Best Social Media Analytics Tools
We’ve gathered some social media analytics tools to get an audience insight for your social media marketing campaigns. By discovering these tools you will learn more about Twitter analytics, Facebook analytics, and many more. Here are the best ones that suit your small business and digital marketing agency.
Featured Tools
Prominent Social Media Analytics Tools
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform. Visit Website
Iconosquare
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, and LinkedIn! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling. Visit WebsiteDAN Member Tools
in Social Media Analytics
Iconosquare
Make data-driven decisions about future activities across Instagram, Facebook, Twitter, and LinkedIn! Save time and money with Iconosquare's in-depth analytics, automated reporting, and post scheduling.
Paladin Software
Paladin is the essential influencer marketing platform for brands and agencies. The technology streamlines influencer discovery, campaign management, and reporting across Instagram, YouTube, Facebook, Twitter, Twitch, and TikTok.
Whatagraph
Whatagraph is an online platform used by marketing agencies, in-house marketing departments and freelancers to review, monitor and report on the performance of their marketing campaigns. Whatagraph pulls data from multiple channels directly integrated into the platform.
Measure Studio
Measure Studio is a social media analytics tool that benchmarks content performance across Instagram, YouTube, Facebook, and Twitter. Easily group, compare, and analyze your social content data to understand what's working (and what's not).
POSTOPLAN
POSTOPLAN is a smart automated social media and messengers marketing platform, that allows you to create, schedule and promote content.
Agorapulse
Take control of your social media! Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
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Unbox Social
Unbox Social is a powerful social media analytics and reporting tool. It aims to enhance the performance of social media managers, at Brands and/or Agencies, by providing them with the most important metrics and analytics across all platforms in one place.
Social Status
Social Status is a social media analytics platform used by thousands of marketers, businesses and agencies all around the world. Social Status automates social media reporting for Facebook, Instagram, Instagram Stories, LinkedIn, YouTube and Twitter.
Amplifr
The easiest way to publish and analyze content on social media for media companies, e-commerce and small businesses.
ShareMyInsights
ShareMyInsights is an Instagram analytics and insights tool for brands and teams. With ShareMyInsights, you can track, analyze and optimize your Instagram marketing.
Sotrender
Sotrender provides you with multiple solutions to analyze and optimize your performance in social media, especially on Facebook, Twitter, Instagram YouTube, as well as to check your results against the competition and to execute decisions into practice.
Outsmart
Outsmart is a powerful and affordable internet service that automatically collects cross-channel analytics from various online marketing channels and presents it as highly informative and actionable insights.
Keyhole
Keyhole is the #1 platform for hashtag analytics. The real-time dashboard is used by organizations like Google, Amazon and yes, LinkedIn.
Swat.io
Swat.io is specially designed for the requirements of professional social media teams managing a large number of channels across all different kinds of platforms.
Fanbooster
Simplify your social media analyzing&reporting and gain powerful insight from social data to inform smart business decisions. Track your posts and deliver high-quality reports to clients.
SocialRank
SocialRank is the easiest way to identify, organize and manage your audience on social media.
squarelovin
squarelovin is a Hamburg-based SaaS offers the most advanced solutions for Instagram analytics, social commerce and visual marketing.
Coosto
Coosto is a comprehensive social media management tool for social listening, social customer service and content publishing.
Vaizle
Vaizle is a social media analytics tool for startups and enterprises who need actionable insights in the simplest possible way when their company is benchmarked against their past performance and their competitors.
Buffer
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
BrandMentions
BrandMentions allows you to permanently monitor the web and social media for direct mentions of any business, track trending topics and proactively launch your brand into the conversation.
NUVI
NUVI offers solutions for full lifecycle marketing across every content touchpoints from listening and sentiment to planning, development, production, and distribution through monitoring and analysis.
Falcon.io
Falcon.io provides a unified SaaS platform for social media listening, advertising, engaging, publishing, and analytics. They enable our clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.
CustomScoop
CustomScoop provides media monitoring and analysis across all types of media online, social and broadcast, allowing their clients to make well-informed business decisions.
Rival IQ
Rival IQ delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors.
Minter.io
Minter is a company that provides Instagram analytics account and hashtag analytics for business.
SocialFox
SocialFox helps businesses create more engaging social media marketing content. Their analytics tools monitor customer and competitor trends, providing advice on what content to publish and when.
quintly
Advanced social media analytics, delivered with unrivaled quality, customization, and flexibility. Get extensive or layered insights, take action faster and keep up with other players. It’s time to scale social media your way.
Crowdbabble
Crowdbabble helps businesses improve social media engagement with their audience through powerful social media analytics and reports.
Socialinsider
Socialinsider is social media analytics, reporting and benchmarking tool that aims to deliver quality insights to digital agencies.
