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Influencer Marketing Platforms
Influencer Marketing Platforms

Best Influencer Marketing Platforms


We’ve compiled a list of the best Influencer Marketing Platforms that provide both new influencer discovery and potential influencer database for brands and agencies to boost their marketing campaigns. Discover the best ones for influencer discovery.

All Influencer Marketing Platforms

Sideqik

Sideqik

Sideqik is your end-to-end influencer marketing platform. They help you understand what has influenced your brand in the past and know in real-time what influencers are talking about your brand right now.

GRIN

GRIN

All-in-one best influencer marketing platform to build all your influencer relationships. GRIN is the #1 influencer marketing platform that helps you find, recruit, and manage authentic relationships to build big-time brand love.

HYPR

HYPR

HYPR is the data-driven influencer marketing platform built for marketers. It connects with micro-influencers, as well as performance tracking solutions, into a market severely lacking in technology.

Keepface

Keepface

Keepface is a SaaS tool for brands to run influencer marketing, employee & customer advocacy campaigns through a single platform for maximizing marketing ROI.

Intellifluence

Intellifluence

Influencer marketing for everyone. Join the over 16,000+ brands and agencies using Intellifluence to connect with influencers worldwide.

Pixlee

Pixlee

By Pixlee, you can easily find, manage, publish, and measure influencer content in one easy to use their platform.

IZEA

IZEA

IZEA is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators.

Webfluential

Webfluential

Webfluential is a global Influencer Marketing platform that provides the smartest marketing technology for brands to connect to social influencers.

Upfluence

Upfluence

Upfluence helps brands drive online sales through organic influencer partnerships. Upfluence leverages social data, brand affinity and authenticity to turn your customers into your best-performing influencers.

Dovetale

Dovetale

Dovetale helps Shopify stores recruit, manage, and grow sales with groups of people who love their products.

Afluencer

Afluencer

With Afluencer, you can find the ideal collaborations for your niche. You can search for your interests, requirements, channels, and more.

TapInfluence

TapInfluence

TapInfluence is a SaaS platform that empowers consumers to make better purchasing decisions. Through their automation, they help brands put authenticity back into their messaging and communications by connecting them with trusted voices in their industry.

BrandSnob

BrandSnob

BrandSnob is a mobile app that makes it simple for brands and influencers to collaborate. It has become widely recognized as one of the best tools to help brands with their collaborations.

Traackr

Traackr

Traackr is the system of record for data-driven influencer marketing that marketers use to invest in the right strategies, streamline campaigns, and scale programs.

Socialix

Socialix

Socialix is an influencer relationship management suite for brands & agencies. Influencers are organized in a CRM, with enriched profiles and a streamlined workflow for campaigns.

Join

Join

Join is the leading influencer marketing platform built with best-off-class technology that allows influencers, brands and agencies to collaborate worldwide.

Woomio

Woomio

Woomio helps marketers and agencies excel in influencer marketing by providing the tools necessary to discover influencers, predict campaigns and measure ROI. They believe that digital content creator advertising delivers the highest value for companies.

Lefty

Lefty

Lefty helps brands & agencies manage top-performing influencer programs: talent discovery & qualification, relationship management, automated campaign reporting, performance measurement and competitive benchmarking.

Influencity

Influencity

Influencity is the most complete AI-powered influencer marketing platform. They provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

Julius

Julius

Julius is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign management, and a robust reporting suite.

HypeAuditor

HypeAuditor

HypeAuditor is a comprehensive set of tools to discover and analyze influencers and also allows doing in-depth market researches and competitors analysis.

Heartbeat

Heartbeat

Their technology gives you easy-to-use tools to build a community of eager brand loyalists, and activate them to answer survey questions, engage with your content, and create trackable nano-influencer marketing campaigns.

inzpire.me

inzpire.me

They help brands & agencies run industry-leading influencer marketing campaigns through our expertise, technology, and hands-on support.

InfluencerDB

InfluencerDB

InfluencerDB is a leading influencer marketing technology company. With InfluencerDB, businesses of all sizes around the globe have access to world-class software for their Influencer Community Management.

