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Social Media Marketing Tools
Social Media Marketing Tools

Best Social Media Marketing Tools


Browse the best social media marketing tools to engage with online communities for your digital agency, small business and enterprise. These tools can be used for social media monitoring, management, analytics, and Instagram.

All Social Media Marketing Tools

POSTOPLAN

POSTOPLAN

POSTOPLAN is a smart automated social media and messengers marketing platform, that allows you to create, schedule and promote content.

PLANOLY

PLANOLY

PLANOLY is the industry-leading social marketing platform trusted by over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.

CloudSocial

CloudSocial

CloudSocial helps brands and agencies to manage multiple social media accounts, publish & schedule post, Listen, engage, respond and analyze the performance of their social media.

Statusbrew

Statusbrew

Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs, & Individuals to plan, execute and measure every effort on social using a unified tool.

Bulk.ly

Bulk.ly

Bulkly is a social media automation tool for marketers and entrepreneurs who want to save time scheduling updates.

Zoho Social

Zoho Social

Zoho Social is a powerful social media management software for businesses and agencies. Zoho Social is the part that enables you to understand your social media audience and how they engage with you.

ZoomSphere

ZoomSphere

ZoomSphere is a digital marketing toolkit providing marketers to manage their social media whether you are a digital agency, brand or a freelancer, with ZoomSphere, you can manage multiple pages, profiles and accounts.

Kicksta

Kicksta

Kicksta provides brands and influencers who are struggling to grow on Instagram with a growth tool to connect them with real followers and improve their social proof.

Vivial

Vivial

As a centralized place for managing your online presence, with using Vivial you can post to your social channels, monitor and respond to online reviews and boost posts on Facebook and Instagram.

Sharelov

Sharelov

Sharelov is a marketing collaboration platform with tools for brands and agencies to easily manage all their teams, projects and assets in the cloud.

Dovetale

Dovetale

Dovetale helps Shopify stores recruit, manage, and grow sales with groups of people who love their products.

PromoRepublic

PromoRepublic

PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, and multi-location brands.

HypeAuditor

HypeAuditor

HypeAuditor is a comprehensive set of tools to discover and analyze influencers and also allows doing in-depth market researches and competitors analysis.

GRIN

GRIN

All-in-one best influencer marketing platform to build all your influencer relationships. GRIN is the #1 influencer marketing platform that helps you find, recruit, and manage authentic relationships to build big-time brand love.

Mentionlytics

Mentionlytics

Mentionlytics changes the way of Brand Monitoring in Web & Social Media, overtaking the major challenge of gaining information about your brand, quickly and accurately.

Sociamonials

Sociamonials

Their all-in-one tool allows you to generate and measure revenue, leads and engagement around all of your social media efforts.

Post Planner

Post Planner

Post Planner makes it easy for people to find & post amazing content consistently and get predictable, measurable, remarkable results with their social media posts. Their mission is to help people get more reach & engagement on social media in less time.

SnapRetail

SnapRetail

SnapRetail is a SaaS company that offers online marketing solutions. SnapRetail takes the guesswork out of what to say to your customers and integrates all of your favourite social media networks into one powerful tool.

Buffer

Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

YouScan

YouScan

YouScan is an AI-powered social media intelligence platform with leading image recognition capabilities. It allows to find and analyze consumer opinions, discover actionable insights and manage brand reputation. YouScan is used by Google, Nestle, Ipsos, BBDO and others.

Sociality.io

Sociality.io

Sociality.io is a complete social media account management tool for brands and agencies. You can easily publish, listen, engage and measure.

Tailwind

Tailwind

Tailwind's mission is to make world-class marketing easy for everyone. We are trusted by over 500,000 brands world-wide to help them plan, create, execute and optimize marketing campaigns on digital platforms such as Instagram, Pinterest and Facebook.

Metigy

Metigy

Metigy is all about making the challenging and time-consuming parts of the marketing process, easy and fun! They help you save time by automating mundane tasks, allowing you to focus on actions that make a real difference to your business and bottom line.

Khoros

Khoros

Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. Khoros helps companies authentically connect with customers throughout their journey.

Onlypult

Onlypult

With Onlypult, you can save your time spending on the SMM tasks. Their all-in-one system offers to post to all social media platforms, analytics, multiple links, micro landing pages, web monitoring.

RecurPost

RecurPost

RecurPost is your smart social media scheduler, that allows you to get consistently predictable results automatically.

RADAAR

RADAAR

A stunning social media management platform for brands, agencies, and startups that want to engage followers, publish unique content, and measure performance.

Later

Later

Later has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.

CoSchedule

CoSchedule

CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy.

