Delivering for the industries few shout about, but everyone depends on. Consistently attracting ideal customers. Recruiting and retaining quality staff. Differentiating yourself in your sector. Just some of the challenges our Triple D™ Framework fixes for aviation, infrastructure, logistics, manufacturing and technology brands. We’re a brand creative consultancy that gets results. We’ve established our reputation and won awards by helping brands discover their differentiator, stand out and achieve extraordinary results. Our expertise crosses strategy, design, digital, print and the physical environment. Everywhere your audience goes and everywhere you need to be.
Frost Creative
Gold MemberFixing growth challenges for aviation, infrastructure, logistics, manufacturing & tech brands with our Triple D™ Framework.
Min. Project Budget:
£5,000+
Min. Monthly Budget:
£1,000+
11-50 Employees
3 Awards
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: Street Address: Unit 3 Saints Barn, Church Lane, Southampton SO32 2SY
- PHONE: 44 1489892602
- E-MAIL: [email protected]
Services
Branding
Online Advertising
UX Design
Service Expertise
Video Production
Web Development
Industry Expertise
Aviation
We create high-performing digital experiences that elevate brands in aviation, from engineering to in-flight services.
Education
We help educational institutions attract, engage, and inspire through strategic branding and digital design.
Sector Expertise
- Higher Education
- Educational Consulting
Food & Beverage
We build standout food & drink brands that look delicious and perform powerfully at shelf and online.
Government
We help public sector organisations connect clearly with audiences through smart strategy and human-centred design.
Healthcare
We craft trusted, accessible brand experiences for health providers to improve clarity, confidence and care.
Sector Expertise
- Hospitals & Health Systems
- Dental Practices
- Veterinary
- Mental Health
- Wellness & Integrative Health
Hospitality
We help hospitality brands deliver immersive experiences across digital, print, and physical environments.
Sector Expertise
- Nightclubs
- Spas & Wellness Retreats
- Hotels & Resorts
- Bars & Pubs
- Luxury Hotels
- Boutique Hotels
- Event Venues
- Fine Dining Restaurants
IT & Technology
We brand complex tech clearly and creatively—bridging innovation, credibility, and growth.
Nonprofit
We bring purpose-driven brands to life with clarity, emotional impact, and digital-first thinking.
Sector Expertise
- Charities
- Civil Society Organizations (CSO)
- Professional & Trade Associations
- Youth Development
- Religion & Faith-Based Organizations
- Education
- Advocacy & Public Policy
- Community Foundations
- Environmental Conservation
- Health & Medical Research
Real Estate
We help real estate brands showcase value, vision and trust across physical and digital spaces.
Sector Expertise
- Development & Construction
- Affordable & Workforce Housing
- Commercial Real Estate
- Architecture Company
- Property Management
- Hospitality & Leisure Real Estate
Sports
We energise sports brands with identity, storytelling, and fan-focused digital experiences.
Sector Expertise
- Amateur Sports Organizations
- Sports Events & Tournaments
- Action Sports
- Esports Teams & Organizations
Clients
Colas Rail
Dr Otker
danone
Siem Shipping
Server House
CFH
SkyFix
Lighthouse Learning Trust
Budgets
Min. project budget
£5,000+
Min. monthly budget
£1,000+
Frost Creative Reviews
5
Frost Creative positions itself as a brand strategy and revenue-aware creative partner, combining strategic branding, messaging, and visual identity to drive measurable business outcomes such as ROI, growth, and new business acquisition.
The agency’s core strength lies in aligning brand clarity with commercial performance—ensuring that brand work does not remain aesthetic, but directly contributes to partnerships, sales opportunities, and market positioning.
Strongest differentiators
Its strongest differentiators are:- Strong connection between brand strategy and measurable ROI (400%+ cases)
- Ability to translate brand into business development outcomes (pitches, partnerships)
- Focus on internal brand alignment and organizational clarity
- Clear, structured, and commercially aware creative execution
- Strong brand strategy and mid-funnel commercial impact
- Limited visible depth in acquisition channels (paid media, SEO) or lifecycle systems
- Less emphasis on deep technical infrastructure or performance engineering
DAN Perspective
Frost Creative fits best into the category of “brand strategy and commercial impact partners”, making it a strong choice for organizations seeking to align brand identity with measurable business growth and internal clarity.Strategic Depth
Client feedback highlights Frost Creative’s ability to build cohesive brand strategies that align messaging, positioning, and internal direction with business objectives and growth goals.Execution Excellence
The agency demonstrates strong execution across brand identity, messaging systems, and visual design, delivering clear, consistent, and impactful brand experiences.Speed & Reliability
Clients report on-time delivery, transparent communication, and consistent responsiveness throughout projects.Collaboration Quality
Feedback highlights a straightforward, flexible, and highly collaborative approach, with strong listening skills and alignment to evolving client needs.Primary Expertise
Client outcomes strongly associate the agency with brand strategy, visual identity, messaging systems, and brand-driven business development support.Value Creation Pattern
Reported gains cluster around improved brand clarity, increased market interest, successful partnerships, and measurable ROI. Evidence around acquisition performance, conversion systems, or lifecycle marketing remains limited.Price–Performance Balance
High ROI outcomes and measurable business impact indicate strong value perception and commercial effectiveness.Transparency & Scope Clarity
Client feedback highlights clear communication and structured delivery, though detailed pricing frameworks remain limited.Client Satisfaction
Client sentiment is strongly positive, driven by measurable business outcomes, clarity, and professionalism.Referability
Clients demonstrate a high likelihood of recommending Frost Creative, supported by strong results, smooth collaboration, and consistent delivery.Our team has summarized customer reviews to provide you with a concise overview of what people are saying about the agency on various review sites.
Awards
- RAR Recommended A UK Top 40 Agency - Brand Strategy 2022
- COMMUNICATIONS AWARDS (C2A) WINNER CFH REBRAND 2023
- Farnborough International Airshow Branding and wayfinding 2024
→
Platform Expertise
Case Studies
Renaming and rebranding an aviation specialist for future growth
Renaming and rebranding an aviation specialist for future growth
Frost Creative
Client:
SkyFix (formerly Skybreak) provides specialist passenger support and travel recovery services within the aviation sector. Acting as the bridge between airlines, airports and travellers, the business helps passengers navigate disruption – from lost luggage and missed flights to comprehensive travel assistance. Despite delivering exceptional service, the brand lacked visibility and a strong identity to match its reputation and growth ambitions.
Challenge:
Skybreak suffered from low brand awareness, with many passengers mistaking desks for generic airport information points. The name and identity failed to convey the trust, expertise and human-first approach at the heart of the service. The challenge was to create a distinctive brand that built credibility with passengers and partners, clearly communicated value, and set the business apart from generic airport services.
Solution:
Following stakeholder workshops, competitor analysis and brand strategy development, we recommended renaming the business SkyFix – a confident, memorable name that instantly conveys the brand’s core purpose: fixing travel problems and guiding passengers through disruption.
The new brand essence, Smoother Travels Assured, was brought to life through the creative concept Your Guiding Light – a single continuous line symbolising adaptability and calm support. A sunrise-inspired colour palette and a reassuring, outcome-focused tone of voice were applied across all passenger and partner touchpoints, from signage and uniforms to digital assets.
Results:
A distinctive, trusted brand identity that elevates SkyFix from a behind-the-scenes service to a recognised, passenger-facing partner. The new name, positioning and identity give SkyFix the strong foundation needed to expand its presence across UK and international airports and achieve its ambition of becoming the world’s go-to passenger support service.