Tidal

Tidal

The internet is fueled by passionate storytellers. Their technology inspires engagement through personable content from the world's top creators.

Klear

Klear

Klear enables brands to quickly identify the most relevant key influencers in their verticals based upon their target audience or demographics of their followers according to the brand’s strategy.

GroupHigh

GroupHigh

GroupHigh is a marketing software platform used by more than 400 agencies and brands to identify bloggers, social media profiles, and manage the outreach marketing process.

Pitchbox

Pitchbox

Pitchbox is an influencer outreach and content marketing platform for brands, digital marketing agencies and growth hackers.

NeoReach

NeoReach

NeoReach offers cloud-based software for brands and agencies to automate influencer marketing. Their SaaS platform enables marketing teams to search through influencer profiles, analyze their audience demographics, manage large-scale campaigns, and measure their ROI.

Stellar

Stellar

Stellar is the first comprehensive toolbox that will help you find the right influencers for your collaborations, analyse their audiences and plan & monitor your campaigns.

Linqia

Linqia

Linqia leads the influencer marketing industry and they partner with brands and agencies to understand their unique needs and goals and build a custom program to deliver success.

How to Choose the Best Influencer Marketing Platforms?

Today’s changing conditions have brought many innovations in the digital marketing world. The most powerful of these innovations is no doubt that influencer marketing. Although social media platforms are an ideal way to reach prospects and customers, influencer marketing platforms are excellent for brands that are targeting potential influencers who can work with their campaigns. When that targeting is done properly, it will bring a high volume of sales leads through high engagement rates.

 

Not only do influencer marketing platforms offer high-quality sales leads, it also offers to find the right influencers. You can browse through a list of influencers and choose the best ones in terms of your business needs. Once you partner with the right influencers, the platforms offer to keep tracking of your influencers’ activity as well.

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Moreover, these platforms give the possibility for extremely high ROI as campaigns have unlimited potential. This unlimited potential quickly grows brand awareness and attracts consumer’s attention over and over again. Once you build a great relationship with your brand and audience through influencers, it will be a win-win partnership.

 

Most importantly, partnering with influencers serve as a bridge with your brand and consumers. It builds trust and credibility because consumers respect influencer’s content and recommendations. So, it is clear that using influencer marketing platforms significantly add value to your brand. Since every business has unique needs, the deciding part is up to you.

 

Key Criteria to Evaluate Influencer Marketing Platforms

User-friendliness

User-friendliness

The platform you choose needs to be clear on what it’s offering to you. As influencer marketing is a hot topic, you don’t want to spend some time on how the platform works. You should easily create a campaign when you find the best influencer and also be able to track the process and your budget within the platform.

Features

Features

Each tool comes with a unique set of features, whether they are offered in a free trial or paid version. Most platforms have a filter that allows you to list them according to your needs. If you are looking for influencers to run a global campaign with, you can easily sort them. If your main focus is different from what the platform offers, you should have a look at other platforms then. You don’t want to pay for the features that you won’t use.

Pricing Policy

Pricing Policy

Your budget does matter. As the influencer marketing world is getting bigger and bigger, you should consider how much you want to spend on each campaign. As nano-influencers request smaller amounts, macro-influencers can request higher amounts. With other core features the platform has, you should consider their pricing policy. Before deciding on any tool, research the different services and pricing options that it offers.

Understanding Your Influencer Marketing Needs

Understanding Your Influencer Marketing Needs

Influencer marketing platforms help build brand awareness and trust through well-selected influencers with your brand and consumers. Choosing the right influencer will have the most impressive power for your brand identity at the end of the day. In the deciding process, depending on both your business and consumer needs, there are several features the platform needs to consist of like analyzing & reporting, campaign management, budget management etc.

Multi-Channel Usage

Multi-Channel Usage

One of the key facts, when you want to run an influencer marketing campaign effectively is to target potential customers. To do this, you should segment the social media platforms you are using. If you run a campaign for Youtube, you can search through the Youtube influencers and compare their engagement rate with consumers in the Youtube market.

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