Best Social Media Marketing Tools
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Best Social Media Marketing Tools

Browse the best social media marketing tools to engage with online communities for your digital agency, small business and enterprise. These tools can be used for social media monitoring, management, analytics, and Instagram.

DAN Member Tools
in Social Media Marketing
infobip-customer-experience-platform
Infobip

Businesses must now, more than ever, be flexible and available over their customers’ preferred communication channels while also delivering a personalized experience throughout the entire customer journey.

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paladin-software-social-media-marketing-tool
Paladin Software

Paladin is the essential influencer marketing platform for brands and agencies. The technology streamlines influencer discovery, campaign management, and reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.

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iconosquare-social-media-analytics-tools
Iconosquare

Make data-driven decisions about future activities across Instagram, Facebook, Twitter, LinkedIn, and TikTok! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.

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napoleoncat-social-media-marketing-tools
NapoleonCat

A user-friendly social media management tool designed to engage and support customers on social media, automate reporting, schedule posts, connect your teams, and untangle your workflows. Perfect for agencies, small and growing businesses, and eCommerce sellers.

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postoplan-social-media-marketing-tool
POSTOPLAN

POSTOPLAN is a smart automated social media and messengers marketing platform, that allows you to create, schedule and promote content.

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planable-social-media-management-tool
Planable

Planable is a social media collaboration tool that helps teams do away with clunky social media processes by streamlining everything content-related, from planning, scheduling, publishing posts to collaboration and approval.

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intellifluence-social-media-marketing-tool
Intellifluence

Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.

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Semrush

Semrush is an all-in-one digital marketing platform that helps businesses of all sizes get measurable results. From SEO to content to social media to competitive research and more, you can do it all in Semrush. Trusted by millions of marketers worldwide.

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konnectbio-social-media-marketing-tool
KonnectBio

KonnectBio helps influencers and brands turn followers into customers. Allows influencers to partner with brands and promote affiliate links, schedule Instagram posts, search user-generated content and create an exclusive micro-site called BioShop for followers.

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measure-studio-social-media-marketing-tool
Measure Studio

Measure Studio is a social media analytics tool that benchmarks content performance across Instagram, YouTube, Facebook, and Twitter. Easily group, compare, and analyze your social content data to understand what's working (and what's not).

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agorapulse-social-media-marketing-tools-2
Agorapulse

Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

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coact-marketing-reporting-tool
Coact

Digital marketing reporting made easy with all your marketing data in one place. Your clients pay you to do their marketing, not slave away for hours creating reports. Get all the detail and quality without compromising your time. Get it with Coact.

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Free Listing Tools
in Social Media Marketing
  • animoto-video-editing-creation-software
    Animoto

    Animoto's online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The partnerships with Facebook, Instagram, YouTube, and Twitter give it unique insight into the changing social media and business landscape.

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  • awario-social-media-listening-tool
    Awario

    Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!

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  • brand24-social-media-monitoring-tool
    Brand24

    Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.

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  • buffer-social-media-marketing-tool
    Buffer

    Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. They have a suite of products for publishing, engagement, analytics, and collaboration.

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  • bulkly-social-media-marketing-tool
    Bulk.ly

    Bulk.ly is a social media automation tool for marketers who want to save time scheduling updates. You can easily create, automate and analyze hundreds of social media posts to take your social media scheduling to the next level.

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  • canva-social-media-marketing-tool
    Canva

    Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.

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  • capssion-social-media-marketing-tool
    Capssion

    Capssion is a marketplace connecting brands and agencies with social media influencers and content creators. Our technology streamlines influencer recruitment, creator management and campaign reporting.  

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  • cloud-campaign-social-media-marketing-tool
    Cloud Campaign

    Cloud Campaign makes social media scalable. The platform was designed from the ground up to help agencies to manage multiple brands at scale. Brand workspaces, robust scheduling, client reports are just o a few of the features Cloud Campaign provides.

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  • cloudsocial-social-media-marketing-tool
    CloudSocial

    CloudSocial helps brands and agencies to manage multiple social media accounts, publish & schedule post, Listen, engage, respond and analyze the performance of their social media.

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  • combin-instagram-marketing-tool
    Combin

    Combin Growth is an Instagram marketing tool loaded with powerful features for audience targeting, analysis, management, and engagement. It skyrockets your Instagram advertising campaigns by getting genuine followers, likes and comments.

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  • content-studio-social-media-management-tool
    ContentStudio

    ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow. ContentStudio makes content curation for blogs and social media effortless.

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  • coschedule-social-media-marketing-tool
    CoSchedule

    CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy.

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  • cosend-social-media-marketing-tool
    CoSend

    CoSend offers powerful solutions for agencies, SaaS providers and multi-location organisations. It expands your offering & attracts new markets, increases customer retention and unlocks recurring revenue streams.

