Giant Leap Digital

Introduction

Corinthia is a global luxury hospitality brand that blends the grandeur of iconic hotels with the intimacy and personalised service of boutique hospitality. Founded by the Pisani family in Malta, the brand has grown into one of the world’s leading independent luxury hotel collections, with a philosophy rooted in “Grand Boutique” combining timeless elegance, exceptional service and contemporary luxury.

The Request

• Provide global organic social leadership across the Corinthia hotel portfolio
• Build a cohesive group-wide content strategy
• Elevate creative standards and ensure best-in-class social
• Introduce structured shoot planning and content frameworks
• Improve paid social performance and governance
• Resolve ongoing Meta account, billing and structural issues
• Strengthen platform stability and long-term digital scalability

Process

• Global Organic Social Leadership – Acting as both strategic partner and operational support.
• Structured Shoot Planning & Creative Governance Ensuring every shoot supports revenue-driving objectives not just aesthetic content.
• Paid Social Stabilisation & Meta Recovery
• Protecting revenue continuity and reducing account risk.
• Strategic Expansion – As trust and scope have grown, we are now progressing towards: Full paid social governance across the group.

Summery

Having worked with Corinthia over the last 18 months, we continue to support their expansion across global markets. Our relationship has evolved over time, but our strategic partnership remains strong, with a continued focus on driving this stagetic partnership across digital touch point.

Introduction

Casely-Hayford is a British luxury tailoring house renowned for redefining contemporary menswear through a blend of Savile Row craftsmanship and modern design. Founded in 2009 by the late Joe Casely-Hayford OBE and his son Charlie Casely-Hayford, the brand has become synonymous with understated luxury, exceptional tailoring and a progressive vision of British style.

The Request

Casely-Hayford, partnered with Giant Leap Digital to strengthen its visibility across both traditional search engines and emerging AI-driven discovery platforms. The objective was to improve organic visibility, increase discoverability among high-intent audiences, and future-proof the brand’s digital presence as search behaviour continues to evolve.

The Brief

The aim was to move beyond brand-led traffic and capture high-intent tailoring searches while improving how the brand is understood and surfaced across digital platforms.

Our goals were to:

• Improve AI and technical SEO performance
• Increase visibility for non-brand, high-intent searches
• Build authority in luxury tailoring search categories
• Strengthen content strategy and site architecture

The Process

We implemented a comprehensive, four-phase digital strategy over a 12-month period to transform the brand’s digital foundation and maximise both search rankings and generative engine inclusion.

Focusing on building out a robust entity framework by manually injecting nested JSON-LD schema, we executed a full site restructure and an internal link architecture rework, implementing over 30 descriptive anchor text links to build a topic cluster framework that optimised the flow of link equity to primary revenue-driving pages.

We built a “GEO-first” structure, utilising direct-answer lead paragraphs for AI snapshots, and heavily reinforced trust signals and E-E-A-T credentials across the site by hard-coding verified author biographies with direct links to Casely-Hayford solidifying long-term domain authority and digital authority.

Impact

• 42% AI Visibility – Casely-Hayford appeared in almost half of all AI-generated responses tested.
• 27% Citation Rate – More than one in four AI answers used Casely-Hayford’s own content as a trusted source.
• #1 Most-Cited Source – Casely-Hayford accounted for 5% of all citation sources, outperforming Wikipedia (3%) and other luxury and lifestyle publishers.
• Outperformed Key Competitors – Major competitors did not appear as leading AI sources, while Casely-Hayford ranked first.

Introduction

The Glenrothes is a luxury Speyside single malt Scotch whisky brand with a philosophy centred on elegance over intensity. Rather than competing on smoke or boldness, the brand focuses on refinement, precision and craftsmanship, positioning itself as “The World’s Most Elegant Whisky.”

The Request

The Glenrothes partnered with Giant Leap to support the launch of its new Private Bottling Programme, an ultra-premium offering designed to deliver rare, personalised whisky experiences for discerning luxury audiences.

The Brief

In collaboration with Simon de-Pury (private art dealership) & Sotheby’s real estate & world renowned architecture Farshid Moussavi, the launch centred around an exclusive event experience intended to position the programme at the intersection of craftsmanship, rarity, and modern luxury culture.

Goals

• Increase awareness of The Glenrothes Private Bottling Programme
• Drive qualified interest and engagement ahead of the launch event
• Deliver highly targeted paid media campaigns across premium audience segments
• Support long-term relationship building through CRM and partnership activity
• Create a seamless luxury launch experience across digital and physical touchpoints

The Process

We implemented a multi-channel luxury launch strategy spanning Paid Media, Creative, Partnerships, and CRM.

The Impact

The campaign reached 108% of its enquiry target by the halfway point, with 43 unique users reaching the enquiry thank-you page against a target of 40. Combining Google Search, Meta and programmatic advertising, the campaign delivered over 725,000 impressions and more than 7,200 clicks, building awareness and driving early enquiry performance.  Final results will be published after the campaign ends

Introduction

Sanlorenzo is synonymous with exceptional Italian design and craftsmanship, creating some of the world’s most elegant and distinctive superyachts. With a reputation built on precision, artistry, and exclusivity, the brand continues to shape the luxury yachting industry on a global scale.

The Brief

As the brand expands across the globe the UK team asked Giant Leap to help support their growth plans by bringing together a full funnel marketing approach to help support engagement with HNW and UHNW audiences. Central to this is looking at how Sanlorenzo can drive better value from the events hosted throughout the year. To galvanise this we have developed a programme of work to help nurture new audiences at different parts of the sales cycle, with the ultimate aim of building trust and a relationship, which can then be closed at one of the major yacht shows during the year.

The Process

In 2024 Giant leap ran a test looking at the impact of this full funnel approach in the build up to the Cannes Yacht Show. Over an 8 week period, we used our relationship with Mastercard to help spearhead our access to new wealth audiences across the UK, we targeted different groups based on their needs – Lifestyle, Artisan, Adventure, Made to Measure and On Board Living. Each having high quality bespoke videos designed to elevate the subject area delivered in a short format between 10 & 20 seconds in length. Once we had seen a high engagement on this creative, we then targeted these audiences with our VIP offer to the show itself. This approach was highly successful, compared to the previous campaign.

The Impact

The campaign achieved a 150% increase in brochure downloads, 400% uplift in site traffic. Over 1 million impressions across publications including Vogue, Robb Report, Harper’s Bazaar, and Forbes. Importantly, it generated a strong pipeline of qualified leads for the Cannes event, all while maintaining an exceptionally low CPC of £1.48—proof that luxury audiences can be reached with both impact and efficiency.