Love Is in the Air: Valentine’s Day Marketing Ideas & Campaigns
Valentine’s Day is a day of love and celebration. Throughout the season, people become more open to spreading love and showing appreciation through giving gifts and cards; sharing quotes, videos, photos; etc. If you engage with your audience by showing …
Spotify’s Marketing Strategy & 5 Effective Marketing Campaigns
“Everyone gets to celebrate who they are and their listening.” Sloan-Vincent from Spotify explains how Wrapped became a cultural phenomenon and got users’ radar over the years. The biggest music streaming platform in the sector, Spotify has been irreplaceable by …
Red Bull Marketing Strategy: How They Make The Difference?
When it comes to energy drinks, Red Bull stands out as one of the most successful and well-known brands in the market. Redbull, which is known for its revolutionary advertising campaigns and strategies, has undoubtedly used its slogan to forge …
Best 9 Google Adsense Alternatives
In order to be monetized, most publishers would either use an ad exchange or an ad network. You see, monetizing something isn’t actually that easy. If you’re a publisher yourself, you might be familiar with things like Google Adsense, the …
What Happens When High Earners Opt Out of Ads?
The continual rollout of multitiered streaming services has made it easier than ever for customers to sidestep marketing messages, as they pay a premium to enjoy programming without any interruptions for ads. This poses a challenge for marketers, who remain …
How Do Advantage Custom Audiences Benefit Brands?
Facebook recently rolled out Advantage custom audience, which uses automation and machine learning to expand advertisers’ targeting. You’d be forgiven for thinking this feature’s been around for a while, as Facebook released several similar audience expansion tools as part of …
6 New Amazon Ad Features You Need to Know About
Recently, Amazon announced a whole bunch of new and exciting advertising features which are set to comprehensively overhaul previous Amazon advertising exploits. The online retail behemoth has always kept its latest developments tightly under wraps, but with Amazon bracing itself …
What Is a Google Ads Performance Max Campaign & How to Set Them up for Best Results
Over this year, Google Ads has begun automatically updating its campaigns to Performance Max. As Smart Shopping and Local campaigns are being phased out after the upgrade, Google has included new features in Performance Max for advertisers to reap better …
What Are the Advantages of Google Ads Sitelink Extensions?
Are you trying to figure out new ways to attract people to your website? Well, you have probably heard of pay-per-click marketing. Indeed, having ads is a popular way to get new visitors to your site and it can be …
Best PPC and SEM Reporting Tools for Agencies
If you are looking for the best PPC and SEM reporting tools to provide comprehensive PPC reports that show how your SEM strategy is going on, you are at the right place! Solid, reliable and comprehensive PPC reports for clients …
Top 11 Key Benefits of PPC for Any Business
PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. What Is PPC? Instead of spending money on estimated impressions, you’re only paying for the traffic these …
How to Improve Your Google Ads Conversion Rate
Are you receiving a healthy amount of business from your ads? Great. But why aren’t enough people buying your products or signing up for your services? This is a problem every businessperson or PPC expert has faced at one time …