Client: SkyFix
Industry: Aviation
Sector Expertise: Business General Aviation
Location: London, UK
Services
Branding
Creative
UX Design
Completed: Feb 2026
Uniting two legacy brands into one market-ready identity
Uniting two legacy brands into one market-ready identity
Frost Creative
What
How
Strategic Programmes
Work
Frostbites
Us
Contact
Uniting two legacy brands into one market-ready identity
What we did:
Brand Experience & Communications
Brand Strategy & Identity
Employer Brand & Internal Communications
Client:
Avance, formed from the merger of Green Co and Server House, is a UK-based provider of mission-critical digital infrastructure. With privately owned edge fibre networks, Tier 3 data centres, and tailored digital services, they deliver connectivity, cloud, and infrastructure solutions to businesses, government, and industry.
Challenge:
Operating under separate legacy brands had led to fragmented messaging, unclear market positioning, and diluted brand impact. The business needed a unified identity to align internal culture, articulate its value in a competitive market, and provide a platform for long-term growth.
Solution:
We led a full brand transformation — from strategic discovery and stakeholder workshops through to identity design and implementation. Through staff, stakeholder, and customer insight, we defined Avance’s brand essence: Enabling digital freedom with infrastructure that empowers and performs.
We created a distinctive name, visual identity system, and tone of voice that reflected their engineering-led, people-first approach. A comprehensive toolkit and brand guidelines enabled consistent rollout across digital, print, environments, and internal communications.
Results:
Successful on-time launch of the Avance brand and website.
Unified identity across all services and sectors.
Stronger internal alignment and clarity of proposition for partners and customers.
A scalable brand platform supporting Avance’s five-year goal to be the UK’s first choice for mission-critical digital infrastructure.
Client: Avance
Industry: IT & Technology
Sector Expertise: Social Networks
Location: Southampton, UK
Services
Branding
Creative
UX Design
Web Design
Web Development
Completed: Jan 2026
Shaping Sound for a Better Tomorrow.
Shaping Sound for a Better Tomorrow.
Frost Creative
Amplifying Impact: How Attune’s Rebrand Empowers Them to Make a Difference
Following a period of leadership transition, Attune (formally Bloc), an acoustic engineering consultancy, sought to revitalise their brand identity. Frost partnered with the leadership team to embark on a strategic branding journey.
Through collaborative workshops, we unearthed Attune’s core values and aspirations, forming the foundation for a future-proof brand strategy. This roadmap guided the development of a distinctive name – “Attune” – that resonated with their mission of creating harmonious acoustic environments.
We then crafted a distinct brand voice, ensuring clear and impactful communication across all channels. A unique visual language was designed to capture Attune’s essence, bringing their brand to life.
The result? Attune launched a cohesive brand identity, equipped with a powerful story and a clear voice. This empowers them to connect with their target audience and make a lasting impact in the marketplace.
Client: Attune
Industry: Real Estate
Sector Expertise: PropTech
Location: Southampton, UK
Services
Branding
Creative
Web Design
Web Development
Completed: Jun 2025
A Strategic Brand Launch for Canine Vitality
A Strategic Brand Launch for Canine Vitality
Frost Creative
Canine Vitality, a dog supplement and functional care brand, approached us for a full brand strategy and launch direction. Their goal was to carve out a space in the market that bridges veterinary science with real-world function—targeting working, active, and high-drive dogs, without alienating the wider premium pet owner.
Strategic Insight
Amid a saturated pet wellness market, performance-focused dogs, those who work, train, and compete, remain underserved. Our strategy positioned Canine Vitality to meet this gap, aligning clinically backed function with a premium, purposeful lifestyle appeal for discerning owners.
Performance-led canine health, backed by science and purpose.
Our recommended strategy positioned Canine Vitality within a premium, performance-driven niche targeting affluent, informed dog owners who demand clinically credible solutions beyond everyday pet wellness.
• Positioned to appeal to high-investment animal owners (e.g. equine) seeking science-led canine care
• Justified elevated pricing through clinical formulations, not marketing gimmicks
• Defined a new category of canine performance health—trusted, targeted, and beyond the ordinary
Positioning
In defining Canine Vitality’s brand strategy, we positioned the business at a clear intersection: where veterinary science meets real-world canine performance. The brand was built to serve a highly specific yet underserved audience—working, active, and high-drive dogs while remaining aspirational and accessible to premium dog owners more broadly.
Key Elements of the Brand Strategy:
Canine Vitality is built around the unmet needs of high-performance, working, and active dogs—offering targeted, vet-informed nutrition that enhances longevity, resilience, and daily capability.
Every product is developed with intent, mapped to a specific performance or health function such as mobility, cognition, coat health, or recovery, supported by clinically recognised ingredients and transparent formulation.
The tone, design, and messaging balance clinical credibility with warmth, appealing to both working dog professionals and premium pet owners who expect more than generic wellness claims.
At the core of the brand is a commitment to evidence-based formulations and quality manufacturing. Every claim, benefit, and detail is traceable, meaningful, and built to earn long-term trust.
Results & Business Impact
• Defined a clear market niche with minimal direct competition—elevating Canine Vitality above generic pet wellness brands through science-led, purpose-built positioning.
• Enabled premium pricing across the portfolio by anchoring value in clinically backed formulations and performance outcomes, not lifestyle claims.
• Built trust with a high-value audience of informed, affluent dog owners—mirroring expectations seen in adjacent sectors like equine, sporting, and professional breeding.
• Created a platform for future brand experiences, including performance-focused events and an annual Canine Vitality Performance Showcase—celebrating elite agility, working, and show dogs, and strengthening a community built on credibility and results.
Client: Canine Vitality
Industry: Food & Beverage
Sector Expertise: Packaged Food
Location: London, UK
Services
Branding
Creative
Completed: Apr 2025
Strategic brand transformation for global shipping giant – Siem
Strategic brand transformation for global shipping giant – Siem
Frost Creative
A Legacy Brand Facing Modern Expectations
Siem Shipping, a trusted name in specialised global shipping, was facing a crossroads. While deeply respected within niche markets like automotive, reefer, and RoRo cargo, its brand visibility and consistency had not kept pace with its operational leadership and environmental innovation. With a complex structure of divisions and a lack of unified messaging, Siem risked underselling its true value to global partners.
Purpose, Precision, and Partnership
Our strategy began with defining a clear brand purpose: to empower industries and communities through sustainable, specialised shipping. We built this around Siem’s ambition to lead in customer-centric innovation and environmental performance. Using extensive stakeholder insights and operational analysis, we articulated a brand promise that aligned Siem’s technical excellence with clients’ logistical and environmental goals.
We then reframed Siem’s identity around three strategic differentiators:
Holistic Expertise – Unifying shipping, leasing, logistics, and management under one trusted voice.
Customer-Centricity – Showcasing agile service delivery and deep partnerships.
Environmental Innovation – Making sustainability a core competitive advantage through pioneering use of LNG and low-emission technologies.
Client: Siem Shipping
Industry: Automotive
Sector Expertise: Automotive Logistics
Location: New York, USA
Services
Branding
Creative
Social Media Marketing
Web Design
Completed: Apr 2025
Redefining the Wessex Health Partners brand identity
Redefining the Wessex Health Partners brand identity
Frost Creative
Wessex Health Partners sought to redefine their brand to better reflect their collaborative nature and commitment to advancing health and care.
Through extensive stakeholder research, branding workshops, and strategic recommendations, Frost delivered a new brand identity that captured the essence of the organisation. The core values of collaborative excellence, ambitious innovation, integrity, and trust were integrated into the brand’s personality.
