WORK | Social Media Campaigns

‘Is This Thing On?’ Twitter Showcases Tweets From Times Square In New York City

Twitter this week, aired an outdoor campaign in New York City to engage users in a natural way. Created by the company’s in-house marketing team, the project includes tweets from the @Twitter account on billboards in Times Square to show the brand’s voice. Because of their new marketing scheme they reveal their new tone in …

WORK | Social Media Campaigns

#IDontSpeakHater: Kering Foundation Takes A Stand Against Cyberbullying

Including Saint Laurent, Gucci, Balenciaga and Alexander McQueen, Kering Group launches a stand against cyberbullying this month as part of the Kering Foundation’s White Ribbon for Women campaign. The Kering Foundation is taking a stand against cyberbullying, which affects 73% of women worldwide, according to a 2015 UN report named Cyber Violence Against Women and Girls. The campaign …

WORK | Social Media Campaigns

Meet The Real John Lewis, The Man Who Stars In The Brand’s Christmas Campaign On Twitter

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken and becomes the star of the brand’s Christmas celebration this year. Every year, John Lewis receives a big amount of tweets from people who think that they’re contacting the department store and last year he received 50,000 tweets. Lewis’ responses got the #NotARetailStore hashtag …

WORK | Social Media Campaigns

Voo Telecom Teamed Up With Happiness Brussels In Their Digital Ad To Draw Attention In Slow Internet

Belgium’s Voo Telecom is running a clever campaign that sets out to harness people’s “buffer rage” when a user’s internet is slow and they’re forced to stare at the buffering wheel on the screen. Data shows that over 50% of people experience ‘buffer rage’ every day. A state of uncontrollable anger induced by the interruption …

WORK | Social Media Campaigns

Tweet To Test Drive A MINI On-Demand

MINI USA has partnered with Twitter to create the “Tweet to Test Drive” program. This on-demand test drive program is quite narrow in scope, being available only in San Francisco and Los Angeles between October 30 and November 30 and only offering test drives of the MINI Countryman and Countryman Plug-In Hybrid. Still, this is …

WORK | Social Media Campaigns

Scroll Down To Witness The Deepest Instagram Profile, Created By Saatchi & Saatchi

From food and travel marketing to fashion & beauty, we see a dozen Instagram profiles every day and each of them is conceptualized and amazing, but how deep can they go? When your source is located at the incredible, unique depth of 800 meters, and the face of your brand is a world free diving …

WORK | Social Media Campaigns

We Are Social Pays Tribute To The Most Great AdMen Of All Times By Depicting Them As AdCats

We Are Social Paris aired a great tribute to ten ad men of all times, including Bill Bernbach, Leo Burnett, John Hegarty, Dan Wieden, David Droga, Maurice Saatchi and more by recreating their image in feline form. The agency has launched an Instagram set-up starring Georgie the cat, @georgie_the_time_traveler_ which is owned by the agency’s art …

WORK | Social Media Campaigns

‘The Longest Masquerade in Denmark’ Supports Women’s Rights Against The Danish Law Itself

Attending a costume party sounds no harm or doing anything rebellious, but it did in an unconditional way via a Facebook event. No person shall by reason of his creed or descent be deprived of access to the full enjoyment of civic and political rights.” – Constitutional act of Denmark, 1970 This is a law …

WORK | Social Media Campaigns

Mother and New York Public Library Presents Insta Novels To Boost Instagram’s Cultural Level

With the help of Mother and New York Public Library, Instagram starts to share the ‘real stories’ of all times from now on. The most popular platform of the world of travel, food, pets, art and celebrities, NYPL excites Instagram audience for adding a cultural point of view. Started from a week long, the Instagram …

WORK | Social Media Campaigns

SoundSeeker Helps You Turn Your Photos Into Music And Art By Using AI

SoundSeeker is a first-of-its-kind AI powered tool transforming travellers’ most memorable photos into a unique, shareable soundtrack with a video to match. Together with MullenLowe, Royal Caribbean, an international cruise line brand founded in Norway and based in Miami, has designed a new tool named SoundSeeker. The tool smartly uses artificial intelligence to analyse the …

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