Brands have a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world. Consumers recognize our influential power and have become more interested in the values we stand for than the products themselves. So, how can …
Croud’s specialist in-housing division, Serpico by Croud, recently led a report conducted by global research house Censuswide, revealing the effects of the pandemic on businesses’ plans to in-house digital marketing capabilities. In this study, Croud surveyed 112 senior US digital marketing decision-makers in September 2020, and found that, since the pandemic hit, nearly half (40%) …
New tool for marketers which identifies critical insights before hitting the data haystack. Adverity, a leading force in marketing data intelligence,launched Augmented Analytics, an automated tool for marketers. Using artificial intelligence (AI) and machine learning, it can access hidden insight and provide critical intelligence on data to improve marketing measurement effectiveness and maximize performance. Providing …
Beyond CEO Nick Rappolt writes how in years to come, long after we’ve found ways to constrain the virus that has led us all to spend more time at home, we’ll reflect on 2020 as also heralding the Great Technological Leap. A time of digital acceleration where more changed in six months than had over …
The E-commerce Berlin Expo is taking place for the sixth time! On the 18th of February 2021, e-commerce enthusiasts will meet again at STATION, Berlin, during one of the most electrifying e-commerce events in Europe. It’s also creating a unique opportunity to present e-commerce insights on one of the stages. How to become one of …
eTail Asia & ANZ spoke with Anders Heikenfeldt, Chief Retail Officer of Pomelo Fashion. He weighs his thoughts on how physical stores can get social distancing right when they reopen and about the importance of communicating the most up to date accurate information to customers in times of crisis. According to Anders, beyond some of …
Ethosh Digital recently developed a VR-based learning tool that taps real-life scenarios to provide an intuitive, interactive, and engaging platform for high-end learning. Dr Pushkar Khair who heads Digital Healthcare at Ethosh shares his insights about VR’s importance for surgeons: When the surgeon slips on what looks like gaming goggles rather than gloves before a …
iOS 14 is set to be released this year, with previews expected this month. From speculation and software leaks, here’s what is predicted to be part of the long-awaited update. Firstly, and perhaps most importantly, Apple is supposed to have fixed the various bugs that plagued iOS 13. A new testing process has made it …
