SEO & SEM

Domain name is one of the first things that businesses register when getting started. Finding the right domain name that matches your goals and covers the dimension of your business can be a tricky part. In the digital marketing market, we are often asked by our clients, “Does domain name helps SEO?” or “How to …

How easy is it to create a search engine optimization (SEO) campaign in Singapore? It is quite simple, but the more you know about SEO, the harder it gets to come up with efficient SEO strategies. Yes, you can learn how to do SEO just by reading and studying the basics. However, sooner or later, …

Search Engine Optimization (SEO) is crucial for the visibility and branding of a SaaS company on web search engines. The contribution of SEO agencies for SaaS businesses is essential to increase the website traffic and enhance the customer base. SaaS customers pay a monthly or yearly subscription fee. It means recurring revenues for these kinds …

For digital marketing newcomers, the terms SEO and SEM can be incredibly confusing. Both have “Search” and “Engine” in them. Do you not “manage” the things you “optimise”? Fear not, we here at Clearwater have found an apt way to summarise the difference between these two separate but very related elements of the digital marketing …

Shopify is known as one of the world’s leading eCommerce platforms for many reasons. For instance, Shopify boasts a myriad of user-friendly features that help people build their very own online stores with ease. Not to mention, you can sell your merchandise on Shopify and redirect potential customers from other digital channels like social media. …

How often do you search: “Pizza Near Me” Near me searches are one of the quickest evolving local SEO keywords in the search engine. Compared to the last year “near me” searches have increased by more than 150%. And! If you are not optimising for local SEO, you are missing out on 46 percent of …

Visibility on Google is one of the most critical determinants of your e-commerce success. Nearly 70% of customers make their purchase decisions via an online search engine before they get into a sales conversation.  What will happen if your e-commerce store is invisible to the customers? Your online presence will become worthless unless your website …

How cheap can SEO be? Does Cheap SEO even exist? Good things always come for an expensive price. And considering the SEO of a website, if you find any services for a cheap price tag: you should always consider thinking twice before going with such services. “Cheap“ and “affordable” can be two different words but …

Every SEO specialist knows about long-tail keywords, which is a good solution for SEO. Such queries are important and any site owner will take advantage if uses them correctly. We encourage you to check what are long tail keywords and how to use them for SEO optimization. What Is Long Tail in SEO? This term …

Like any quickly forgotten New Years resolution, an SEO migration activity can be well-intentioned but regularly ignored as part of a website launch that tends to fall by the wayside as deadlines encroach and technical issues sneak in. It would be easy to think that I could become a curmudgeon after my years working in …