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  • crowdfire-social-media-tool
    Crowdfire

    Crowdfire is a powerful social media management tool for brands, businesses, agencies and individuals all around the world. It helps level up your social media marketing strategy, discover and schedule content and manage all your social accounts from one place.

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  • dlvrit-social-media-marketing-tool
    dlvr.it

    dlvr.it scans your RSS feeds and other trusted content sources for new articles, blogs and photos. The platform auto-posts the latest items to Twitter, Facebook and your other social media pages right on your schedule.

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  • dovetale-social-media-marketing-tool
    Dovetale

    The Dovetale platform provides an affordable set of tools needed to manage and scale influencer marketing. Dovetale is trusted by e-commerce merchants on Shopify and some of the largest agencies and brands in the world like Procter & Gamble and Publicis.

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  • grin-social-media-marketing-tool
    GRIN

    All-in-one best influencer marketing platform to build all your influencer relationships. GRIN is the #1 influencer marketing platform that helps you find, recruit, and manage authentic relationships to build big-time brand love.

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  • hearsay-social-media-marketing-tool
    Hearsay

    The Hearsay Client Engagement Platform empowers advisors and agents to authentically and intelligently grow business engagements by proactively guiding and capturing the last mile of digital communications.

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  • heyorca-social-media-marketing-tool
    HeyOrca

    HeyOrca is a social media calendar that enables marketing agencies and their clients to seamlessly plan and approve social media content by providing a client-facing interface and streamlining the approval process.

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  • hootsuite-social-media-management-tool
    Hootsuite

    Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.

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  • hopperhq-social-media-marketing-tool
    HopperHQ

    HopperHQ is the complete Instagram marketing solution. HopperHQ’s visual planning, editing and automation features help social media managers increase the quality and consistency of their social media accounts whilst saving time.

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  • hypeauditor-social-media-marketing-tool
    HypeAuditor

    HypeAuditor is a comprehensive set of tools to discover and analyze influencers for your marketing campaigns. It also finds fake or ghost followers. Users mostly use HypeAuditor to do in-depth market research and competitors analysis.

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  • influencity-social-media-marketing-tool
    Influencity

    Influencity is the most complete AI-powered influencer marketing platform. They provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

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  • keyhole-social-media-monitoring-tool
    Keyhole

    Keyhole is a unified platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and LinkedIn. Monitor real-time conversations to protect your brand online, stay ahead of competitors and improve your social media strategy.

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  • khoros-social-media-management-tool
    Khoros

    Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. Khoros helps companies authentically connect with customers throughout their journey.

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  • kicksta-social-media-marketing-tool
    Kicksta

    Kicksta provides brands and influencers who are struggling to grow on Instagram with a growth tool to connect them with real followers and improve their social proof. Get more organic followers and influencers for your social media accounts.

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  • kontentino-social-media-management-tool
    Kontentino

    Kontentino is a simple social media content tool for agencies, social media managers and their clients. Create attractive posts for almost every social media account, plan posts in a straightforward calendar and collaborate between teams easily.

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  • kuku-io-social-media-marketing-tool
    KUKU.io

    KUKU.io is the most user-friendly social media management application for agencies, small teams and marketers. The social media solution helps them integrate social media posting, scheduling, tracking and analytics to power up their social media strategies.

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  • later-instagram-tool
    Later

    Later helps small businesses, social media managers, and creators harness the power of marketing strategy, social media scheduling, content planning, analyzing, and publishing posts in a few clicks – so you can save time and grow your business.

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  • meetedgar-social-media-scheduling-tool
    MeetEdgar

    MeetEdgar automates how you promote your business and content on social media. MeetEdgar is known as authentic social media automation for marketers, content creators and small businesses. It keeps social media topped up day in and day out with your unique content.

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  • mention-social-media-management-tool
    Mention

    Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.

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  • mentionlytics-social-media-marketing-tool
    Mentionlytics

    Mentionlytics changes the way of Brand Monitoring in Web & Social Media, overtaking the major challenge of gaining information about your brand, quickly and accurately.

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  • metigy-social-media-marketing-tool
    Metigy

    Metigy is all about making the challenging and time-consuming parts of the marketing process, easy and fun! They help you save time by automating mundane tasks, allowing you to focus on actions that make a real difference to your business and bottom line.

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  • momentfeed-social-media-marketing-tool
    MomentFeed

    MomentFeed uniquely manages and automates each and all of the local-mobile search triggers and helps multi-location brands influence their proximity search optimization to make them more visible across all local discovery channels.

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  • ninja-outreach-social-media-marketing-tool
    Ninja Outreach

    NinjaOutreach is a blogger outreach software for digital marketers and agencies interested in growing their presence online. Find business profiles and social media influencers and manage all your influencer marketing campaigns by using the software.

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  • oktopost-social-media-management-tool
    Oktopost

    Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.

