Category: SEO & SEM

With the rise of businesses investing in SEO and Google’s continuous algorithm updates, the digital sphere is now more competitive than ever. As a digital marketer, you need to constantly look for new ways to boost your site’s exposure. This means keeping pace with the latest SEO trends, identifying your site’s weaknesses and improving them …

There are two fundamentals of digital marketing that simply cannot work without each other. Do you know what these are? Well, judging by the fact that you’ve come on to this article, it’s safe to say you have a rough idea. SEO and content go hand in hand in order to create a strong content …

If you are a member of the business community, you have most likely heard of SEO. But what exactly is SEO? How much should SEO services cost? Why do I need SEO? These questions need to be answered if your business is going to thrive! SEO or Search Engine Optimization is an ever-changing, growing, and …

If you want your businesses to see a boost in sales or to give your brand a better position in its market, maximizing your digital marketing campaign is one great way to go. After all, businesses can pull a higher ROI from their cheap blogging and social media activities than they can pull from a …

Google have announced some interesting new updates to their search quality rating guidelines. Here we discuss what will be evaluated and how this may impact your SEO strategy. Google employs over 10,000 “search quality raters” across the world to assess its search results. In a nutshell raters are instructed which searches they are to find, …

Google Algorithm Update: August 2018 – What it means if you got killed in the Rankings? Over the last several days there has been a lot of noise about a potential Google algorithm update, and for good reason. Most people either saw a huge drop in rankings, or a massive boost in the SERPs for …

A person responsible for maintaining a website is known as a webmaster. This title refers to web architects, developers, site authors, publishers, etc. The main objective that all of them have in common is reaching a desired amount of traffic on their websites. Many different strategies are used to accomplish this goal and one of …

Whether you are a small business, or a Fortune 500 organization, nothing is quite as exciting as having a brand new modern website. Your expectations are high, and you truly believe it is going to be a game-changer when it comes to hitting your growth goals. But in order to fully utilize your website as …

As Director of SEO and Content Strategy at WEBITMD, one of my many responsibilities is to review and analyze data for rolling out new agile strategies for our Growth Stack clients to help them achieve precise goals. These data deep-dives take place on monthly, quarterly, and yearly time frames. This July marked our yearly review …

Search engine optimization is a common digital marketing service that most organizations invest in. However, most companies that sign up for SEO services do so without addressing their true goals with the agency, or using the right set of tools that will help them achieve their high-revenue targets. First of all, SEO is an important …