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Website Optimization Tools
Website Optimization Tools

Best Website Optimization Tools


We’ve made a list of the best Website Optimization Tools that can help improve your website’s performance alongside its visibility and track & analyze your website visitors behaviour. Also, it will help your SEO, UX, and CRO efforts. Here are the best ones.

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SEMrush

SEMrush

SEMrush is an all-in-one marketing platform for digital agencies and in-house businesses. With over 40 tools for SEO, PPC, content marketing, social media, and competitor analysis, SEMrush helps companies boost their online visibility across all digital channels. Follow the link and get a 2 weeks FREE trial!

Crazy Egg

Crazy Egg

Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks which are the strongest indicators of visitor motivation and desire.

Zapier

Zapier

Zapier is on a mission to make automation incredibly easy and accessible to everyone. Zapier can integrate apps like Salesforce, Intuit, Google, Dropbox to move data between them automatically.

Convertize

Convertize

Convertize A/B Testing allows any business to test and optimize web content, increasing conversions and delivering more long-term revenue.

Hotjar

Hotjar

Hotjar is a powerful product that reveals the online behavior and voice of a website’s users. By combining both analysis and feedback tools, Hotjar gives the ‘big picture’ of how to improve a site's user experience and performance - conversion rates.

Optimizely

Optimizely

Optimizely is the world's leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices.

Pulse

Pulse

Pulse, helps online business increase their leads and sales by showing real-time social proof. Visitors will see notifications on the page when other people sign up or purchase. This builds trust and confidence with the visitor, which leads to higher conversions.

Screaming Frog

Screaming Frog

The Screaming Frog SEO Spider is a small desktop program which spiders websites'​ links, images, CSS, script, and apps. It also fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues.

VWO

VWO

The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement across the entire customer journey

GTMetrix

GTMetrix

GTmetrix is a tool that analyzes website performance and page load time. It can help you develop a faster, more efficient, and all-around improved website experience for users. A faster performing website will result in fewer bounce rates, higher engagement, and overall better user experience.

Google PageSpeed Insights

Google PageSpeed Insights

PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions on how that page may be improved.

Mouseflow

Mouseflow

Mouseflow provides full insight into what happens on a website. It's the secret weapon for marketers or web analysts who are serious about understanding visitor behaviour, conversion issues, and usability.

Hubspot Marketing Hub

Hubspot Marketing Hub

With Hubspot Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.

Ahrefs

Ahrefs

Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a simple user interface. The tool helps to accelerate the growth of organic search traffic to a website.

Kissmetrics

Kissmetrics

Kissmetrics is behavioral analytics, segmentation and email campaign automation all in one place. They built to help marketers and product teams increase conversions, engagement and retention.

UserTesting

UserTesting

UserTesting is an on-demand human insight platform that quickly gives companies a first-person understanding of how their target audience behaves throughout any experience and why.

Ubersuggest

Ubersuggest

Ubersuggest is an SEO tool that continues to grow and transform after being purchased by Neil Patel. The platform, once free to everyone, has transitioned to a paid model with advanced features that webmasters can leverage to “win the game of SEO".

Evidence

Evidence

Evidence is a simple tool that will boost the conversion of your website by as much as 15% by adding real-time social proof.

SE Ranking

SE Ranking

SE Ranking is a marketing platform comprised of a set of tools designed to assist marketers and SEO experts in their work. The software is a reliable assistant for any marketing / seo expert.

RapidSpike

RapidSpike

RapidSpike is a website monitoring solution that focuses on all three key aspects of website health: performance, reliability and security which helps improve conversions and protects loyalty.

SimilarWeb

SimilarWeb

SimilarWeb measures online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world.

Moz Pro

Moz Pro

Moz is a source of robust, reliable data, with accessible training and easy-to-use tools to help SEOs. They develop inbound marketing software, provide robust APIs for link data, and hosts the web's most vibrant community of online marketers.

How to Choose the Best Website Optimization Tools?

Website optimization often referred to as conversion rate optimization consists of tools that help optimize the website’s abilities while improving the user experience at the same time to increase traffic and so drive conversions.

 

To improve your website performance efficiently and effectively, you should get help from website optimization tools. These optimization tools provide experimenting with A/B testing to see which optimizations make immediate changes on the conversions. Google Analytics is one of the best free options that conduct website testing to improve your website performance.

 

While optimizing your website, it is important to determine the best website optimization tools that can meet your needs. As each business has its own unique objectives, it would be better to have a deep understanding of your key requirements. Once you understand your under-performing points, you will be able to set goals on how to improve them. For example, if your main goal is to speed up your website, you should be looking for software that performs as a website speed test tool to make your website more effective and valuable for both sides.

 

Read More

Since website search optimization tools also contain improvements to your website and web pages discoverability on search results, the main goal would be to make comprehensive keyword research to improve your site’s rank. While SEO optimization comprises improving page speed, maximising user experience and creating meaningful content; website optimization covers improving load speed, maintaining a reliable, well-performed website and by doing that powering up the customer experience.

 

The market is flooded with a variety of options such as free, paid or mobile website optimization tools. If you are tight on budget, one of the most comprehensive free solutions would be Google Search Console to track your website performance on Google search results.

 

As website optimization is a long-term process, during the journey, it is better to get help from SEO website optimization tools to ensure your website performs well. If everything goes well, it will create the best environment for your website visitors. This will help minimize the bounce rates as well. So, happy website visitors means a lot better conversions.

Key Criteria to Evaluate Website Optimization Tools

Pricing Policy

Pricing Policy

Every website optimization tool offers several packages that cover both free and paid plans. Being able to give it a try before purchasing would be great to see if the software meets your expectations. Otherwise, you will be paying for the features that you never use. While deciding, be mindful of what number of pages the tool lets you optimize.

Features

Features

Website optimization tools offer a suite of features and options to optimize your website easily. The core features would be reporting KPIs, giving suggestions on how to improve your overall website performance, tracking user behavior to improve visitor experience, testing from multiple locations and much more.

Benefits

Benefits

Website optimization tools increase traffic by optimizing content and technical SEO of the website for ranking high on search engines. By doing that, the revenue will be increased as well. They also improve brand visibility and awareness to gain loyal customers. Also, the tools will detect any security issues before something happens.

Integrations

Integrations

Having a wide variety of integration abilities with other platforms will improve both your website and the tool performance. Google Analytics, Zapier, HubSpot are just some of the integrations that will make the maintenance more efficient. As website optimization is an ongoing process, getting help from these tools can save your website life.

Customer Services

Customer Services

A great knowledge base and easily accessible customer support is a must. As the main concern is the performance of your website, you need to prevent issues before they happen. Otherwise, it will affect the performance right away. That’s why speed matters in customer service.

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