Best Social Media Marketing Tools
Browse the best social media marketing tools to engage with online communities for your digital agency, small business and enterprise. These tools can be used for social media monitoring, management, analytics, and Instagram.
Featured Tools
Prominent Social Media Marketing Tools
Iconosquare
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, and LinkedIn! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling. Visit Website
Sendible
Sendible specifically caters for brands and agencies who want to manage all of their social media profiles at scale. Craft tailored posts, collaborate with your team, and report on your successes in one, accessible place. Visit WebsiteDAN Member Tools
in Social Media Marketing
Intellifluence
Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.
Measure Studio
Measure Studio is a social media analytics tool that benchmarks content performance across Instagram, YouTube, Facebook, and Twitter. Easily group, compare, and analyze your social content data to understand what's working (and what's not).
Agorapulse
Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
POSTOPLAN
POSTOPLAN is a smart automated social media and messengers marketing platform, that allows you to create, schedule and promote content.
Iconosquare
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, and LinkedIn! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.
Paladin Software
Paladin is the essential influencer marketing platform for brands and agencies. The technology streamlines influencer discovery, campaign management, and reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.
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Lumen5
Lumen5 converts your blog posts into social videos. Use artificial intelligence to create high-quality videos for your content marketing at scale.
Kicksta
Kicksta provides brands and influencers who are struggling to grow on Instagram with a growth tool to connect them with real followers and improve their social proof.
Metigy
Metigy is all about making the challenging and time-consuming parts of the marketing process, easy and fun! They help you save time by automating mundane tasks, allowing you to focus on actions that make a real difference to your business and bottom line.
ZoomSphere
ZoomSphere is a digital marketing toolkit providing marketers to manage their social media whether you are a digital agency, brand or a freelancer, with ZoomSphere, you can manage multiple pages, profiles and accounts.
Sociamonials
Their all-in-one tool allows you to generate and measure revenue, leads and engagement around all of your social media efforts.
Sprout Social
Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.
sendpilot
sendpilot takes your blog posts and creates a unique, SEO friendly engaging social media campaign scheduled over 3 months automatically with hashtags, backlinks, images and unique content snippets from your blog.
dlvr.it
dlvr.it scans your RSS feeds and other trusted content sources for new articles, blogs and photos. The platform auto-posts the latest items to Twitter, Facebook and your other social media pages right on your schedule.
Tagboard
Tagboard is the easiest way to discover social media and quickly share it with your audience, no matter the size. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions.
Oktopost
Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.
Combin
Combin Growth is an Instagram marketing tool loaded with powerful features for audience targeting, analysis, management, and engagement.
NapoleonCat
NapoleonCat is an advanced social media management platform. Its flagship product, the Social Inbox helps businesses manage social media engagement, and automate repetitive tasks across all major social platforms.
Sendible
Sendible specifically caters for brands and agencies who want to manage all of their social media profiles at scale. Craft tailored posts, collaborate with your team, and report on your successes in one, accessible place.
KUKU.io
KUKU.io is the most user-friendly social media management application for agencies, small teams and marketers that allows powering up your social media management.
YouScan
YouScan is an AI-powered social media intelligence platform with leading image recognition capabilities. It allows to find and analyze consumer opinions, discover actionable insights and manage brand reputation. YouScan is used by Google, Nestle, Ipsos, BBDO and others.
Animoto
Animoto's online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The partnerships with Facebook, Instagram, YouTube, and Twitter give it unique insight into the changing social media and business landscape.
Viraltag
Manage multiple social networks, discover great content, schedule unlimited posts, recycle top-performing content, collaborate with your team, and analyze performance all from Viraltag's dashboard.
Bulk.ly
Bulkly is a social media automation tool for marketers and entrepreneurs who want to save time scheduling updates.
PromoRepublic
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, and multi-location brands.
Socialbu
SocialBu is the perfect solution to improve your social media presence and maximize your results.
CloudSocial
CloudSocial helps brands and agencies to manage multiple social media accounts, publish & schedule post, Listen, engage, respond and analyze the performance of their social media.
Talkwalker
Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.
Mentionlytics
Mentionlytics changes the way of Brand Monitoring in Web & Social Media, overtaking the major challenge of gaining information about your brand, quickly and accurately.
Kontentino
Kontentino is a simple social media content tool for agencies, social media managers, and their clients. Plan, assign, comment and approve posts easier than ever.