The rebranding initiative successfully transformed Wessex Health Partners into a more approachable and forward-thinking organisation. The new brand identity strengthened their position as a leading academic healthcare partnership, fostering collaboration and innovation within the industry. Key achievements included developing a compelling brand purpose, mission, and vision, defining a distinct brand personality and core values, creating a visually appealing brand identity that reflects the organisation’s collaborative nature, and enhancing Wessex Health Partners’ reputation as a trusted and innovative leader in healthcare.
By working closely with Frost, Wessex Health Partners achieved a successful rebranding that aligned their brand with their strategic goals and strengthened their position in the market.
Client: Wessex Health Partners
Industry: Healthcare
Sector Expertise: Health Research
Location: Southampton, UK
Services
Branding
Creative
Web Design
Completed: Oct 2024
Breaking Barriers, Enriching Lives
Breaking Barriers, Enriching Lives
Frost Creative
A rebranded approach to social impact
Minstead Trust, a charity supporting people with learning disabilities, partnered with Frost to revitalise its brand identity. The project aimed to increase financial sustainability and inspire a wider audience to join their mission.
We developed a comprehensive brand strategy and created distinct identities for the Minstead Trust masterbrand, service brand (Employability), and social enterprises. Each brand personality reflects its individual character and target audience.
The new brand identities convey a sense of inclusivity, warmth, and professionalism, attracting new audiences and supporters. The social enterprises will benefit from increased income generation through their distinct brand personalities. The Minstead Trust brand now powerfully advocates for social change and inspires people to be part of their mission. The flexible brand architecture allows for easy integration and clearer communication of future services and initiatives.
Client: Minstead Trust
Industry: Nonprofit
Sector Expertise: Charities
Location: Southampton, UK
Services
Branding
Creative
UX Design
Completed: Sep 2024
Building a Brighter Future Through LLT’s Rebrand
Building a Brighter Future Through LLT’s Rebrand
Frost Creative
A transformative solution for a unified brand
Lighthouse Learning Trust (LLT) faced a complex branding challenge: unifying two distinct sixth form colleges, Richard Taunton and St Vincent, under a single brand while preserving their unique identities. To address this, we developed a comprehensive brand system centred around the concept of “illuminating futures.” This metaphor aligned with LLT’s educational mission and provided a flexible design framework for both colleges.
We created a new and unified visual identity with a consistent identity system, including colour palettes, and created the ownable ‘beam’ typography that acts as a key device within the identity. While maintaining a unified visual identity, we also tailored visual and verbal treatments to preserve each college’s unique personality. A key element of our approach was art directing photography that focused on the students themselves. By highlighting their individuality and potential, we emphasised LLT’s commitment to empowering students and supporting them on their journey to future success.
To streamline operations and improve user experience, we also redesigned websites with automated content updates and streamlined application processes. Additionally, we implemented Canva-compatible templates and automated systems to reduce costs and increase efficiency for the marketing team.
The project delivered significant benefits, including enhanced brand clarity, improved operational efficiency, stronger market positioning, and a positive user experience. By creating a unified yet distinct visual system, we have successfully future-proofed the brand for LLT and its colleges. This project demonstrates how strategic branding can help improve operational efficiency, enhance market positioning, and elevate established educational institutions.
Client: Lighthouse Learning Trust
Industry: Education
Sector Expertise: Higher Education
Location: Southampton, UK
Services
Branding
Content Marketing
Creative
Digital Marketing
Web Design
Web Development
Completed: Sep 2023
The NHS, Healthier Together Support Network brand relaunch What we did: Brand Experience & CommunicationsBrand Strategy & Identity
The NHS, Healthier Together Support Network brand relaunch What we did: Brand Experience & CommunicationsBrand Strategy & Identity
Frost Creative
Frostbites
What we do
Strategic Programmes
About us
Contact
The NHS, Healthier Together Support Network brand relaunch
What we did: Brand Experience & CommunicationsBrand Strategy & Identity
Building a future-proofed brand and marketing toolkit
The Healthier Together Support Network (HTSN) is an established wellbeing service for NHS Bristol, North Somerset and South Gloucestershire Integrated Care partnership. Frost was briefed to refresh the brand and its communications across all channels to maximise the impact of the important work the service provides.
We overhauled the brand identity, designed and built the new website, created a suite of core messages tailored to each of its different audiences, and developed a marketing toolkit and template suite that enables the individual employers of the service to ‘pick and mix’ their own assets to support their existing and future communications.
Raising awareness of a vital service
It was imperative that our work made it easier for the NHS to promote the services to the people who are eligible to use it. Our work has achieved the following outcomes:
People now have greater confidence and know they have permission to refer themselves if they want to. The brand helps people feel like they are supported and are clear about their support options. We’re helping to break down taboos about mental health and encourage conversations by applying the right tone of voice for the different audiences. People immediately recognise this as a service for them as it is inclusive, targeted and relevant. We empower the team to maintain a communications activity plan by providing a broad suite of templated marketing materials they can keep updated effortlessly.
Delivering a unified message across all channels
Equality, diversity and inclusion (EDI) was the foundation of our design solution. We had to ensure our visual language and messaging was agile enough for the NHS to create communications that supported EDI requirements yet maintained consistency. We developed a soft and inclusive illustrative graphic language that compliments the wide range of services on offer.
Client: Bristol, North Somerset and South Gloucestershire Integrated Care Board
Industry: Healthcare
Sector Expertise: Hospitals & Health Systems
Location: Bath, UK
Services
Branding
Creative
UX Design
Web Design
Completed: Oct 2022
Enhancing user experience (UX) and performance for the NHS Clinical Care Group of Websites
Enhancing user experience (UX) and performance for the NHS Clinical Care Group of Websites
Frost Creative
Building a User-Friendly Website Network
The UK healthcare system was undergoing a major transformation, requiring a new website network for the Bristol, North Somerset, and South Gloucestershire (BNSSG) Integrated Care System (ICS). This network needed to be informative, accessible, and user-friendly for both patients and healthcare professionals.
Frost partnered with the Herd Group to design and build a multi-tiered website solution where we considered providing users with empathy in every interaction. Our user research informed the design, ensuring a smooth and empathetic experience for everyone. We built the site with a modular CMS allowing for effortless content updates by the NHS digital marketing team. The website seamlessly adapts to different devices, especially mobile (60% of traffic), and prioritises accessibility for all users.
With powerful integrations, including Microsoft Office 365, Google Analytics 4, and other key tools the NHS digital marketing team are fully self sufficient and can manage their digital comms effortlessly from one location.
The Results?
We improved accessibility by 26%. Enhanced overall site performance by 40% and delivered a 25% growth in organic SEO performance. The user-centric website framework empowers the BNSSG ICS to effectively communicate with the public and healthcare professionals.
Client: Bristol, North Somerset and South Gloucestershire Integrated Care Board
Industry: Healthcare
Sector Expertise: Hospitals & Health Systems
Location: Bath, UK
Services
Branding
Creative
UX Design
Web Design
Completed: Aug 2022
Revitalising The Continental Skin Clinic brand
Revitalising The Continental Skin Clinic brand
Frost Creative
Building a brand from the ground up
The Continental Skin Clinic (CSC) is a newly formed chain of high end wellness centres and clinics, led by a dedicated team of experienced, passionate, qualified doctors and practitioners.
Frost Creative was briefed to support CSC with the creation of the new brand strategy and visual identity that resonated with CSC’s target audiences and supported their overall growth ambitions.
A tried and tested brand process
Working through our effective 5 step brand process and methodology we conducted workshops, staff interviews and competitive market analysis and developed a future proofed brand strategy and visual identity.
