23 Best Digital Marketing Tools You Should Consider In 2020

Digital marketing tools are essential for most of the marketers to get better results from their marketing campaigns.

With the increasing demand of digital marketing tools, also products are increased on the market and getting hard to choose. Optimizing conversion rates, getting more leads, reaching your target audience with an efficient budget and analyzing them, these are the 4 key points before choosing your tools.

Because, conversion rate optimized digital marketing tends to lead to more conversions and generates better revenue and lastly, facilitates your engagement with your target audience, potential customers and even customers. Of course, digital marketing can help any business (no matter the size) to achieve so many things especially if used properly with the right digital marketing tools, each aimed at addressing different aspects of marketing. Here are the 23 best digital marketing tools you should know about in 2020.

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Lead generation efforts will be hampered if you don’t track the right metrics. A platform such as Whatagraph can provide you with marketing campaign reports for quick assessment of your marketing efforts on lead generation.

Digital marketers are keen on employing a variety of marketing tools to help them reach their lead generation goals. Whatagraph integrates with over 40 different digital tools in order to provide users with aggregated marketing data and visual reports. You will know exactly which channels are driving the right traffic and converting to leads. Not to mention these vast integration possibilities make cross-channel performance assessment that much easier.

ProProfs Survey Maker

ProProfs Survey Maker is a SaaS-based tool that helps you create beautiful surveys and capture relevant customer and employee feedback. This tool simplifies the way you measure customer satisfaction and loyalty. The online survey software makes it possible for you to create one by providing 100+ ready to use survey templates, 1,000,000+ ready-to-use questions, and a large number of customization options. 

With ProProfs Survey Maker, you can create NPS, polls, popups, sidebar & in-app surveys, along with quizzes. The intelligent analytics and reporting section of the software allows you to improve your products and services as per the preferences of your target audience. You can send your survey across various platforms such as social media platforms, email, or just embed one on your website.


Latana is for brand managers what Google Analytics is for digital marketers: an analytics tool stack that provides reliable data.

Latana Brand Analytics provides brand marketers with an intuitive dashboard where they can track brand performance over time. Users can benefit from data on target audiences, campaign impact, and how the competition is performing.

Data derived from Latana can be used to tailor marketing campaigns for target audiences and improve brand performance – leading to faster growth, lower acquisition costs, and improved retention.


Hotjar allows you to analyze and understand the behavior of your website visitors with interesting metrics gotten from website visitor recording, heat maps, scroll maps and click maps. The tool also gives you access to feedback polls and surveys, for collecting feedback that can help you better understand your website visitors.

Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines analysis and feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.


No longer satisfied with basic metrics? Finteza allows you to access more than standard reports. A specialized solution for those who want to increase sales and/or to reduce costs.

So what are some benefits of these advanced metrics? You can evaluate the quality of your traffic. A bot detector can recognize bad traffic, as well as determine its type and source. You can analyze all of your sources and calculate real-time conversion for all sources. Finteza can provide detailed in-depth analytics for all traffic attraction channels. For example, you can compare statistics on Google Ads, Facebook and affiliates in terms of conversion rates and disable inefficient sources. Thus you can save up to 82% on your advertising budget.


Visual marketing has become a very important aspect of marketing especially in 2020. With consumers retaining 80 percent of what they see and only 20% of what they read, it’s no wonder that it has become so important for businesses to integrate visual marketing into their business marketing strategy.

Canva allows users to make use of customized photo filters, manipulate text, create images from scratch or use stock photos, designs or background images and it also provides different social media network images size dimension all done with an easy drag-and-drop technology.


Another useful digital marketing tool is OptinMonster is a popular email subscriber list building tool that is used by many WordPress bloggers and website owners to build their subscription lists. With many intriguing email opt-in templates, OptinMonster provides you with an easy to use interface and allows you to create converting email opt-in forms.


