SEO & SEM

SEO success can require a lot of planning, work and monitoring. However, there are a few SEO tips that every marketer can use. They can give your SEO campaign that much needed boost. Here are some top SEO shortcuts that are often overlooked. Top Crawling Tips Site Speed Our first SEO tip is about your …

Google always brings new updates to its search engine algorithms and it is inevitable for digital marketers to fall behind the industry trends. Since SEO standards are continuously changing, reading blogs can help to catch up with the best SEO practices. We have listed some useful and up to date SEO blogs written by digital …

With technology advancing rapidly, it’s a challenge for most companies to catch up on new trends and updates within the industry. Some fail to do so because they don’t have the resources to adapt to these changes. Also, a lot of companies try working with SEO agencies. But sometimes they don’t fulfill the needs of …

Link building is still a vital part of SEO campaigns. It simply means getting backlinks to your content from other websites. Also, white hat link building means the proper strategies that search engines approve. In this post, you can learn about some simple white hat link building techniques you can implement immediately. How many times …

Branding is firmly based on the type of strategy used by the company. The key is to promote brand awareness, build an unparalleled reputation, and stay relevant. However, there are instances when even marketing agencies need to rebrand themselves to remain at the top of their game. With the market becoming essentially digital, agencies need …

When you earn a backlink on an authority website in your niche, you’re effectively taking some of the site’s “SEO juice” to fuel your own SEO strategy and position your company higher in the SERPs. That said, it’s not just about building backlinks, it’s also about making your backlink portfolio better over time. Keep reading …

Creating your website can be a relatively easy process if you grew up with computers. But is it enough? Unfortunately, it’s not. You need to consider plenty of different metrics through each step of the design process including SEO. Your site should have clean, easy to navigate and user-friendly interface and informative contents. Thus, you …

A majority of small businesses do not realise the importance of SEO basics as a vital digital marketing technique. SEO is an essential approach for businesses to get relevant traffic to their site. When the right people visit a site, they are likely to convert into leads and sales – the bread and butter for …

Even though it’s known that social media activity attracts an audience to your website, increases your digital footprint and boosts your brand awareness, a lot of people still find its relationship to SEO somewhat confusing. On the one hand, it’s clear that it helps, but how and why often seem obscure. Some might suggest that …

If you’re a digital marketing agency, business consultant, or advertising agency, you may find yourself ironically in a similar situation to that of your clients – a situation pertaining to business growth. You’ll reach a point where you ask yourself, “How do I develop a firm foundation for my agency’s growth?” But, here’s the good …