SmarterQueue

SmarterQueue

Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses, marketing teams and social media managers. Curate, schedule, publish and analyse with their suite of powerful features.

Hootsuite

Hootsuite

Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

Viraltag

Viraltag

Manage multiple social networks, discover great content, schedule unlimited posts, recycle top-performing content, collaborate with your team, and analyze performance all from Viraltag's dashboard.

Oktopost

Oktopost

Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.

Canva

Canva

Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.

Sendible

Sendible

Sendible is a social media marketing platform that allows individuals, agencies, and small businesses to engage with their audience across multiple channels at any time.

NapoleonCat

NapoleonCat

NapoleonCat is an advanced social media management platform. Its flagship product, the Social Inbox helps businesses manage social media engagement, and automate repetitive tasks across all major social platforms.

Tagboard

Tagboard

Tagboard is the easiest way to discover social media and quickly share it with your audience, no matter the size. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions.

Influencity

Influencity

Influencity is the most complete AI-powered influencer marketing platform. They provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

Socialbu

Socialbu

SocialBu is the perfect solution to improve your social media presence and maximize your results.

Sked Social

Sked Social

Sked Social is the world's leading social media management and scheduling tool. They help over 10,000 companies from small businesses through to global brands to collaborate, plan and publish their social media content on Facebook, Instagram and Twitter.

CoSend

CoSend

Save yourself the expense and hassle of building your own social scheduler by getting a fully-branded solution with CoSend.

Ubermetrics

Ubermetrics

Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.

Intellifluence

Intellifluence

Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.

Cloud Campaign

Cloud Campaign

Cloud Campaign makes social media scalable. The platform was designed from the ground up to help digital agencies manage many brands on social media.

Biteable

Biteable

Their mission is to enable anyone to put their message in motion. The wonderfully simple platform empowers millions of people to engage and grow their audience with video.

ContentCal

ContentCal

ContentCal is the ultimate tool for creating social media content production workflows, building your content plan, publishing content to multiple platforms, understanding content performance and responding to conversations.

Measure Studio

Measure Studio

Measure Studio is a social media analytics tool that benchmarks content performance across Instagram, YouTube, Facebook, and Twitter. Easily group, compare, and analyze your social content data to understand what's working (and what's not).

Combin

Combin

Combin Growth is an Instagram marketing tool loaded with powerful features for audience targeting, analysis, management, and engagement.

Paladin Software

Paladin Software

Paladin Software is an essential influencer marketing platform for creator networks, talent managers, and influencer marketing agencies. The technology streamlines influencer discovery, talent management, and campaign reporting across Instagram, YouTube, Twitch, TikTok, and more.

SocialPilot

SocialPilot

SocialPilot is a social media scheduling and marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers, and any individuals who want to increase their social media presence effectively.

Agorapulse

Agorapulse

Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Sprout Social

Sprout Social

Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.

Kontentino

Kontentino

Kontentino is a simple social media content tool for agencies, social media managers, and their clients. Plan, assign, comment and approve posts easier than ever.

MeetEdgar

MeetEdgar

MeetEdgar automates how you promote your business and content on social media. Edgar is a social media scheduling tool like no other.

ContentStudio

ContentStudio

ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow.

dlvr.it

dlvr.it

dlvr.it scans your RSS feeds and other trusted content sources for new articles, blogs and photos. The platform auto-posts the latest items to Twitter, Facebook and your other social media pages right on your schedule.

Ninja Outreach

Ninja Outreach

NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online.

Social Champ

Social Champ

Manage multiple social accounts, create posts with images or videos, improve ROI, track analytics, generate reports, simplify and automate the content creation process with Social Champ.​

Woobox

Woobox

For businesses looking to engage and convert their customers online Woobox provides the most feature-rich applications available. Their ever-expanding suite of applications provides novice users and social media experts the tools to accomplish their digital marketing goals.

Mention

Mention

Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.

Talkwalker

Talkwalker

Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.

Popular Pays

Popular Pays

Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale.

Keyhole

Keyhole

Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes, LinkedIn.

Brand24

Brand24

Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.

Iconosquare

Iconosquare

Make data-driven decisions about future activities across Instagram, Facebook, and Twitter! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.

Lumen5

Lumen5

Lumen5 converts your blog posts into social videos. Use artificial intelligence to create high-quality videos for your content marketing at scale.

Socialbakers

Socialbakers

Socialbakers is a trusted social media marketing partner to thousands of businesses of every size. Socialbakers Suite is a marketing platform that leverages the power of machine learning to help brands make smarter investments on social media.

