Best Social Media Marketing Tools
Browse the best social media marketing tools to engage with online communities. These tools can be used for social media monitoring, management, analytics, and Instagram.
Featured Tools
Prominent Social Media Marketing Tools
ContentCal
ContentCal is the ultimate tool for creating social media content production workflows, building your content plan, publishing content to multiple platforms, understanding content performance and responding to conversations. Visit Website
Buffer
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Visit WebsiteAll Social Media Marketing Tools
Sked Social
Sked Social is the world's leading social media management and scheduling tool. They help over 10,000 companies from small businesses through to global brands to collaborate, plan and publish their social media content on Facebook, Instagram and Twitter.
Sprout Social
Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.
Oktopost
Oktopost is the only social media management platform architected for B2B enterprises. Using Oktopost, B2B marketers can easily publish content, engage with audiences at scale, and measure ROI-positive metrics.
Zoho Social
Zoho Social is a powerful social media management software for businesses and agencies. Zoho Social is the part that enables you to understand your social media audience and how they engage with you.
Mention
Mention is the leading tool for brand monitoring and reputation management etc. for enterprises and agencies. User reviews to blog comments, leading brands choose Mention to track the most important conversations about their brand, competitors, and industry across the web.
Buffer
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
Tagboard
Tagboard is the easiest way to discover social media and quickly share it with your audience, no matter the size. Tagboards are used by thousands of brands, sporting teams, and media companies to create billions of impressions.
ContentCal
ContentCal is the ultimate tool for creating social media content production workflows, building your content plan, publishing content to multiple platforms, understanding content performance and responding to conversations.
MeetEdgar
MeetEdgar automates how you promote your business and content on social media. Edgar is a social media scheduling tool like no other.
Brand24
Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business.
Lumen5
Lumen5 converts your blog posts into social videos. Use artificial intelligence to create high-quality videos for your content marketing at scale.
Agorapulse
Agorapulse is the social media management tool you'll ever need for Facebook, Twitter, and Instagram. Also for content management, reports, contests, and user ranking & scoring.
Animoto
Animoto's online video maker makes it easy for anyone to drag and drop their way to powerful and professional marketing videos. The partnerships with Facebook, Instagram, YouTube, and Twitter give it unique insight into the changing social media and business landscape.
Pablo
Pablo is the simplest way to create beautiful images for every social network, created by the team at Buffer, a multi-product platform for social media management.
Talkwalker
Talkwalker is a listening and analytics company that empowers brands and agencies to optimize the impact of their communication efforts. They provide companies with an easy-to-use platform to measure, and promote their brand worldwide, across all communication channels.
Canva
Canva empowers users to create social media graphics, presentations, posters, and other visual content. Featuring a simple drag-and-drop user interface and a vast library of templates and design ingredients such as fonts, illustrations, stock photography, video, and audio content.
Hootsuite
Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.
Social Pilot
SocialPilot is a social media scheduling and marketing tool for social media professionals, digital marketing agencies, social media power users, bloggers, and any individuals who want to increase their social media presence effectively.
Ubermetrics
Ubermetrics is the leading Content Intelligence platform for Marketing & PR experts. The Ubermetrics Content intelligence platform is an AI-driven technology transforming public content into meaningful insights for effective content-driven communication strategies.
Sendible
Sendible is a social media marketing platform that allows individuals, agencies, and small businesses to engage with their audience across multiple channels at any time.
Quuu
Quuu is a hand-curated content suggestion and scheduling platform, allowing you to grow a relevant social media following across your entire social landscape.
Crowdfire
Crowdfire is a powerful social media tool used by businesses and individuals all over the world to drive social media engagement and growth.
Tailwind
Tailwind's mission is to make world-class marketing easy for everyone. We are trusted by over 500,000 brands world-wide to help them plan, create, execute and optimize marketing campaigns on digital platforms such as Instagram, Pinterest and Facebook.
Awario
Awario is a social media monitoring app that will help any business get related updates in no time. Listen to your audience, start discussion and improve your brand awareness with Awario!
