For over two decades we’ve been helping clients solve the challenges that keep them up at night – the ones that truly make a difference. We’re proud to work with Twinnings, Young’s, Kellogg’s, Aman, Boy Smells and more. We work as an extension of your in-house team, providing strategic guidance, technical support and digital direction when you need it the most. Our approach is simple: we delve deep into your customers’ world, use data-driven insights, leverage the latest tech, and deploy best-in-class talent to tackle the challenges that really matter to you.
Propeller
Gold MemberPropeller is a digital agency driving digital growth for ambitious brands. With over two decades of experience, we deliver results across SEO, Web, CRO, PPC and Social.
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: 42 Colebrooke Row London N1 8AF
- PHONE: 44 20 7836 2736
- E-MAIL: [email protected]
-
OFFICE
- ADDRESS: 130 Jackson Street Apt 3c, Brooklyn New York NY 11211
- E-MAIL: [email protected]
-
OFFICE
- ADDRESS: Dubai
- E-MAIL: [email protected]
Services
Creative
Service Expertise
Digital Strategy
Service Expertise
eCommerce
From truly bespoke builds to creative customisation, we design digital spaces utilising the best technology to immerse customers in an exceptional eCommerce experience.
Service Expertise
Email Marketing
Service Expertise
Online Advertising
PPC
Our experts have experience across all aspects of paid media from PPC. We are a paid media agency that leverages data, machine learning and audience intelligence.
SEO
Looking to supercharge your website’s traffic and online presence? As an SEO agency we offer the complete package of SEO services designed to get you there.
Service Expertise
Social Media Marketing
At Propeller, we specialise in tailoring social media marketing strategies to align with your wider digital goals. We help you connect with your audience where they’re most active.
UX Design
A great UI & UX design agency increases adoption, conversion, loyalty and retention. Our design team has the capabilities to enhance your digital presence and deliver exceptional user experiences.
Service Expertise
Web Design
We have over 20 years of experience creating unique digital experiences for brands. At our core, we specialise in bespoke website design and development. I
Service Expertise
Web Development
Tailored website development services. We are a web development agency offering a range of services that give you the platform you need to reach new audiences and engage your existing customers.
Service Expertise
Industry Expertise
Beauty & Cosmetics
Sector Expertise
- Fragrances
Entertainment
Sector Expertise
- Event Management Companies
Fashion & Retail
Delivering results for the retail industry. At Propeller, we combine cutting-edge technology with operational excellence to build exceptional customer experiences.
Sector Expertise
- Clothing Brands
- Fashion Accessories
- Luxury Fashion
FMCG
Food & Beverage
Propeller delivers digital success for the food and drink industry with services like web development, SEO, and paid media. We help you stay ahead in a competitive market.
Sector Expertise
- Packaged Food
- Consumer Goods
- Beverages
Government
Hospitality
With decades of experience in the hospitality industry, we bring unmatched expertise in delivering digital solutions that drive real ROI. We are the go-to digital experts for the hospitality sector.
Sector Expertise
- Hotels & Resorts
- Luxury Hotels
- Event Venues
- Bars & Pubs
- Coffee Shops & Cafes
- Casual Dining Restaurants
Luxury
We’re proud to partner with exceptional luxury brands, crafting strategies that create unforgettable experiences and foster lasting relationships with customers who appreciate the finest quality.
Sector Expertise
- Luxury Travel & Hospitality
Real Estate
We partner with companies across the property industry to optimise operations and deliver outstanding online experiences. We know how to get property businesses to outperform their competition.
Sector Expertise
- Student & Co-Living Housing
- Residential Real Estate
- Luxury Real Estate
Travel & Tourism
With innovative strategies and incomparable experience, we are committed to helping businesses within the travel industry stay ahead of their competitors and thrive at the front of the pack.
Clients
Twinings
Aman
Kellogg's
Cotswolds Distillery
200 degrees
Young's
Pocari
Home House
Budgets
Min. project budget
£10,000+
Min. monthly budget
£1,000+
Propeller Reviews
4.9
Results
Innovative and Stylish Website Design
Propeller Agency is recognized for its innovative approach to web design. Clients commend the agency for creating contemporary, clean, and efficient websites that not only look great but are easy to update. Their ability to maintain the essence of established brands while incorporating modern design elements is particularly praised.
Effective PPC Management
The agency's expertise in digital marketing and PPC campaigns is well-regarded. Clients appreciate their proactive approach in driving new strategies and campaigns, resulting in improved online presence and performance.
Experience
Trusted Long-Term Digital Partnerships
Propeller Agency has established long-term partnerships with various clients, including those in the hospitality industry. Their deep understanding of the business needs and ability to continually strengthen these relationships is a testament to their commitment and expertise.
Hospitality Industry Specialists with Proven Track Record
With over a decade of experience in web work for the hospitality industry, Propeller Agency is recognized as a specialist in this field. Their stylish and forward-thinking approach to web design and digital solutions has earned them a reputation as a reliable and knowledgeable partner in the industry.
Communication
Exceptional Customer Service and Support
Propeller Agency is known for its excellent customer service. Clients highlight the team's responsiveness and willingness to offer support, with a particular appreciation for their patience and effectiveness in helping clients understand and manage digital platforms.
Comprehensive Training and User-Friendly Guides
The agency provides comprehensive training sessions and user-friendly guides, making them highly valued by clients, especially those new to website management or less confident with digital tools. This educational support is a key aspect of their client service.
Our team has summarized customer reviews to provide you with a concise overview of what people are saying about the agency on various review sites.
Platform Expertise
Showcase
When renowned plastic surgeon Rajiv Grover came to Propeller for a website design and build, to invoke a beautiful and modern aesthetic,...
Always looking for ways to improve their customer’s experience, Azzurri Group came to Propeller wanting to boost their site speed....
In their latest piece of client work, Propeller worked with Maslow’s, a group of progressive hospitality brands that seek to create...
Porto Montenegro is a luxury waterfront community, a vibrant nautical village, and a state-of-the-art superyacht marina.
UK-based digital marketing agency Propeller was proud to work with Mexican street food connoisseurs Wahaca on a fresh, new website.
Birch needed a website that not only enticed prospective members, but allowed existing ones to easily make bookings, view menus, book...
Hospitality marketing agency, Propeller was tasked with creating a sleek and modern WordPress website template that could be used across...
Throughout their 5 year-strong partnership with Zizzi, Propeller worked together to make the customer experience the best it can be. With a...
Working in collaboration with Construct London team, Propeller was in charge of showcasing exceptional living spaces in riverside London...
