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Customer Data Platforms
Customer Data Platforms

Best Customer Data Platforms


Explore some of the best customer data platforms creating a unified customer database that is accessible to other systems for marketers and digital agencies. Here’s the list of CDP to manage and organize your database easily.

All Customer Data Platforms

Adverity

Adverity

Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. They reduce the complexity in demonstrating the return on investment of multichannel campaigns.

Custobar

Custobar

Custobar gives you a comprehensive understanding of each of your customers and how they interact with your business - across all the channels they meet you.

Pimcore CDP

Pimcore CDP

Pimcore CDP is flexible and can be easily customized or extended to develop customer management solutions.

Acquia

Acquia

Acquia is a Customer Data Platform which aggregates data from multiple channels, predicts customer behaviour and assists with outbound marketing.

CaliberMind

CaliberMind

CaliberMind is a Customer Data Platform built for B2B revenue marketers that use data, analytics, and automation to grow revenue faster together with sales.

Simon Data

Simon Data

Their powerful CDP unifies all of your data across every channel and gives you the ability to run multiple simultaneous experiments to build the best possible customer experiences for your brand.

Amperity

Amperity

Amperity is a revolutionizing customer identity resolution and data management platform that provides the core customer data foundation.

Leadspace

Leadspace

Leadspace helps companies take back control of their marketing and sales data with their intelligent B2B Customer Data Platform. The platform helps customers get healthy with the most robust and open B2B data engine in the industry.

Zaius

Zaius

Zaius eliminates that gap by bringing customer data and campaign execution together in a single platform, empowering marketers to engineer the repeat purchase with complete control of customer data for segmentation and analysis.

Segment

Segment

Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party data to over 200 marketing, analytics, and data warehouse tools.

Nessie

Nessie

Nessie enables companies to make the most out of the data they have at their fingertips and helps them build extensive customer profiles for effective hyper-personalised campaigns.

BlueVenn

BlueVenn

BlueVenn is a unified Customer Data Management, compliance and customer journey orchestration platform, with analytics and machine learning, to drive highly targeted personalized engagements.

Redpoint Global

Redpoint Global

Redpoint's solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated.

NGDATA

NGDATA

Their AI-powered CDP and Digital Transformation Services put people at the centre of every business via Customer DNA, which continuously learns from behaviour to deliver compelling experiences for brands across the globe.

SessionM

SessionM

Customer engagement and data management platform that allows marketers to build stronger customer relations through the use of 360-degree customer profiles, dynamic segmentation, and customer scoring capabilities.

mParticle

mParticle

mParticle is a Customer Data Platform for every screen to integrate and orchestrate their entire growth stack, enabling them to win in key moments of the customer journey.

Exponea

Exponea

Exponea’s Customer Data Platform ingests and analyzes all your customer data, stitches and enriches it with AI, and activates it to intelligently orchestrate personalized experiences across all touchpoints, in real-time, at scale.

CrossEngage

CrossEngage

CrossEngage is a Customer Data Platform and offers a cloud-based solution for cross-channel marketing orchestration. CrossEngage helps you deliver a better customer experience through relevant, consistent, real-time cross-channel communication for every user.

Meiro

Meiro

Meiro is a Customer Data Platform (CDP) that unifies all customer and user-based data into one actionable view. Meiro's easy-to-deploy data layer connects the CRM, DMP, emailing platform, mobile apps, social platforms, IoT, all offline & online customer systems.

BlueConic

BlueConic

BlueConic liberates marketers’ first-party data from all the disparate systems in which it exists and makes it available wherever and whenever it is required for marketing.

SmartHub CDP

SmartHub CDP

With SmartHub CDP, you can use the entirety of your customer data to delight customers across channels and generate revenue quicker than ever before.

Conscia

Conscia

Conscia is an intelligent Master Data Platform that empowers digital and marketing teams to power personalized experiences across all channels.

Lytics

Lytics

Lytics is a Customer Data Platform (CDP) built for marketing teams to improve business performance by connecting the right data to Lytics’ powerful AI engine.

Treasure Data

Treasure Data

Treasure Data empowers companies by delivering rich customer insights that drive outstanding customer experiences. Their CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers.

How to Choose the Best Customer Data Platforms?

Choosing the best customer data platform (CDP) for your business is not the easiest part. As there are many other data warehouse platforms in the market, making a choice is getting harder and harder. Over the years, these platforms have become a vital piece of collecting customer data including personal, demographic and behavioural data.

 

A great customer data platform consolidates data from different customer touchpoints,
keeps them organized and easily accessible to unique needs. This detailed collection of data helps improve personalized customer experiences and also creates a persistent unified. Alongside the segmentation, the customer data platform analyses the data and gives you better insights. As the platform provides personalized data, it lets deliver relevant customer journeys. These may help conduct successful marketing campaigns.

 

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Customer data platforms automatize the marketing systems in just the same way as they automatize the journey of data collection. Undoubtedly, this automation ability saves you time and effort. It simply holds the data for marketing automation applications. So, these two components complete each other. By using the best-fit customer data solution alongside marketing ability, you can personalize the customer journeys.

 

The final point consists of how the customer data platform integrates with other applications. As the platform manages a single database for customer behaviour, it should be integrated well to deliver meaningful data. CRM, eCommerce and also Help Desk related integrations definitely make the platform more convenient. Thanks to the integrations, everyone in your team can focus on their work instead of the implementation process.

Key Criteria to Evaluate Customer Data Platforms

Pricing Policy

Pricing Policy

It is always nice to check on pricing before making the final decision. Some customer data platforms may charge you user-based, some charge the number of visitors based. Once you know what your requirements are, then you can go for the best fit. Additionally, exporting your pre-existing data may take time if you would like to start with the free trial.

Accountability

Accountability

Once you decide to invest in a customer data platform, probably you will be questioning yourself about how the platform stores the data in a secure way. So, it is always better to do a little research of the vendor before purchasing. You should be able to ask all questions you have and also the vendor has to assure you that the platform will keep your data 100% secure. So, it will increase customer loyalty.

Integration

Integration

A great customer data platform should offer you various types of integrations to meet any of your needs. Also, the implementation process should not be painful for any team members. That’s why no-code platforms may make you happy as it offers super easy-to-use integration systems. To make most of the integrations, the platform should manage customer data well and make it accessible to other systems as well.

Features

Features

No doubt that features are always the most important part of the deciding process. As you would like to get a great service from the platform, you will probably look for some of the core features such as personalised real-time customer experiences, data collection and management, data protection, data-driven decision making, easy integration systems and much more.

Customer Services

Customer Services

Like any platform that deals with data, customer data platforms need good, reliable, 24/7 customer service as well. Being able to reach whenever you face a problem should be your main concern. As the data you will be using is directly related to your business marketing activities, the customer service needs to be as fast as possible to increase customer satisfaction.

Benefits

Benefits

The customer data platform takes shape depending on your needs but there are some core benefits that never change. Customer data collects, classified and analysed by the platform to help better understand your customers. It also enables cross channel customer experience as it gathers all data in one place. To keep this data safe and improve customer trust, the customer data platform reduces information loss.

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