The Continental Skin Clinic wanted to position themselves as a one of a kind clinic offering a unique blend of Western and South Korean procedures to the market. This included both innovative surgical and non surgical procedures. The ambition was to build CSC into a trustworthy international brand that gives consumers access to the best doctors that truly care about their patients well being and delivering results.
Setting the foundations for effective communications
We completely overhauled the CSC brand identity, visual language and messaging. We became proactive brand guardians, standardising rules for how the CSC brand is treated and then implementing our guidelines with minimalist designed marketing communications, packaging and interiors.
Client: Continental Skin Clinic
Industry: Beauty & Cosmetics
Sector Expertise: Medical Aesthetics
Location: London, UK
Services
Branding
Creative
UX Design
Web Design
Completed: Mar 2020
Advancement through Deep Tech
Advancement through Deep Tech
Frost Creative
Brand strategy and visual identity for global tech start-up
Artos Systems solve real-world problems by translating cross-organisational operational processes into the blockchain realm. They do this through a proprietary Technology Ecosystem that acts as the Bridge to Blockchain®. Artos Systems’ vision is to become the trusted enterprise technology-stack partner – and, ultimately, the future of interconnected business globally.
We conducted stakeholder and employee workshops as a crucial early phase of the branding process. Through these workshops, we gained valuable insights and perspectives from those who are directly involved in the company internally and their customers, allowing us to develop a revised brand proposition and overall strategy that is perfectly aligned with Artos’ values and goals. The invaluable insights allowed for a more tailored, targeted approach to the creative design process.
We crafted the tone of voice, brand language and corporate identity, with the latter representing the blockchain technology at the core of Artos’ offering. The “O” in the logo represents blockchain, while the break in the link symbolises the coming together of technology and people. This simple but versatile graphic device is used throughout the visual language to effectively emphasise key messages.
Moreover, incorporating bold natural imagery conveys Artos’ integration with various technological ecosystems, adding depth and context to the brand identity. Through the process of testing creative proposals on the target audience at every stage of development, we ensured the brand was impactful and effective before the final launch.
The final result is a brand which is bold and approachable but still has enough of a technical edge to hold its own against the other global tech giants. We have rolled the brand out across every touch-point, from traditional marketing communications, through digital and interiors.
The impact
• 35% increase in revenue within one year of launch
• Greater stakeholder and staff alignment
Client: Artos Systems
Industry: IT & Technology
Sector Expertise: FinTech
Location: London, UK
Services
Branding
Creative
Web Design
Completed: Feb 2020
Humanising groundbreaking technology
Humanising groundbreaking technology
Frost Creative
Reimagining Recruitment with AI
Frost partnered with JamieAi to name, brand and launch Tinkr, a revolutionary recruitment app.
For candidates, Tinkr uses AI and data to personalise career journeys, helping them find fulfilling roles and adjust their profiles seamlessly. For recruiters, the platform facilitates faster, more accurate talent acquisition and long-term retention.
The secret sauce? Frost brought the Tinkr brand to life with a warm, friendly personality and intuitive UX design.
The result?Tinkr is disrupting recruitment and empowering both candidates and recruiters. Our initial launch campaign acquired 3.2K users in just 3 months!
Client: JamieAI
Industry: IT & Technology
Sector Expertise: Artificial Intelligence (AI)
Location: London, UK
Services
Branding
Creative
Completed: Nov 2019
Redefining an ultra luxury global watch brand
Redefining an ultra luxury global watch brand
Frost Creative
Hand crafted dreams, hand delivered.
Alf Lie have been making exceptional, desirable watches since 1836. Over the centuries, they’ve become a trusted partner to iconic Swiss brands like Patek Philippe, Ulysses Nardin, Jaeger-LeCoultre, Vacheron Constantin and Movado. They’ve even made watches for royalty, business magnates and celebrities. When someone chooses an Alf Lie timepiece, they become part of an exclusive brand that only a few discerning people truly understand. And when Alf Lie wanted to capture that powerful brand story, they turned to us.
Reinvigorating a timeless brand
Frost Creative was briefed to help reinvigorate the brand, enhance the brand story and help raise awareness among the global elite. We took a considered and comprehensive approach that examined every part of the brand, from its rich heritage to changing consumer preferences. Following a series of creative workshops, we produced the new brand strategy, proposition, tone of voice and a visual refresh. As part of this, we introduced a conversational yet eloquent tone of voice, giving the brand more gravitas while making comms more immediate, confident and compelling.
Meanwhile, our design approach thoughtfully combined the old with the new. We brought the brand’s rich heritage to the fore, but also retained an air of exclusivity by omitting pictures of watches from advertising. As a result, we captured the opulence and exclusivity of the brand, firmly positioning Alf Lie as something for the few, not the mass market.
Client: Alf Lie
Industry: Fashion & Retail
Sector Expertise: Luxury Retail
Location: London, UK
Services
Branding
Creative
SEO
UX Design
Web Design
Web Development
Completed: Oct 2019
Creating one seamless brand for Southampton Hospitals Charity
Creating one seamless brand for Southampton Hospitals Charity
Frost Creative
Branding for Growth
Inconsistent messaging caused confusion for supporters of Southampton Hospitals Charity, hindering fundraising.
Frost came to the rescue, crafting a unified brand identity that resonated with all audiences. Their powerful tagline, “Transforming lives, together,” became the heart of the new approach. Detailed messaging for each supporter group, a fresh visual identity, and comprehensive brand guidelines ensured consistent communication across all channels.
The result? Southampton Hospitals Charity is now thriving with impactful communications that drive fundraising success.
Client: Southampton Hospitals Charity
Industry: Nonprofit
Sector Expertise: Charities
Location: Southampton, UK
Services
Branding
Creative
Web Design
Completed: Aug 2019
Impactful Housing Branding and Marketing Communications for PegasusLife
Impactful Housing Branding and Marketing Communications for PegasusLife
Frost Creative
Marketing communications and brand guardianship
From photography to branding, design and copywriting, Frost Creative has delivered it all. PegasusLife chose to use Frost Creative because of our agile approach to working. We delivered one-off campaigns and a variety of communications collateral taking a a lead role in the creation and implementation of a variety of creative assets that gave PegasusLife’s in-house design team the tools they needed to create on-brand marketing communications, saving PegasusLife money on ongoing agency fees and improving the teams overall efficiency.
Addressing a need for continuity
PegasusLife adopt different brands and stories for each development and as such marketing communications became muddled and PegasusLife, ‘the umbrella brand’ had not established the right level of brand awareness. Frost Creative facilitated a nationwide redesign of all their marketing collateral for each development. This included site plans, floor plates, brochures, hoardings and signage in addition to the creation of sales marketing assets that promoted PegasusLife’s services and philosophy to its customers, helping to increase brand awareness nationally for PegasusLife.
We created a full scale suite of templates and collateral for PegasusLife corporate communications, in addition to the creation of all marketing collateral for 19 developments nationwide. We worked closely with a newly formed design studio to provide brand and campaign assets that enabled PegasusLife’s teams to re-purpose for future communications.
The Impact
We saved PegasusLife in excess of around £100,000 of ongoing creative fees
Improved their in-house studio efficiency by 25%
Increased brand awareness nationwide for PegasusLife.
Client: PegasusLife
Industry: Real Estate
Sector Expertise: Luxury Real Estate
Location: London, UK
Services
Branding
Creative
Completed: May 2017
Frost Showcase a Strategic Brand Innovation for Dr. Oetker
Frost Showcase a Strategic Brand Innovation for Dr. Oetker
Frost Creative
Dr. Oetker, a market leader in the frozen pizza category, sought to maintain its leadership position while responding to insurgent premium brands like Gustavo Gusto. The challenge was to innovate beyond the existing premium-tier offerings (e.g., La Mia Grande) and introduce a breakthrough concept that could increase revenue and market share while reinforcing Dr. Oetker’s reputation for quality and authenticity.