As a well-known high street restaurant, driving bookings were the focus when covid restrictions eased. This brought new challenges and...
Hall & Woodhouse is a family-run business, currently in its seventh generation, so the team at Propeller took the time to understand...
As the menu at Coco di Mama changes, so must the website. With WordPress being notoriously easy to use and flexible, it was the perfect...
As a leading provider of exceptional student accommodation in the UK and Europe, Collegiate needed a website to properly showcase their...
Twinings were pivoting from the traditional, heritage cuppa brand established in 1787 to a modern, well-being-focused tea brand. They...
Propeller launched a brand new WordPress website with Steyer Content, providing them with an easy-to-use platform that gives them the...
The start of the digital transformation partnership between Propeller and Celtic Collection. The Celtic Collection has started a new...
Bistrot Pierre is a collection of unique bistros serving delicious French classics and seasonal dishes with authentic, fresh ingredients....
Propeller partnered with Sabine to launch their new, mobile-first website built on WordPress, showcasing the recently opened venue. Sabine...
Propeller integrates table and group bookings into a customized booking flow to increase customer experience, conversion rate, and...
Propeller has partnered with Kellogg’s UK and Shopify Plus to bring you gut health made easy with MWELL gut health. To launch their new...
Propeller partnered with Amerifine, in collaboration with …
As part of Propeller’s ongoing strategic partnership with Cubitt House and building on the successful launch of their individual pub...
With lockdown in full swing, Propeller partnered with Gallio to launch their feel-good pizza concept from their new Mediterranean dark...
Tivoli Audio shares a passion for music and design with customers all over the world. They needed to showcase their beautifully designed,...
Digital agency Propeller helped LEON restaurant group to reach a significant acceleration of digital adoption. The Feed Britain store was...
MORE
Case Studies
Boosting Site Speed with Image Optimisation for Azzurri Group
Boosting Site Speed with Image Optimisation for Azzurri Group
Propeller
Always looking for ways to improve their customer’s experience, Azzurri Group came to Propeller wanting to boost their site speed. Propeller knew just the ticket to get their pages up to speed: image optimisation.
Propeller enabled all images on the websites to automatically upload into the optimum image format for the web. This one-off update to the site not only changed the file types of the existing images, but has future-proofed future image uploads, too.
Propeller finished this project proud to have elevated Azzurri Group’s pages, with an average increase for desktop performance of 26% across their four websites. Read on to learn how Propeller boosted Azzurri Group’s site speed in the case study…
The Approach
Propeller chose image optimisation as their strategy as they know it has the potential to improve loading speed time across the board and improve overall Google Core Web Vitals scores.
Image optimisation involves maintaining high-quality images and refining them in the best format, size, and resolution to improve site speed.
This is important not just for boosting site speed, however. Image optimisation also serves to improve the user experience and SEO. The latter is radically improved as it ensures your images rank in image searches on Google. This is also beneficial to the SEO of the entire website. To top this point off, page speed also plays a key part in Google’s search algorithm. Image optimisation will help websites avoid the organic search penalties from having a slow website.
Propeller has created a solution to add into current WordPress solutions to automatically optimise any image which is uploaded (JPEG, PNG etc) into the CMS and serve the correct modern image format in each browser:
- Automatic serving. No need to re-upload any images
- CMS users require no extra training and can continue to upload any image format
- High compression of images will decrease page load time and give a better customer experience
- Improved Core Vitals score
Propeller focussed on optimising the following sites:
- Zizzi
- ASK Italian
- Coco di Mama
- Azzurri Group
Results
Propeller collected the following data through the Google Page Speed Insights tool:
Across all Azzurri sites, the image optimisation work has radically improved the performance score on average by 20% on Mobile and 26% on Desktop.
Client: Azzurri Group
Industry: Hospitality
Sector Expertise: Casual Dining Restaurants
Services
SEO
Web Development
Completed: Jun 2023
Establishing Individuality Across a Multisite Portfolio With 1 Warwick
Establishing Individuality Across a Multisite Portfolio With 1 Warwick
Propeller
In their latest piece of client work, Propeller worked with Maslow’s, a group of progressive hospitality brands that seek to create connection and spark change. With their latest member’s club 1 Warwick, an exclusive member’s club based in Soho, they have created a space for work, leisure and fine dining with their connecting restaurant Nessa.
1 Warwick is a members’ House inspired by Maslow’s theory of human motivation and happiness. Located in Soho and set over six floors, 1 Warwick boasts beautifully designed workspaces, members’ lounges, event spaces, a studio and gym – on top of a members only rooftop restaurant and bar with sweeping views of the neighbourhood, something that has played muse to centuries of creatives.
This is one of four websites to launch during Propeller & Maslow’s ongoing partnership, alongside Mortimer House, Mortimer House Kitchen & Nessa. After the successful launch of Maslow’s first membership club & restaurant (Mortimer House & Mortimer House Kitchen), they expanded their portfolio by opening another membership club & restaurant pair (1 Warwick & Nessa). Propeller are now working on a further website – maslows.com, which will serve as the landing page for their company as a whole.
Propeller are incredibly proud to be part of their journey, taking on the responsibility of designing & building a website to capture the magic of the venue & drive membership applications – boasting over 700 in the first 2 months!
Read on to learn how Propeller catapulted 1 Warwick’s digital presence.
The Approach
Propeller partnered with brand & design agency Everything In Between to create a unique look and feel for 1 Warwick, while still maintaining a commonality with Mortimer House in order to reflect the Maslow’s brand as a whole. As Maslow’s continue to extend their reach, they wanted to maintain integrity to their brand while also granting each location a unique personality.
EIB supplied the illustrations and designs for the homepage and Propeller used these assets to build out the website. Propeller used the same WordPress template as Mortimer House, which made the build process quick and efficient (under 1 week!), but skillfully adapted the look and feel of each region to create a website which had a personality distinct from Mortimer House.
They also created a dynamic enquiry form which sends data to a specific location in Pardot depending on the user’s answers to certain questions.
Objectives
Propeller were tasked with implementing a dynamic enquiry form to enable Maslow’s to filter users into specific groups and target them based on their preferences.
They collaborated with design agency Everything In Between to roll out the illustrations and designs they created across the website.
Results
Maslow’s are now able to filter users into specific groups and target based on their preferences, thanks to the dynamic enquiry form Propeller implemented.
Within the first 2 months of launching, Propeller had over 700 applications for users to become members of 1 Warwick.
