growth_division_marketing_agency

Growth Division

Gold Member

Expert-led growth for startups, scale-ups and ambitious SMEs – powered by GREX AI.

UK HQ: London
+1 city
Min. Project Budget:
£1,000+
Min. Monthly Budget:
£1,000+
11-50 Employees
Founded 2019
12 Case Studies
4.6
VISIT WEBSITE
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About

Growth Division is a growth marketing agency for startups, scale-ups and ambitious SMEs – expert-led and powered by GREX AI, our AI growth platform.

Trusted by 130 high-growth businesses and rated 4.7 on Clutch across 31 reviews. We use the Bullseye Framework to prioritise the channels most likely to work for your stage and market, then run structured, ICE-scored growth experiments to prove what scales – so you can grow customer acquisition while holding an agreed cost per acquisition.

You get senior channel specialists across SEO, paid search and paid social, LinkedIn ads, outbound, content and ABM – not juniors, and not a retainer of undefined hours. Built by founders, for founders.

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  • HQ
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Services
AI Marketing

Service Expertise

B2B Marketing

Service Expertise

Content Marketing

Service Expertise

Email Marketing

Service Expertise

Marketing Automation
PPC

Service Expertise

SEO

Service Expertise

Social Media Marketing

Service Expertise

Industry Expertise
Education
Finance
Fitness
Food & Beverage
Healthcare
Hospitality
IT & Technology
Real Estate
Clients
Weavr
Musiversal
Tutorful
ClearBooks
Oddbox
SeedLegals
Retain
ThatRound
Datuum
Mvpr
ClearBooks
Startups.com
See All (3)
Budgets
Min. project budget
£1,000+
Min. monthly budget
£1,000+

Growth Division Reviews

4.6
Overall Ratings 10-50 Reviews
Go-to-Market Growth & Demand Generation Partner
Growth Division positions itself as a go-to-market growth partner that helps businesses validate acquisition strategies, generate qualified leads, and improve conversion performance across paid, organic, and lifecycle channels. Client feedback consistently highlights stronger lead generation, reduced cost per qualified lead, improved landing page conversions, and increased registrations through search. The agency appears particularly focused on building measurable acquisition systems that support scalable growth rather than isolated campaign execution.
Strongest Differentiators
Its strongest differentiators are: Strong expertise in go-to-market validation and demand generation Ability to build consistent pipelines of qualified leads Focus on acquisition efficiency, benchmarks, and cost per qualified lead reduction Transparent and organized project management with responsive team support Available signals suggest the agency prioritizes pipeline growth, acquisition testing, and conversion performance over broad brand awareness or purely creative marketing initiatives.
DAN Perspective
Growth Division fits best into the category of go-to-market growth and demand generation partners. The agency appears particularly effective for businesses seeking to validate their market approach, improve acquisition efficiency, and generate a stronger pipeline of qualified leads. Its strengths are most visible in engagements where growth strategy, paid media, search, landing pages, and lifecycle communication need to work together.
Our team has summarized customer reviews to provide you with a concise overview of what people are saying about the agency on various review sites.

Case Studies

Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

Digital Marketing SEO

Helping a worldwide luggage-storage network grow revenue 67% YoY

Growth Division

Radical Storage is a peer-to-peer marketplace for luggage storage that came to Growth Division with an aggressive goal of more than doubling annual revenue in 2025. We rebuilt the SEO foundations, restructured SEM around conversion value, and built an automated partner-acquisition funnel to keep supply growing with demand.

The Challenge
A global marketplace needed organic, paid and supply growth — all at once.
We knew that, for a location-based marketplace, organic discovery (“luggage storage near me”) and a steady supply of local partners were make-or-break. With a target of more than doubling annual revenue, Radical Storage needed search rankings, paid efficiency and partner acquisition to all improve simultaneously.

The Solution
Audit deeply, fix the foundations, then automate the supply side.

