Favoured

Snag Tights, known for their diverse and inclusive range of hosiery, collaborated with Favoured with a clear vision: to significantly boost their online sales, especially on TikTok. The primary objectives were to lower the CPA below the £20 benchmark and to enhance brand visibility on a global scale, leveraging TikTok’s dynamic user base.

Challenge

Snag Tights faced a competitive market environment with challenges in user acquisition, brand visibility, and conversion rates. The initial month of our three-pillar campaign was focused on data accumulation to refine the Purchase objective, understanding that our audience converted at a CPA less than £20.

Strategic Approach

Favoured adopted a robust strategy that included:

• Creative Testing: Testing various User-Generated Content (UGC) creatives to identify the most effective elements.
• Data-Driven Optimisation: Analysing video hook & hold rates, touchpoints, and other metrics for insights.
• Content Refreshing: Regular updates to avoid creative fatigue while increasing budget allocations.

Peformance Highlights

• 22,000+ Monthly Sales
• 4+ ROAS
• £250,000+ Monthly TikTok Spend

Performance of UGC Creatives

Variety and Effectiveness: A diverse range of User-Generated Content (UGC) creatives was tested. Each creative was analysed for its unique appeal and impact on the audience.
Engagement Metrics: We monitored how different segments of the audience interacted with these creatives. This included studying video hook and hold rates, which helped in understanding at what point viewers were most engaged or when they dropped off.
Content Resonance: Insights were gathered on which types of content (humorous, educational, storytelling) resonated most with the target demographic, leading to better content curation.

Data-Led Creative Production

Rapid Iteration and Testing: Based on the data accumulated, we rapidly iterated on content, producing new creatives weekly. This helped in maintaining a fresh and engaging presence on TikTok, crucial for sustaining viewer interest.
Avoiding Creative Fatigue: The constant churn of new creatives was strategic to prevent creative fatigue. As we ramped up budgets, it was vital to keep the content fresh and engaging to maintain high conversion rates.
Target Audience Insights: Detailed analysis of audience interactions, preferences, and behaviours was conducted. This included demographic studies like which age groups were most responsive, helping in tailoring the content more effectively.

Optimisation of Bidding Strategies and Audiences

Bidding Strategy Refinement: The first month was crucial in testing different bidding strategies. We identified the most cost-effective strategies that yielded the best ROI.
Audience Segmentation and Targeting: Based on the data gathered, we refined our audience segments, focusing more on those that showed higher engagement and conversion rates.

Performance by Region and Demographic

Regional Insights: Analysis of campaign performance across different regions helped in understanding geographical preferences and trends, allowing for more targeted regional strategies.
Demographic Specifics: We closely monitored which demographics (age, gender, interests) responded best to our campaigns. This enabled us to tailor our content and targeting strategies more effectively, ensuring higher relevance and engagement.

Cost Efficiency and Scaling

Cost Management: Throughout the campaign, a keen eye was kept on cost metrics, ensuring that we stayed within budget while maximising results.
Scalable Strategies: The strategies were designed to be scalable. As we gained confidence in our approach through low CPAs and high ROAS, we systematically increased our spend, ensuring sustainable growth.

Conclusion

The collaboration between Snag Tights and Favoured has been a resounding success. By focusing on growth hacking and ROI-driven strategies, we’ve not only surpassed key performance indicators but have also set new benchmarks in digital marketing efficiency. Our strategic approach, combining data-driven decisions with creative agility, led to remarkable improvements in Snag Tights’ online presence and sales, particularly on TikTok, demonstrating the power of targeted, platform-specific marketing.

Belong’s ambitious vision to redefine social connection experiences led to a collaboration with Favoured, a full-funnel marketing agency. The aim was to reinvigorate Belong’s presence in Dubai and establish its footprint in San Francisco and New York. Favoured’s campaign centred around innovative growth hacking techniques and data-driven creative strategies.

Highlights

• Achieved a remarkable 200,000+ app installs
• Improved CPI by 66%
• Conducted over 500 A/B tests

Challenges

Belong’s initial foray into the market faced challenges due to a narrow focus on Facebook ads, resulting in suboptimal user acquisition and engagement. Identifying this, Favoured crafted a strategy to diversify the marketing mix and enhance user engagement.

