Category: SEO & SEM

SEO is one of the most important things to consider when it comes to website creation and maintenance. Naturally, the trends in SEO strategies vary greatly and rather rapidly, making it essential for marketers to keep track of the necessary changes that need to be made to improve user experience. So, even if you chose …

Well, you might be a newbie, but trust us, Google doesn’t care. You may be just starting in the world of SEO to support your business’s website and hoping you can do it on your own. The Internet is full of resources and places where you can learn and if Google does not support you, …

When most people think of lead nurturing, those who are enlightened to the shifting nuances of digital marketing will naturally cohere to a custom business growth stack compiling of tools and strategies aimed at helping organizations hit high-revenue goals. But let’s get real. Not all companies are ready for a business growth stack. In some …

Communication between an SEO agency and its clients is the cornerstone of their successful business relationship. Just like any other professional or personal relationship, this one requires a lot of effort and energy. Yet, many agencies and their clients fail to realize this, and simply go with the hectic, busy flow, without trying to establish …

Many global brands that are already well established in saturated markets such as North America and Europe continuously look for new opportunities around the world to expand, typically tapping into growing economies such as those in the APAC region or the BRIC countries (Brazil, Russia, India, China). Of course, given the size, potential, and relative …

“I need SEO services.” This is a statement made by countless businesses whose goal is to grow their brand and continuously hit those high-revenue targets. But is SEO really what they need? For some reason the name “SEO” is often thrown around while being misused and completely misunderstood in meaning. Just as people often misuse …

There are nearly 40,000 search queries typed into Google every second. These add up to 3.5 billion searches in a day or 1.2 trillion searches on an annual note. If your business’s traffic generates online via the Google search, there you’ve got some fierce competition to deal with. Since there are billions of search conducted …

SEO myths will never completely go out of style. In its few decades of existence, search engine optimization has undergone a lot of changes, particularly in areas that concern techniques in performing SEO work. True to its continuously evolving nature, SEO has seen many of the methods that used to work fizzle out, as well …

It was a long-held belief that search engine optimization was a separate entity from digital marketing. SEO was used to optimize websites by making them more easily found through search engines. This typically involved cultivating inbound links and using keyword stuffing to influence search results. Those days are gone, but that doesn’t mean SEO is …

If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting? If you’ve got your head screwed on right and you know your stuff, the answer should be a …