Growth Division ran a Bullseye channel-prioritisation exercise that landed on three lead channels: SEO, SEM and Business Development (partner acquisition). We ran a deep SEO audit with a documented action plan, audited and restructured SEM around conversion value, and designed an automated partner-acquisition funnel to replace manual sourcing (all tracked against quarterly OKRs in a shared growth-accounting model).

The Impact
Revenue increased two-thirds year on year, with organic doing the heavy lifting.

Through the first half of 2025, monthly revenue more than doubled from January to June, with Q1 up 63% and Q2 up 67% on the same quarters of 2024, a year that itself delivered 138% total revenue growth.

Monthly organic users grew 87% in five months as average search position climbed from 22.4 to 16.3, driving a 111% increase in SEO-attributed revenue. SEM conversion value grew 137% over the same period.

Radical Storage entered 2025’s peak season tracking toward its goal of more than doubling annual revenue, with fixed search foundations and an automated way to keep growing supply.

The Results

  1. 67% Year-on-year revenue growth (Q2 2025 vs Q2 2024)
  2. 87% Growth in monthly organic users in five months
  3. 111% Growth in SEO-attributed revenue

The Feedback

“We chose them over other options because they had high ratings, a great culture fit, and aligned company values. There was nothing Growth Division could have improved on.”
Giacomo Piva
CMO, Radical Storage

Client: Radical Storage

Industry: Travel & Tourism

Services
Digital Marketing SEO

Completed: Jul 2026

Other Case Studies by Growth Division
From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

B2B Marketing +3 services
  • Content Marketing
  • Digital Marketing
  • Social Media Marketing

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Growth Division

ThatRound is a UK marketplace that helps early-stage founders compare and connect with verified fundraising services, from angel networks to brokers and syndicates. Growth Division took them from pre-launch positioning to a working acquisition engine: we set the strategy, launched the brand on LinkedIn, and ran direct outreach and community building that consistently beat industry benchmarks.

The Challenge
A brand-new marketplace needed both a sharp go-to-market and a team to actually run it.
Marketplaces live or die on getting both sides moving at once. ThatRound had a strong proposition for founders navigating a confusing fundraising landscape, but as a brand-new business it had no audience, no pipeline, and a founder-led brand still to be built.

The Solution
Strategic clarity first, then hands-on execution across two priority channels.

Growth Division ran a Bullseye channel-prioritisation exercise and landed on two lead channels: direct outreach to founders, and community building on LinkedIn around the founder brand (with two channels, SEM and target-market blogs, queued behind them). We launched the brand publicly in March 2025, created an experiment board to track every test, and ran weekly project management with monthly reporting against OKRs.

The Impact
Benchmark-beating engagement, a pipeline of actively raising founders, and a growth engine the team then took in-house.

Founder outreach delivered a 57% connection acceptance rate and a 23% response rate against benchmarks of 25% and 5%. That produced 128 interested leads, 68 of them actively raising.

On the brand side, monthly post impressions passed 10,000 across the founder and company accounts, the company page’s engagement rate rose 111% month-on-month, and organic posts drove 113 website sessions in a single month, with older posts still pulling in traffic months later.

With validated channels and benchmark-beating playbooks, ThatRound was confident enough to take direct outreach in-house — the best possible endorsement of the engine we built. Growth Division continues to run community building today.

The Results

  1. 57% Connection acceptance rate on founder outreach (benchmark: 25%)
  2. 23% Response rate on direct outreach (benchmark: 5%)
  3. 128 Interested founder leads generated, with 68 actively raising

The feedback

“What stood out most about Growth Division was their ability to combine strategic clarity with hands-on execution. Many agencies specialise in either big-picture strategy or tactical delivery, but Growth Division managed to bridge both — helping us define our go-to-market approach while simultaneously running the experiments to validate it… Their responsiveness made it feel like we had an extension of our own team rather than an external agency.”