Strategic Insight
After conducting an extensive market audit and competitive analysis, the Strategy Director of Frost, in collaboration with the Level C team identified a key opportunity: the rise of luxury food culture and the growing consumer willingness to pay a premium for indulgent yet accessible products. We saw potential in creating an entirely new category of luxury frozen pizza, a segment that was largely untapped in the frozen food aisle.
The Strategy: A New Luxury Frozen Pizza Brand
The recommendation was to introduce a high-end luxury frozen pizza brand that would:
– Extend the frozen pizza category by introducing a premium tier above existing products.
– Justify higher price points across the portfolio by elevating perceived value.
– Appeal to a new, affluent audience that values exclusivity, artistry, and high-quality ingredients.
Concept & Positioning
The prototyped brand was positioned as “The Ultimate Frozen Pizza Experience” offering restaurant-quality pizzas curated by world-class chefs. The brand narrative centred around craftsmanship, exclusivity, and culinary artistry.
Key Elements of the Brand Strategy
– Gourmet Ingredients & Authenticity: Each pizza would be crafted using the finest ingredients hand-stretched dough, stone-baked crust, premium meats, organic vegetables, and artisanal cheeses.
– Chef Collaboration & Activations: Renowned chefs would curate the recipes, ensuring authenticity and superior taste. Consumers would be invited to meet the chefs and sample the pizza at pop up Alta Forno Pizzeria’s
– Luxury Packaging & Art Integration: The brand would collaborate with renowned artists to create limited-edition pizza box sleeves, reinforcing the exclusivity of the product.
– Aspirational Pricing Strategy: Positioned between a high-end takeaway and a premium restaurant pizza, the pricing would range from £7–£12 per pizza, reinforcing its luxury positioning.
Results & Business Impact
By introducing a luxury tier, Dr. Oetker would:
– Increase brand equity and attract a new segment of premium-conscious consumers.
– Drive value perception, allowing for price increases on existing products.
– Differentiate itself from insurgent brands like Gustavo Gusto by offering unmatched exclusivity and artistry.
– Open up new channels for brand engagement via NFTs and digital experiences.
Summary
This strategy redefines the frozen pizza landscape, making luxury and culinary artistry accessible in a new way. By leading the category with innovation, creativity, and exclusivity, Dr. Oetker can solidify its leadership in the premium frozen food sector while future-proofing its brand against emerging competitors.
(Strategy developed by Level C and self-initiated prototype designs by Frost)
Client: Dr. Oetker
Industry: Food & Beverage
Sector Expertise: Packaged Food
Services
Branding
Digital Strategy
Farnborough International Airshow 2024: Blueprinting the Future of Aviation
Farnborough International Airshow 2024: Blueprinting the Future of Aviation
Frost Creative
Challenge
With the aerospace industry fully recovering from the COVID-19 pandemic and returning to pre-pandemic event cycles, Farnborough International Airshow (FIA) needed a compelling visual identity for its 45th edition.
The brief demanded:
- Create an emotive and inspiring visual campaign
- Highlight sustainability as the primary theme
- Showcase six key industry themes: Sustainability, Space, Defence, Innovation, Future Flight, and Workforce
- Stand out among competitor airshows in Paris, Dubai, and Singapore
- Build brand recognition as the world’s premier aerospace event
Strategic Approach
Frost Creative developed the “Blueprint for the Future” campaign, strategically aligned with the overarching theme “The Apex of Aviation”. This concept positioned FIA as an innovative roadmap for the aerospace industry, emphasising its role as a catalyst for technological advancement.
Key Strategic Elements
- Visual Identity: Stylistic illustrations communicating FIA’s future-focused vision
- Thematic Flexibility: Designed to adapt across multiple industry sectors
- Brand Continuity: Building upon the successful 2022 “Pioneer the Future” campaign
Creative Execution
The creative approach included:
- Comprehensive event brand identity
- Suite of campaign assets
- On-site branding and wayfinding materials
- Digital and print adaptations across multiple channels
Results
The campaign helped deliver exceptional outcomes:
- Historic sell-out of exhibition spaces
- 33% surge in visitor numbers
- 57% increase in delegation attendance
- Over $105 billion in commercial deals secured
- Enhanced brand reputation as the world’s premier aviation event
Deliverables
- Hero campaign creative
- Social media branding
- Digital and print advertisements
- Website and email assets
- On-site activation materials
Conclusion
By creating a visually striking and dynamically themed campaign, Frost Creative helped Farnborough International Airshow solidify its position as the global leader in aerospace events, successfully bridging heritage with future-focused innovation.
Client: Farnborough International Airshow
Industry: Entertainment
Sector Expertise: Trade Shows
Services
Branding
Creative
Web Design
Social Media Marketing
Email Marketing
Revitalising Colas Rail’s Employer Brand and Recruitment: A Results-Driven Approach
Revitalising Colas Rail’s Employer Brand and Recruitment: A Results-Driven Approach
Frost Creative
The Challenge
Colas Rail, a leading European railway infrastructure provider, struggled to attract diverse talent across all experience levels. Traditional job advertising wasn’t yielding the desired results.
Solution
Frost Creative was selected to develop a comprehensive employer branding and recruitment campaign.
Objectives
- 50% Increase in Qualified Applicants: Attract a wider pool of qualified candidates, exceeding recruitment goals.
- Enhanced Employer Brand Identity: Strengthen Colas Rail’s reputation as a top employer and build brand awareness.
- Diversity & Inclusion Focus: Increase applications from women, people of color, and those with disabilities.
- Targeted Audience Expansion: Reach new talent sources through innovative channels like TikTok and Instagram.
- Employee Retention Boost: Cultivate a strong employer brand that promotes Colas Rail as an attractive and rewarding workplace.
Strategy & Execution
- Employee-Centric Storytelling: We leveraged the ThreeTwo™ framework, integrating employee insights and featuring impactful brand ambassadors identified through in-depth interviews.
- Passion-Driven Narrative: We captured the spirit of Colas Rail by showcasing employee passion for creating a sustainable future.
- Compelling Visual Identity: A unique visual language combined employee portraits with shots conveying their hobbies and interests, celebrating individuality within a unified brand experience. Colas Rail’s iconic diamond logo was seamlessly incorporated for brand recognition.
- Integrated Campaign Delivery: We collaborated with Colas Rail’s Marketing, HR, and Recruitment teams to ensure consistency across all messaging and materials.
Results
50% Increase in Overall Applications: Successfully achieved the primary objective, exceeding applicant recruitment goals.
Targeted Growth:
- Graduate Applications Uplift: 45%
- Apprenticeship Applications Uplift: 49%
- Diversity & Inclusion Progress: Attracted a more diverse candidate pool, aligning with the inclusion goals.
- Cost Savings: Millions saved in recruitment fees due to increased pool of qualified candidates.
- Employee Retention Potential: Created a strong employer brand foundation to bolster employee retention.
This results-driven campaign transformed Colas Rail’s employer brand and recruitment strategy. The campaign not only attracted a wider range of qualified candidates but also positioned Colas Rail as a desirable employer with a strong commitment to diversity, inclusion, and employee development.