Client: Warwick
Industry: Hospitality
Sector Expertise: Private Clubs
Services
Web Design
Completed: May 2023
Inspiring a Life Less Ordinary
Inspiring a Life Less Ordinary
Propeller
Porto Montenegro is a luxury waterfront community, a vibrant nautical village, and a state-of-the-art superyacht marina.
Established in 2009, Porto Montenegro has grown into a premium, full-service marina and residential village in the Adriatic region.
Propeller was brought in to design a visually stunning website that oozed the luxury of the community. It needed to make it easy for users to discover Port’s vast range of offerings via a logical and intuitive sitemap and navigation.
Importantly, it needed to actively encourage users to make enquiries and contact the Porto teams.
The Approach
- Propeller designed a site that allowed Porto Montenegro’s stunning visual to shine with large image regions separated by ample white space.
- They incorporated brand elements & subtle animations to each region to bring movement to the pages whilst maintaining a strong brand presence.
- They crafted a navigation which logically divided Porto Montenegro’s offerings into common-sense categories laid out in a stylish full-page navigation.
- They built a dynamic enquiry system that enabled a user to discover the most relevant enquiry form at any point on the user journey by navigating through one or two simple options.
The Results
The result was a visually spectacular, elegantly stylish, and inspiring site that reflected the ‘life less ordinary. They reduced the average bounce rate on the site from 55% to 30%.
By Propeller: A web design agency that builds a bigger picture
Being relentless in their attention to detail is what Propeller does. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead they look holistically at your brand, business and your objectives to create a bespoke digital experience.
Creative & Design
Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & UX Experience
Working with your design resource, they collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working, and build around those areas to create even more conversion opportunities.
Wireframes & Architecture
As a UX design agency Propeller prioritises developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.
Client: Porto Montenegro
Industry: Luxury
Sector Expertise: Luxury Yachts & Boating
Services
Web Design
SEO
UX Design
Completed: Dec 2022
Keeping Food Fresh on the Go
Keeping Food Fresh on the Go
Propeller
Propeller was proud to work with Mexican street food connoisseurs Wahaca on a fresh, new website.
It needed to showcase an updated brand, with a focus on developing content for each location, while making the site super easy to navigate and food as accessible as possible. The priority for Wahaca was opening up the UK to the colourful world of possibilities with Mexican food.
The Approach
Based on the popularity of Wahaca’s Instagram account Propeller created a picture menu so users can get a more rounded sense of each dishe, with just a quick click through to go to the full menu listing complete with dietary filters and easy to navigate sub menus.
With over 65% of traffic hitting the site being mobile the team at Propeller prioritised the design of regions that would scale down beautifully, without losing the impact of the bold and graphic design.
The Results
This approach resulted in:
- Growth of 43% new users.
- Bookings boosted by 64% over the course of the year.
By Propeller: The specialists in food and drink
Work with their team of industry experts for exceptional website design for food and drink brands to sell products online, boost bookings, drive restaurant reservations or nail your digital marketing plan.
With over 20 years of experience in website design for food and drink brands, Propeller can deliver:
- Digital strategy & Marketing
- Shopify & Shopify Plus
- SEO & Content production
- Web design & Customisation
- Bespoke builds & Design
- CRM & Booking systems
- B2B & D2C selling
Striking imagery and the right amount of product knowledge is key to website design for food and drink brands, they collaborate to put your products in the best possible light with an exceptional customer experience at its core.
Client: Wahaca
Industry: Hospitality
Sector Expertise: Casual Dining Restaurants
Services
Web Design
Content Marketing
SEO
Completed: Dec 2022
Propeller Brings the Brand to Life
Propeller Brings the Brand to Life
Propeller
Birch needed a website that not only enticed prospective members, but allowed existing ones to easily make bookings, view menus, book classes and learn about all the unique experiences that the Birch Community had to offer.
Taking inspiration from the surroundings of the countryside and activities on offer, the website is a reflection of the Birch Community brand.
The Approach
Propeller’s priority was creating an integrated booking flow for the most seamless guest journey from bedrooms to the restaurant as well as for experience and event bookings.
Bringing this exquisite brand to the market required extensive digital storytelling and ensuring an attractive proposition for customers.
The Results
This new approach resulted in:
- New users going up by 19%
- Page views growing by 46% over the course of a year.
By Propeller: A web design agency that builds a bigger picture
Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead they look holistically at your brand, business and your objectives to create a bespoke digital experience.
Creative & Design
Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & UX Experience
Working with your design resource, they collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end to end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. Propeller audits your existing website to understand what’s working and build around those areas to create even more conversion opportunities.
Wireframes & Architecture
As a UX design agency, Propeller prioritises developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.
Client: Birch
Industry: Hospitality
Sector Expertise: Hotels & Resorts
Services
Web Design
SEO
Completed: Dec 2022
A Premium Site by Propeller for a Premium Dining Pub
A Premium Site by Propeller for a Premium Dining Pub
Propeller
Hospitality marketing agency, Propeller was tasked with creating a sleek and modern WordPress website template that could be used across all 22 of Hall and Woodhouse’s premium dining portfolio, starting with The Boathouse.
The Overview
They needed a mobile-first execution with a clear and impressive menu functionality that displayed the range of offerings to customers quickly and easily.
The site needed to feel premium, inviting, and unique through great imagery and excellent storytelling, and needed to maintain an already strong conversion rate, increase web traffic, and improve the site speed score.
The Approach
- Propeller used a component/ regional level design methodology to allow flexibility to create and build new templates.
- They designed premium feel pages to allow unique stories to be told.
- They incorporated handwritten fonts, sketches, and illustrations to give add a personal, welcoming touch to the site.
- Propeller incorporated a number of third-party integrations to optimise the functionality of the site: data capture with Acetol, table booking integration with LiveRes, room bookings with Welcome, and food menu integration with TenKites.
- They maintained a keen focus on the site performance and technical SEO, paying attention to site speed, code hygiene, and appropriate Headings.
The Results
- 140% improvement in site speed on mobile
- 47% improvement in site speed on desktop
- 10% increase in page views
- 9% increase in sessions
- 6% increase in organic traffic
Client Testimonial
Rosie Akenhead, Head of Digital & Marketing Communications of Hall & Woodhouse, commented:
With this new website template showcased on The Boathouse and designed by Propeller, we were purely inundated with ‘wow’ ‘this is amazing’ and ‘I just love it’ comments. Propeller worked really hard to ensure the usability & styling flowed seamlessly to drive more intrigue and bookings. With careful input and consideration from the team at Hall & Woodhouse layered on top of that, we feel we have really captured the essence of this one-of-a-kind pub in Bath as sleek, special, and absolutely worth a visit. We are immensely proud of it and will continue the roll-out of this style across many more houses.
