Category: SEO & SEM

Nowadays, modern marketers have access to more data than ever before and the pressure is on to turn this data into opportunities, especially considering that the European Union (EU)’s General Data Protection Regulation (GDPR) is about to impose much greater regulatory control over EU residents’ personal data forcing businesses to change the way they make …

Content marketing is such a crucial component to your SEO success. It can be very effective in increasing traffic, generating leads, enabling sales and contributing to SEO. Which brings us to the main question ‒ how can I use it to improve my search rankings? When done well, content marketing can contribute to boosting a …

It’s now an indisputable fact that without fueling your SEO, your business blog will fail to produce the returns you’re looking for. As the goal of a blog is often to expand your audience, improve visibility and relationships, and directly increase sales, you do need to ensure that people can find your blog in order …

Long tail SEO is a technique of targeting highly specific niche search terms or long-tail keywords, that usually consist of 3+ words and are much easier to rank for it’s low competition. Long tail SEO is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business. Many people run for …

What will the best free link building tools for SEO be this year? Have a look at our list of must-have tools for link building in 2017! Decades after their rise as crucial part of SEO, link building still remains the top strategy for optimizing the websites. Staying on track with the current trends of …

Building a successful digital business takes a lot of time and effort, as well as patience, because you will make mistakes, not to mention knowing all the right tools, and how to use each one to the best of its (and your) abilities. The tricky thing is, there are so many of them out there, …

URLs describe a website or page to visitors and search engines. Keeping them compelling, relevant, and accurate is the key to ranking well. While URL structures aren’t on top of the priority checklist in most SEO efforts, an SEO-friendly URL is guaranteed to give you a competitive edge over others. What does a search-friendly URL …

Every business should consider these five questions when engaging an SEO agency! We don’t believe blind boilerplate RFPs identify the best SEO agency for a business. In today’s world, successful SEO engagements require a partnership with clients, marketing & PR departments, agencies and web developers to deliver successful results. This cohesion is very difficult to …

It’s an irony of search engine marketing. The more we improve the granularity of our search targeting, the more our customers’ searches seem to become more generalized. After all, “near me search” sounds about as general as you can get. Google has trained many searchers to be lazier since the results become geo-customized without the …

Testing landing pages? We put together a list of essential Google Analytics landing page tools, reports, and features to make sure any landing page testing program is properly measured. Don’t miss out on these features. UTM Parameters In order to properly track any campaign in GA, ensure that you’re using the proper UTM parameters and …