New Autoscale Hosting Platform Unveiled By 20i
Leading managed hosting company 20i has announced the release of Autoscale, a high-performance hosting platform that blends high-frequency processing with true autoscaling infrastructure to support even the most demanding workloads. Built for high-traffic websites, ecommerce stores, and complex web applications, …
The Evolution of B2B Branding: Braver, Bolder, and More Human
Looking at trend reports from all over the world, B2B is quite thinly represented. Likely, because for a long time, B2B branding meant playing it safe. Serious, professional, a little grey. While B2C brands pushed creative boundaries, B2B often prioritised …
Synergist Unveils New Look for Agency Management Software
From real-time forecasting, project management and resourcing to financial reporting and business intelligence, Synergist has been the agency software of choice for over 20 years. They’ve helped thousands of agencies move from clunky processes and hidden information to efficient workflows …
Progressive Web Apps: Industry Insights and Growth Trends
When Progressive Web Apps (PWAs) were first introduced by Frances Berriman and Google engineer Alex Russell in 2015, they represented more than a new web technology– they offered brands a pathway to engage customers in a streamlined, app-like experience without …
Driver Shortages Increase Risk of Black Friday Delays
As the Black Friday shopping season kicks off, Australians are at risk of delivery delays as new research has revealed over 4,500 open postal network and delivery driver vacancies. The ‘Delivery Delays’ Report, by retail communications specialist Esendex, analysed data …
From E-Commerce Pioneer to Best-Selling Author: An Interview with Leonid Gladilin
Interviewer: Leonid, congratulations on your “21 Psychology Hacks to Boost Your Sales: Proven Retail Strategies for Any Budget” book’s monumental success on Amazon during Black Friday! What led you from being an e-commerce innovator to becoming a best-selling author? Leonid …
TikTok Adds Keyword Targeting for Search Ads
TikTok has introduced a new feature for Search Ads that allows advertisers to choose the keywords they want their ads to be associated with. This update gives brands more control over who sees their ads, enhancing their ability to reach …
Google Brings Store Rating To Search Result In 4 New Countries
For online shoppers, reviews have always been a key part of their decision-making process. Traditionally, checking a store’s reputation involves several steps—searching for the product, visiting the retailer’s site, and reading reviews on a dedicated page. Now, Google has streamlined …
Threads’ Rise in Download Rankings: Should You Add It to Your Marketing Strategy?
In July 2023, Instagram made its bold move by launching Threads, a new app designed to compete with Twitter. Within 24 hours, Threads amassed an impressive 30 million sign-ups, as reported by TechCrunch, sparking widespread attention in the tech and …
YouTube Rolls Out New Solution to Detect Deep Fakes
AI is changing how we create content. Tasks that once took hours and expertise, like writing scripts, editing videos, or adding captions, can now be done in minutes by almost anyone. But as AI continues to evolve, it’s opening the …
The AI Revolution in Retail: Challenges, Opportunities, and Future Trends
During the 2024 Paris Retail Week, Europe’s premier event for the retail and commerce industry, Havas Commerce published a global report that revealed critical insights into AI’s growing influence on the retail landscape. The report, based on a comprehensive survey …
Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?
If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s pursuit of a better search experience has led to the …