By Propeller:A web design agency that builds a bigger picture
Being relentless in their attention to detail is what Propeller does. Propeller isn’t a hospitality marketing agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience and website design for property businesses.
Creative & Design
They keep you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & User Experience
Working with your design resource, they collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design company that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. Propeller audits your existing website to understand what’s working and build around those areas to create even more conversion opportunities.
Wireframs & Architecture
As a UX design agency, Propeller prioritises developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.
Client: The Boathouse
Industry: Hospitality
Sector Expertise: Bars & Pubs
Services
Web Design
Web Development
UX Design
Creative
Completed: Nov 2022
Telling the Story of Bespoke Luxury Living
Telling the Story of Bespoke Luxury Living
Propeller
Working in collaboration with Construct London team, Propeller was in charge of showcasing exceptional living spaces in riverside London and driving traffic to the website.
The Approach
- Propeller put customer service at the heart of lifestyle storytelling for Southbank Place better.
- They created a WordPress brochure site that showcases the luxury apartments in the heart of London and reflects the exceptional lifestyle and prime riverside location.
- They completed a Salesforce integration that ensures the sales team is able to deliver best-in-class customer service, aligned to the premium offering of Southbank Place.
Key Project Deliverables:
- A collaboration with branding & design gurus Construct London
- WordPress brochure site showcases the luxury apartments
- Sectional landing pages and bespoke mobile experience
- Turnkey content deployment
- SEO focus for high net worth property buyers
- Salesforce integration for seamless tracking of all sales enquiries
The Results
The bespoke approach resulted in:
- New Users up by 37% PoP
- Page Views up by 21% PoP
By Propeller: A Web Design Agency That Builds a Bigger Picture
Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience.
Creative & Design
Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & UX Experience
Working with your design resource, they collaborate for a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working and build around those areas to create even more conversion opportunities.
Wireframes & Architecture
As a UX design agency Propeller prioritizes developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.
Client: Construct London
Industry: Real Estate
Sector Expertise: Residential Real Estate
Services
Content Marketing
SEO
UX Design
Completed: Nov 2022
Data-Driven Boosts for the Best Customer Experience
Data-Driven Boosts for the Best Customer Experience
Propeller
Throughout their 5 year-strong partnership with Zizzi, Propeller worked together to make the customer experience the best it can be.
With a continuous and unwavering focus on analysis, optimization, and conversion, they’ve been able to drive ongoing results to better inform the next steps for the website.
The Approach
- They created a bespoke Bookatable integration and menu development driven by UX learnings
- They continuously focused on analysis, optimization, and conversion to drive ongoing results
The Results
- Zizzi enjoyed a 50% increase in its target SEO KPIs.
- New users went up by 22%
- Goal conversion rate grew by 53% in the space of a year.
- Propeller is proud to say that their projects with Zizzi form an important part of their on-going partnership with the Azzurri group.
Testimonial
Bebe Oladipo, Head of IT Department at Azzuri, said:
Propeller are an outstanding agency with an incredibly talented and passionate team behind them. They continue to drive their business forward.
By Propeller: The Specialists in Food and Drink
Work with their team of industry experts for exceptional website design for food and drink brands to sell products online, boost bookings, drive restaurant reservations or nail your digital marketing plan.
With over 20 years of experience in website design for food and drink brands, Propeller can deliver:
- Digital strategy & Marketing
- Shopify & Shopify Plus
- SEO & Content production
- Web design & Customisation
- Bespoke builds & Design
- CRM & Booking systems
- B2B & D2C selling
Striking imagery and the right amount of product knowledge is key to website design for food and drink brands, they collaborate to put your products in the best possible light with an exceptional customer experience at its core.
Client: Zizzi
Industry: Food & Beverage
Sector Expertise: Packaged Food
Services
Web Design
UX Design
Completed: Nov 2022
Serving up Seasonal Competitions and Campaigns
Serving up Seasonal Competitions and Campaigns
Propeller
As a well-known high street restaurant, driving bookings were the focus when covid restrictions eased.
This brought new challenges and incentives to drive users to the website and into the restaurant.
The ASK team wanted a solution that not only drove brand partnerships but incentivized customers to use the offers to visit ASK restaurants.
Their Approach
The team at Propeller built a Christmas campaign page, which incentivized users to visit each day for a new offer or voucher.
This “advent calendar” style encouraged users to visit the site each day, increasing the email database as the offers and deals were only given to users when they provided their email addresses.
The partnerships with the likes of Bloom & Wild and Eleanor Bowmer helped drive brand affiliation, and the restaurant offers available encouraged customers to visit their local ASK.
Results
- The 12 days of Christmas campaign resulted in 22,753 competition entries
- A total of 15,479 ‘bonus’ additional entries were made through social media
- 28,666 page views (comprising over 2000 unique page views) and average time spent on the site increasing by 44 seconds and a 34% drop in bounce rate.
- The success of this project reinforced their ongoing partnership with the Azzurri group.
By Propeller: The specialists in food and drink
Work with their team of industry experts for exceptional website design for food and drink brands to sell products online, boost bookings, drive restaurant reservations or nail your digital marketing plan.
With over 20 years of experience in website design for food and drink brands, Propeller can deliver:
- Digital strategy & Marketing
- Shopify & Shopify Plus
- SEO & Content production
- Web design & Customisation
- Bespoke builds & Design
- CRM & Booking systems
- B2B & D2C selling
Striking imagery and the right amount of product knowledge is key to website design for food and drink brands, they collaborate to put your products in the best possible light with an exceptional customer experience at its core.
Client: ASK Italian
Industry: Hospitality
Sector Expertise: Casual Dining Restaurants
Services
Social Media Marketing
Content Marketing
Completed: Oct 2022
A Modern Take on Mix and Match
A Modern Take on Mix and Match
Propeller
As the menu at Coco di Mama changes, so must the website.
With WordPress being notoriously easy to use and flexible, it was the perfect space to host the ever-changing menu and options that customers can enjoy at Coco di Mama.
Their Approach
Utilizing a harmonious combination of modern design, vibrant colors, and interactive tech, Propeller’s aim was to make the website match the atmosphere of visiting a store.
Customers are able to easily design and order their ideal lunch across a carefully thought-out online destination with seamless integration with food delivery third parties.
Results
- The visits to the delivery page had risen by 629% and the bounce rate had dropped by -47% in the space of a year.
