Category: Content Marketing

We might be amidst the brink of a breakthrough, since humans are practically fixated onto a glassed screen for their day-to-day entertainment and communication. While voice was only limited to smartphones and tablets for a very long time, 2018 opened up some new avenues. Voice features were introduced into different smart devices – many of …

As a creative, whenever you feel that your ideas have begun to stagnate, the perfect pick-me-up is a glimpse at the great work others have already done. After all, the creative process doesn’t fabricate ideas from nowhere. It draws from inspiration, analyzes the ideas and methods, and recombines the old parts to forge something entirely …

There’s content all over the web. It’s a grinding process to make branded content a talking point. A good option for attention-starved brands is to create visual content. “32% of marketers say visual images are the most important form of content for their business, while blogging is second (27%).” – HubSpot According to Quick Sprout, …

Storytelling Instead of #FoodPorn for Restaurant Video Content Marketing There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on TV, Netflix, YouTube, …

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2019 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a …

American poet, singer and civil rights activist, Maya Angelou, once said, [t]hey may forget your name, but they will never forget how you made them feel. While this quote holds true for everyday interactions in life, it also speaks to how brands approach marketing campaigns and how consumers react to them. Whether the emotional response …

When it comes to running organic search campaigns, you can stay ahead by investing time and resources to create in-depth content. Content is king, but there is a lot that needs to be taken into account to ensure it complements your campaign in the long run. What is really surprising is that a lot of …

By 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video It’s no surprise that video’s popularity continues to grow thanks to mobile tech and apps advancing its delivery and consumption, along with giants like Facebook and Google actively pushing it. Most …

It may feel like ephemeral content appeared just a couple of years ago, but the format was first debuted back in 2011, thanks to a small platform named Snapchat. Their app might have originally been used to send disappearing messages, but the company has changed and evolved in drastic ways since their humble beginnings. Today, …

Every year digital marketing trends come and go, but some continue to be part of our lives. If you look around, you will see many such trends having a great impact on our lives and on the top we have video content marketing trend. Undoubtedly, video marketing has been consumed as never before. Even it …