Best Brand Monitoring Tools
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Best Brand Monitoring Tools

We’ve listed the best Brand Monitoring Tools so you can know where and how people are talking about your brand. Use brand monitoring tools for gathering valuable feedback from your target audience to improve your marketing strategy.

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Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers 5,000+ companies to understand and engage with customers at the speed of social.

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  • Semrush

    Semrush is an all-in-one digital marketing platform that helps businesses of all sizes achieve measurable results. From SEO to content, social media, competitive research and more, you can do it all in Semrush. Automate tasks using SEO automation. Trusted by millions of marketers worldwide.

  • hubspot-content-marketing-tool


    HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

  • agorapulse-social-media-marketing-tools-2


    Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

  • rewievbot-brand-monitoring-tools (1)


    ReviewBot is a real-time brand monitoring tool that helps you keep track of what your customers are saying.

  • twilert-brand-monitoring-tools (2)


    Twilert is a Twitter monitoring tool which sends realtime or scheduled email alerts when you get mentions on Twitter.

  • shared-count-brand-monitoring-tools


    The user has to enter the URL that s/he needs to track. SharedCount will then provide you the details as to how many times the post has been shared.

  • coreserah-brrand-monitoring-tools


    Corsearch's brand protection is the global brand protection and brand monitoring solution you are looking for. By combining revolutionary software with a dedicated and experienced legal and investigative team, Corsearch has your brand covered.

  • brandverity-brand-monitoring-tools


    They protect the world’s leading brands online. Marketing, compliance, and legal teams use BrandVerity every day to monitor their brands across the web.

  • social-searcher-brand-monitoring-tools

    Social Searcher

    Social Searcher allows you to monitor all public social mentions of your company, brand, product, or service in one easy-to-use dashboard. It helps search for content in social networks in real-time and provides deep analytics data.

  • netbase-quid-marketing-intelligence-tools

    NetBase Quid

    Their platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering brand, agency, and consulting services customers to make smart, data-driven decisions accurately, quickly, and efficiently.

  • meltwater-social-media-monitoring-tool


    Meltwater helps companies make better, more informed decisions based on insights from the outside. They believe that business strategy will be increasingly shaped by insights from online data.

  • awario-social-media-listening-tool


    Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!

  • buzzsumo-content-marketing-tool


    BuzzSumo is the world’s most-loved content marketing software. They empower businesses to connect with their audiences. BuzzSumo provides social insights for content marketing and SEO campaigns.

  • brand24-social-media-monitoring-tool


    Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.

  • mention-social-media-management-tool


    Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.

  • keyhole-social-media-monitoring-tool


    Keyhole is a unified platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and LinkedIn. Monitor real-time conversations to protect your brand online, stay ahead of competitors and improve your social media strategy.

  • talkwalker-social-media-analytics-tool


    Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.

  • sprout-social-social-media-management-tool

    Sprout Social

    Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.

  • hootsuite-social-media-management-tool


    Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

  • ahrefs-seo-tool


    Ahrefs is an SEO tool that crawls the web, stores tons of data, and makes it easily accessible via a simple user interface. The tool helps to accelerate the growth of organic search traffic to a website.

What is Brand Monitoring?

Brand monitoring is the process of monitoring different channels to determine where and how to mention your brand.


Knowing where and how people or customers are talking about your brand helps you better understand how people perceive your brand and allows you to get valuable feedback from your target audience. It collects and measures results about your company or brand through as many channels as possible in order to turn them into useful data.


With getting help from brand monitoring, the speed of converting your target audience into customers will also increase as it allows you to create a customer-centric product. You can produce a better quality product by collecting customer feedback, doing live reporting, comparing your competitors’ products, and determining the demographics of your customers. Another benefit of brand monitoring is the retention and support of your customers. Easily managing crises, and responding to their questions before they get out of control is vital to keep them happy and loyal to your brand.


There are many types of monitoring under the umbrella of brand monitoring. Social monitoring comes into prominence but consider that social monitoring only covers your brand or company’s comments on social media. Brand monitoring, on the other hand, combines both social monitoring and data from non-social media channels.



Why Do You Need Brand Monitoring?


As a brand or company, it is important to know what the audience you serve thinks of your brand or business. Some negative comments you see about your brand allow you to create new strategies when marketing your product. Also, by paying attention to these negative comments, you can produce fast and precise solutions on how to make your product or brand stronger.


Through customer reviews, you can understand the general sentiment about your brand and products. The perception of your target audience and how you respond to their feedback can play a huge role in increasing brand awareness. One of the key features of brand monitoring tools is that they help you better understand the overall feelings of customers towards your brand. So, brand monitoring tools perform sentiment analysis to improve your marketing strategies based on the data. The data you collect can shape your marketing campaigns that your target audience will love. The more you monitor and the more you learn about your industry, your brand will stand out from the competition.


It is also very important to know which channels the tool you choose examines. Because customers can comment on your brand or product on many channels. Once you examine the customer channels on different platforms, the more you can make the right decision for your brand. Taking a broader view will help us collect great data for both your brand and your business. You can collect this data from online news media, all social media platforms, online forums, online review sites and print media.


Lastly, you can spend less time getting more accurate data while using brand monitoring software. Most SaaS tools make brand monitoring one of their primary focus areas. Choosing the best brand monitoring tools to measure your performance over time allows you to be a leader in your marketplace and reach more customers.

Key Features of Brand Monitoring Tools


Sentiment Analysis

Sentiment analysis looks at the specific language used in comments about your brand and can tell you whether people are speaking about your brand with a positive, negative, or neutral sentiment. These tools give you access to detailed sentiment analysis and scan your posts, comments and mentions to generate sentiment summary.


Real Time Tracking

You can measure campaign performance in real-time with an agile brand monitoring system. You can use real-time tracking to quickly optimize your media mix, improve touchpoint performance, and maximize creative effectiveness while campaigns are live.

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Tracking Brand Mentions

Mentions are hints about your brand. In order to increase brand awareness, it is necessary to track brand mentions because more people talking means more popularity. Some brand monitoring tools have lots of filters and accuracy algorithms that manage to show only relevant mentions.


Trend Analytics

Trend analytics is a method used to track shifts in trends for an ongoing understanding of global narratives. It is all about positioning your brand to achieve your brand objectives. You can spot trends that competitors miss with trend analytics.


Competitive Benchmarking

Competitive benchmarking is a way of determining the best processes, strategies, and techniques for achieving your business goals via a set of metrics. Brand monitoring tools provide you with complete visibility into your site’s performance; sales metrics help gauge revenue and growth, and financial reports measure economic outcomes.


Live Reporting

Live reporting refers to the ability to respond to something so quickly that the response is almost as if the event were occurring. Reports provide vital benchmarks and one-of-a-kind insights to support any business operating. With these results, you can instantly change your brand's sales strategy and prevent any damage to your brand.

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