SEO & SEM

When people think of SEO, the first thought that pops into one’s mind is keyword optimization. While there is no doubt that the element is an integral part of SEO, it is not everything that matters. Another important factor is link building. In fact, according to Social Media Today, quality links are among the top-ranking …

You probably have heard wonders about YouTube ads. In fact, you may have seen those good things in action on your own marketing strategy! But don’t you wish there was a more cost-effective way to reach out to your YouTube audience? Well, there is. And it’s called organic content. I know, it sounds a bit …

Ten years ago, many incorrectly believed that SEO was a deceptive marketing strategy centred around ‘cheating the formula’ and manipulating Google to believe the website was the best answer for a search query. This should never have been the case, and SEOs should have instead based their attention on achieving the best possible outcome on …

Are you in SEO and affiliate marketing? Are you starting a new affiliate website on an expired domain or just improving search engine rankings of the existing ones with 301 expired domain redirection? The team from SERP.domains share their 5 expired domains vetting tips for your higher success as an affiliate marketer. The internet opens …

The SEO industry is constantly changing and evolving. Your SEO agency’s needs also change as your business grows. The tools you use will shape how you direct your growth. So it’s important to stay up-to-date on what’s new in the space to decide whether adopting a new tool would benefit your business. Yet, it’s always …

We all reach certain stages in life where we take stock and assess where we are heading, why we are heading there, and what we actually want to achieve from life. One such moment occurred to me in the early stages of 2011, whilst working as a teaching assistant in a high school in my …

Both organic and paid marketing efforts can benefit your company, but as your needs evolve, so should your strategies. Every business can benefit from a mixed tactic, and some of the core elements of each are fundamental to successful marketing. For example, there are many organic search engine optimization strategies’ that are really just standard …

Building an in-house marketing team can be costly and time-consuming. You will need enough time, money, and resources to invest in your marketing strategy. In that case, try to outsource your search engine optimization (SEO) services instead. By hiring an SEO company in Singapore, you can gain access to a wide range of digital marketing …

SEO vs. SEM vs. PPC – how do I know the right balance for my business? This question is more complicated than it appears, but the Bold x Collective team is here to help you thoroughly understand the three categories, their abilities and how to optimize them. Let’s start by discussing the differences between SEO …

If you want to rank higher and get more organic traffic to your website, free SERP checker tools are the great ones to help your rankings in the search engines. Let’s look at what a SERP is and why a SERP checker tool is vital for your business. SERP checker tools are essential to get …