- Not only that, within the same space of time, new users had risen by 254%.
- The success of this project reinforced their ongoing partnership with the Azzurri group.
By Propeller: The specialists in food and drink
Work with their team of industry experts for exceptional website design for food and drink brands to sell products online, boost bookings, drive restaurant reservations or nail your digital marketing plan.
With over 20 years of experience in website design for food and drink brands, Propeller can deliver:
- Digital strategy & Marketing
- Shopify & Shopify Plus
- SEO & Content production
- Web design & Customisation
- Bespoke builds & Design
- CRM & Booking systems
- B2B & D2C selling
Striking imagery and the right amount of product knowledge is key to website design for food and drink brands, they collaborate to put your products in the best possible light with an exceptional customer experience at its core.
Client: Coco di Mama
Industry: Hospitality
Sector Expertise: Casual Dining Restaurants
Services
Web Design
Web Development
Completed: Oct 2022
Hall & Woodhouse: Pubs Putting Family Values First
Hall & Woodhouse: Pubs Putting Family Values First
Propeller
Hall & Woodhouse is a family-run business, currently in its seventh generation, so the team at Propeller took the time to understand the “Ways of Woodhouse” before embarking on an ambitious website build.
Their Approach
With an impressive portfolio of pubs, they created a customizable site to demonstrate each site’s unique features and true character, while also capturing the ethos of Hall & Woodhouse.
To help inspire the team, they worked with Hall & Woodhouse to put together a training workshop around CRM and CMS to make sure pub managers had the tools they needed to connect with their customers.
Results
The new, customizable approach resulted in:
- 24% growth in website visits
- 64% growth in time spent on the site
By Propeller: A web design agency that builds a bigger picture
Being relentless in their attention to detail is what they do. Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience.
Creative & Design
Propeller keeps you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & UX Experience
Working with your design resource, Propeller collaborates on a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, They’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working and build around those areas to create even more conversion opportunities.
Wireframes & Architecture
As a UX design agency, Propeller prioritizes developing wireframes for your website as a foundation of design. They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you. Their team seeks the right insights and analytics to deliver the best website and wireframe structure for your business.
Client: Hall & Woodhouse
Industry: Hospitality
Sector Expertise: Bars & Pubs
Services
Web Design
Creative
Completed: Oct 2022
Building on Standout Student Experiences
Building on Standout Student Experiences
Propeller
As a leading provider of exceptional student accommodation in the UK and Europe, Collegiate needed a website to properly showcase their standout living spaces and with extensive multilingual capabilities.
The ability to translate information to other languages sat alongside SEO keywords as a priority to drive traffic and awareness in targeted markets.
Their Approach
- Extensive SEO focus to drive traffic and awareness in key markets through extended keyword research and SEO-optimized content creation.
Results
- The blog traffic grew by 389% YOY.
- Total website sessions went up 63% YOY.
- Increase in organic traffic which also rose by just over 70% YOY.
By Propeller: A Web Design Agency That Builds a Bigger Picture
Being relentless in their attention to detail is what they do.
Propeller isn’t a web design agency that relies on pretty pictures or crafted copy, instead, they look holistically at your brand, business, and your objectives to create a bespoke digital experience.
Creative & Design
They keep you, and their senior designers, in the loop at every stage of the design process. You’re always able to feedback and review design elements in real-time and with interactive Adobe XD links.
Customer & UX Experience
Working with your design resource, they collaborate on a mobile-first approach built on wireframes that define structure and hierarchy to make the end-to-end journey as smooth as possible for your customers.
Engagement & Consistency
Ultimately, you want a web design agency that can build something beautiful that your customers will love to use. To keep the good times rolling, they’ll work to build a strong component library that helps you tell a consistent and engaging story throughout the customer journey.
Site Audits & Conversion
Their team doesn’t necessarily just start from scratch. They audit your existing website to understand what’s working and build around those areas to create even more conversion opportunities.
Wireframes & Architecture
As a UX design agency, they prioritize developing wireframes for your website as a foundation of design.
They firmly believe that defining the functionality of every inch of the site is essential to strong UX design, and wireframes are key.
Journey Mapping & Site Structure
Take your users and customers on a journey that works for them and convert more sales for you.
Their team seeks out the right insights and analytics to deliver the best website and wireframe structure for your business.
Client: Collegiate
Industry: Real Estate
Sector Expertise: Student & Co-Living Housing
Services
SEO
Content Marketing
Completed: Sep 2022
Content Connects: A New Online Experience for Steyer Content by Propeller
Content Connects: A New Online Experience for Steyer Content by Propeller
Propeller
Propeller launched a brand new WordPress website with Steyer Content, providing them with an easy-to-use platform that gives them the ability to update and post new content freely.
Who Is Steyer Content?
Steyer Content is a full-service content company that partners with clients to make meaningful connections between people and information. Specializing in content strategy, writing, editing, designing, and video production, they’ve produced content for brands like Microsoft, Tesla, and Google.
Propeller’s Role
When creating the site, the Propeller tech and design teams developed highly customizable editorial pages to showcase the very best of their work. This, paired with service exploration pages that reflect the essence of what Steyer Content offers, provided them with a fresh, tailored final product.
The team also connected Steyer Content with Bullhorn, a recruiting and resourcing platform. The integration displays job listings and gives applicants the ability to apply directly through the website. Steyer can then access candidate information via the Bullhorn platform.
Key Project Deliverables
- Creating a design that breathes life into the site, using animations, punchy imagery, and an effective structure.
- Connecting their content with a brand new WordPress build that is easy to use, with Bullhorn for job listings and applications.
- Converting their site into a premium hub and events space for their B2B clients and artists alike.
Client: Steyer Content
Industry: Entertainment
Sector Expertise: Digital Content Creators
Services
Web Development
Content Marketing
Completed: Dec 2021
Content Connects: A New Online Experience for Steyer Content by Propeller
Content Connects: A New Online Experience for Steyer Content by Propeller
Propeller
Propeller launched a brand new WordPress website with Steyer Content, providing them with an easy-to-use platform that gives them the ability to update and post new content freely.
Who Is Steyer Content?
Steyer Content is a full-service content company that partners with clients to make meaningful connections between people and information. Specializing in content strategy, writing, editing, designing, and video production, they’ve produced content for brands like Microsoft, Tesla, and Google.
Propeller’s Role
When creating the site, the Propeller tech and design teams developed highly customizable editorial pages to showcase the very best of their work. This, paired with service exploration pages that reflect the essence of what Steyer Content offers, provided them with a fresh, tailored final product.