Client: Colas Rail
Industry: Automotive
Sector Expertise: Mobility & Transportation
Services
Branding
Creative
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Agency News
Release Date: May 2026
Frost Creative Expands Senior Leadership Team to Strengthen Strategic Brand and Marketing Consultancy Offering
Strategic hires reinforce Frost Creative’s commitment to senior-led delivery and long-term client growth.
Frost Creative has announced...
Frost Creative Expands Senior Leadership Team to Strengthen Strategic Brand and Marketing Consultancy Offering
Frost Creative
Strategic hires reinforce Frost Creative’s commitment to senior-led delivery and long-term client growth.
Frost Creative has announced the expansion of its senior leadership team with the appointment of Simon Thurston as Head of Marketing and Kevin McKell as Creative Lead, further strengthening the agency’s strategic branding and consultancy offering for ambitious B2B organisations.
The appointments reflect Frost Creative’s continued evolution as a senior-led strategic branding consultancy, providing clients with direct access to experienced specialists across brand strategy, creative leadership, marketing consultancy, and digital experience.
Simon Thurston joins Frost Creative with more than 29 years of senior marketing experience, bringing deep expertise across strategic marketing, campaign planning, commercial growth, and long-term brand development. His appointment enables Frost Creative to support clients beyond initial brand strategy and identity development, offering ongoing consultative marketing guidance to help organisations activate and scale their brands more effectively.
Kevin McKell joins as Creative Lead, bringing more than 20 years of experience developing impactful brands, visual identities, and creative campaigns across multiple sectors. Kevin’s experience strengthens Frost Creative’s ability to deliver strategically grounded creative work that combines clarity, differentiation, and commercial impact.
The appointments support Frost Creative’s long-standing belief that senior expertise should remain embedded throughout every client engagement.
“Many agencies position senior teams during the pitch process before transitioning delivery to junior teams,” said Gary Frost, Founder at Frost Creative. “We’ve intentionally built Frost differently. Who you meet in the pitch is who delivers the work. Our clients work directly with senior strategic and creative specialists from discovery through to delivery.”
The team expansion follows a period of significant growth for the agency, including the recent onboarding of major strategic branding programmes with Cappagh Browne, Drug Safety Research Unit and Carnegie Group.
Each organisation has engaged Frost Creative through its TripleD™ strategic branding programme, Frost’s proprietary framework designed to help organisations align business strategy, brand positioning, stakeholder engagement, and digital experience into a unified growth platform.
What is Frost Creative’s TripleD™ Strategic Branding Programme?
TripleD™ is Frost Creative’s structured strategic branding methodology designed specifically for ambitious organisations operating within complex, technical, engineering-led, or growth-focused sectors.
The programme combines three core stages:
Discover
A deep strategic discovery phase focused on understanding the organisation, market position, stakeholder perception, customer insight, competitive landscape, and future ambitions. This stage typically includes stakeholder workshops, leadership interviews, audience research, competitor analysis, and brand audits.
Define
The strategic positioning stage where Frost Creative develops the organisation’s brand strategy, messaging architecture, value proposition, tone of voice, mission, vision, and differentiation strategy. This phase establishes the commercial and emotional foundations of the brand.
Deliver
The activation and implementation phase where strategy is translated into creative and digital experiences. This can include brand identity systems, websites, campaign platforms, digital experiences, sales tools, internal communications, marketing campaigns, and employer branding programmes.
The TripleD™ programme has been developed to help organisations move beyond surface-level branding and instead create commercially effective brands capable of supporting long-term growth, recruitment, market differentiation, stakeholder engagement, and digital transformation.
Frost Creative primarily works with organisations across construction, engineering, infrastructure, aviation, healthcare, logistics, and regulated sectors, helping leadership teams build brands that are strategically aligned, commercially credible, and operationally scalable.
The agency’s recent growth reflects increasing demand from organisations seeking senior-level strategic guidance combined with hands-on creative and digital delivery expertise.
“With Simon and Kevin joining the business, we’re continuing to build a team that gives clients direct access to experienced strategic thinkers and creative leaders,” added Frost. “Our focus remains on helping organisations create brands that not only look stronger, but perform more effectively across every touchpoint.”
Agency: Frost Creative
Published: May 2026
Author: Rachel B
Release Date: Oct 2025
Frost Creative Launches New Positioning and Strategic Branding Programmes for the Brands That Keep the World Moving
Independent brand and creative consultancy Frost Creative has unveiled a bold new positioning and evolved way of working designed to...
Frost Creative Launches New Positioning and Strategic Branding Programmes for the Brands That Keep the World Moving
Frost Creative
Independent brand and creative consultancy Frost Creative has unveiled a bold new positioning and evolved way of working designed to better serve the industries few shout about — but everyone depends on.
With its new statement:
Delivering for the industries few shout about, but everyone depends on.
Frost Creative is sharpening its focus on helping aviation, infrastructure, logistics, manufacturing, and technology brands stand out, recruit better, and grow stronger through brand clarity and creative consistency.
We Do Different: Introducing the Triple D™ Framework
At the heart of Frost’s new positioning is its Triple D™ Framework, a practical system built to solve the most pressing challenges faced by industrial and technical brands:
- Define: Clarifying who you are, what you stand for, and where you’re headed.
- Differentiate: Crafting strategy, identity, and communications that make your brand distinct in competitive, often commoditised markets.
- Deliver: Bringing your brand to life through meaningful design and consistent implementation across every channel.
The framework helps organisations that build, move, and power the world to overcome common barriers such as brand invisibility, recruitment struggles, and a lack of internal alignment — turning strategic thinking into measurable commercial impact.
Gary Frost, Founder and Creative Director of Frost Creative, said:
We’ve always believed that the brands behind the world’s essential industries deserve better. They may not always shout the loudest, but their work keeps everything moving. Our new positioning, approach, and programmes are about giving those businesses the clarity, creativity, and confidence to grow.
Evolving How Frost Works
Frost Creative’s evolved approach is designed for impact, agility, and long-term partnership. It reflects how clients now want to work: transparently, collaboratively, and with senior expertise from day one.
Key aspects of this new model include:
- Senior-led delivery: Direct access to experienced strategists and creatives throughout every project.
- Hybrid collaboration: Flexible working models combining in-person workshops with remote co-creation.
- Outcome-focused strategy: Every engagement built around measurable goals: attracting ideal customers, retaining quality staff, and improving perception in the market.
- Sustainable brand systems: Scalable toolkits, guidelines, and governance that keep brands consistent long after launch.
These updates are underpinned by Frost’s commitment to aligning brand and business performance, transforming how organisations within specialist industries present themselves and connect with their audiences.
New Strategic Branding Programmes
To complement the Triple D™ Framework, Frost Creative has launched a suite of strategic branding programmes. Each is modular and tailored to the client’s stage of growth, from discovery and positioning to design, rollout, and internal activation.
The programmes make strategic brand thinking accessible for businesses of all sizes, providing a clear, actionable pathway to better differentiation, stronger culture, and commercial return.
Our clients in aviation, logistics, and manufacturing don’t have time for abstract strategy decks, they need clarity they can act on. These programmes make brand work tangible, scalable, and outcome-driven.
Agency: Frost Creative
Published: Oct 2025
Release Date: Jun 2025
Frost Creative Celebrates 10 Years of Brand & Creative Excellence
Southampton based, UK – June 2025 Frost Creative, a Hampshire-based strategic brand and creative consultancy, is celebrating a decade of...
Frost Creative Celebrates 10 Years of Brand & Creative Excellence
Frost Creative
Southampton based, UK – June 2025 Frost Creative, a Hampshire-based strategic brand and creative consultancy, is celebrating a decade of delivering bold ideas and strategic clarity to brands across the UK and beyond. As the agency marks its 10th year, it has been officially named one of the Top 20 UK Agencies for Brand Strategy by The Drum Recommends, ranking among the Top 540 agencies overall nationwide.