With 1-click upselling, funnel building and A/B test performance capabilities. ThriveCart is a pretty interesting shopping cart platform that can be integrated with Infusionsoft for collecting payment on your website.


With AgoraPulse, you can manage all your major social media accounts; Facebook, Twitter, Instagram and LinkedIn. AgoraPulse allows you to schedule posts, measure your social media activities, and engage your followers with quizzes and competitions.


Traackr is an influencer marketing platform that allows you to find influencers and do an analysis of their social media profiles, connections and what they’re interested in.

Influencer marketing is a fast-growing marketing strategy used by many companies to drive awareness and leads to their brands, goods and services and convert those leads into conversions.

Traackr is one of the top influencer marketing platforms that allows you manage your relationship with influencers, discovering influencers beneficial to your brand and measuring individual influencer metrics and KPI so you can track your ROI.

Google Keyword Planner

This is a free keyword research tool that allows you to search and find a wide range of keywords and keyword ideas, and see how keywords perform. All your keyword research can then be used for search engine optimization for websites and for your Google AdWords campaign.


Google analytics results and reports can be a bit confusing such that people end up missing important information. SEMrush, one of the popular digital marketing tools, gives marketers a great opportunity to analyze Google organic and paid search results to allow you to evaluate your site and perform competitor analysis. Check the other SEO tools we like to use.


Feedly is a content curation tool that allows you to collect and read content from your favorite blogs or news site, subscribe to any RSS feed and most importantly, curate content for social sharing which you can either save or share directly from your Feedly user interface.

Google Analytics

Google Analytics is one of the most popular analytics tools in the world which every digital marketer should know about.

The online platform provides you with access to different reports that contain information about your users, where they come from, which marketing channels on your website are more effective in terms of leads, conversions, downloads and sales, among others.



As a simple and easy to use email-marketing automation tool, ConvertKit can help bloggers and businesses trying to grow their online audience create sign up forms and landing pages with great templates. ConvertKit allows you to capture leads and send converting emails to them that can turn them into customers.


Lumen5 uses AI to match the content of your articles with related images to turn your blog posts into videos.


Todoist allows you to use different colors for every project for which you can also create child projects. You can also arrange your projects anyhow you want with the drag-and-drop feature in a matter of seconds.

This to-do list app also allows you to collaborate on projects and assign tasks to people on your team or people you work with. You can find more comprehensive project management tools here.


Buzzsumo is another tool that allows you to track mentions of your brand, your competitors, as well as any keyword of importance.

However, Buzzsumo is most known for its exciting features that allows you to research and find most shared content related to a keyword of your choice. Therefore, you can discover popular and shareable content much more easily.


Managing multiple tools is chaotic for businesses nowadays. EngageBay helps you to grow and manage your business and customers with their simple, powerful and integrated platform for all your marketing, sales & service needs. 

With stand-alone marketing automation, email marketing, free CRM & sales and live chat & helpdesk functionalities, EngageBay is a comprehensive business tool designed to save time and money by automating your business functions.


You can find new keywords related to your main keyword and get the search volume and the degree of difficulty for writing a blog post with your main keyword using Ubersuggest.


Brand24 helps you to monitor and track keywords related to your business, mentions about your business/brand or your competitors across many channels such as social media, blogs and forums.


Zapier, one of the best digital marketing tools, allows you to connect different online services and is a great tool for automating marketing tasks with triggers and actions.


The best way to avoid data loss is to use cloud storage to store your important files and documents online.

pCloud is one of such cloud storage platforms with many other juicy functions that allow you to organize your file and folders, access all your files on any device, allows people to access your files or folders so you can work together on projects, backup your information, and stream music and videos.

Top writing services have been known to use cloud storage tools like pCloud to store projects and allow team members collaborate with each other.

Although digital marketing is very easy to understand, there are a lot of skills needed to optimize and take advantage of digital marketing tools, activities, practices and trends to bring in enough leads, sales and conversions that equal a profitable ROI.

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