MeetEdgar
MeetEdgar automates how you promote your business and content on social media. Edgar is a social media scheduling tool like no other.
Post Planner
Post Planner makes it easy for people to find & post amazing content consistently and get predictable, measurable, remarkable results with their social media posts. Their mission is to help people get more reach & engagement on social media in less time.
SmarterQueue
Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses, marketing teams and social media managers. Curate, schedule, publish and analyse with their suite of powerful features.
Sharelov
Sharelov is a marketing collaboration platform with tools for brands and agencies to easily manage all their teams, projects and assets in the cloud.
Statusbrew
Statusbrew bridges the gap between businesses and customers while making it convenient for Enterprises, Agencies, SMBs, & Individuals to plan, execute and measure every effort on social using a unified tool.
SnapRetail
SnapRetail is a SaaS company that offers online marketing solutions. SnapRetail takes the guesswork out of what to say to your customers and integrates all of your favourite social media networks into one powerful tool.
Canva
Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.
Buffer
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
Vivial
As a centralized place for managing your online presence, with using Vivial you can post to your social channels, monitor and respond to online reviews and boost posts on Facebook and Instagram.
Sociality.io
Sociality.io is a complete social media account management tool for brands and agencies. You can easily publish, listen, engage and measure.
Popular Pays
Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale.
ContentCal
ContentCal is the ultimate tool for creating social media content production workflows, building your content plan, publishing content to multiple platforms, understanding content performance and responding to conversations.
Brand24
Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.
CoSchedule
CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy.
Keyhole
Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes, LinkedIn.
Later
Later has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.
Mention
Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.
Khoros
Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. Khoros helps companies authentically connect with customers throughout their journey.
SocialPilot
SocialPilot is a social media scheduling and marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers, and any individuals who want to increase their social media presence effectively.
ContentStudio
ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow.
Influencity
Influencity is the most complete AI-powered influencer marketing platform. They provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.
Quuu
Quuu is a hand-curated content suggestion and scheduling platform, allowing you to grow a relevant social media following across your entire social landscape.
Tailwind
Tailwind's mission is to make world-class marketing easy for everyone. We are trusted by over 500,000 brands world-wide to help them plan, create, execute and optimize marketing campaigns on digital platforms such as Instagram, Pinterest and Facebook.
Onlypult
Onlypult is a powerful platform to work with social media for brands, bloggers, and other businesses that provides simple tools for posting, analytics, monitoring, and creating pages and multiple links.
Awario
Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!
Cloud Campaign
Cloud Campaign makes social media scalable. The platform was designed from the ground up to help digital agencies manage many brands on social media.
Sked Social
Sked Social is the world's leading social media management and scheduling tool. They help over 10,000 companies from small businesses through to global brands to collaborate, plan and publish their social media content on Facebook, Instagram and Twitter.
Pablo
Pablo is the simplest way to create beautiful images for every social network, created by the team at Buffer, a multi-product platform for social media management.
Plann
Plann is an award-winning social media marketing suite, helping big brands build influence and make sales online.
Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.
Woobox
For businesses looking to engage and convert their customers online Woobox provides the most feature-rich applications available. Their ever-expanding suite of applications provides novice users and social media experts the tools to accomplish their digital marketing goals.
HypeAuditor
HypeAuditor is a comprehensive set of tools to discover and analyze influencers and also allows doing in-depth market researches and competitors analysis.
Hootsuite
Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.
HeyOrca
On a mission to help marketing agencies take back their day and fight burnout. HeyOrca is a social media calendar designed for agencies.
Dovetale
Dovetale helps Shopify stores recruit, manage, and grow sales with groups of people who love their products.
PLANOLY
PLANOLY is the industry-leading social marketing platform trusted by over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
RecurPost
RecurPost is your smart social media scheduler, that allows you to get consistently predictable results automatically.
Socialbakers
Socialbakers is a trusted social media marketing partner to thousands of businesses of every size. Socialbakers Suite is a marketing platform that leverages the power of machine learning to help brands make smarter investments on social media.
GRIN
All-in-one best influencer marketing platform to build all your influencer relationships. GRIN is the #1 influencer marketing platform that helps you find, recruit, and manage authentic relationships to build big-time brand love.
RADAAR
A stunning social media management platform for brands, agencies, and startups that want to engage followers, publish unique content, and measure performance.