Bradley Jones
Founder & CEO of ThatRound

Client: ThatRound

Industry: Finance

Services
B2B Marketing Content Marketing Digital Marketing Social Media Marketing

Completed: Jun 2026

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

Content Marketing +4 services
  • Digital Marketing
  • Online Advertising
  • SEO
  • Social Media Marketing

How we grew Noan’s new trial activations by 400% in 6 months

Growth Division

NOAN is an AI native workspace for high-growth companies. Growth Division worked with NOAN at their pre-seed stage, driving growth (400% increase in new trial activations) with a combination of optimisation, automation, and growth experiments across new channels. And, spoiler alert: they went on to secure their funding!

The Challenge
Ahead of its seed funding round, NOAN needed strong and consistent growth to stand out from other AI-enhanced platforms.

NOAN is an AI native workspace for high-growth companies. The company had been on the cusp of significant growth, with innovation at its core and ambitious targets set for 2025.

The Solution
We created an automation-first experimentation strategy for a team looking to test quickly and at scale.

Our approach combined Noan’s innovative offerings with data-driven marketing strategies, focusing on experimentation and analytics to drive measurable success.

The Impact

We increased paid-to-trial conversion, reduced churn, and held down a strong LTV:CAC of 14:1.

Through the powerful combination of automation, incubator partnerships, community-led feedback, content creation, and a revamped website and growth strategy, we validated scalable acquisition and retention channels that significantly increased trial-to-paid conversions while reducing churn.

We didn’t just surpass NOAN’s growth targets – we built consistent growth that secured the team their all-important seed round funding.

The Results

  1. 1:14 LTV:CAC secured
  2. 400% Increase in new trial activations within 6 months.

Client: Noan

Industry: IT & Technology

Services
Content Marketing Digital Marketing Online Advertising SEO Social Media Marketing

Completed: Apr 2026

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

Content Marketing +4 services
  • Digital Marketing
  • Digital Strategy
  • Online Advertising
  • SEO

How we sent 1,123 sales prospects to try this unique members club

Growth Division

The Conduit is a unique, purpose-driven members club concept with hubs in both Oslo and London. They came to Growth Division for a creative, multi-channel approach to bringing new members to both of their sites. We sent 1,123 sales prospects to The Conduit.

The Challenge
The Conduit had big expansion plans but mixed messaging, and difficulty establishing consistent membership growth.
Between the 150 annual events, the private office spaces, the coworking floor, the restaurant, the Solutions Lab and the many other great services and social initiatives under The Conduit’s umbrella, the core membership was certainly unique – but it also felt confusing, and it was getting lost.

The Solution
We found early success with CRM, with paid channels coming into their own when our targets shifted towards awareness later on.

We spent a month building a really solid foundation for The Conduit’s marketing before working on testing and scaling individual channels. We made their messaging and website clearer, fixed their customer journey and CRM tracking, and then launched a mix of paid and organic channels.

The Results

  1. 4,000 MQLs in the first 12 months
  2. 1,123 New changemakers through The Conduit’s doors

The Feedback

“Growth Division has helped us with our OKRs and new member acquisition. The team has also increased and maintained our email open rates and tour/open day bookings. Moreover, their CRM work is excellent in cleaning up the data. META campaigns are extremely strong. Growth Division has a huge amount of skilled team members, with the ability to drop them in and out of projects, all of them are attentive and supportive.”
Jonny Bann
Commercial Director

Client: The Conduit

Industry: Hospitality

Services
Content Marketing Digital Marketing Digital Strategy Online Advertising SEO

Completed: Mar 2026

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

Content Marketing +6 services
  • Digital Marketing
  • Digital PR
  • Digital Strategy
  • Online Advertising
  • SEO
  • Social Media Marketing

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Growth Division

Clade is a B2B engineering company that needed a full overhaul of its marketing strategy as it re-focused on the growing commercial heat pump market. After 18 months of Growth Division managing their digital marketing, Clade was averaging 55 MQLs per month, of which 80% were inbound/declared intent.