CoSchedule
CoSchedule is the only way to organize your marketing in one place. As a family of agile marketing products, CoSchedule serves more than 7,000+ customers worldwide, helping you stay focused, deliver projects on time, and keep your entire marketing team happy.
Socialbakers
Socialbakers is a trusted social media marketing partner to thousands of businesses of every size. Socialbakers Suite is a marketing platform that leverages the power of machine learning to help brands make smarter investments on social media.
Later
Later has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest.
Keyhole
Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes, LinkedIn.
Khoros
Khoros, formerly Spredfast + Lithium, is the leading customer engagement platform built to turn siloed knowledge into enterprise value, and customers into contributors. Khoros helps companies authentically connect with customers throughout their journey.
Kontentino
Kontentino is a simple social media content tool for agencies, social media managers, and their clients. Plan, assign, comment and approve posts easier than ever.
Combin
Combin Growth is an Instagram marketing tool loaded with powerful features for audience targeting, analysis, management, and engagement.
Contentstudio
ContentStudio is a content discovery and social media management platform to help businesses manage and streamline their content marketing workflow.
How to Choose Social Media Marketing Tools
Consumers are already interacting on social media. Given that, you can’t let this opportunity go wasted. Social media marketing is an ideal way to reach prospects and customers. It’s also excellent for building relationships with the customers and spreading brand awareness. Moreover, with the help of devoted brand advocates, you can increase leads and sales.
To harness these benefits and more, you need to use social media wisely. And for that, you will need the backing of a great social media marketing tool. It can help you communicate, listen, and track the actions of your followers on social networks. Furthermore, you can also use them to create advertising strategies and analyze the results of your marketing campaigns on various social media platforms.
So, the right social media marketing tool can bring phenomenal success to your brand. But the real struggle lies in finding the perfect tool for your business. There are just so many wonderful tools available on the market, offering fantastic features. But since every brand has different marketing needs, there is no one-size-fits-all solution. A tool that’s ideal for one business may not be the perfect one for you. Talk about picking the best tool, it can be quite overwhelming.
We can make it easier for you. When considering social media marketing tools, you need to begin by identifying your marketing goals. Also, list the essential aspects that allow your team to perform optimally. This will help you zone in on key features that you should be looking for. Now you are ready to research, evaluate, and compare different social media marketing tools.
Here is a list of criteria that you should consider before making a decision.
Key Criteria to Evaluate Social Media Tools
Pricing Policy
The price of a social media marketing tool is influenced by the number of users and social media accounts you have. Moreover, you need to be mindful of how flexible these prices are. Is there an annual contract or a month-to-month payment schedule? What will be easier to align with your budget?
User Friendliness
You need a tool that helps you engage with the target audience, whether that includes posting content or answering their messages. However, the software must be easy to incorporate into your current marketing mix and even simpler to onboard with team members. You can’t afford to lose time, energy, and momentum, getting to know how the tool works.
Features
Most tools come with a list of ‘free’ and ‘premium’ features. Depending on the must-have features that your business needs, you should consider looking at essential attributes that are included in the package. More importantly, are you paying for features you won't be using? Ideally, you need a tool that will incorporate your growing needs as your business expands.
Multi-Channel Usage
An SMM campaign is only effective if you can segment the audience and target each one with customized content. So the tool needs to work across multiple social media channels and target audiences. For instance, if your target group is younger, you should choose a tool according to how fast they adapt to new social media platforms.
Scope of the Social Media Marketing Tools
The tool you choose should offer an in-depth scope. Whether it is content creation or analytics, the job needs to be done wholly and effortlessly. Checking with other companies who are using this tool and how long they’ve been in the industry can give you an accurate idea of how effective the tool really is.
Accountability
Your social media accounts are an essential part of your business. You should only partner with safe third parties, especially if you are dealing with sensitive information. Any problems with a data breach can tarnish your reputation. Moreover, inquire about maintenance, software updates, customer services, etc.
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