WORKS | Social Media Campaigns

A Racial Inequality Campaign Might Change The Search Algorithms For Photo Stocks

A Brazilian NGO, Desabafo Social and Agency We partnered on a social awareness campaign, named #SearchForEquality. Search algorithms for the stock banks seem to change faster than we think. The biggest independent agency in Brazil, Agency We created a campaign to basically highlight the racism in society. Desabafo Social  is an NGO that fights racism …

WORKS | Social Media Campaigns

Colgate Is Trying To Save Water With The Help Of Mirrors And Steam

With the help of Azimut Hotels, Colgate and Y&R Moscow collaborated on an extraordinary project called SaveWaterMirror to prevent excessive water usage. Every day each of us wastes more than 150 liters of fresh water, and we all know how harmful excessive water usage is for our planet. To prevent this, Colgate and Y&R Moscow …

WORKS | Social Media Campaigns

Ikea’s New Campaign Makes Tiny Living Spaces More Practical

Ikea is now up to something that goes well with social media, a group of video series that called ‘Square Metre Challenge’ for the small living spaces. The idea of the project is just as simple as the designs: Ikea is offering suggestions on how to make the most of the tiny living spaces, especially for …

WORKS | Social Media Campaigns

Bacardi Offers ‘DJ Simulator’ On Instagram

Bacardi has just launched the World’s First Instagram DJ experience for its Stories feature and teamed up with Swizz Beatz for the virtual campaign. Bacardi loves to integrate music on their projects and mixes them with a tech-edit on marketing campaigns, we all know that. Titled “InstantDJ”, new digital campaign was created with the help …

WORKS | Social Media Campaigns

‘Save Our Snowmen’ Mockumentary Highlights The Climate Change

Increasing heat threatens the environment and all manner of species on Earth. Therefore, a mockumentary film was made by Cool Effect Organization, in which Snowmen are starring. The project is called ‘Save Our Snowmen’. It is an online crowdfunding platform that backs carbon-reduction initiatives, the main reason of the temperature increase. Dr. James Atwater, Director …

WORKS | Social Media Campaigns

Twitter Launches An Outdoor Ad Campaign For The US Election 2016

As we get closer to November 8th, things are getting serious in media for the US election promotions. In this case, Twitter surprises us with visual hashtags that will be displayed outdoors. The visual hashtag project is called Out-Of-Home campaign and covers conversations on current affairs which are happening online.   The Out-Of-Home ads will …

WORKS | Social Media Campaigns

L’Oréal Brazil Creates Audio Tutorials For Visually Impaired Women

L’Oréal Brazil came up with a project that helps visually impaired women to do their makeup on their own. The project is called Audio MakeUp and designed by Maybelline New York. The partners of the project are the Brazilian NGO called Adeva, and the digital agency behind is Ampfy. English and Portugese options are available in the …

WORKS | Social Media Campaigns

Old Spice Introduces “Youland” – A Mad, Retro, 8 Bit Facebook Video Game

Old Spice has a new trick up its sleeve – a personalized game that’s a gateway into the brands surreal world, and now yours. Created in the style of a ’80s 8-bit videogame, Old Spice’s Youland offers a choice of three games. As you can expect. They are quite fun. Simply log in with Facebook …

WORKS | Social Media Campaigns

Audi’s Campaign #CatchtheUnseen Inspires People To Explore Sweden

Audi launched a first-of-its-kind competition, called #CatchtheUnseen, where people were challenged to take the instagram photos further than anyone else. Audi, with the help of Swedish agency Åkestam Holst, launched a microsite with the map showing where the most Instagram photos were taken in Sweden. Demonstrating that we tend to take pictures from exactly same places, …

WORKS | Social Media Campaigns

Top 15 Creative Branded Instagram Videos

Kudos to all the brands for their creative use of the popular Instagram video feature. Currently, videos on Instagram are all the rage! We think the feature owes its success to its 15-30 second limit for the ads and visually appealing content by its users, requiring them to be creative and engaging in the short …