Category: SEO & SEM

The TL; DR version The SERPs have changed. Search features have become a dominant force in the results pages of most major search engines, particularly Google, and this could have major implications for the millions of smaller companies that rely on search engines for their traffic. Historically, Google has provided a relatively level playing field …

Now that 2019 is here, it’s the perfect time to re-evaluate your Pey-Per-Click management strategy. The best way to succeed with paid search marketing is to revisit existing best practices, see what have worked and what didn’t as well as learn new ideas and strategies. Here are the most notable 2019 PPC trends you should …

Creating your website can be a relatively easy process if you grew up with computers. But is it enough? Unfortunately, it’s not. You need to consider plenty of different metrics through each step of the design process including SEO. Your site should have clean, easy to navigate and user-friendly interface and informative contents. So, what …

In Jack and the Beanstalk, a fascinating fairy tale that you’re probably familiar with, a boy receives three magic beans from a magician. In a state of fury, the boy’s mother throws the beans outside through the window. When they woke up in the morning, the family discovered that a giant beanstalk had sprung up. …

For years, businesses and SEO agencies alike have been debating the importance of link building. Let’s begin this article by clearing up any misconceptions that might be hovering in your mind regarding the value of external links. According to Google, links are absolutely necessary for ranking content. Period. The problem is that few SEO agencies …

The value of blogging is something organizations have embraced for several years now. Companies know that a blog promotes brand loyalty, can play into online reputation management, and accommodate a variety of digital marketing strategies such as SEO and inbound. The problem is that very few businesses run and manage a blog correctly, nor do …

Over the years, the buying process of consumers has changed, meaning that marketers need to keep up with trends in order to reach targets and successfully grow their business. In this guide to lead generation, generating business the inbound way, you can learn how to attract new customers and build your business. Nowadays, more and …

Many people have heard or read of the practice of buying expired domains, but not many fully understand what the benefits of doing so are and how to go about it. People purchase expired domains for several purposes, which will be explained in this article. Although it has many benefits, you must do the necessary …

It’s interesting, but almost every time a new client phones our agency they say things like “we want to be number one on Google” or “we need SEO services”. But this isn’t what they really want. In talking to these callers it becomes clear they want what every business wants: to hit their revenue targets …

When you hear people discussing ongoing SEO content, there’s a good chance they’re talking about blogs. In fact, blogging is such a fundamental part of inbound marketing best practice that, at this point, it’s scarcely worth disputing. There are plenty of good reasons for this, but the most important is SEO. Google likes websites that …