Crowdfire
Crowdfire is a powerful social media tool used by businesses and individuals all over the world to drive social media engagement and growth.
Social Champ
Manage multiple social accounts, create posts with images or videos, improve ROI, track analytics, generate reports, simplify and automate the content creation process with Social Champ.
CoSend
Save yourself the expense and hassle of building your own social scheduler by getting a fully-branded solution with CoSend.
Ninja Outreach
NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online.
Zoho Social
Zoho Social is a powerful social media management software for businesses and agencies. Zoho Social is the part that enables you to understand your social media audience and how they engage with you.
Is Social Media a Good Marketing Tool?
Consumers are already interacting with brands through social media. If you want to stay alive in this competitive world, you must start using social media marketing tools. While it helps reach prospects and customers, it is also excellent for building a strong relationship with customers, creating a proper marketing strategy, and spreading brand awareness. Your marketing efforts for social media strategy will be successful with the best social media marketing tools.
The world of social media marketing has gone wider recently both in terms of the features it offers and the solutions it customizes on an industry basis. It is possible to come across social media marketing tools for agencies, small businesses, eCommerce brands etc. On the other hand, you can find more custom solutions to help you communicate, listen, monitor, analyze and report the actions of your followers on social networks better. By using social media marketing tools, you can create relevant content for your blog posts, conduct successful influencer marketing campaigns, build strong relationships with your social networks and more.
Not only do social media tools help create rich social media content, but also let you schedule and curate content you created through the marketing tool. With social media schedulers, you can ensure that the content you create reaches target audiences in every corner of the world at the right time. While scheduling posts, you can store related hashtags for future use to save time.
What Are Top Social Media Marketing Tools To Consider?
Choosing the best social media marketing tools can bring phenomenal success to your brand. However, the real struggle lies in finding the right one that best fits your needs. There are fantastic social media marketing tools for agencies, marketers and any size of business available in the market that offer numerous features. Since every business has different marketing needs, there is no one-size-fits-all solution. A great tool that’s ideal for one business may not be the perfect one for you.
The rising demand for virtual events due to the current situation popularized social media as a marketing tool for events as well. While social media used to serve more limited purposes, it has expanded its influence with the effect of variable demands. No doubt that we will witness more often that a social media post serves different purposes in time.
Above, we have gathered together the best social media marketing tools to serve any kind of need. When considering choosing a social media management tool, you need to begin by identifying your marketing goals. Also, list the essential aspects that allow team collaboration to perform optimally. Luckily, the market covers various social media marketing tools free and paid. As the paid ones offer a free trial for a limited time, it might be better to give it a try before investing in it. All you need to do is identify your needs and evaluate which would be the best fit for your digital agency.
What Are the Best Practices for Social Media Marketing Tools?
Listen to Your Social Networks
Social listening tools can help know what your audience is saying about your brand, product or service. Most social media marketing tools come with the social listening feature. By using this feature, you can track, analyze, and respond to the mentions of your services. Plus, if influencers or advocates give recommendations about you, you can capture this easily and get a chance to collaborate with them on further campaigns.
Monitor Industry Related Conversations
Like social listening tools, social monitoring tools can help to know what consumers are thinking about you. These tools focus on gathering information from the past, analyze industry trends, identify the most-used hashtags, monitor the mentions of your brand, product or service and more. So, the monitoring feature is an inseparable part of social media marketing tools.
Produce Consistent Content
If you want to stay on top in this competition, you should create and follow the right marketing strategy to achieve your goals. One of the things you need to know is that consistency is key for building great relationships with your audience. You should create consistent content to make your customers want to learn more about you every time. To make this enriching, do not forget to set social media schedulers.
Do Competitor Analysis
An excellent social media management tool provides a competitor analysis feature that helps you maintain a smarter decision-making process. Competitor analysis consists of some nuances of monitoring and listening features. It provides an in-depth real time analysis of your social competitors. It is the most important feature while understanding your environment, who is talking about you and who has the most engaged audience.
Optimize Content for Each Channel
Each social channel has its own unique requirements. For example, the content you are planning to share that is supported by hashtags for LinkedIn may not be appropriate for Twitter. Even the length of the content can vary depending on social networks. Before sharing, you should check if it meets the requirements. If the content seems that it is not going to work on Snapchat, you should not be pushing it to be shared too.
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