WORK | Branding

Mimosa Brings A Smart Touch To The Berlin-Based Gastronomy Magazine, TookTook

Integrated marketing agency Mimosa is excited to collaborate with Berlin-based gastronomy magazine, TookTook. For the first part of Mimosa’s collaboration, they have refreshed the design and migrated their magazine. The agency will be assisting their strong gastronomic content output with expanded marketing assistance, infrastructure, web design and marketing operations consulting. Founder of TookTook, Sachin Obaid …

WORK | Branding

Vrrb Interactive Creates A Powerful Brand Identity For Sideline App That Testifies SaaS Applications

Specialized in planning, designing and building user experiences for web and mobile, Vrrb is helping Sideline to meet their new brand identity. Created by Vrrb, Sideline plans to bring a new aspect to the marketplace this year and requires a perfect combination of similarity and contrast. Through the repetitive phase of revamping the identity for …

WORK | Branding

Helvetica Redesigns “Now” After 35 Years

And “Now”, is the neue ubiquituous type! The Helvetica family has been used by countless brands and creative professionals, in millions of designs since its inception. The typeface embodies a clean and versatile design, and the Helvetica Now typeface continues the tradition established by the Helvetica and Neue Helvetica families while introducing a number of …

WORK | Branding

PepsiCo’s Game of Thrones-Branded Mtn Dew “Can Has No Name”

Did you know that the only way to see this Game of Thrones Kill List is to buy a brandless can of Mountain Dew? Because of the final season countdown is on, Game of Thrones has all the attention in the market from Oreo to PepsiCo. So the new thing is from a soft drink …

WORK | Branding

Budweiser Celebrates Jackie Robinson’s 100th Anniversary With 360° Brand Campaign

Budweiser and the Jackie Robinson Foundation is making sure that, in a year that marks Robinson’s 100th birthday, the world does not forget, thanks to a short film by Spike Lee and a campaign that celebrates Robinson and his impact, plus a pledge to open the Jackie Robinson Museum in New York this year. When …

WORK | Branding

Slack: Say Hello To The New Logo

Cloud-based team collaboration tool, Slack have revamped their most loved logo. The identity updates Slack’s familiar hashtag logo to work consistently in different scales and contexts. The beyond-successful work collaboration platform, has launched a new, buttoned-up brand in anticipation of its 2019 IPO. The new work, led by Pentagram, kills off the company’s longstanding hashtag …

WORK | Branding

Mastercard Drops Name From The Company’s Iconic Logo

To keep up with the digital world, Mastercard is removing their name from the logo as part of a “reinvention” of the brand. As a company following the digital updates so well that they even adapt the biometric fingeprint verification, Mastercard evolves their logo once again. The company revealed at the Consumer Electronics Show that …

WORK | Branding

Check Out Reebok’s #BeMoreHuman Campaign’s Hand-Drawn Typeface

Reebok has launched #BeMoreHuman campaign, which encourages people to be the best possible version of themselves physically, socially and mentally. The advert celebrates women who are helping bring positive change to the world. Featured in the campaign are Reebok’s ambassadors consisting of artists and athletes including, Ariana Grande, Gal Gadot, Danai Gurira, Gigi Hadid, Nathalie …

WORK | Branding

Apple Designed Lots Of Pop Art Logos For The Oct. 30th Event

Titled “Special Event” as usual and to ring in the news, the brand revealed a logo extravaganza. Apple has officially announced an event on October 30th where the company is expected to reveal its long-awaited bezel-less iPad Pro and the updated MacBooks. However, unlike its usual event invitations, the company has done something different this year: they …

WORK | Branding

Burberry Unveils New Logo And Monogram Under The New Chief Creative Officer Riccardo Tisci

Burberry, the British heritage brand, has just unveiled a new logo for the first time in twenty years. Burberry‘s creative director Riccardo Tisci has shared an email correspondance between him and the fashion’s favorite graphic designer Peter Saville to reveal the new logo and monogram. Email screenshots on the brand’s official instagram account show that …

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