Best Marketing Intelligence Tools
Featured Tools
Prominent Marketing Intelligence Tools
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Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes achieve measurable results. From SEO to content, social media, competitive research and more, you can do it all in Semrush. Automate tasks using SEO automation. Trusted by millions of marketers worldwide.
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Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.
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Salesforce Customer Data
Discover the power of Marketing Cloud Customer Data Platform. Learn how you can use Customer Data Platform, powered by Genie, to deliver marketing success now!
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Campaigner
Campaigner is one of the most powerful marketing automation tools on the market, catering to businesses of all sizes, Campaigners intuitive and feature rich software will allow you to reach your audience through their preferred channel.
DAN Member Tools
in Marketing Intelligence Softwares
Justuno
Intelligent lead capture, personalized website messaging, and audience analytics to convert more visitors into customers.
$24 - $399 
Artisan AI
Ava is the world's first AI employee. She is a BDR who takes care of the end-to-end cold email demand generation process.
$225 - custom Free Listing Tools
in Marketing Intelligence Tools
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Unifire
After pouring hours of your valuable time into your content, you will most often use it once or twice.
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Campaigner
Campaigner is one of the most powerful marketing automation tools on the market, catering to businesses of all sizes, Campaigners intuitive and feature rich software will allow you to reach your audience through their preferred channel.
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Semrush
Semrush is an all-in-one digital marketing platform that helps businesses of all sizes achieve measurable results. From SEO to content, social media, competitive research and more, you can do it all in Semrush. Automate tasks using SEO automation. Trusted by millions of marketers worldwide.
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HubSpot Marketing Hub
With Hubspot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.
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Salesforce Marketing
Marketers need better tools that help them do more with less! See real-time marketing in action and get a closer look at Marketing Cloud in this short demo video.
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Demandbase
They help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever you interact with customers, and by helping you orchestrate every action across systems and channels.
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Pathmatics
Pathmatics turns the world’s marketing data into actionable insights. As media consumption rapidly shifts to digital channels, Pathmatics brings visibility into the digital advertising performance of brands.
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AYLIEN
AYLIEN leverages Artificial Intelligence to empower thousands of forward-thinking enterprises and developers to collect, analyze, and understand vast amounts of human-generated content.
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Pipecandy
PipeCandy is considered the industry standard for eCommerce market intelligence. PipeCandy's deep market data and insights power strategic decisions at some of the world's leading logistics, tech, and finance companies.
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Quantcast
Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online.
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PitchBook
PitchBook is the leading resource for comprehensive data, research and insights spanning the global capital markets.PitchBook is a marketing intelligence software.
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Lead411
Lead411 believes in helping companies start the sales process with a targeted conversation. Through accurate contact data fueled by innovative data intelligence, they give you an advantage over other solutions.
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6Sense
6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance.
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AlphaSense
AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. AI-based technology helps professionals make smarter business decisions by delivering insights from an extensive universe of public and private content.
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Crayon
Crayon delivers valuable insights to key departments in a range of formats that can be easily accessed and acted on. So companies can quickly see and seize opportunities, and build a sustainable business advantage.
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NetBase Quid
Their platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering brand, agency, and consulting services customers to make smart, data-driven decisions accurately, quickly, and efficiently.
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Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. They believe that business strategy will be increasingly shaped by insights from online data.
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Croncyle
Cronycle is a SaaS application that provides an end-to-end collaborative information workflow for content curation, monitoring, organization, and publishing, for knowledge workers.
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TapClicks
TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting.
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Adapt
Adapt is a global B2B contact and company database provider across multiple industries. Adapt has 250,000+ users and 90 million business contacts, including industry-specific company database and contact information such as job title, direct dial, and email addresses.
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Talkwalker
Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.
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SimilarWeb
SimilarWeb measures online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world.
What Is Marketing Intelligence?
These days, getting help from comprehensive market intelligence software is important for businesses of all sizes. Business owners and marketers need to understand marketing intelligence techniques to find new opportunities in the market, improve their sales strategies and increase their brand awareness.
A marketing intelligence system is a set of procedures and sources used by marketing managers to obtain their everyday information about pertinent developments. So, marketing intelligence in businesses collects daily data about the market era in these systems.
Businesses that want to become a leader in the market, need to analyze their competitors, the state of the market, and consumer behavior. Since the sources of marketing intelligence are extensive, marketing intelligence tools help businesses analyze their data deeply. Marketing intelligence techniques can be used to conduct quick analysis. As a result, businesses that include a convenient marketing intelligence system into their businesses can evaluate the tactics easily and optimize their digital marketing campaigns.
In short, businesses can use competitive intelligence tools to get detailed information about their website traffic, ranking keywords, social media mentions, backlinks, marketing strategy etc.
How to do Market Intelligence?
Structuring the market intelligence will help you gather up-to-date data that leads to better decisions, increased market share, and improved brand positioning. Also simply put, market intelligence and market research are both conducted to inform your decision-making and give you data-driven marketing insights into your customers through market intelligence software.
A strategic framework is an aspirational blueprint that presents the interplay and cohesion between a company’s business strategy and others. Therefore, a strategic framework should be taken as a base when using marketing intelligence tools and doing marketing intelligence research.
If you need to do marketing intelligence research, for example; first set a goal and strategic framework then define the metrics and define the research approach finally collect and analyze the data.
How to Find the Best Marketing Intelligence Software?
Pricing Policy
It depends on how much you are willing to pay for marketing intelligence tools. There are plenty of free marketing intelligence versions available with free market intelligence reports and a lack of some core features. However, paid plans might cost you a lot for the features you will never use as well. Some of the marketing intelligence software offers custom pricing options, consider if they will meet your specific needs.
Monitoring
It wouldn't be clear what areas need to be a priority in dynamic businesses without monitoring. The key part here is to identify the most relevant metrics according to each client’s needs and monitor their analysis in real-time.
Industry Analysis
Marketing intelligence needs to have specific information about the current state of the industry, and its target markets. With this information, it can analyze the market. Thus, it can boost upselling your opportunities, reduce risks, capture higher market shares and give you a competitive advantage in brand awareness.
Features
Market intelligence software has some essential features that are keyword research, comparison, quick analysis, efficient organizational system and data-driven business decisions. In addition to these key features, comparing different businesses is one of the key benefits the marketing intelligence tool offers. You can easily take your place in the market to the next level by using the features the tool provides.
User Limits
If you are running an agency, it is important to monitor each customer at the same time for you. So, it would be mindful to have a look at the pricing plans marketing intelligence tools offer. While most starter plans limit you to the number of people in your agency or businesses, you might be thinking of higher-tier plans.
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