The Challenge
Our challenge was to take advantage of a gap in the industry, making Clade the go-to commercial heat pump provider in the UK.

Clade is an industrial engineering company that has been working with blue-chip refrigeration customers for 30 years. The growing heat pump market presented a strong opportunity – and they needed to reposition as a green-tech company to take advantage of it.

The Solution
A new brand, a new strategy, and a wider offering of digital channels.

Searches for heat pumps on Google were strong, but Clade’s competitors were really lagging in this channel. After developing Clade’s new brand foundations, we launched a new SEO-optimised website, which soon translated into a 500% increase in traffic.

The Impact
We delivered too many leads for Clade’s factory to handle.

SEO, and our LinkedIn combination of community building and direct outreachm proved the strongest channels for Clade. Their new SEO-optimised website quickly grew traffic by 500%, and we were able to get Clade ranking #1 for their primary product on Google. We steadily grew the senior leadership’s LinkedIn presence, adding over 750 new industry connections.

By the end of our time with Clade, they were averaging 100 MQLs per month, ranking #1, and regularly hitting their maximum supply.

The Results

  1. 500% Increase in traffic upon new site launch
  2. 100 MQLs per month
  3. £1M Opportunities secured

The Feedback

“We’re now number one on Google for our primary product! Our sales team recieve regular feedback on the quality and reach of our online presence.”

‍Tim Rook
CMO

Client: Clade Engineering

Industry: Energy

Services
Content Marketing Digital Marketing Digital PR Digital Strategy Online Advertising SEO Social Media Marketing

Completed: Dec 2025

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

Digital Marketing +2 services
  • Email Marketing
  • Online Advertising

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Growth Division

Startups.com is a B2B company that provides courses, software, and startup advice to help small businesses grow. After running structured growth experiments, Growth Division validated 3 of the 6 channels tested. This engagement turned out to be the start of a long-term partnership, and we’ve since collaborated with the Startups.com team on several exciting projects and events.

The Challenge
With 8 different brands and a small in-house team, Startups.com needed support with dynamic experimentation across channels.

Startups.com’s CMO had limited in-house marketing personnel and was looking for a dynamic team to come on board to help test new channels to market. They were hesitant to hire yet as they wanted to have the breadth of skills needed to run marketing experiments across multiple channels, and the flexibility to move resources around depending on what was working.

The Solution
Fast and structured experimentation helped us get clear on what worked for Startups.com.

We collaborated with Startups.com to set a multi-channel strategy for 4 of their products (Subscriptions, Zirtual, Founders Groups, and Bizplan) using the Bullseye Framework, as well as developing ICPs.

The Impact
We uncovered a clear path to growth, with 3 high-performing channels proven to deliver value.

We validated direct outreach via LinkedIn as a channel to market (~10% lead generation). Our Facebook and Instagram ads also saw good success, and we were able to validate this as an additional channel (2x ROAS). Just as importantly, we were able to show which channels didn’t work right now, and give an indication of when that might change in Startups.com’s future.

The focus of our work with Startups.com was experimentation. Every second mattered to this small and busy team – and they couldn’t afford to be investing time in channels that didn’t work for them. After working with us, they knew exactly where to focus their efforts going forward, and have continued to grow and thrive.

The Results

  1. 10% conversion rate for direct outreach via LinkedIn
  2. 2x ROAS on paid social channels
  3. 3 channels validated (out of 6 tested)

The Feedback

“Finding agile generalists isn’t hard. Finding deep-diving, myopically focused experts isn’t either. Finding a group that brings agility AND depth and specificity of experience is rare.

We run a $100M company – and they brought both the speed to solution and the quality of outcomes we needed. If they can do it in our multi-brand, multi-industry environment, they can do this anywhere.”
Ryan Rutan
Co-Founder and CMO of Startups.com

Client: Startups.com

Industry: Startup

Services
Digital Marketing Email Marketing Online Advertising

Completed: Jul 2024

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

Content Marketing +2 services
  • Digital Marketing
  • PPC

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Growth Division

Tytl (formerly Addland) is a B2B SaaS company that came to Growth Division as they were starting to feel product-market fit and needed help establishing and testing new marketing channels. Together, we validated a balanced mix of marketing channels to double down on, significantly reducing Tytl’s CPA, and allowing them to increase their paid spend by 11x.

