BLOG | Content Marketing

The Importance Of Storytelling For Agile Brands

The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit my website here. As branding has evolved, the need for brands to tell unique and authentic stories that portray their mission and values has …

BLOG | Content Marketing

6 Best Video SEO Strategies To Skyrocket Your Online Reach

Video search engine optimisation or video SEO is the process of optimising your marketing efforts and get more traffic and exposure to your video content. As 82% of internet traffic is expected to be video-related by 2021, it’s vital that businesses focus on improving the amount and quality of their video content. However, without video …

BLOG | Content Marketing

How To Enhance Your Blog With Growth Generating Steroids

Creating a blog is difficult. Developing a blog strategy that drives organic traffic to your site and that converts to dollars is even more complex, especially in today’s Google climate where AI and machine learning fuels the algorithm that pairs search results to queries. First things first, you need to be honest with yourself when …

BLOG | Content Marketing

6 Simple Ways To Choose The Best Blog Topics For Your Audience

It may come as a surprise but coming up with a topic that will be interesting to your readers and raise interest in your other blog posts is a task that requires a lot of effort and thinking. This process can be even more difficult to complete successfully during the start of your blogging career. …

BLOG | Content Marketing

18 WordPress Plugins For Content Marketing

WordPress is one of the most popular choices among bloggers and content marketers. It includes thousands of plug-ins and templates powering its flexible and easy-to-use interface that saves time, money and effort. This open-source CMS platform powers even some of the most popular blogs such as CNN, The New York Times, eBay, and Mashable. This …

BLOG | Content Marketing

The Challenges Of Modern Content Marketing And How To Overcome Them

According to the latest content marketing statistics, 91% of B2B and 86% of B2C marketers use content marketing to facilitate business growth. That is by no means a recent revelation. In one way or another, content marketing has been with us for years now. While the way we do it evolved over the past decade, …

BLOG | Content Marketing

Why Brands Are Using Video Marketing In 2018?

Things are fast changing and trends that used to be captivating are being replaced by newer and much better ones. Such is the story of content marketing. Content is only successful if it delivers to the consumers what they want, when they want, and how they want it. Right now, what calls the shots in …

BLOG | Content Marketing

How To Make The Most Out Of Long Tail Keyword Usage In Your Optimized Content

If you hear anyone tell you that keywords no longer matter, you can safely bet that they also believe in leprechauns and werewolves. This is one of the biggest myths of search engine optimization. Yet one thing can be said about keywords that is very real: how we successfully use them today is very different …

BLOG | Content Marketing

Six Ways To Use Vlogs For Business In 2018

Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at making your business competitive and sustainable. 1. Develop videos that are engaging, and professional. To …

BLOG | Content Marketing

How To Plan Content Marketing?

As rigid as Google is, we are all forced to rethink our latest online marketing practices. Overwhelming the web with all sort of information was once a way to grab users’ attention. However, nowadays we need to think before we start speaking. If we don’t deliver useful information we’ll face the consequences imposed by search …

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