Aumcore Digital Agency

The full-service interactive marketing agency Aumcore has increased digital growth and brand awareness for Pivotal180 while managing to take the leap onto the first page of Google after the technical audits.

Connecting a world-class advisory and financial training platform with a digital atmosphere is an essential component of ensuring digital growth.

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Pivotal180 is based in New York and provides world-renowned advisory, financial modeling, and training courses in relation to climate change, sustainable finance, renewable energy, and infrastructure.

Pivotal180 looks to simplify the complex and complicated financial language through re-imagining financial training and creating a novel approach that demystifies esoteric rules and techniques using simple and elegant examples and quantitative demonstrations.

This is where Aumcore stepped in; to grow the brand and display the simplified complex tasks that Pivotal180 provides to clients such as finance professionals, governments, students, and non-profits.

Solution

Aumcore enhanced Pivotal180’s brand by assisting in the digital perspective.

Aumcore conducted Search Engine Optimization for the brand, supported paid search campaigns, and provided detailed technical audits on the site.

These technical audits were then implemented on the site and had a huge positional impact on keywords, driving Pivotal180 to the first page of Google.

Aumcore also assisted with the improvement of the connectivity between the marketing and customer relationship management system.

The objective of the campaign was to drive brand awareness and digital growth. Paid search was identified as an essential component of both revenue growth and brand awareness working in tangent with the long-term approach of SEO.

Pivotal180’s website now encapsulates the brand’s core values through a thorough user experience that has easy-to-use navigation that can guide any visitor throughout the site, while learning more about the complex issues that Pivotal180 makes simple.

The site is mobile optimized using responsive web design across all screen sizes while paying particular attention to Pivotal 180’s target audience.

Results

After Aumcore stepped in, Pivotal180 saw digital growth and brand awareness increase in both the United States and Australia, while they also managed to take the leap onto the first page of Google after the technical audits were implemented.

The objective of Pivotal180’s paid media campaign was to generate lead generation and thankfully during the campaign Pivotal180’s conversion and lead generation rate improved by 40%.

Cost per acquisition or otherwise known as cost per lead was decreased by 42% in the opening five months of the campaign. Once the campaigns were optimized, the average cost per click (CPC) decreased by 19% in just five months.

Finally, overall traffic on the website improved by 19% and the website grew organic traffic by 17% in just four months.

Cleer Audio is a luxury and affordable audio brand that does not compromise on quality. It is a US brand based in the glorious sunshine state of California who were looking to further branch out into foreign markets such as the United Kingdom (UK) and Australia.

The Ask

Cleer Audio is a luxury and affordable audio brand that does not compromise on quality. Cleer Audio is a US brand based in the glorious sunshine state of California who were looking to further branch out into foreign markets such as the United Kingdom (UK) and Australia.

For this reason, Cleer Audio was looking for a digital partner who they could trust, to help build and assist with the growth of their brand from a digital marketing perspective while also developing new eCommerce sites to increase their level of coverage across the globe.

Cleer Audio was looking for a partner who could properly illustrate and share their passion for the ideal audio experience through beautiful imagery and meaningful content which allows users to fully understand what makes Cleer Audio unique.

The Solution

Aumcore created a full digital package which consisted of introducing the latest marketing techniques and a full affiliate network strategy in order to assist Cleer Audio with growing their brand from a digital marketing perspective and developing new sites to increase their global coverage.

Once completed, Aumcore turned their attention to conducting Search Engine Optimization for the brand while supporting email campaigns, paid media campaigns, and social media campaigns.

Email campaigns, paid media campaigns and social media campaigns were all identified as essential components of revenue growth and brand awareness for online businesses such as Cleer Audio while working hand in hand with the long-term approach of SEO.

To finish off the digital package Aumcore implemented the latest consumer retention techniques and developed their main sites for the US and built their UK and AU sites while performing intricate conversion rate optimization strategies on their sites incoherence with optimized pages for mobile-first eccentric users.

