Category: SEO & SEM

SEO myths will never completely go out of style. In its few decades of existence, search engine optimization has undergone a lot of changes, particularly in areas that concern techniques in performing SEO work. True to its continuously evolving nature, SEO has seen many of the methods that used to work fizzle out, as well …

It was a long-held belief that search engine optimization was a separate entity from digital marketing. SEO was used to optimize websites by making them more easily found through search engines. This typically involved cultivating inbound links and using keyword stuffing to influence search results. Those days are gone, but that doesn’t mean SEO is …

If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting? If you’ve got your head screwed on right and you know your stuff, the answer should be a …

Poor SEO. Over the last few years consumer behavior has tossed it around like a red-headed step child. Back in the day good search engine optimization resulted in both organic ranking and more sales. Why? Because ranking landing pages that put buyers in touch with sales teams or that presented great offers was enough to …

Smart people learn from others’ mistakes and achievements. This also holds true for brands willing to reach success, learning from their competitors’ experience. A proper competitor analysis allows you to elicit their strengths and weaknesses as well as compete on link building and content strategies to overtake them and to develop your inbound marketing for …

It’s no secret that excellent SEO is a non-negotiable for any brand in this day and age. It’s 2017, after-all: organic web traffic is everything. And trust me, 2018 will be no different. So when you’re an agency working on behalf of a brand, you know that many of your priorities lie in effective content …

If you’re in the digital marketing industry, you never stop looking for useful tips and trends to optimize your content. This is because you always want your blog post get discovered by search engines. There is nothing wrong with aiming your website to rank higher on the results pages. However, you need to do your …

Climbing to the top of Google’s SERP is often considered the holy grail of B2B marketing. Because of this, it can be tempting to write for what Google’s search engine looks for, rather than what your potential customers might want to read. However, this will only ever get you so far. For instance, you may …

As we all know, URL is an important aspect of SEO. The term identifies the location of your website and directs the readers to it. To increase the ranking and enhanced SEO, the URL design is essential. How to structure your URL? The following 6 factors is a guideline towards designing your URL in a …

Nowadays, modern marketers have access to more data than ever before and the pressure is on to turn this data into opportunities, especially considering that the European Union (EU)’s General Data Protection Regulation (GDPR) is about to impose much greater regulatory control over EU residents’ personal data forcing businesses to change the way they make …