Strategic Approach

Full-Funnel Marketing: The campaign targeted every stage of the user journey, from awareness to conversion, employing a mix of digital channels.

Creative Testing: A/B testing was rigorously applied to ad creatives, including static visuals, persuasive copy, and UGC videos, to determine the most effective content for each platform and audience segment.

Multi-Channel Presence: Favoured expanded Belong’s digital presence to include Meta (Facebook and Instagram) and TikTok, leveraging unique strengths of each platform.

Retargeting and Nurturing: Favoured implemented retargeting strategies alongside email and in-app messaging to nurture leads and enhance user engagement.

Performance Highlights

• 200,000+ Global App Installs
• 66% Reduction in cost per install
• 195% improvement in click to install rate

Improved CPI by 66%: By diversifying ad channels and optimising ad spend, the cost per install was significantly reduced.

ASO Success: The view to install rate on app stores jumped from 20% to 59%, indicating higher user interest and optimised app store presence.

Meta Campaign Performance

Global: Achieved a remarkable 200,000+ app installs.
San Francisco and New York: Exhibited robust growth in app installs and managed CPI efficiently.

TikTok Campaign Insights

Engagement Growth: Notable 151.6% increase in app installs, with a well-maintained average CPI.
Creative Effectiveness: UGC videos outperformed other formats, optimising towards a 20% higher engagement rate and a 50% reduced CPI.

Creative Testing Insights

A/B Testing: Favoured conducted over 500 A/B tests, refining ad copy, visuals, and video content.
Content Resonance: UGC videos featuring real-life user experiences showed a 30% higher conversion rate in comparison to other formats.
Copy Variation: Ads with concise, action-driven copy resulted in a 25% increase in click-through rates.

Conclusion

Favoured’s comprehensive strategy for Belong’s relaunch and expansion was a resounding success, marked by significant improvements in CPI, ASO, and user engagement metrics. The diverse and data-driven approach, especially the effective use of creative testing and multi-channel marketing, not only revitalised Belong’s market presence but also set new standards in app marketing. Favoured’s expertise in growth hacking and ROI-focused strategies was instrumental in transforming Belong’s digital footprint across multiple geographies.

TAUR Technologies, a trailblazer in the electric scooter industry, sought to redefine urban commuting with their first-generation electric scooter. They aimed to enhance market penetration and consumer adoption globally. Collaborating with Favoured, TAUR’s primary goals were to lower the cost per acquisition, improve return on ad spend, and boost overall brand visibility and sales.

Challenges

TAUR faced challenges in reaching and engaging their target market effectively. Their initial marketing efforts led to high acquisition costs and low conversion rates. They needed to improve their online presence and optimize their advertising campaigns across platforms to achieve better market penetration and brand recognition.

Strategic Approach

Favoured employed a multi-faceted strategy to meet TAUR’s objectives:

Data-Driven Creative Optimisation: We meticulously refined TAUR’s advertising creatives based on performance data, focusing on high-engagement visuals and messaging.

Multi-Channel Campaigns: Leveraging platforms like Meta and Google, we implemented tailored campaigns for different stages of the consumer journey.

Retargeting and Personalisation: Utilising advanced retargeting techniques, we re-engaged potential customers, offering personalised experiences to increase conversion rates.

A/B Testing: Continuous A/B testing across all channels helped in identifying the most effective strategies and creatives for different demographics

Key Achievements

• Reduction in Cost Per Acquisition (CPA) to under $400
• Increase in Return on Ad Spend (ROAS) to above 2
• Significant improvement in key performance metrics including conversion rates and click-through rate

Performance Highlights

• $40,000+ in UK & US Ad Spend
• 2.5+ ROAS on a £1000 product
• 100+ attributed purchases

Cost Per Acquisition Reduction: Achieved a reduction in CPA to under $400, significantly lower than the initial figures, indicating more efficient use of the advertising budget.

Increase in ROAS: Elevated the Return on Ad Spend to above 2, demonstrating a more profitable advertising spend.

Improved Key Metrics: Notable improvements were seen in conversion rates, click-through rates, and overall engagement, contributing to a more effective and streamlined marketing funnel.