Unmetric
Unmetric's enterprise platform enables digital marketers to research, plan, and optimize branded social content, and analysts to report on learnings to create more engaging content.
Sprout Social
Sprout Social enables brands to find, form, and deepen the connections with their social audience. A suite of deep listening and analytics and social management enable organizations and brands of all sizes to be more open, real, and empathetic on social.
Hopper HQ
Hopper HQ is a social media management solution designed to help digital marketers and small businesses create, plan, and schedule posts across online channels.
ListenFirst
ListenFirst is a social analytics solution by the world’s leading brands. They offer an easy, one-stop solution to optimize social media marketing and maximize ROI.
NapoleonCat
NapoleonCat is an advanced social media management platform. Its flagship product, the Social Inbox helps businesses manage social media engagement, and automate repetitive tasks across all major social platforms.
SHIELD
SHIELD is LinkedIn analytics platform to empower you to drive meaningful engagement with your target audience through organic content.
Union Metrics
Union Metrics provides social intelligence for marketers. With their analytics, you'll learn how to craft a more effective social strategy and improve your performance on social media.
NetBase Quid
NetBase provides real-time, fast, and accurate Social Media Analytics solutions that help businesses grow. The advanced Natural Language Processing (NLP) technology is uniquely capable of understanding and classifying complex language.
Alerti
Alerti is a web and social media monitoring and analytics software suite. A must-have tool for online businesses, Alerti helps brands improve their online reputation, increase their revenue and enhance customer relationship.
Socialbakers
Socialbakers is a trusted social media marketing partner to thousands of businesses of every size. Socialbakers Suite is a marketing platform that leverages the power of machine learning to help brands make smarter investments on social media.
Hootsuite
Hootsuite is the global leader in social media management and trusted by more than 18 million customers and employees. Unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.
SentiOne
SentiOne monitors the social media, portals, forums, and blogs globally using proprietary algorithms, collects public mentions, and automatically analyses them for consumer insights.
Audiense
The Audiense platform combines rich social data sources with the world’s leading cognitive and machine learning enabling you to understand the audiences that matter to your business.
Analisa.io
Analisa.io is an AI-powered social analytics tool that provides Instagram analytics & TikTok analytics to businesses of every type and size.
How To Choose the Best Social Media Analytics Tools?
There is a mammoth of information hiding behind the various social media tools, and it is commonly known as Social Media Analytics. Every social media activity of your business, be it the updates you shared, those comments you replied to, the interactions you generated from your followers, the sentiment analysis that tells you how people feel about your brand and the other activity accumulates together to form extremely useful data from your social media platforms.
These tools help your social media strategy in numerous ways. Be it understanding your audience, helping you create better social media content, letting you know of the most effective tools, finding the right competitors, or giving you insights regarding the performance of your social media campaigns, and engagement rates. These tools are handy for you and your business. With the help of analytics tools that can be Facebook, Instagram, Twitter or Pinterest Analytics, you will learn the behaviour of these social networks such as what is the best time to post, which channel performs better, and much more. You may measure social by looking at Google Analytics to provide more solid data and you can create your social media posts with these insights.
Having the power of improving your social media presence by creating well performing content and sales in a short span of time, choosing the right tools becomes necessary. Even though the market is flooded with various varieties of tools, you need to weigh each tool before finalizing a single tool.
Choosing the right tool out of the numerous social media analytics tools can become a gruesome task for you. The key criteria presented below can help you in making the right decision that can benefit you and your business. Following all the points will help you form a better perspective regarding the type of tool that you are looking for.
Listed below are the key factors used to evaluate a social media analytics tool.
Key Criteria to Evaluate Social Media Analytics Tools
Pricing Policy
The pricing policy of social media analytics tools has to be the prime factor for the evaluation of alternatives. You would not want to spend something more than your budget, and therefore, you need to keep in mind the price of the tools. There is also free trial.
Benefits
You should be wise to go through the benefits of the various social media analytics tools in-depth. After becoming aware of the different benefits, you would be able to make a much more informed decision regarding what tool suits your organization the best, and how it can benefit your organization.
User Experience
You should give importance to the experience that a specific tool provides to your managers. Since the managers would be using the tools, you should ensure that the tools are easy to use and can function on the different systems installed in the organization.
Features
When it comes to social media analytics tools, you cannot ignore the features of the tool that you are inclined to purchase. While selecting the tool, you should look for essential features like engagement report, profile reports, campaign reports, content report, etc. All these features are of prime importance, and therefore, you should not ignore them.
Integration
The tool that you get for having an effective social media presence should be able to integrate with your social media account easily. If your tool integrates perfectly with your social media, then you can expect the best social media analytics, which can help you formulate essential strategies for your business.
Customer Service
There are some times when your social media analytics tools can cause some problems or confusions, and therefore, having excellent customer service becomes an essential factor in helping you decide the tool that you would want to purchase for your business.
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