Croud Launched International Localization Report 2022

Croud has launched its new report exploring global attitudes towards localization: International Localization Report 2022.

The report features a survey of 1,600 people across France, Germany, China, and Japan, as well as a quantitative analysis of companies across finance, software, and retail sectors, to explore the realities of brand localization across these markets.

The pandemic has accelerated the global shift to digital, and as a result, over the past 18 months, Croud’s seen countless brands transform their online approach.

Others, such as Amazon and UberEats, have maximized global opportunity and successfully delivered localization at scale.

This survey found that 57% of respondents had experienced language or cultural issues when using a brand’s localized site, while 24% said that these findings would make them less likely to purchase from the brand as a result.

Featuring insights from Chris Ford, Croud’s Head of CRO, and Izzie Xu, Croud’s Head of Localization, this report addresses how websites affect the overall view of a brand, what shapes consumer digital journeys, and decision making processes, and how localization impacts the online customer journey.


Download the Report

The report is free to download and explores:

  • The key insights surrounding brand localization and the digital user journey.
  • The main drivers and considerations for online consumers in China, France, Germany, and Japan.
  • The key elements brands need to consider when expanding internationally, include localized imagery, currency, and cultural references.
  • The main mistakes are being made by brands when it comes to localization.

To find out more, download the report today.

About Croud

Croud is an award-winning, global, full-service digital marketing partner, specializing in developing key strategies for sustainable business growth. Through the seamless connection of data, technology, and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.