Performance in Key Regions: Particularly strong results were seen in the U.S. and U.K. markets, where brand awareness and adoption rates increased significantly.

Content Effectiveness: User-generated content and tailored messaging resonated well with the target audience, leading to higher engagement and conversion rates.

Conclusion

Favoured’s strategic approach and data-driven tactics significantly transformed TAUR’s digital marketing performance. By reducing acquisition costs, enhancing ROAS, and improving key performance metrics, we not only achieved TAUR’s objectives but also set a new benchmark for their future marketing endeavours. This case study highlights the effectiveness of growth hacking and ROI-focused strategies in revolutionising marketing outcomes.

Double Dutch Tonics, a premium beverage manufacturer, aimed to expand their online presence and boost sales on their website. They partnered with Favoured to achieve these goals, with a focus on enhancing user engagement and increasing conversions.

Challenges

Double Dutch Tonics faced several challenges in the competitive beverage market, including limited online visibility, low conversion rates, and the need to establish a strong online presence.

Strategic Approach

Favoured implemented a comprehensive strategy to address Double Dutch Tonics’ challenges:

Content Creation: Favoured focused on generating high-quality user-generated content (UGC) and professionally produced videos to attract and engage their target audience effectively.
Campaign Optimisation: The agency conducted in-depth campaign optimisation, fine-tuning ad targeting, keywords, and ad creatives to maximize the campaign’s reach and impact.
Landing Page Tests: Favoured performed extensive landing page tests and optimisation on Double Dutch Tonics’ website. They revamped the site’s layout, improved user experience, and implemented persuasive copy and design elements to increase conversion rates.

Performance Highlights

• 100% increase in sales in 2 months
• 2.7X increase in conversion rate
• 50% increase in click through rates

Region-Specific Success: The campaign performed exceptionally well in the UK market, showcasing the effectiveness of region-specific strategies in driving sales and engagement.

Content-Driven Growth: High-quality content, both user-generated and professionally produced, played a pivotal role in capturing and retaining customer interest, further validating the importance of creative testing and content marketing channels.

Key Achievements

• Doubled their sales within 2 months of launching
• Increased the conversion rate by 270%
• Improved CTR by 50% through creative testing

Conclusion

Favoured’s collaboration with Double Dutch Tonics yielded outstanding results, fundamentally transforming the client’s online marketing performance. The combination of content creation, campaign optimisation, and landing page tests led to a remarkable doubling of online sales. The 270% increase in conversion rates and a 50% boost in CTR demonstrate the efficacy of growth hacking and ROI-focused strategies in achieving significant success in the beverage industry. Double Dutch Tonics now stands as a testament to the power of data-driven, customer-centric marketing.

Omni, a thriving vegan pet food brand, sought our expertise to optimise their complete subscriber funnel, with an emphasis on boosting sales and retaining subscribers.

Challenges

Omni’s primary objectives were to enhance their full subscriber funnel, from video production to acquiring new subscribers. The overarching aim was to boost sales and increase subscriber retention. To achieve this, they needed a comprehensive yet targeted marketing and content strategy that would not only attract but also retain a loyal customer base.

Strategic Approach

We adopted a multi-faceted approach, leveraging advertising and influencer marketing alongside the production of high-quality video content, to maximise Omni’s sales and customer retention.

Advertising and Influencer Marketing: Our team utilised the power of advertising and influencer marketing to dramatically increase the brand’s sales, recognising the influence and trust these figures have garnered in the target audience.

High-Quality Video Content: Understanding the power of visual content, Favoured produced high-quality video material that outperformed existing campaigns, enabling Omni to scale rapidly.

Comprehensive Email Management and Automation: To further bolster customer retention, we implemented a comprehensive management of emails and automation, enhancing the subscriber life time value significantly.

Performance Highlights

• 3+ scalable ROAS
• 150% increase in sales over six months
• 50% improvement in customer retention and LTV

Leveraging the Full Funnel: The strategic combination of advertising, influencer marketing, high-quality video content, and robust email management resulted in a ROAS above 3. This impressive return not only signified a marked improvement in Omni’s advertising efficiency but also played a key role in their sales surge by over 150% within six months.

