Small Agency Of The Year’s Winner Has Re-created Nike’s Famous Jogger Campaign

Ad Age’s outgoing Small Agency of the Year winner BSSP created a hilarious spoof to honor small businesses and this year’s honoree, JohnxHannes. Each year during Ad Age’s Small Agency Awards, the outgoing Small Agency of the Year hands off the winner’s trophy to the new honoree. Last year, Terri and Sandy celebrated the transition …

Glowing, Glowing, Gone: Adobe and Pantone Created A Color That Stands For The Climate Change Over Corals

This year, Pantone announced that “Living Coral” was the Color of 2019 and on the contrary, the information is given that coral reefs are dying uncontrollably. Now the widely used design platform is directly addressing that issue with a new color line called “Glowing, Glowing, Gone” inspired by the vibrant but alarming colors created by …

Dove Is Proud Not To #ShowUs Unrealistic Images Of Women In Media, With The Help Of Getty Images

Continuing its efforts on changing beauty standards in digital media, Dove released project #ShowUs that supports diversity and inclusivity at the same time. In partnership with digital photo company Girlgaze and Getty Images, Dove has collected about 5,000 images on GettyImages.com. The project features 179 women from 39 countries and the photographed talents include plus-size, …

Airbnb And Pinterest Expose Travel Guidebooks For Every Traveler

If you’re in need of some travel inspiration – look no further than the most photo-worthy travel trends triggering Pinterest users and Airbnb guests to book some out of this world trips and experiences. From adrenaline-fueled adventures, to eco-friendly dwellings, to trips among the stars, Pinterest and Airbnb are teaming up to reveal some of …

Adidas And Intersport Team Up With Twitter To Livestream Women’s High School Volleyball And Soccer

Adidas entered phase two of its She Breaks Barriers initiative and  teaming up with Intersport and Twitter to livestream women’s high school volleyball and soccer games on the social network for the first time. The same three companies worked together last year on Friday Night Stripes, a slate of eight livestreamed high-school-football games featuring nationally …

Snapchat Will Curate Stories To The National Hockey League

Disney Streaming Services and The National Hockey League both extended their multiyear partnership with Snapchat. The NHL will become the first professional sports league to use Snapchat’s third-party curation tools, producing a minimum of 15 Curated Stories for games every season, along with story coverage of games and marquee events, including NHL All-Star Weekend and …

150UP Creates A New Visual Campaign On Social Media For Sergio Rossi

Sergio Rossi asked 150UP to imagine a correlated campaign to announce the pop-up store at Westfield Century City Los Angeles. The protagonist of the campaign of the agency was the capsule collection designed by Elizabeth Stewart, featuring an ankle-strap sandal and a stiletto pump in different colors and finishes. The creations were emblazoned with the …

It’s Not Stock, It’s Shutterstock! The New Ad Campaign Aims To Cover The World with Stock Photos

It’s not Stock, it’s Shutterstock! The company to announce the launch of its first brand marketing campaign in six years. The ‘It’s not stock, it’s Shutterstock™’ message is designed to showcase the unparalleled quality and depth of Shutterstock’s creative asset repository driven by more than 550,000 contributors from around the globe, as well as highlight …

‘Is This Thing On?’ Twitter Showcases Tweets From Times Square In New York City

Twitter this week, aired an outdoor campaign in New York City to engage users in a natural way. Created by the company’s in-house marketing team, the project includes tweets from the @Twitter account on billboards in Times Square to show the brand’s voice. Because of their new marketing scheme they reveal their new tone in …

Meet The Real John Lewis, The Man Who Stars In The Brand’s Christmas Campaign On Twitter

#NotARetailStore! A US lecturer named John Lewis famed for being mistaken and becomes the star of the brand’s Christmas celebration this year. Every year, John Lewis receives a big amount of tweets from people who think that they’re contacting the department store and last year he received 50,000 tweets. Lewis’ responses got the #NotARetailStore hashtag …

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