Animoto

Animoto

Animoto's online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The partnerships with Facebook, Instagram, YouTube, and Twitter give it unique insight into the changing social media and business landscape.

HeyOrca

HeyOrca

On a mission to help marketing agencies take back their day and fight burnout. HeyOrca is a social media calendar designed for agencies.

Awario

Awario

Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!

Quuu

Quuu

Quuu is a hand-curated content suggestion and scheduling platform, allowing you to grow a relevant social media following across your entire social landscape.

Plann

Plann

Plann is an award-winning social media marketing suite, helping big brands build influence and make sales online.

Crowdfire

Crowdfire

Crowdfire is a powerful social media tool used by businesses and individuals all over the world to drive social media engagement and growth.

KUKU.io

KUKU.io

KUKU.io is the most user-friendly social media management application for agencies, small teams and marketers that allows powering up your social media management.

Pablo

Pablo

Pablo is the simplest way to create beautiful images for every social network, created by the team at Buffer, a multi-product platform for social media management.

sendpilot

sendpilot

sendpilot takes your blog posts and creates a unique, SEO friendly engaging social media campaign scheduled over 3 months automatically with hashtags, backlinks, images and unique content snippets from your blog.

How to Choose the Best Social Media Marketing Tools?

Consumers are already interacting on social media. Given that, you can’t let this opportunity go to waste. Social media marketing is an ideal way to reach prospects and customers. It’s also excellent for building relationships with the customers, creating social media marketing strategies, and spreading brand awareness. Moreover, with the help of devoted brand advocates, you can increase leads and sales. Your marketing efforts for social media strategy will be successful with these tools.

 

To harness these benefits and more, you need to use social media wisely. And for that, you will need the backing of a great social media marketing tool. Social media tools embrace a bunch of content creation, reporting, monitoring and listening tools. It can help you communicate, listen, and track the actions of your followers on social networks better. Furthermore, you can also use them to create advertising strategies and analyze the results of your marketing campaigns on various social media platforms. Social media marketing tools also have a content curation feature, and you can be scheduling content you’ve created through these tools.

 

Read More

So, the right social media marketing tool can bring phenomenal success to your brand. But the real struggle lies in finding the perfect tool for your business. There are fantastic social media marketing software for agencies and small businesses available in the market that offer fantastic features. But since every brand has different marketing needs, there is no one-size-fits-all solution. A tool that’s ideal for one business may not be the perfect one for you. Talking about picking the best tool from the social media marketing tools list can be quite overwhelming.

 

We can make it easier for you. When considering social media marketing tools, you need to begin by identifying your marketing goals. Also, list the essential aspects that allow your team to perform optimally. This will help you zone in on key features that you should be looking for. At this stage, you may need social media marketing tools comparison guides to evaluate which would be the best fit for you. Then, you will be ready to choose the one.

 

Here is a list of criteria that you should consider before making a decision.

 

Key Criteria to Evaluate Social Media Marketing Tools

Pricing Policy

Pricing Policy

The pricing is influenced by the number of users and social media accounts you have. Finding a social media marketing tool free before purchasing may be a good start to evaluate its performance. Luckily, almost every platform offers a free trial version. You also need to be mindful of how flexible these prices are. Is there an annual contract or a month-to-month payment schedule? What will be easier to align with your budget?

User Friendliness

User Friendliness

You need a tool that helps you engage with the target audience, whether that includes posting content or answering their messages. However, the software must be easy to incorporate into your current marketing mix and even simpler to onboard with team members. You can’t afford to lose time, energy, and momentum, getting to know how the tool works.

Features

Features

Most tools come with a list of ‘free’ and ‘premium’ features. Depending on the must-have features that your business needs, you should consider looking at essential attributes that are included in the package. More importantly, are you paying for features you won't be using? Ideally, you need a tool that will incorporate your growing needs as your business expands.

Multi-Channel Usage

Multi-Channel Usage

An SMM campaign is only effective if you can segment the audience and target each one with customized content. So the tool needs to work across multiple social media channels and target audiences. For instance, if your target group is younger, you should choose a tool according to how fast they adapt to new social media platforms.

Scope of the Social Media Marketing Tools

Scope of the Social Media Marketing Tools

The tool you choose should offer an in-depth scope. Whether it is content creation or analytics, the job needs to be done wholly and effortlessly. Checking with other companies who are using this tool and how long they’ve been in the industry can give you an accurate idea of how effective the tool really is.

Accountability

Accountability

Your social media accounts are an essential part of your business. You should only partner with safe third parties, especially if you are dealing with sensitive information. Any problems with a data breach can tarnish your reputation. Moreover, inquire about maintenance, software updates, customer services, etc.

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