Nurture Leading to Retention: Our comprehensive approach went beyond merely acquiring new customers. By leveraging in-depth email management and automation, we were able to bolster customer retention by 50%, significantly enhancing the subscriber LTV.

Key Achievements

• A Return On Advertising Spend (ROAS) above 3
• A 150% increase in sales over six months
• A 50% enhancement in customer retention and Lifetime Value (LTV)

Conclusion

Our integrated marketing and content strategy successfully accelerated Omni’s sales growth and solidified the brand’s relationship with its customers. The results clearly demonstrate the effectiveness of combining high-quality content, strategic advertising, and meticulous customer management in enhancing sales and customer retention.

SMASH, an app aimed at promoting healthier takeaway or dining options among teens and young adults, sought to effectively reach and engage its target demographic. Achieving this required a precise, creative, and personalised approach to resonate with the younger audience and drive both redemptions and repeat purchases.

Challenges

SMASH’s primary challenge was to connect with its target demographic— teens and young adults— effectively. This involved not only capturing their attention and persuading them to install the app, but also driving engagement to encourage redemptions and repeat purchases.

Performance Highlights

• 50,000+ App Installs Achieved
• 84% Increase in Conversion Rate
• Successful Acquisition by a Healthcare Company

Increased Installs: The targeted marketing campaign created by Favoured was highly successful, resulting in over 50,000 app installs. This achievement underscores the effectiveness of our approach in capturing the attention of the target demographic and persuading them to engage with the SMASH app.

Mid-Funnel Conversions: In addition to the app installs, our personalised mid-funnel communications also significantly increased conversion rates by 84%. This figure demonstrates the effectiveness of our approach in driving engagement and retention, leading to redemptions and repeat purchases.

Conclusion

Our targeted marketing campaign and personalised mid-funnel communications effectively addressed SMASH’s challenges, resulting in over 50,000 app installs and an impressive increase in conversion rates. These achievements, alongside the successful acquisition by a healthcare company, highlight the long-term impact and effectiveness of our marketing strategies.

JobSwipe, a job seeking app, aimed to amplify its app marketing efforts to enhance user acquisition and improve cost efficiency. They aimed to scale their advertising spend to reach more potential users while simultaneously decreasing the cost per install (CPI) to enhance the overall profitability.

Challenges

JobSwipe’s primary challenge was to enhance their user acquisition while improving cost efficiency. They aimed to expand their advertising spend to reach and engage more potential users and reduce the CPI to improve overall profitability.

Strategic Approach

Favoured undertook full-service app marketing for JobSwipe, focusing on acquisition, mid-funnel communications, and creative strategies.

Data-Driven Advertising Campaigns: Our approach involved optimising advertising campaigns using data-driven techniques. This strategy aimed to reach and engage potential users effectively, thereby improving user acquisition.

Refining Mid-Funnel Communications: Alongside optimising advertising campaigns, we refined the messaging in mid-funnel communications. This aimed to guide potential users through the conversion process smoothly and effectively.

Engaging Creatives: To further engage the target audience, we developed compelling creatives as part of our comprehensive marketing approach.

Performance Highlights

• 28% increase in AD spend MoM
• ​​24% increase in APP installs MoM
• 19% decrease in CPI MoM

Data-Driven Optimisations: In conjunction with the increased ad spend, we also achieved a significant increase in app installs, witnessing a 24% rise MoM. This improvement indicates the success of our data-driven optimisation and creative strategies in boosting user acquisition.

Improving Profitability: Moreover, our approach led to a significant reduction in the CPI, decreasing by 19% MoM. This demonstrates the enhanced cost efficiency in acquiring new app users, thereby improving overall profitability.

Conclusion

Our full-service app marketing approach effectively addressed JobSwipe’s challenges, resulting in increased ad spend and app installs and a reduced CPI. The significant MoM improvements in these areas demonstrate the effectiveness of data-driven optimisation, refined mid-funnel communications, and compelling creatives in boosting user acquisition and improving cost efficiency, enhancing the overall profitability of the app.

Grá Chocolates, an award-winning artisan chocolate company founded by pastry chef Gráinne Mullins, sought to expand its market reach and enhance online sales.

