Velstar is a multi award-winning Shopify Platinum Partner agency delivering high-impact commerce solutions for ambitious brands. As a 360-degree agency and true end-to-end partner, Velstar provides a fully integrated service across the entire eCommerce lifecycle. With over 100 specialists and deep experience across both D2C and B2B, the agency helps clients unlock the full potential of Shopify and scale effectively. Velstar has a strong track record supporting a wide range of businesses and continues to be a trusted partner for brands seeking to grow through tailored, scalable solutions. Their client base includes renowned businesses such as LKQ Euro Car Parts, Pizza Express, Montirex, Sculpted by Aimee, Tangle Teezer, Castore and many more.
Velstar
Gold MemberVelstar is a Shopify Platinum partner agency specialising in building, growing and scaling brands through tailored digital commerce solutions.
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: 12 Tithebarn Street, L2 2DT
- PHONE: 44 1517084567
- E-MAIL: [email protected]
-
OFFICE
- ADDRESS: Suite 3C, New Station Street, Leeds, LS1 4JB
- PHONE: 0113 543 6555
Sector Expertise
- Automotive Aftermarket
- Automotive Parts & Components
- Fleet Management
Sector Expertise
- Beauty Devices & Tools
- Beauty eCommerce
- Fragrances
- Makeup
- Hair Care
- Organic & Natural Cosmetics
- Medical Aesthetics
- Skincare
- Cosmetic Packaging
Sector Expertise
- Athleisure
- Fashion Accessories
- E-commerce Fashion
- Sportswear
- Lingerie & Underwear
- Men's Clothing
- Children's Clothing
- Clothing Brands
- Footwear
Sector Expertise
- Consumer Goods
- Beverages
- Alcoholic Beverages
- Food Service and Catering
Sector Expertise
- Medical Devices
- Medical Technology
- Pharmaceuticals
- Healthcare IT
Sector Expertise
- Luxury Beauty & Cosmetics
- Luxury Fashion
- Luxury Home Goods & Furnishings
- Luxury Jewelry & Watches
- Luxury Spirits & Wine
Sector Expertise
- Beauty Retail
- Home Goods & Furnishings
- Luxury Retail
- Specialty Retail
- Technology Retail
- Pet Retail
Sector Expertise
- Sports Apparel & Equipment Manufacturers
- Sports Nutrition & Fitness
- Sports Venues & Facilities
Velstar Reviews
E-commerce strategy and revenue growth partner
Velstar positions itself as an e-commerce strategy and revenue growth partner, combining platform development, UX design, and strategic consulting to transform online stores into scalable sales engines.
The agency’s core strength lies in connecting technical execution with commercial outcomes—ensuring that e-commerce platforms are not only well-built but also optimized for visibility, conversion, and long-term revenue growth.
Strongest differentiators
Its strongest differentiators are:
- Deep expertise in e-commerce strategy and operations
- Ability to combine platform development with revenue-focused thinking
- Strong advisory role (guiding clients beyond execution)
- Integrated approach across UX, design, and marketing strategy
However, available signals suggest:
- Strong mid- and lower-funnel performance (conversion, revenue enablement)
- Moderate acquisition capability, but not deeply specialized in paid media or SEO systems
- Limited visible depth in lifecycle marketing or advanced automation infrastructure
DAN Perspective
Velstar fits best into the category of "e-commerce strategy" and "revenue growth", making it a strong choice for brands looking to scale online sales through better platforms, UX, and strategic direction.Strategic Depth
Client feedback highlights Velstar’s ability to guide businesses through both technical and commercial decisions, aligning e-commerce platforms with customer journeys and sales strategy.
Execution Excellence
The agency demonstrates strong execution across e-commerce design and development, delivering platforms that are both visually compelling and functionally optimized.
Speed & Reliability
Clients report responsive communication, timely delivery, and consistent availability throughout projects.
Collaboration Quality
Feedback highlights a supportive, advisory-driven approach, with clear explanations and strong collaboration across stakeholders.
Primary Expertise
Client outcomes strongly associate the agency with e-commerce platform development, UX design, brand relaunch strategy, and revenue-focused digital consulting.
Value Creation Pattern
Reported gains cluster around increased online visibility, improved customer experience, stronger conversion performance, and long-term revenue growth. Evidence around deep acquisition systems or lifecycle automation remains limited.
Price–Performance Balance
Clients highlight fair pricing combined with strong commercial impact, indicating high value perception.
Transparency & Scope Clarity
Client feedback suggests clear communication and expectation alignment, though detailed pricing structures remain limited.
Client Satisfaction
Client sentiment is highly positive, driven by strategic insight, execution quality, and business impact.
Referability
Clients demonstrate strong referral likelihood, supported by measurable improvements in sales performance and collaboration quality.
Agency News
Velstar Strengthens Leadership Team with Senior Promotion as It Moves into New Liverpool Office
Velstar Strengthens Leadership Team with Senior Promotion as It Moves into New Liverpool Office
Liverpool-based digital commerce agency Velstar, has announced a senior leadership promotion alongside a move to a new office at Exchange Station, marking the next phase of growth for the business.
The agency has promoted Kieran S-Lawler to Director of Marketing, formalising responsibility across marketing, PR, partnerships and growth as the business continues to scale.
The promotion reflects sustained growth at Velstar, with the agency expanding its client base across both B2B and DTC brands, and increasing the complexity and ambition of its marketing and commercial activity.
Speaking of Kieran’s promotion, Velstar CEO, Peter Birks, said:
Over the past few years, Velstar has grown significantly in both scale and ambition, and this promotion reflects the role Kieran has played in that journey. His leadership across marketing and growth has become increasingly central to how we operate and how we go to market.
As we continue to scale, having clear, senior ownership of these areas is critical to maintaining that momentum and supporting the next phase of the business.
Kieran S-Lawler, Director of Marketing, added:
I’ve been incredibly proud to be part of Velstar’s journey over the past three years, and this next step reflects both how far we’ve come and where we’re heading.
As the business has grown, so has the role marketing plays across everything we do, from brand and partnerships through to commercial growth. This role is about bringing that together in a more structured and ambitious way, with a clear focus on driving meaningful impact across the business.
In parallel, Velstar has relocated its Liverpool headquarters to Exchange Station, one of the city’s most established commercial addresses, situated in the heart of the business district directly opposite Moorfields station.
The new office comprises approximately 2,120 sq ft of Grade A workspace and has been selected to support the agency’s evolving needs, offering a high-quality, well-connected environment for its growing team.
Exchange Station, a former Victorian railway station that has been extensively refurbished, provides a modern workspace with strong sustainability credentials, including an EPC rating of B and energy-efficient features.
Velstar worked with Hitchcock Wright & Partners to secure the new space, with building management by RPG Property, who oversee the wider Exchange Station development.
The move reflects Velstar’s continued investment in Liverpool as a base for digital and eCommerce talent, while positioning the agency for further expansion across the UK and international markets.
Rather than simply increasing footprint, the focus of the move has been on securing a premium, high-quality workspace that better supports collaboration, client engagement and team experience.
Located within Liverpool’s commercial district, Exchange Station offers direct access to key transport links, including Moorfields station, and sits within walking distance of Liverpool ONE, the waterfront and the city’s wider business ecosystem.
Velstar now operates from: Units 43–46, Ground Floor, Exchange Station, Tithebarn Street, Liverpool, L2 2QP
Agency: Velstar
Published: May 2026