The Challenge
As Tytl started entering the next phase of their growth, they needed to understand which channels would perform best for their business.

Tytl makes it easy for estate agents and property professionals to access a property’s info (planning applications, ownership reports, etc.) in one place. They had seen some traction, and were now gearing up for the next phase of growth.

The Solution

We ran rapid, systemised growth experiments across 4 marketing channels.

First, we worked with Tytl to establish a North Star Metric and an overarching strategy. Then, we assembled a team of channel experts spanning paid and organic channels.

The Impact

We successfully lowered Tytl’s CPA, and landed on a high-performing marketing mix proven to drive leads at scale.

As a result of our work together, Tytl landed on – in their own words – “ a high-performing marketing mix” that they could be completely confident in, and put real budget behind. As well as validating new channels, we lowered their CPA by 26.5%, giving them more budget back to channel into new growth.

We were able to increase ad spend by 11x and rapidly accelerate Tytl’s lead generation efforts.

The Results

  1. 26.5% Average monthly reduction in CPAs (6 months)
  2. 11x Increase in paid marketing spend with strong ROI
  3. 34% Average monthly increase in paid sessions

Client: Tytl (formerly Addland)

Industry: Real Estate

Services
Content Marketing Digital Marketing PPC

Completed: Feb 2024

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

Content Marketing +5 services
  • Digital Marketing
  • Email Marketing
  • PPC
  • SEO
  • Social Media Marketing

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Growth Division

Maji, a B2B financial well-being platform, approached Growth Division for support with unlocking MRR from lead generation channels and establishing a strong growth marketing process. We tested 5 marketing channels with an Account-Based Marketing approach.

The Challenge
Maji wanted to establish a scalable, measurable marketing process for their next phase of growth.

Maji is a financial well-being platform that helps employees manage and plan their finances. The Maji team approached Growth Division when they felt they were on the precipice of a new period of growth, making the move from startup to scaleup.

The Solution
Building and testing a targeted ABM approach.

Our first task for Maji was to develop a full marketing strategy from the ground up, as well as to audit and improve the website.

We felt that Maji was a strong case for an Account-Based Marketing (ABM) approach. We began building up brand awareness on LinkedIn, and combining organic activity with targeted direct outreach and experimenting with LinkedIn ads, too. We also took over SEM advertising and launched SEO, conducting systemised growth experiments across all channels.

The Impact
We worked with Maji for a little over one year, and added £148k in ARR to their bottom line in this time, as well as booking in over 145 meetings with their ICP. Direct outreach proved to be the strongest growth channel, particularly when hyper-personalised. The Maji later team opted to bring this in-house.

Maji entered the next phase of their growth with more revenue, but more importantly, a clear view of what was working in their marketing – and what might work later down the line.

‍The Results

  1. £148k Increase in ARR
  2. 145 Meetings booked

 

Client: Maji

Industry: Finance

Services
Content Marketing Digital Marketing Email Marketing PPC SEO Social Media Marketing

Completed: Oct 2023

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

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How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

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How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

Content Marketing +2 services
  • Digital Marketing
  • SEO

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Growth Division

Presca is a B2B and B2C startup that creates sustainable, long-lasting cycling kits. We helped the Presca team build a strong community ahead of their launch into the B2C market, growing their Strava community by 300%, and building a 500 subscriber list.

The Challenge
Presca urgently needed help getting B2C ready and building a new community.

Presca had already seen some initial success with custom teamwear. Now, they were gearing up for a new challenge: selling B2C. This meant they needed to create and build a brand, reach out to new customers and foster an early loyal community.