The team also connected Steyer Content with Bullhorn, a recruiting and resourcing platform. The integration displays job listings and gives applicants the ability to apply directly through the website. Steyer can then access candidate information via the Bullhorn platform.
Key Project Deliverables
- Creating a design that breathes life into the site, using animations, punchy imagery, and an effective structure.
- Connecting their content with a brand new WordPress build that is easy to use, with Bullhorn for job listings and applications.
- Converting their site into a premium hub and events space for their B2B clients and artists alike.
Client: Steyer Content
Industry: Entertainment
Sector Expertise: Digital Content Creators
Services
Web Development
Content Marketing
Completed: Dec 2021
A New Chapter for Celtic Collection by Propeller – The Parkgate Hotel
A New Chapter for Celtic Collection by Propeller – The Parkgate Hotel
Propeller
The start of the digital transformation partnership between Propeller and Celtic Collection.
The Celtic Collection has started a new chapter with the unveiling of a new luxury hotel, The Parkgate, and to coincide with the opening Propeller have recently launched their new website.
About the Celtic Collection
The Celtic Collection, a prestigious family of experience-focused UK business and leisure destinations, has launched the latest property in its portfolio, The Parkgate Hotel in Cardiff which opened its doors to business and leisure guests in October 2021.
Housed in original heritage buildings that once housed the city’s head post office and county court, the 170-bedroom Parkgate Hotel marries stylish innovation with the elegance of yesteryear in a city center location.
The Parkgate Hotel
Located within touching distance of Principality Stadium, the home of Welsh rugby, The Parkgate Hotel is Cardiff’s finest new luxury hotel. Echoing all the elegance and glamour of its historic setting, it’s home to a hotel, spa, restaurant, and bar.
Propeller’s Role
Creating a brochure site showcasing the luxury hotel, Propeller connected it with their booking flow and a bespoke WordPress template. They worked to convert their online experience into a leading digital destination for staying in the heart of Wales.
Other key project deliverables included:
- Sectional landing pages and bespoke mobile experience
- SEO and content planning to grow brand awareness and discovery
- Turnkey content deployment
It’s the first of a number of sites that Propeller is launching for the leading hospitality group, The Celtic Collection – watch this space.
Client: The Parkgate Hotel
Industry: Hospitality
Sector Expertise: Luxury Hotels
Services
SEO
Content Marketing
Completed: Nov 2021
Bistrot Pierre: Propeller Brought the Bistrot Home with Shopify
Bistrot Pierre: Propeller Brought the Bistrot Home with Shopify
Propeller
Bistrot Pierre is a collection of unique bistros serving delicious French classics and seasonal dishes with authentic, fresh ingredients.
Propeller originally teamed up with Bistrot Pierre in 2019 to overhaul their website, amplifying the overall Bistrot experience and capturing the uniqueness of each of their restaurants. They optimized their online experience to increase conversion and the response since has been overwhelmingly positive.
Propeller has expanded their partnership to bring the Bistrot experience to their customers’ homes. Using their Shopify expertise they launched Bistrot at Home, an online store to sell their curated French food boxes, for customers to enjoy Bistrot Pierre’s popular and signature dishes wherever they are.
Working on a tight timeline, Propeller moved quickly from Shopify theme selection, to store implementation and deployment – all while ensuring the additional site worked cohesively with the existing Bistrot Pierre site and brand.
Key Project Deliverables Included
- Theme selection, customization and installation of the Shopify store
- Product planning & set up to facilitate content entry of individual products
- Product management set up through Shopify
- Email notification development through the Shopify store
- Shopify CMS training for the Bistrot Pierre team
Client: Bistrot Pierre
Industry: Hospitality
Sector Expertise: Casual Dining Restaurants
Services
Email Marketing
Web Development
Completed: Nov 2021
Sabine: The Digital Launch of an Oasis in the Heart of London by Propeller
Sabine: The Digital Launch of an Oasis in the Heart of London by Propeller
Propeller
Propeller partnered with Sabine to launch their new, mobile-first website built on WordPress, showcasing the recently opened venue.
Sabine is a sophisticated new rooftop bar near St Pauls, right in the heart of the City of London. An oasis in the middle of the city with a secret garden and heated outdoor terrace, it’s perfect for after-work drinks to weekend lounging.
For the launch of the brand and website, Propeller translated brand assets to create a contemporary digital design, showing off their key offerings of spectacular cocktails and views of St Paul’s in order to drive brand awareness and bookings for the new space.
Propeller developed a future-proofed solution for Sabine, with WordPress at the core. Building on WordPress provides the team at Sabine with a fully customizable design that is SEO friendly, mobile optimized, and delivers high performance.
Key Project Deliverables Included:
- Bespoke UX and design that reflect the individuality of the brand/venue.
- Advanced brand led landing pages using custom content blocks.
- SEO and content planning to grow brand awareness and discovery.
- Mobile first site creation.
Client: Sabine
Industry: Hospitality
Sector Expertise: Bars & Pubs
Services
SEO
Content Marketing
Completed: Nov 2021
Modernising 300 Years of Tea Innovation
Modernising 300 Years of Tea Innovation
Propeller
Twinings were pivoting from the traditional, heritage cuppa brand established in 1787 to a modern, well-being-focused tea brand.
They wanted a bespoke Shopify Plus solution that would make the brand shine in a sleek digital space while staying true to its heritage.
Twinings wanted to maintain the increased levels of direct customers they saw during the pandemic.
Propeller’s Approach
- An in-depth discovery phase with Twinings and Associated British Foods to understand the brand’s objectives and the impact on the website design.
- A bespoke theme on Shopify Plus with a sleek, modern design that stayed true to the brand’s heritage and protected the 200-year-old logo.
- Migration from Kentico to Shopify Plus of 700 products, newly templated blogs, and hundreds of recipes.
- Reorganisation of navigation menus and categories to align with customer wants and needs.
- Clear and user-friendly digital shopfronts for each product with informative yet digestible product information.
- A bespoke trade store for B2B wholesale clients.
Results
- The mobile conversion rate increased 200% following the launch.
- The site-wide conversion rate reached over 6% following the launch.
- Revenue from mobile increased to 40% following launch.
By Propeller: Shopify development agency
As a long-standing Shopify development agency in London, Propeller is no strangers to building beautiful eCommerce stores.
Their team works with you to design and develop scalable Shopify stores that meet your needs, and deliver what your customers want.
