BLOG | Content Marketing

3 Ways To Garner Sales In 2018 By Leveraging Content

With 2018 upon us inbound marketing and its various content strategies are more center stage than ever before. This means that today’s buyers no longer have a use for sales teams, but instead dive into in-depth research before making a purchasing decision. Content with a personal agenda is what moves the sales needles. For years …

BLOG | Content Marketing

Designing A Brand That Grows With You

There’s no point in designing the perfect brand for a company that is only relevant to its current position in the market. The future direction of the brand must be taken into account, even if it feels far off. When an organization is ready to begin the branding process, it’s important that they consider not …

BLOG | Content Marketing

Top 5 Stock Music Sources For Video Content Marketing

Content marketing has its both pros and cons at the same time. When it comes to video marketing, duration of the audience attention is the common goal for all of us. To create an amazing, story-driven medium, videos are the current helpers of the content creators, because they grab the attention first, and the information …

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Common Mistakes in Writing Web Content

Making mistakes in writing web content is a usual thing when you’re a beginner. But even a professional writer can put a foot wrong, and this is just a way of learning. All writers seem to occasionally stumble across the issues that cause mistakes and influence their writing. It feels like a language barrier when …

BLOG | Content Marketing

Attention Spans Aren’t On The Decline – And What That Means For Marketers

Will you make it to the end of this article? The statistics say: probably not. Our lust for content in the digital age has led many to believe, and some outright claim, that our attention spans are declining. In fact, at just 8 seconds, our attention spans are less than that of a goldfish, according …

BLOG | Content Marketing

The Secret Formula To Ranking Content

Out of sight, out of mind: This popular saying couldn’t be more appropriately used in context to SEO. Contrary to all the senseless noise that search optimization is no longer an important task to focus on, SEO still matters as it forms that bridge between your customers and the content that converts them into delighted …

BLOG | Content Marketing

Banish The Blank Page: 4 Ways To Generate B2B Blog Post Ideas

Do you run your company’s blog, maintain the content calendar, or regularly contribute articles? If so, how do you find the process of coming up with new ideas? Blogging is a fundamental part of most businesses’ B2B marketing efforts, and is used to: • Engage in thought leadership • Improve SEO ranking • Build relationships …

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Why Bypassing Inbound Will Prep Your Agency To Fail In 2018

Digital marketing services are a dime a dozen. From your 500+ employee large firms, to the mid-size boutique model, and even your one-man show working from his garage, there is a lot of noise made by marketers who claim to offer the best services. In reality, very few regardless of size, do it the right …

BLOG | Content Marketing

Can Artificial Intelligence Replace The Content Writer?

You don’t have to look far to find statistics and predictions on the future impact of artificial intelligence (AI). But while self-driving cars and augmented reality headsets have excited consumers, enterprise headlines have focused more on the risk that it poses to workers. Analyst giant Forrester have claimed that 16% of jobs in the U.S. …

BLOG | Content Marketing

5 Of The Best Tools To Create Engaging Content For Your Site

In today’s digital world, content should be at the heart of any great integrated digital marketing strategy. Valuable content adds to the overall user experience and helps you boost search engine visibility. If you invest in creating a high-quality site that contains original content, search engines will help you get more exposure, improving your site’s …

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