Frost Creative Launches Groundbreaking Book on Brand Relevance
Frost Creative, the award-winning brand consultancy led by branding expert Gary Frost, is proud to announce the launch of its new publication, “Brand Relevance: Why Being Different Isn’t Enough”.
This bold new guide offers a powerful roadmap for businesses looking to go beyond differentiation and become truly indispensable in the eyes of their customers.
In a marketplace overwhelmed by noise and sameness, Brand Relevance challenges the traditional branding playbook. Drawing on years of strategic experience, the book presents a practical framework to help companies earn a place in people’s lives by aligning with what matters most: meaning, value, and cultural resonance.
Being different is no longer the goal—being relevant is. This book is about helping brands uncover the intersection between business ambition and customer desire. That’s where lasting relevance lives.
Gary Frost, founder of Frost Creative.
Brand Relevance is filled with accessible tools, strategic insights, and examples that empower business leaders, marketers, and creatives to build brands that aren’t just seen, but sought after.
Key themes include:
- Why traditional differentiation is dead
- How to align brand purpose with real customer aims
- Creating meaningful connections in a tribal, digital world
- Practical exercises to sharpen positioning and messaging
The book is now available for free download at www.frostcreative.co.uk/brand-relevance.
Whether you’re building a brand from the ground up or refreshing an established name, Brand Relevance will help you make the leap from different to definitive.
About Frost Creative
Frost Creative is an independent brand and digital agency helping ambitious brands shape culture, unlock commercial value, and design meaningful customer experiences. From strategic discovery to execution, they help businesses thrive through relevance.
