WORK | Branding

Slack: Say Hello To The New Logo

Cloud-based team collaboration tool, Slack have revamped their most loved logo. The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts. The beyond-successful work collaboration platform, has launched a new, buttoned-up brand in anticipation of its 2019 IPO. The new work, led by Pentagram, kills off the company’s longstanding hashtag …

WORK | Branding

Mastercard Drops Name From The Company’s Iconic Logo

To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand. As a company following the digital updates so well that they even adapt the biometric fingeprint verification, Mastercard evolves their logo once again. The company revealed at the Consumer Electronics Show that …

WORK | Branding

Check Out Reebok’s #BeMoreHuman Campaign’s Hand-Drawn Typeface

Reebok has launched #BeMoreHuman campaign, which encourages people to be the best possible version of themselves physically, socially and mentally. The advert celebrates women who are helping bring positive change to the world. Featured in the campaign are Reebok’s ambassadors consisting of artists and athletes including, Ariana Grande, Gal Gadot, Danai Gurira, Gigi Hadid, Nathalie …

WORK | Branding

Apple Designed Lots Of Pop Art Logos For The Oct. 30th Event

Titled “Special Event” as usual and to ring in the news, the brand revealed a logo extravaganza. Apple has officially announced an event on October 30th where the company is expected to reveal its long-awaited bezel-less iPad Pro and the updated MacBooks. However, unlike its usual event invitations, the company has done something different this year: they …

WORK | Branding

Burberry Unveils New Logo And Monogram Under The New Chief Creative Officer Riccardo Tisci

Burberry, the British heritage brand, has just unveiled a new logo for the first time in twenty years. Burberry‘s creative director Riccardo Tisci has shared an email correspondance between him and the fashion’s favorite graphic designer Peter Saville to reveal the new logo and monogram. Email screenshots on the brand’s official instagram account show that …

WORK | Branding

Lost Bauhaus Typefaces Have Been Re-Created As Part Of Adobe’s “Hidden Treasures” Project

Adobe has worked closely with well-known typographer Erik Spiekermann to reveal new, digital typefaces, using the lost letter fragments from the archive of Bauhaus school of design. Spiekermann and his team worked hard on Bauhaus students’ hand-drawn sketches, posters, and works without getting off the Bauhaus’s fundamental principles and simple, balanced font style. According to …

WORK | Branding

Netflix Has Just Unveiled A New Custom Typeface – Netflix Sans

Netflix Sans is a new typeface developed by Netflix’s in-house design team in partnership with foundry partner Dalton Maag, the company behind typefaces for AT&T, USA Today, and Intel. In addition to bringing a unique brand identity to the company, the new custom typeface will also help Netflix, the streaming video giant, to reduce its …

WORK | Branding

Oslo – A New Custom Typeface For Nike

To promote its new concept store in Oslo, Nike has revealed a bespoke typeface reflecting the Norwegian capital’s local identity. In order to come up with a new design for its store in Oslo, Nike came together with local graphic designer Hans Christian Øren, the founder of Oh Yeah Studio. Hans Christian Øren was asked …

WORK | Branding

MINI Revamped Their Branding And Logo And It’s – More Minimal

MINI has revealed their new logo that will start appearing on the brand’s products from March 2018. German agency, KKLD has worked on the reduced design as authenticity and long-term value define the new brand image, which will be seen in the new logo, font and the visuals. MINI will also be taking care of …

WORK | Branding

Plex Says Hello – The New Corporate Typeface Of IBM

IBM decided to replace Helvetica with a new corporate typeface called IBM Plex. IBM Plex is IBM’s first ever “bespoke” font which is designed to be used in almost every platform that letters show presence in the company’s visual communication – its websites, Powerpoint presentations, marketing initiatives, apps and so on. Mike Abbink, the typeface’s …

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