This recognition, based solely on client ratings and testimonials, is especially significant for the independent consultancy, proof that its strategy-first, creatively led model delivers not only results but lasting relationships.
The Drum Recommends platform evaluates thousands of agencies annually based on genuine client feedback. To be included in the Top 20 for brand strategy, agencies must receive multiple high-scoring client ratings across criteria such as strategic thinking, client service, effectiveness, and creativity. For Frost Creative, it’s a welcome endorsement of their approach.
“This wasn’t just a pat on the back, it’s a powerful reminder that our work matters to our clients,” said Gary Frost, Founder and Creative Director. “For 10 years, we’ve helped brands grow, change, and stand out by getting to the core of who they are and why they matter. This recognition affirms the trust our clients put in us every day.”
Award-Winning Work, Real-World Results
Frost Creative is no stranger to recognition. In the past two years alone, the agency has won two Creative Communication Awards (C2A) for outstanding branding projects:
- In 2025, Frost was honoured for its work with CFH, helping reposition the company as a modern, scalable communications provider in a competitive sector.
- In 2024, the agency won for its high-impact rebrand of the Farnborough International Airshow, modernising the identity of one of the most prestigious global events in aviation.
The agency was also named a Wirehive 100 Finalist for its culturally smart and creatively rich rebrand of Kabuto Noodles, an FMCG challenger brand.
These projects highlight the range and reach of Frost’s work, from tech and real estate to FMCG and public events but they’re all grounded in the same principles: strategic insight, bold creative, and hands-on collaboration.
“Whether we’re working with a scale-up, a legacy brand, or a start-up with ambition, our goal is always the same… To make their brand stronger, clearer, and more compelling,” said Gary Frost, Founder and Creative Director.
Strategy Without the Layers
One of the defining features of Frost Creative is its lean, senior-only model. There are no layers of account managers, no complex project hierarchies, just a direct line to the people doing the work. Clients get immediate access to seasoned strategists and creatives who not only understand their sector, but can apply fresh thinking and real-time problem-solving from day one.
“We’ve built Frost to be a different kind of agency,” explained Frost. “There’s no fluff, no middlemen, just experienced people at the end of the phone or in the room, ready to tackle whatever brand or marketing challenge you have.”
This streamlined, partnership-led approach has helped Frost forge long-standing relationships with clients who value both expertise and responsiveness. It’s an ethos that’s become even more relevant in a world where agility and trust are non-negotiable.
10 Years. Still Hungry. Still Curious.
Launched in 2014, Frost Creative was born out of a desire to put strategy and design on equal footing, to blend creative energy with business acumen. Over the past decade, the consultancy has helped clients reposition, relaunch, and future-proof their brands through strategy-first thinking and strong visual execution.
From defining purpose and personality to designing touchpoints and digital experiences, Frost supports brands at every stage of growth.
Looking ahead, the agency is expanding its offer with new leadership workshops, brand architecture tools, and strategic advisory programmes tailored to help businesses scale and evolve with clarity.
“We’re proud of our past 10 years, but our focus is firmly on the future,” said Frost. “We’ve never been more excited about the work we’re doing, the brands we’re building, and the possibilities ahead.”
Agency: Frost Creative
Published: Jun 2025
Release Date: May 2025
Frost Creative Launches Groundbreaking Book on Brand Relevance
Frost Creative, the award-winning brand consultancy led by branding expert Gary Frost, is proud to announce the launch of its new...
Frost Creative Launches Groundbreaking Book on Brand Relevance
Frost Creative
Frost Creative, the award-winning brand consultancy led by branding expert Gary Frost, is proud to announce the launch of its new publication, “Brand Relevance: Why Being Different Isn’t Enough”.
This bold new guide offers a powerful roadmap for businesses looking to go beyond differentiation and become truly indispensable in the eyes of their customers.
In a marketplace overwhelmed by noise and sameness, Brand Relevance challenges the traditional branding playbook. Drawing on years of strategic experience, the book presents a practical framework to help companies earn a place in people’s lives by aligning with what matters most: meaning, value, and cultural resonance.
Being different is no longer the goal—being relevant is. This book is about helping brands uncover the intersection between business ambition and customer desire. That’s where lasting relevance lives.
Gary Frost, founder of Frost Creative.
Brand Relevance is filled with accessible tools, strategic insights, and examples that empower business leaders, marketers, and creatives to build brands that aren’t just seen, but sought after.
Key themes include:
- Why traditional differentiation is dead
- How to align brand purpose with real customer aims
- Creating meaningful connections in a tribal, digital world
- Practical exercises to sharpen positioning and messaging
The book is now available for free download at www.frostcreative.co.uk/brand-relevance.
Whether you’re building a brand from the ground up or refreshing an established name, Brand Relevance will help you make the leap from different to definitive.
Agency: Frost Creative
Published: May 2025
Release Date: May 2025
Frost Creative Delivers Strategic Brand Transformation for Global Shipping Leader Siem
Hampshire, UK – 21-05-2025
Frost Creative, the award-winning brand consultancy, has successfully delivered a bold, strategic rebrand...
Frost Creative Delivers Strategic Brand Transformation for Global Shipping Leader Siem
Frost Creative
Hampshire, UK – 21-05-2025
Frost Creative, the award-winning brand consultancy, has successfully delivered a bold, strategic rebrand for Siem Shipping, redefining the global shipping group’s position in the market and aligning its identity with a future shaped by sustainability, precision, and innovation.
Siem Shipping—an established leader in specialised cargo, including automotive, reefer, and RoRo—faced growing pressure to unify its global offering and elevate its visibility. Despite operational leadership and pioneering work in low-emission shipping, the brand’s structure and identity no longer reflected its market ambition.
Frost Creative was brought in to lead a comprehensive brand transformation. Through deep stakeholder consultation and operational insight, Frost defined a clear purpose for the Siem brand: to empower industries and communities through sustainable, specialised shipping. This purpose now anchors a revitalised brand promise built on three strategic pillars:
- Holistic Expertise – Integrating shipping, leasing, logistics, and management under a single, trusted voice.
- Customer-Centricity – Emphasising responsive partnerships and agile delivery.
- Environmental Innovation – Making sustainability a strategic differentiator through LNG and low-emission technology.
Creatively, the rebrand introduces a unified masterbrand identity across Siem’s operations. The centrepiece is a new Navigation Device, inspired by the Norwegian sun compass, symbolising Siem’s precision, connectivity, and Nordic heritage. A modern logo system, flexible tone of voice, bold typography, and a distinctive gradient-driven colour palette support a brand that now communicates with confidence and clarity.
“This is more than a visual refresh,” said Gary Frost, Founder and Creative Director at Frost Creative. “We’ve helped Siem bring coherence to its story and substance to its sustainability narrative—giving them a brand platform built for global leadership.”
The rebrand also includes a robust internal communications toolkit, helping Siem unify teams and foster culture across its divisions. With clear messaging and ESG alignment, the brand now better supports digital transformation, recruitment, and customer growth.
With this transformation, Siem Shipping emerges as a modern, purpose-led masterbrand—ready to lead the next era of global shipping.
For media enquiries, please contact:
Gary Frost
Agency: Frost Creative
Published: May 2025
Release Date: Oct 2024
Breaking Barriers, Enriching Lives: Minstead Trust’s Transformative Brand Refresh
Minstead Trust, a leading charity supporting people with learning disabilities, today announced the successful completion of its...