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  • onlypult-social-media-marketing-tools
    Onlypult

    ​Onlypult is a powerful platform to work with social media for brands, bloggers, and other businesses that provides simple tools for posting, analytics, monitoring, and creating pages and multiple links.

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  • pablo-by-buffer-social-media-marketing-tool
    Pablo

    Pablo is the simplest way to create beautiful images for every social network, created by the team at Buffer, a multi-product platform for social media management. By using Buffer integration into Pablo, you can share a Pablo-created image right away to any social network.

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  • plann-social-media-marketing-tool
    Plann

    Need one beautifully simple place to plan your Instagram, Pinterest, Facebook, TikTok and LinkedIn? Plann is your all-in-one auto-scheduler, social strategist, designer and content calendar. You can access tools you use every day to supercharge your workflow.

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  • planoly-social-media-marketing-tool
    PLANOLY

    PLANOLY is the industry-leading social marketing platform that trusted users to visually plan, schedule, and measure performance across Instagram and Pinterest. Users can drag & drop their photos and videos around to visually see how it will look like on their Instagram profile feed.

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Is Social Media a Good Marketing Tool?

Consumers are already interacting with brands through social media. If you want to stay alive in this competitive world, you must start using social media marketing tools. While it helps reach prospects and customers, it is also excellent for building a strong relationship with customers, creating a proper marketing strategy, and spreading brand awareness. Your marketing efforts for social media strategy will be successful with the best social media marketing tools.

 

The world of social media marketing has gone wider recently both in terms of the features it offers and the solutions it customizes on an industry basis. It is possible to come across social media marketing tools for agencies, small businesses, eCommerce brands etc. On the other hand, you can find more custom solutions to help you communicate, listen, monitor, analyze and report the actions of your followers on social networks better. By using social media marketing tools, you can create relevant content for your blog posts, conduct successful influencer marketing campaigns, build strong relationships with your social networks and more.

 

Not only do social media tools help create rich social media content, but also let you schedule and curate content you created through the marketing tool. With social media schedulers, you can ensure that the content you create reaches target audiences in every corner of the world at the right time. While scheduling posts, you can store related hashtags for future use to save time.

 

What Are Top Social Media Marketing Tools To Consider?

 

Choosing the best social media marketing tools can bring phenomenal success to your brand. However, the real struggle lies in finding the right one that best fits your needs. There are fantastic social media marketing tools for agencies, marketers and any size of business available in the market that offer numerous features. Since every business has different marketing needs, there is no one-size-fits-all solution. A great tool that’s ideal for one business may not be the perfect one for you.

 

The rising demand for virtual events due to the current situation popularized social media as a marketing tool for events as well. While social media used to serve more limited purposes, it has expanded its influence with the effect of variable demands. No doubt that we will witness more often that a social media post serves different purposes in time.

 

Above, we have gathered together the best social media marketing tools to serve any kind of need. When considering choosing a social media management tool, you need to begin by identifying your marketing goals. Also, list the essential aspects that allow team collaboration to perform optimally. Luckily, the market covers various social media marketing tools free and paid. As the paid ones offer a free trial for a limited time, it might be better to give it a try before investing in it. All you need to do is identify your needs and evaluate which would be the best fit for your digital agency.

What Are the Best Practices for Social Media Marketing Tools?
social-media-listening

Listen to Your Social Networks

Social listening tools can help know what your audience is saying about your brand, product or service. Most social media marketing tools come with the social listening feature. By using this feature, you can track, analyze, and respond to the mentions of your services. Plus, if influencers or advocates give recommendations about you, you can capture this easily and get a chance to collaborate with them on further campaigns.

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Monitor Industry Related Conversations

Like social listening tools, social monitoring tools can help to know what consumers are thinking about you. These tools focus on gathering information from the past, analyze industry trends, identify the most-used hashtags, monitor the mentions of your brand, product or service and more. So, the monitoring feature is an inseparable part of social media marketing tools.

accountability

Produce Consistent Content

If you want to stay on top in this competition, you should create and follow the right marketing strategy to achieve your goals. One of the things you need to know is that consistency is key for building great relationships with your audience. You should create consistent content to make your customers want to learn more about you every time. To make this enriching, do not forget to set social media schedulers.

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Do Competitor Analysis

An excellent social media management tool provides a competitor analysis feature that helps you maintain a smarter decision-making process. Competitor analysis consists of some nuances of monitoring and listening features. It provides an in-depth real time analysis of your social competitors. It is the most important feature while understanding your environment, who is talking about you and who has the most engaged audience.

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Optimize Content for Each Channel

Each social channel has its own unique requirements. For example, the content you are planning to share that is supported by hashtags for LinkedIn may not be appropriate for Twitter. Even the length of the content can vary depending on social networks. Before sharing, you should check if it meets the requirements. If the content seems that it is not going to work on Snapchat, you should not be pushing it to be shared too.

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