The Solution
We combined long-term brand building with quicker SEO wins and a successful new Strava group.
Presca’s B2C venture needed investment in long-term brand-building channels, and naturally, these took a little longer to show up in the results.

Other channels, meanwhile, saw results very quickly. After carrying out a full SEO audit and reindexing the site, Presca saw an immediate jump in traffic and ranking keywords. We posted four high-quality blog posts each month, and these metrics continued to climb.

The Impact

A deeply engaged Presca cycling community and a strong organic base.
We quickly saw the positive impact of our SEO audit and changes, with 57 new keywords ranking in just 3 months.

Our proudest achievement was growing Presca’s Strava community by 300%, also in just a few months. The word ‘community’ gets thrown around a lot, but this really feels like one, with ‘kudos’ flowing freely, bonkers challenges embraced with enthusiasm, and plenty of in-person meet-ups, too.

We also made some significant tweaks to Presca’s website, which helped us to capitalise on this uptick in organic traffic, and build Presca’s subscriber list to 500 from scratch.

This meant Presca wasn’t coming into a new market cold; they had an engaged community ready and waiting to buy from them.

The results

  1. 300% growth in Presca’s Strava community
  2. 500 subscribers added
  3. 57 additional keywords ranking within 3 months

 

 

Client: Presca

Industry: Sports

Services
Content Marketing Digital Marketing SEO

Completed: Mar 2023

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

Content Marketing +2 services
  • Digital Marketing
  • Social Media Marketing

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Growth Division

Invigorate is a pre-seed B2B SaaS company, and the UK’s first insights-led scale-up advisory platform. Growth Division worked with Invigorate early in their journey, helping the team build awareness and set a go-to-market strategy ahead of their Beta launch.

The Challenge
Invigorate needed to drive awareness among a specific set of founders ahead of their Beta launch.

Invigorate is an insights-led scale-up advisory platform for investor-backed businesses, and we started working together very early in their journey. Invigorate was running industry events to drive growth, but didn’t have a clear process in place to fill and capitalise on these efficiently.

The Solution
We found early success with direct outreach, then pivoted towards brand-building channels when the goal became awareness.

Our first priority was to create a go-to-market strategy and customer journey map for Invigorate. Because our initial goal was to help the team hit their Beta user target and fill their events, we initially focused on direct outreach, which proved very successful.

The Impact
We hit our target for Beta sign-ups and established a better process for Invigorate’s event marketing.

We signed up 43 of Invigorate’s ICP (scale-up founders who had raised £5M and employed over 20 staff), exceeding our target. This was mostly driven by direct outreach.

We also helped Invigorate establish a better process for running events, following up with attendees, and understanding the growth that these events were driving.

We left Invigorate with a clearer ICP, an early customer base, and everything they needed to run their events on a much more regular basis.

The Results

  1. 43 Leads secured (mostly via direct outreach)
  2. 27% Email click rate
  3. £650m Raised in total by our qualified leads

Client: Invigorate

Industry: Startup

Services
Content Marketing Digital Marketing Social Media Marketing

Completed: Jun 2022

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

Content Marketing +3 services
  • Digital Marketing
  • SEO
  • Social Media Marketing

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Growth Division

Unlock is a B2B SaaS scaleup that was looking for a route to its first £1M in annual recurring revenue. Our experimentation uncovered a profitable new growth channel for Unlock, adding £160k in ARR, and lowering its marketing cost to just £101 per qualified demo.

The Challenge
Unlock had the traction. Growth Division’s challenge was to deliver the scale.

When Growth Division started working with Unlock, they were a 30-person strong team who had already proven there was real demand for their product. What they currently lacked, however, was the scale they needed to hit their £1m subscription revenue target.

The Solution
We ran growth experiments across 3 channels, quickly doubling down on the most successful one.

In Phase 1, we developed a go-to-market strategy for Unlock, which included refreshed messaging and value proposition statements. We launched and optimised new landing pages, then we began running systematic growth experiments on each new marketing channel.