Their vision was to share their handcrafted, luxurious chocolates, made with the finest ingredients and native Irish flavours, with a wider audience. To achieve this, Grá Chocolates collaborated with Favoured, a marketing agency, aiming to enhance their digital presence, increase brand visibility, and boost online sales.

Challenges

Grá Chocolates faced several challenges in a competitive market, including increasing user acquisition, improving brand visibility, and enhancing conversion rates. Despite having a high-quality product, the brand struggled to translate its artisanal value and craftsmanship into online sales growth.

Performance Highlights

• 3.61 Blended ROAs across all platforms
• 7.37 marketing efficiency ratio achieved
• 31% increase in YOY sales

Effective Ad Spend: The shift to a new Google account focusing on new client acquisition resulted in a more focused and effective ad spend, with a ROAS of 3.9 for the most recent period.

Leveraging Seasonality: Email marketing campaigns saw a 24% year-over-year increase, with specific campaigns like the Blue Monday email generating over €5,000 alone, highlighting the effectiveness of tailored email content.

Key Achievements

• Achieved a blended ROAS (Return on Ad Spend) of 3.61 since the contract start
• Year-over-year sales increase of over 31% for the period Favoured was active
• Achieved a MER (Marketing efficiency ratio – total rev/total investment) of 7.36

Conclusion

Favoured’s comprehensive digital marketing strategy had a transformative impact on Grá Chocolates’ online presence and sales performance. Through targeted advertising, creative testing, and a multi-channel approach, Grá Chocolates experienced significant growth in brand visibility, user engagement, and revenue. The successful collaboration highlights the importance of strategic marketing efforts, growth hacking, and ROI-focused strategies in the competitive artisanal food market.

We Tree Kings, an online retailer specialising in Christmas trees, partnered with Favoured to transform their digital storefront. Their vision was to not only improve the online shopping experience but also to significantly enhance their conversion rates. The key objective was to optimise the checkout process, making it more intuitive, efficient, and capable of driving higher sales volumes.

Challenges

Initially, We Tree Kings faced a clunky and inefficient checkout flow. The absence of multiple payment options and a hidden upsell opportunity for tree stands on the cart page were significant hurdles. These challenges were leading to lower conversion rates and a higher cost per order, impacting overall profitability.

Strategic Approach

Favoured took a holistic approach to streamline We Tree Kings’ e-commerce experience. Our strategy included:

• Redesigning the Checkout Flow: Integrating tree selection and stand requirements in one seamless step on the product page.
• Embedding Delivery Preferences: Allowing express checkout options while ensuring all necessary customer information was captured efficiently.
• Multi-Payment Options: Introducing various payment methods to cater to a broader customer base.
• Enhanced Upselling Techniques: Making the option to purchase tree stands more visible and appealing during the buying process.

Performance Highlights

• 4.94X improvement in Conversion Rate
• 80% reduction in cost per purchase
• 350% increase in weekly orders

Conversion Rate Increase: We witnessed a stellar rise in the conversion rate from 0.54% to 2.67%, demonstrating the efficacy of the new checkout flow.

Reduction in Google Cost Per Order: The cost per order on Google ads plummeted from £68.76 to just £14.05, reflecting a more efficient ad spend and targeting strategy.

Consistent Average Cost-Per-Click (CPC): Despite the comprehensive changes, we maintained a stable average CPC at £0.38, ensuring cost-effective customer acquisition.

Enhanced User Experience: The streamlined checkout process significantly reduced cart abandonment and increased customer satisfaction.

Budget Upscale: The success of the campaign led We Tree Kings to increase their Google ads budget, especially ahead of the crucial Christmas period, indicating strong confidence in the new strategy.

Key Achievements

• Boost in Conversion Rate from 0.54% to 2.67%
• Reduction in Google Cost Per Order from £68.76 to £14.05
• Streamlined Checkout Flow Enhancing User Experience

Conclusion

The collaboration between We Tree Kings and Favoured dramatically transformed their e-commerce performance. By focusing on conversion rate optimisation and a data-driven approach, we not only enhanced the user experience but also significantly increased sales efficiency. This case study demonstrates the power of strategic e-commerce optimisation in driving growth and profitability in the competitive online retail space.