The Result

Cleer Audios website and social media now encapsulate the brand’s core values through an exceptional user experience that has easy-to-use navigation that can guide any visitor throughout the site, while learning more about the brand in the process.

Cleer Audio saw revenue increase by 98% and increase average conversion rates by over 100%+ while maintaining the same level of spend.

Cleer Audio is still one of the Aumcore clients to this date and they look forward to helping Cleer Audio achieve its goals and objectives year on year.

Florense US is an upscale Brazilian furniture company that pays homage to its Italian heritage throughout its handcrafted furniture.

With locations in New York and Miami, Florense US utilize state-of-the-art technology while fraternizing with expert craftsmanship and this evolves into the furniture of impeccable quality.

The Ask

Florense US stands for sustainability and proudly employs an ecologically conscious production process. The “fatto a mano” (handmade) culture has been present since the foundation of the Florense and this culture drives Florense to create truly unique projects.

This enables Florense to stem into one of the world players in its field and justifies its acquired credibility for fine handcrafted furniture.

The Solution

Florense’s goal was to grow its brand image and engage with consumers directly. Previously Florenses prioritized selling solely through channels. However, like many others, they started to build their own showrooms and connect directly with consumers.

Florense needed us to digitalize their showrooms and connect to their consumers who did not have the ability to visit showrooms in person.

Florense needed to showcase its perfectly composed furniture as well as the brand’s deeply rooted heritage while allowing for seamless navigation for any user. Aumcore wanted to not only showcase the exquisite furniture but to also grow Florenses brand awareness across the US.

Aumcore began with managing Florense’s Instagram. Firstly, we identified Florense audience and how their customers interact with the brand, in order to provide personalized and a relevant customer experience throughout all channels.

Aumcore builds out a full marketing strategy for Florense by utilizing target audience personas. Based on this, we were able to build out Florense’s Instagram and run campaigns for them.

Creating an in-depth Social Media Calendar for Florense was critical to creating a strong brand image, which was based on a number of different topics and events.

Secondly, to complement the launch of Florense’s Instagram, Aumcore launched an eCommerce website on Shopify that was focused on the US Market. Shopify felt like the perfect choice in the digitally enabled world we live in.

The Result

Florense now has a complete marketing strategy and eCommerce website that easily allows any user to navigate while showcasing their core values and illustrating their pristine product lines.

MyArthritisRx is an innovative online platform that provides arthritis patients with tailored programs to manage their arthritis. Developed by arthritis clinical research experts, the application delivers an interactive program, highlighting resources on disease literacy, a core group of exercises, and social support, that has been proven beneficial for managing arthritis pain.

The Solution

The Aumcore team created and delivered a powerful Sitecore-based web application. The MyArthritisRx website tool contains artificial logic software and is able to stage and sort user-patients into groups, depending on the thousands of different answers received in the intake forums and provide each patient with a tailored program.

MyArthritisRx & Aumcore unite to create a modern and efficient platform, to bring together and help people who face arthritis-related conditions, overcome their pain and guide them through their knee rehabilitation and recovery processes!

The Result

Since the development of the MyArthritisRx website application, the program grew rapidly and went from 10 to 432 user-patients. Aumcore has also created six new severity groupings since launch and they have managed to receive great feedback from the patients-users! And as the program doesn’t cease to grow, Aumcore is on track to become the industry’s standard for online arthritis pain management.

During their 2.7 Years of frictionless collaboration, Aumcore have achieved – by working close together – to significantly improve traffic and conversions. The data below reflect, briefly but precisely, the outcomes of their fruitful synergy!

Aumcore created a successful SEO strategy for the digital brand awareness of Knorr, and their creative writing team proceeded with digital content to expand their brand popularity.

A hot 300% increase of global organic traffic with SEO results as tasty as they sound.

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A tasty tradition since 1838, Knorr® has been an integral part of family dinners with their wide range of bouillons, soups, seasonings, sauces, soupy snacks, ready-made meals, and more.