Breaking Barriers, Enriching Lives: Minstead Trust’s Transformative Brand Refresh
Frost Creative
Minstead Trust, a leading charity supporting people with learning disabilities, today announced the successful completion of its comprehensive brand transformation in partnership with Frost, a prominent branding and design agency. The rebrand initiative aimed to increase Minstead Trust’s financial sustainability and inspire a wider audience to join their impactful mission.
Through a collaborative process, Frost developed a strategic brand architecture and distinct identities for the Minstead Trust masterbrand, its Employability service brand, and the organisation’sdiverse social enterprises. The refreshed brand identities convey a sense of inclusivity, warmth, and professionalism, effectively attracting new audiences and supporters to Minstead Trust’s cause.
Dawn Wood, Director of Development at Minstead Trust, said:
The initial feedback internally on all the new branding has been incredibly positive. Your work on the brands’ positioning and messaging has been enormously important, especially for the Minstead Trust brand, which is helping us to envisage how we can inhabit the space that we knew we wanted to move into.
Unlocking New Opportunities for Growth and Impact
Prior to the rebrand, Minstead Trust recognized the need to strengthen its brand identity and position itself for long-term sustainability and growth. The charity had accumulated a diverse portfolio of services and social enterprises over the years, but its previous brand strategy and visual identity failed to effectively communicate the breadth and impact of its work.
Wood explained:
We wanted to increase financial sustainability and inspire a wider audience to join our mission. The rebrand was a crucial step in achieving these goals and solidifying Minstead Trust’s position as a leader in supporting people with learning disabilities.
Frost’s collaborative approach and deep understanding of the nonprofit sector enabled the agency to develop a comprehensive brand strategy that addressed Minstead Trust’s unique challenges and aspirations.
Wood said:
It was a big job which asked a lot in terms of consistently reflecting the Trust values in different settings, but also establishing a brand architecture that gives each brand and sub-brand its own space. Frost has absolutely given us the tools to do that.
Crafting Distinct Identities for Holistic Impact
The rebranding process began with a thorough audit of Minstead Trust’s existing brand assets, stakeholder interviews, and a deep dive into the organisation’smission, values, and target audiences. This research phase laid the foundation for Frost to create a cohesive brand architecture that would elevate Minstead Trust’s masterbrand while allowing its diverse service offerings and social enterprises to shine.
Wood said:
The new brand identities convey a sense of inclusivity, warmth, and professionalism, attracting new audiences and supporters. The flexible brand architecture allows for easy integration and clearer communication of future services and initiatives.
For the Minstead Trust masterbrand, Frost developed a visually striking logo and brand identity that powerfully conveys the organisation’scommitment to social change and its inclusive, community-driven approach. The warm color palette and inviting imagery work in harmony to inspire potential supporters and collaborators to join Minstead Trust’s mission.
Recognizing the unique needs and target audiences of Minstead Trust’s Employability service and social enterprises, Frost crafted distinct brand identities for these entities. Each sub-brand maintains a strong connection to the masterbrand while establishing its own personality and visual language.
Wood added:
The positivity of the Minstead Trust logo is really uplifting, as it starts to pop up everywhere. The Minstead Trust brand now powerfully advocates for social change and inspires people to be part of their mission.
Elevating Awareness and Driving Sustainable Growth
The successful completion of this brand transformation marks a significant milestone for Minstead Trust, empowering the organisation to further its mission of supporting individuals with learning disabilities and enriching their lives through innovative programs and services.
Wood said:
The flexible brand architecture allows for easy integration and clearer communication of future services and initiatives. Frost has absolutely given us the tools to do that.
With its refreshed brand identities and strategic positioning, Minstead Trust is poised to elevate awareness of its work, attract new supporters and collaborators, and drive sustainable growth for the organisation.
Wood explained:
Your work on the brands’ positioning and messaging has been enormously important, especially for the Minstead Trust brand, which is helping us to envisage how we can inhabit the space that we knew we wanted to move into.
The social enterprises under the Minstead Trust umbrella will also benefit from the rebrand, experiencing increased income generation through their distinct brand personalities. This added revenue stream will further strengthen the organisation’sfinancial sustainability, enabling Minstead Trust to expand its reach and deepen its impact within the communities it serves.
Looking Ahead: Continuous Evolution and Inspiring Change
As Minstead Trust embarks on this new chapter, the organisation is excited to leverage its revitalized brand to advocate for social inclusion, empower individuals with learning disabilities, and inspire others to join their transformative mission.
Wood said:
It was a big job which asked a lot in terms of consistently reflecting the Trust values in different settings, but also establishing a brand architecture that gives each brand and sub-brand its own space. Frost has absolutely given us the tools to do that.
The Minstead Trust brand refresh is a testament to the power of strategic brand development and the transformative impact it can have on nonprofit organisations. By aligning its visual identity, messaging, and positioning with its core values and long-term goals, Minstead Trust is poised to break down barriers, enrich the lives of individuals with learning disabilities, and inspire positive change within the communities it serves.
For more information about Minstead Trust and its brand transformation, please visit their website.
Agency: Frost Creative
Published: Oct 2024
Release Date: Aug 2024
Frost Creative Helps Farnborough International Airshow, Delivering Record-Breaking Results
Frost Creative, a leading creative agency specialising in strategic branding and impactful campaigns, is proud to announce its successful...
Frost Creative Helps Farnborough International Airshow, Delivering Record-Breaking Results
Frost Creative
Frost Creative, a leading creative agency specialising in strategic branding and impactful campaigns, is proud to announce its successful collaboration with the Farnborough International Airshow (FIA). Frost emerged victorious from a competitive pitch process earlier in the year, securing the opportunity to develop FIA’s brand identity and campaign for the 2024 show.
Elevating the “Apex of Aviation” with a “Blueprint for the Future”
Under the overarching theme “The Apex of Aviation,” Frost set out to create a powerful and inspiring visual identity that would capture FIA’s essence as a global leader in aerospace and defence. The agency understood the critical role FIA plays in shaping the future of flight and sought to translate this through a strategic and visually compelling campaign.
Charting a Course for Innovation
Frost’s creative strategy cantered on the visual concept of a “Blueprint for the Future.” This positioned FIA as the industry’s roadmap, showcasing the event as a catalyst for innovation. Through stylish illustrations, the campaign brought to life a visually striking and dynamic world, effectively communicating FIA’s role in propelling the aviation industry forward.
A Cohesive and Immersive Experience
The scope of Frost’s work encompassed the development of a comprehensive brand identity for the event, including a suite of campaign assets. This extended to on-site branding, signage, and wayfinding, ensuring a cohesive and immersive experience for all attendees.
Record-Breaking Results: A Testament to Success
The “Blueprint for the Future” campaign, coupled with the overarching “Apex of Aviation” message, proved to be a resounding success. FIA achieved a historic sell-out of exhibition spaces – a testament to the campaign’s effectiveness in generating significant excitement and engagement. Notably, FIA also experienced a 33% surge in visitors and a remarkable 57% rise in delegation attendance. This phenomenal growth culminated in over $105 billion in commercial deals being struck at the event, solidifying FIA’s position as the world’s premier aviation event.
Frost Creative – A Trusted Partner for Building Brands that Take Flight
Gary Frost, Strategic + Creative Director of Frost, says:
We are thrilled to have played a pivotal role in FIA’s record-breaking year. This project perfectly encapsulates our commitment to developing strategic, visually captivating campaigns that elevate brands and drive tangible results. We are incredibly proud to have partnered with FIA in crafting an experience that exceeded expectations and cemented their position at the pinnacle of the aviation industry.
Agency: Frost Creative
Published: Aug 2024
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