Category: SEO & SEM

Branding is firmly based on the type of strategy used by the company. The key is to promote brand awareness, build an unparalleled reputation, and stay relevant. However, there are instances when even marketing agencies need to rebrand themselves to remain at the top of their game. With the market becoming essentially digital, agencies need …

When you earn a backlink on an authority website in your niche, you’re effectively taking some of the site’s “SEO juice” to fuel your own SEO strategy and position your company higher in the SERPs. That said, it’s not just about building backlinks, it’s also about making your backlink portfolio better over time. Keep reading …

Creating your website can be a relatively easy process if you grew up with computers. But is it enough? Unfortunately, it’s not. You need to consider plenty of different metrics through each step of the design process including SEO. Your site should have clean, easy to navigate and user-friendly interface and informative contents. Thus, you …

A majority of small businesses do not realise the importance of SEO basics as a vital digital marketing technique. SEO is an essential approach for businesses to get relevant traffic to their site. When the right people visit a site, they are likely to convert into leads and sales – the bread and butter for …

Even though it’s known that social media activity attracts an audience to your website, increases your digital footprint and boosts your brand awareness, a lot of people still find its relationship to SEO somewhat confusing. On the one hand, it’s clear that it helps, but how and why often seem obscure. Some might suggest that …

If you’re a digital marketing agency, business consultant, or advertising agency, you may find yourself ironically in a similar situation to that of your clients – a situation pertaining to business growth. You’ll reach a point where you ask yourself, “How do I develop a firm foundation for my agency’s growth?” But, here’s the good …

If you’ve got a great SEO and branded marketing strategy in place, you might feel like you’re invincible. You’ve got great Google rankings and it feels like Google is working both with and for you. But Google giveth, and Google taketh away. Just as Google can catapult your branded searches to the top of your …

The TL; DR version The SERPs have changed. Search features have become a dominant force in the results pages of most major search engines, particularly Google, and this could have major implications for the millions of smaller companies that rely on search engines for their traffic. Historically, Google has provided a relatively level playing field …

Now that 2019 is here, it’s the perfect time to re-evaluate your Pey-Per-Click management strategy. The best way to succeed with paid search marketing is to revisit existing best practices, see what have worked and what didn’t as well as learn new ideas and strategies. Here are the most notable 2019 PPC trends you should …

What will the best free link building tools for SEO be this year? Have a look at our list of must-have tools for link building in 2019! Decades after their rise as crucial part of SEO, link building still remains the top strategy for optimizing the websites. Staying on track with the current trends of …