Category: SEO & SEM

For years, businesses and SEO agencies alike have been debating the importance of link building. Let’s begin this article by clearing up any misconceptions that might be hovering in your mind regarding the value of external links. According to Google, links are absolutely necessary for ranking content. Period. The problem is that few SEO agencies …

The value of blogging is something organizations have embraced for several years now. Companies know that a blog promotes brand loyalty, can play into online reputation management, and accommodate a variety of digital marketing strategies such as SEO and inbound. The problem is that very few businesses run and manage a blog correctly, nor do …

Over the years, the buying process of consumers has changed, meaning that marketers need to keep up with trends in order to reach targets and successfully grow their business. In this guide to lead generation, generating business the inbound way, you can learn how to attract new customers and build your business. Nowadays, more and …

Many people have heard or read of the practice of buying expired domains, but not many fully understand what the benefits of doing so are and how to go about it. People purchase expired domains for several purposes, which will be explained in this article. Although it has many benefits, you must do the necessary …

It’s interesting, but almost every time a new client phones our agency they say things like “we want to be number one on Google” or “we need SEO services”. But this isn’t what they really want. In talking to these callers it becomes clear they want what every business wants: to hit their revenue targets …

When you hear people discussing ongoing SEO content, there’s a good chance they’re talking about blogs. In fact, blogging is such a fundamental part of inbound marketing best practice that, at this point, it’s scarcely worth disputing. There are plenty of good reasons for this, but the most important is SEO. Google likes websites that …

The backbone to a successful growth marketing strategy lies in one’s ability to understand the competition. When marketers discover how buyers engage with industry related content, and how it plays into their purchase-making decisions, every channel of a marketing stack can be optimized to achieve growth goals. Social media, technology, and content audits are very …

When it comes to running a successful SEO strategy, Ecommerce is a monster that’s hard to tame. Unless you are in a crazy niche industry like military power supplies, SEO for Ecommerce is extremely challenging because websites and their content are almost always set up in ways to target broad search terms. The Ecommerce SEO …

With the rise of businesses investing in SEO and Google’s continuous algorithm updates, the digital sphere is now more competitive than ever. As a digital marketer, you need to constantly look for new ways to boost your site’s exposure. This means keeping pace with the latest SEO trends, identifying your site’s weaknesses and improving them …

There are two fundamentals of digital marketing that simply cannot work without each other. Do you know what these are? Well, judging by the fact that you’ve come on to this article, it’s safe to say you have a rough idea. SEO and content go hand in hand in order to create a strong content …