small businesses and marketing teams. However, some of them fit best for enterprise companies or agencies with their plans and limitations. So if the automation system is implemented well in your marketing strategy, you will be able to see quickly how it scales up your business activity.
Which automation tool is the best?
There is no certain answer to it as every business has its own unique needs. That’s why there are numerous marketing automation tools in the digitalised world to cater for all unique needs. So, the best marketing automation solution will be reshaped by your requirements.
The comprehensive marketing automation tools list above-mentioned that cover both the paid and free plans will support you along your decision making journey.