Their Shopify team creates a unified space that’s simple to maintain yet powerful and engaging for customers.
With their knowledge of bespoke builds and theme customizations, you can showcase product knowledge and striking imagery without the clutter – you can let them worry about the details.
Build your Shopify eCommerce store for an optimal customer journey to transform strategic objectives into commercial success with their specialist Shopify production team.
Client: Twinnings
Industry: Food & Beverage
Sector Expertise: Beverages
Services
UX Design
Web Design
Completed: Sep 2021
Propeller Optimises Conversion Rate and Enhances Guest Experience for JW Lees
Propeller Optimises Conversion Rate and Enhances Guest Experience for JW Lees
Propeller
Propeller integrates table and group bookings into a customized booking flow to increase customer experience, conversion rate, and operational efficiency for JW Lees.
As part of Propeller’s ongoing partnership with independent family brewers and pub company JW Lees, they identified an opportunity to drive higher conversion rates with a custom booking flow development project, as a result of Propeller’s ongoing site analysis and optimization.
Propeller had seen strong growth in traffic and engagement across the websites but they had identified that there was a barrier to conversion for some user groups and booking types. Following a comprehensive analysis, user testing, and consultation with LiveRes, they agreed to pursue a custom booking development strategy.
To enable the on-site booking flow to accommodate both smaller table bookings and larger group enquiries, they delivered the following:
- A review of the existing out of the box LiveRes solution.
- Development of a bespoke solution by completing a LiveRes API integration and custom front end development.
- Removal of the barriers to booking being experienced by guests to drive conversion rate.
- Institution of an improved user experience was incorporated.
- Incorporation of much greater flexibility in the UX and design of booking modal LiveRes.
Having reviewed the audiences and the booking preferences that were contributing to challenges in the booking process, Propeller identified the need for a better user experience particularly for guests looking to book for larger party sizes and alternate booking types eg: drinks or meetings.
The development that was completed just prior to the pandemic placed JW Lees in a beneficial position when hospitality venues re-opened as they had a platform that enabled greater flexibility with the requirements for bookings that were enforced particularly in their outdoor areas and for group bookings.
They have seen very positive results in the conversion rate uplift that has been achieved since the project went live and continue to work with JW Lees to ensure Propeller is driving best-in-class user experience as well as growth in conversion rate and operational efficiencies for the on-site teams.
Client: JW Lees
Industry: Hospitality
Sector Expertise: Bars & Pubs
Services
Web Development
Web Design
UX Design
Completed: May 2021
Propeller Offered Full Design and Development Services for a New Product Launch
Propeller Offered Full Design and Development Services for a New Product Launch
Propeller
Propeller has partnered with Kellogg’s UK and Shopify Plus to bring you gut health made easy with MWELL gut health.
To launch their new Microbiome powder, a super simple, plant-powered blend to feed your gut, Propeller worked with the team to produce a site that was both engaging and educational for consumers.
With a custom quiz and digital storytelling packed with scientific know-how and amazing recipes, there’s no excuse not to meet your perfect match and do good for your gut, so check out mwell.com to order yours direct to your door.
As Shopify Plus and Typeform partners, Propeller was well placed to offer full design and development services to Kellogg’s for this new product launch.
Key deliverables from Propeller included:
- Full D2C store launch via a bespoke theme on Shopify Plus.
- Includes both one time purchase and subscription payment options.
- API integration between Shopify Plus and Typeform. This links a customer’s responses to a health and nutrition-based quiz to product recommendations.
- Fully branded and custom sectional driven storytelling within the Shopify Plus ecosystem.
- Delivery of educational content and landing pages around the science and benefits of a prebiotic dietary supplement.
- Inclusion of key botanical and brand graphical elements to make an impact for the new brand launching online.
Client: Kellogg’s UK
Industry: Food & Beverage
Sector Expertise: Packaged Food
Services
Web Design
Web Development
Completed: Jan 2021
Propeller Partnered With an Omnichannel Retail Platform, Amerifine
Propeller Partnered With an Omnichannel Retail Platform, Amerifine
Propeller
Propeller partnered with Amerifine, in collaboration with Construct London who delivered the brand proposition and creative, to bring you the definitive home of American made luxury. Featuring over 40 brands and hundreds of beautiful products, the site is powered by Shopify Plus.
Amerifine is an omnichannel retail platform completely devoted to American made luxury. A curated collection of the finest American brands, all made in the US.
As Faye Mythen the founder described:
We want our purchases to be supporting the economy and to be supporting America. We want to start doing something proactive, people want to do something even if that’s supporting American goods, American luxury creations that are made on American soil, it’s something that is massive. We can put our dollars where our values are, and a lot of American shoppers are going to want to do the same.
With everything your heart could desire from fine jewellery and beauty products to grand pianos and apparel, the brand landing pages are filled with an unsurpassed collection of beautiful products.
Key deliverables from Propeller include:
- Continuation of design following initial creative work provided by Construct London.
- Development of bespoke multi-brand eCommerce theme on Shopify Plus.
- Bespoke setup of loyalty and reward scheme on Loyalty Lion ‘The Morgan Club’ including custom tiering and educational page design.
- Klaviyo integration and logic construction for integrated intelligent email campaigns.
- Gorgias customer service integration with chat and form tracking.
- Sophisticated Product Pages featuring specific vendor/brand content to explain the luxurious benefits of each product.
- Pre-ordering and exclusive product access for the integrated postal campaign and Morgan Club members.
- Advanced brand-led landing pages using custom content blocks.
Client: Amerifine
Industry: Fashion & Retail
Sector Expertise: Luxury Fashion
Services
eCommerce
Content Marketing
Web Development
Completed: Jan 2021
Propeller Launched a Central Brand Website for Cubitt House
Propeller Launched a Central Brand Website for Cubitt House
Propeller
As part of Propeller’s ongoing strategic partnership with Cubitt House and building on the successful launch of their individual pub venue websites last year, Propeller is proud to have also recently launched their central brand website showcasing the collection online.
Cubitt House’s unique collection of iconic public houses, with a boutique hotel offering, in Central London deserved a new website to illustrate their best in the class portfolio.
Their shared aim of the partnership is to elevate the Cubitt House brand online, exciting customers and potential employees about what the group offers, conveying the brand philosophy and highlighting the premium collection of venues and their USPs. Propeller designed a site that was an aesthetic extension of the venue websites, that delivered an integrated approach from a central website to local websites and vice versa.
