WORKS | Social Media Campaigns

‘Meet Graham’ Wins The First Grand Prix At Cannes Lions 2017

Clemenger BBDO and The Transport Accident Commission’s project, ‘Meet Graham’ has won the first Grand Prix at Cannes Lions 2017 in the Health & Wellness category! The incredible project is about creating a crash-proof human being. ‘Meet Graham’ is produced by Flare BBDO and Airbag Productions for the Australian agency, Clemenger BBDO Melbourne and TAC, who …

WORKS | Social Media Campaigns

“The Day Shazam Forgot” Is An Amazing Awareness Campaign To Highlight Alzheimer’s Disease

Shazam has teamed up with Innocean Worldwide U.K. and Alzheimer’s Research U.K. to raise awareness of the disease. Shazam, the go-to music app, which identifies songs by listening and displaying the name and the artist, is featured in a campaign with a very good purpose this time. To raise awareness among younger generations, the app …

WORKS | Social Media Campaigns

A Racial Inequality Campaign Might Change The Search Algorithms For Photo Stocks

A Brazilian NGO, Desabafo Social and Agency We partnered on a social awareness campaign, named #SearchForEquality. Search algorithms for the stock banks seem to change faster than we think. The biggest independent agency in Brazil, Agency We created a campaign to basically highlight the racism in society. Desabafo Social  is an NGO that fights racism …

WORKS | Social Media Campaigns

Colgate Is Trying To Save Water With The Help Of Mirrors And Steam

With the help of Azimut Hotels, Colgate and Y&R Moscow collaborated on an extraordinary project called SaveWaterMirror to prevent excessive water usage. Every day each of us wastes more than 150 liters of fresh water, and we all know how harmful excessive water usage is for our planet. To prevent this, Colgate and Y&R Moscow …

WORKS | Social Media Campaigns

Ikea’s New Campaign Makes Tiny Living Spaces More Practical

Ikea is now up to something that goes well with social media, a group of video series that called ‘Square Metre Challenge’ for the small living spaces. The idea of the project is just as simple as the designs: Ikea is offering suggestions on how to make the most of the tiny living spaces, especially for …

WORKS | Social Media Campaigns

Bacardi Offers ‘DJ Simulator’ On Instagram

Bacardi has just launched the World’s First Instagram DJ experience for its Stories feature and teamed up with Swizz Beatz for the virtual campaign. Bacardi loves to integrate music on their projects and mixes them with a tech-edit on marketing campaigns, we all know that. Titled “InstantDJ”, new digital campaign was created with the help …

WORKS | Social Media Campaigns

‘Save Our Snowmen’ Mockumentary Highlights The Climate Change

Increasing heat threatens the environment and all manner of species on Earth. Therefore, a mockumentary film was made by Cool Effect Organization, in which Snowmen are starring. The project is called ‘Save Our Snowmen’. It is an online crowdfunding platform that backs carbon-reduction initiatives, the main reason of the temperature increase. Dr. James Atwater, Director …

WORKS | Social Media Campaigns

Twitter Launches An Outdoor Ad Campaign For The US Election 2016

As we get closer to November 8th, things are getting serious in media for the US election promotions. In this case, Twitter surprises us with visual hashtags that will be displayed outdoors. The visual hashtag project is called Out-Of-Home campaign and covers conversations on current affairs which are happening online.   The Out-Of-Home ads will …

WORKS | Social Media Campaigns

L’Oréal Brazil Creates Audio Tutorials For Visually Impaired Women

L’Oréal Brazil came up with a project that helps visually impaired women to do their makeup on their own. The project is called Audio MakeUp and designed by Maybelline New York. The partners of the project are the Brazilian NGO called Adeva, and the digital agency behind is Ampfy. English and Portugese options are available in the …

WORKS | Social Media Campaigns

Old Spice Introduces “Youland” – A Mad, Retro, 8 Bit Facebook Video Game

Old Spice has a new trick up its sleeve – a personalized game that’s a gateway into the brands surreal world, and now yours. Created in the style of a ’80s 8-bit videogame, Old Spice’s Youland offers a choice of three games. As you can expect. They are quite fun. Simply log in with Facebook …