They believe that good food matters, and adds untold pleasure to people’s lives, and that everyday meals can be as magical as special occasions. Knorr® also provides dinner ideas, great recipes, and cooking tips for the convenience of every home chef.

Though the Knorr® name is distinctly recognized by shoppers around the world, Google just wasn’t picking up on it. Knorr® began to seek solutions to improve their organic search ranking on several non-branded consumer terms.

Looking for proven success in the SEO optimization industry, Knorr came to them with the challenge of optimizing their site to open their kitchen doors to the many people in search of dinner solutions.

Solution

Specializing in search engine optimization (SEO), Aumcore knew there was a lot they could bring to the table. They began to analyze the US culinary search landscape to gain an insight into existing markets and the needs of the consumers –mincing their plan to deliver delicious results.

Partnered together to deliver, they worked closely with the parent company Unilever to achieve the goals and ensure the content was conveyed consistently and accurately throughout the search results.

Aumcore optimized content throughout their site. And as a part of their link-building strategy, their creative writing team cooked up a rich blend of digital content.

The improved website was released across the internet to enhance link popularity and trackback to the Knorr site, including social presence and an optimized external presence providing backlinks to the site.

Results

The proof is in the pudding, and it was time to present the results. Leveraging the Aumcore team’s prowess of SEO strategy and implementation, they were able to achieve the top organic position for five core search terms closely related to the needs of Knorr’s customer base.

Not only did Aumcore meet their goals, but they also rendered excellence – shifting Knorr to the first page of Google results for an additional 25 consumer search terms, making Knorr® a fire of SEO optimization.

With a strong presence amidst their consumers, Knorr® traffic soared a staggering 250% growth in US organic traffic, and a 300% increase in global organic traffic, exceeding all expectations and paving the path for delivering tantalizing recipes, cooking tips, and goods to the waiting arms of home chefs around the world. If you can’t take the heat – get out of the kitchen.

The full-service digital marketing agency Aumcore has been commissioned as the digital partner of Nature’s Organic to empower its digital growth.

Aumcore developed digital marketing and branding strategy to support the digital transformation in order to drive brand awareness.

Ask

Nature’s Organic Ice Cream has a number of delicious Ice Cream stores across California.

Nature’s Organic Ice Cream is built upon a sustainable and ethical foundation, by using natural and organic ingredients while avoiding highly processed additives Nature’s Organic has a simple yet effective approach to ice cream:

Better Ingredients, Better Flavor, Better Taste.

Nature’s Organic Ice Cream was in search of a dexterous digital partner to build their eCommerce website to accurately highlight and display the true idiosyncratic ice cream by way of beautiful imagery and to then inform visitors of the brand’s unique story through meaningful content which allows users to engage with the product offering and to fully appreciate what makes Nature’s Organic Ice Cream different from the rest.

Solution

Not only did Nature’s Organic Ice Cream need a digital partner to build their eCommerce Website, but they also needed a full digital transformation in order to drive awareness and this is where Aumcore aimed to establish growth and meticulous branding of Nature’s Organic Ice Cream.

A full digital transformation began with a brand exercise to identify an understanding of Nature’s Organic Ice Cream and to create a vision for not only the brand but also for its consumers.

Aumcore then began creating a full digital package by redesigning the brand logo. The aim of the logo was to encapsulate nature and sustainability, everything that envisions its brand identity.

Once the logo was completed, we moved on to creating brand guidelines. Brand guidelines are a key tool to help ensure brand consistency.

Brand guidelines are definitive rules and standards that illustrate how the brand should be represented globally.

Once the brand necessities were met, we began building out Nature’s Organic Ice Cream through paid media and SEO. The objective of the campaigns was to drive brand awareness and digital growth.

Paid media was identified as an indispensable element of revenue growth and brand awareness for online businesses such as Nature’s Organic Ice Cream while working hand in hand with the long-term approach of Search Engine Optimization (SEO).

Results

Nature’s Organic Ice Cream has seen digital growth double after its full digital transformation provided by Aumcore.