With a strong focus on SEO, campaigns and sharing each of the individual venues USPs, digital storytelling was a key feature of the site to reflect the full proposition. This was particularly important to showcase the focus of Cubitt House on sustainability, provenance and their relationships with their food suppliers as one of their key F&B USPs. This will be supported through the ongoing production of SEO focused content through the new blog functionality.
Key objectives included:
- Implementation of a clear booking strategy for table, hotel and events bookings.
- Ensuring the cross-selling of pubs and spaces across the estate.
- Clearly conveying different types of events and packages available.
- Incorporation of their CRM and loyalty strategy through the migration of the existing database to Propeller’s proprietary CRM platform and the development of preference centre and competition functionality to drive growth and engagement.
- Particular focus was to be made on expanding the visibility of the weddings, meetings and corporate packages that were available and communicating these offerings to the relevant target audiences.
- The site was also built to enable the digital activation of subsidiary parts of the business, including the gifting proposition and built with scalability and flexibility in mind to be able to incorporate future planned operational extensions.
- Operationally, it was also a key objective to promote the recruitment, the employer brand and driving applications across the business which was supported with the ATS integration with Harri.
- SEO focused landing pages were developed utilising many of the digital storytelling elements to support in the promotion of key services, including weddings, meetings and parties, as well as seasonal campaign landing pages and new openings.
Client: Cubitt House
Industry: Hospitality
Sector Expertise: Bars & Pubs
Services
SEO
Digital Strategy
Completed: Dec 2020
Propeller Helps Gallio Pizza Re-Imagining Artisan Pizza Delivery in London
Propeller Helps Gallio Pizza Re-Imagining Artisan Pizza Delivery in London
Propeller
With lockdown in full swing, Propeller partnered with Gallio to launch their feel-good pizza concept from their new Mediterranean dark kitchen concept.
If ever there has been a time to be launching a delivery focused pizza concept, arguably 2020 has been prime time.
Gallio initially focused on a delivery-only concept to bring their innovative take on pizza to Londoners in lockdown however the site had to be built with the scalability and flexibility to be able to transition with the brands plans to add additional delivery locations, as well as plans to eventually open physical venues in addition to the delivery offering.
Given the timing of the launch of the new concept, it was imperative that the opening strategy was broken down into key areas to support the launch and build brand awareness, including a database growth strategy to facilitate ongoing communication with the growing community.
The site includes:
- Dual partnership for deliveries, directly through Gallio with Slerp and also with Deliveroo.
- Carefully planned UX and design / UI to ensure a clear user experience.
- Optimisation around showcasing the offering and guiding users through key areas of the site.
- WordPress CMS enabling the in-house team to have control over all areas of the site and the ability to amend all content and images on demand.
- Digital storytelling elements of the site for inspiration and ethos firmly rooted in the Mediterranean, where sharing fresh, healthy, vibrant and natural food is celebrated.
Client: Gallio Pizza
Industry: Hospitality
Sector Expertise: Casual Dining Restaurants
Services
UX Design
Digital Strategy
Completed: Dec 2020
A Sleek Online Store for Discerning Audio Enthusiasts
A Sleek Online Store for Discerning Audio Enthusiasts
Propeller
Tivoli Audio shares a passion for music and design with customers all over the world.
They needed to showcase their beautifully designed, high-quality audio equipment in a way that spoke to each of their customer personas, from the ‘fitness freak’ to the ‘vintage nerd’.
Their Approach
- Propeller created blended landing pages to meet the needs of each customer persona.
- They transitioned the brand from a custom environment to a multi-store front with Shopify Plus in the UK, Europe, Sweden, Australia, and USA.
Key Project Deliverables:
- Discovery phase to identify good substitute third-party options where required
- Full site design
- Development of a new library for storytelling and a separate ‘learn’ based product route
- A theme delivered across their expansion stores
- Content migration and internationalization support
- Testing and deployment
Results
- 154% increase in revenue YOY
- 80% increase in number of orders
Testimonial
Emmanuel Onuoha, Head of eCommerce at Tivoli Audio, said:
They delivered the website in two months. It made my team look good. They’re a really understanding vendor that’s personal but professional. They pay attention to detail.
By Propeller: Shopify development agency
As a long-standing Shopify development agency in London, they’re no strangers to building beautiful eCommerce stores.
Their team works with you to design and develop scalable Shopify stores that meet your needs, and deliver what your customers want.
Their Shopify team creates a unified space that’s simple to maintain yet powerful and engaging for customers.
With their knowledge of bespoke builds and theme customizations, you can showcase product knowledge and striking imagery without the clutter – you can let them worry about the details.
Build your Shopify eCommerce store for an optimal customer journey to transform strategic objectives into commercial success with their specialist Shopify production team.
Client: Tivoli Audio
Industry: Retail
Sector Expertise: Specialty Retail
Services
eCommerce
Content Marketing
Completed: Nov 2020
Propeller Generated Accelerated Digital Transformation for Leon Restaurant Group
Propeller Generated Accelerated Digital Transformation for Leon Restaurant Group
Propeller
Digital agency Propeller helped LEON restaurant group to reach a significant acceleration of digital adoption.
The Feed Britain store was launched by the LEON restaurant group to sell fresh produce, shelf goods and other food items in London during the pandemic. The site also incorporated a social impact element through the collection of donations for NHS workers at checkout.
There was a fulfilment restriction as deliveries were limited to specific London postcodes, which required the implementations of Shopify scripts to enable this and validate orders by postcode. Propeller also partnered with Shopify partners Yotpo and Klaviyo to gather reviews and for flow driven, automated email campaigns.
The launch of the store was in response to the immediate and significant change in consumer needs with social distancing and lockdown measures being brought in across the UK. Fast decisions were made by the LEON restaurants team to evolve the brand and the offering to continue to deliver healthy and convenient food options through this new channel.
COVID-19 has created the need to pivot for a huge number of restaurant, food and beverage brands which has led to a significant acceleration of digital transformation and adaption in the delivery and direct to consumer segment. Consumer search trends and purchase behaviours changed virtually overnight but these behaviour changes have been gradually infiltrating the market over recent years as consumers interests and expectations have begun to shift in recent years with the growth of D2C and delivery platforms across a number of market segments.
Not only did the development of Feed Britain focus on the core values of the LEON restaurants brand but responded to communities needs in real-time in terms of both consumer demand and support for the NHS through the donation capability of the site. The team took the opportunity to think big and transform their operation to match customer expectations in a new digital infrastructure.
Client: Leon Restaurant Group
Industry: Hospitality
Sector Expertise: Casual Dining Restaurants
Services
Digital Strategy
Completed: Nov 2020
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