The Impact
We ran growth experiments across 3 channels, quickly doubling down on the most successful one.

In Phase 1, we developed a go-to-market strategy for Unlock, which included refreshed messaging and value proposition statements. We launched and optimised new landing pages, then we began running systematic growth experiments on each new marketing channel.

The Results

  1. £160k ARR generated from Growth Division’s work
  2. £101 Cost per qualified demo
  3. 6,245 ICP connections added across founder LinkedIn profiles

The Feedback

We’ve met and worked with probably 10 of the GD team at this point and they are all top of their game in their respective fields. This means that they not only execute on our goals but also bring hugely valuable insights and perspectives to our campaigns, that we wouldn’t have thought of.

This is a killer combo and means they add value at every turn. They’re generous with their time and efforts, and treat their clients like they’re a part of the family.
Sasha Small
Head of Growth

 

Client: Unlock

Industry: Startup

Services
Content Marketing Digital Marketing SEO Social Media Marketing

Completed: Feb 2022

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Client: Oddbox

Industry: Food & Beverage

B2B Marketing +1 service
  • Email Marketing

How we delivered 100 B2B leads and saved the Oddbox team hours of daily manual work

Growth Division

Oddbox is a fruit and veg subscription box startup that was looking for support with growing its B2B side. We built out systems and automations to grow Oddbox’s B2B sales, delivering 100 leads and saving the team hours in manual work each day.

The Challenge
Growth Division’s challenge was to get Oddbox into businesses, as well as homes.
Oddbox is best known as a B2C subscription service for fruit and veg boxes filled with wonky and surplus produce. But when they started working with Growth Division, Oddbox had one clear aim in mind: to get their boxes into businesses, not just homes.

The Growth Strategy
Moving away from manual, and validating a new marketing channel.
Our first priority was to move the Oddbox team away from manual follow-ups and spreadsheets. After working closely with the team, we implemented a CRM system and a new sales process, which instantly began saving the sales team hours of manual admin.

The Impact
Moving away from manual, and validating a new marketing channel.
Our first priority was to move the Oddbox team away from manual follow-ups and spreadsheets. After working closely with the team, we implemented a CRM system and a new sales process, which instantly began saving the sales team hours of manual admin.

The Results

  1. 100 New B2B opportunities driven into the pipeline in the space of a few months
  2. 2 Hours/day saved per team member in manual work (following up on customer enquiries and sending marketing emails)

 

 

Client: Oddbox

Industry: Food & Beverage

Services
B2B Marketing Email Marketing

Completed: Jan 2022

Other Case Studies by Growth Division
Helping a worldwide luggage-storage network grow revenue 67% YoY

Client: Radical Storage

Industry: Travel & Tourism

From launch to 128 interested founder leads, with outreach that beat benchmarks 4x over

Client: ThatRound

Industry: Finance

How we grew Noan’s new trial activations by 400% in 6 months

Client: Noan

Industry: IT & Technology

How we sent 1,123 sales prospects to try this unique members club

Client: The Conduit

Industry: Hospitality

How we repositioned Clade for the heat pump market, and secured more leads than the factory could handle.

Client: Clade Engineering

Industry: Energy

How we validated new marketing channels for a $100M multi-brand, cross-industry business.

Client: Startups.com

Industry: Startup

How our new marketing channel mix allowed Tytl to increase its ad spend by 11x

Client: Tytl (formerly Addland)

Industry: Real Estate

How we built a scalable growth marketing process with Maji (and added £148k in ARR)

Client: Maji

Industry: Finance

How we built a strong community of 500 new subscribers for Presca’s B2C launch

Client: Presca

Industry: Sports

How we supported Invigorate’s Beta launch, exceeding our target for sign-ups

Client: Invigorate

Industry: Startup

How we added £160k ARR in 15 months as Unlock’s fractional growth team

Client: Unlock

Industry: Startup

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