Category: Web Design

As use of the internet continues to expand, there is a substantial number of users who are unable to access all the online universe has to offer. Creating accessibility has become a big challenge for modern web designers, but it’s worth the effort. Taking the proper steps to enhance accessibility improves the chances of more …

Although the year has started a little grey and chilly, at Upperdog we’ve been looking on the sunny side with some of the fresh, new digital design ideas that will brighten your screens over the next year. Here’s our list of the six digital design trends that you must pay attention to this year. 1. …

Website optimization for a better conversion rate is a sensible business move. A good start to having an optimized website is a clean and simple home page which loads quickly and displays only relevant information, with a user-friendly navigation, clearly stands out. If you work with a web designer who knows the craft, she must …

Going hand in hand with user experience, the user interface of a product is an important aspect to take into consideration when walking through your customer journey. To increase conversions on your website, you should have a website or application that’s user-friendly and offers sufficient information for the user to complete a transaction. If you’re …

UX is a buzzword that is bandied about and often used interchangeably with UI. In fact, UX design and UI design require very different skill sets, despite describing essentially the same thing. Confused? You’re not the only one – these phrases are little understood by the designers who advertise their UX and UI skills, as …

Your website is your digital storefront, and it is likely responsible for driving the majority of your sales or has the potential to. With buyer behavior becoming much more focused on performing diligent research before making purchasing decisions, having a website that presents your brand, product and services in a manner that resonates with a …

The world of online business is replete with stories of websites that managed to get a ton of traffic and then couldn’t handle the load. Some sites recover, but by and large once a site is down, it usually requires manual intervention to get it back into service. This can cost a company a lot …

Minimalism has been a mainstay in website design and UI/UX for a few years – yet it’s still at the top of prediction lists for trends in 2018. There are a few simple reasons that drive this “trend”. First, neuroscience supports the claim that users prefer visiting sites where they instinctively know where everything is. …

Over the last 25 years, websites have gone through dramatic changes based on advancements in technology and buyer behavioral changes. The dynamics of personal and professional interactions influence consumer habits. As a result new marketing strategies and brand approaches must center around the user. In the luxury hospitality industry, this is especially true. After all, …

There are a number of reasons for an organization to rebrand itself. A company may have had a major change in leadership. A brand could choose to shift focus to a more specific line of products or services. Negative publicity might necessitate a total overhaul for an organization’s image. Whatever the reason to rebrand a …