Obtaining the Social Media Data That Influencer Agencies Need
Demand is rising for influencer marketing services, with brands doubling down on this marketing tactic across all industries. The impact of influencer marketing has driven social media to overtake paid search as the largest global advertising channel, according to Influencer …
Integrating Influencers Content into Multi-Channel Marketing Strategies
Marketing content from influencers can be seen almost everywhere. It’s nearly impossible not to scroll through social media or see traditional forms of advertising without the use of individuals who have a mass following. Whether it be sports stars, reality …
A New Wave in Influencer Marketing: Micro and Nano-Driven Strategies
Influencer marketing has become an irreplaceable tool among the current brand communication approaches, offering businesses a number of potent tools to engage with the target audience. It seems that influencer marketing has always been a part of advertising with different …
Most Impactful Influencer Marketing Agencies in the World for 2025
What makes influencer marketing the go-to strategy for modern brands in 2025? As traditional advertising continues to lose its edge, influencer marketing has surged ahead, offering a direct and authentic way to engage consumers. In fact, with the industry projected …
As Influencer Marketing Matures, Brand Safety Concerns Are on the Rise
Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers …
Top 14 B2B Marketing Influencers to Follow in 2025 for Industry Insights
B2B influencers bring critical industry insights, especially when it comes to navigating digital marketing strategies. These thought leaders are not just talking about what’s new – they’re shaping the conversation. It’s no surprise that 85% of B2B marketers now emphasize …
The Complete Guide to Food Influencer Marketing Strategies for 2024 (8 Steps to Success!)
Food influencer marketing, a term we’ve been hearing a lot, has become an integral strategy for food and beverage brands looking to connect with their audience in a more authentic way. Simply put, it’s about partnering with individuals who have …
Unpacking the Advantages & Disadvantages of Influencer Marketing (Friend or Foe?)
We’re all aware of the fact that the digital age has ushered in revolutionary marketing strategies, with influencer marketing being one of the services that stands out. This is by no means a passing fad; rather, it has strengthened its …
Influencer Marketing Agency Pricing Guide for 2025
Have you ever wondered about influencer marketing agency pricing and how much it might cost to benefit from the power of influencers for your brand? Influencer marketing might be the strongest strategy in today’s digital marketing efforts for reaching and …
Influencer Marketing Trends and Best Practices for 2025: Next Wave of Digital Influence
Forget yesterday’s trends, influencer marketing is here to stay, and it’s stronger than ever. Fueled by constant innovation, the influencer marketing space keeps reaching new levels. Imagine having a passionate advocate on your team – someone who authentically connects with …
Micro-Influencer Marketing for Small Businesses: Going Big without Going Broke
Influencer marketing is rapidly evolving into a critical tool for small businesses. In the United States alone, a significant investment of $7.14 billion is projected from brands in influencer marketing for 2024. As small businesses navigate the crowded online space, …
Maximizing Your Brand’s Reach: Leveraging Influencers in Marketing in 2025
Why are influencers in marketing a critical pivot for brands aiming to break through the digital noise? Here, we dissect the strategic use of influencers as powerful allies in sculpting your brand’s digital narrative. Walk away with a clear view …
