Category: Content Marketing

The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit my website here. As branding has evolved, the need for brands to tell unique and authentic stories that portray their mission and values has …

Video search engine optimisation or video SEO is the process of optimising your marketing efforts and get more traffic and exposure to your video content. As 82% of internet traffic is expected to be video-related by 2021, it’s vital that businesses focus on improving the amount and quality of their video content. However, without video …

Creating a blog is difficult. Developing a blog strategy that drives organic traffic to your site and that converts to dollars is even more complex, especially in today’s Google climate where AI and machine learning fuels the algorithm that pairs search results to queries. First things first, you need to be honest with yourself when …

It may come as a surprise but coming up with a topic that will be interesting to your readers and raise interest in your other blog posts is a task that requires a lot of effort and thinking. This process can be even more difficult to complete successfully during the start of your blogging career. …

WordPress is one of the most popular choices among bloggers and content marketers. It includes thousands of plug-ins and templates powering its flexible and easy-to-use interface that saves time, money and effort. This open-source CMS platform powers even some of the most popular blogs such as CNN, The New York Times, eBay, and Mashable. This …

According to the latest content marketing statistics, 91% of B2B and 86% of B2C marketers use content marketing to facilitate business growth. That is by no means a recent revelation. In one way or another, content marketing has been with us for years now. While the way we do it evolved over the past decade, …

Things are fast changing and trends that used to be captivating are being replaced by newer and much better ones. Such is the story of content marketing. Content is only successful if it delivers to the consumers what they want, when they want, and how they want it. Right now, what calls the shots in …

If you hear anyone tell you that keywords no longer matter, you can safely bet that they also believe in leprechauns and werewolves. This is one of the biggest myths of search engine optimization. Yet one thing can be said about keywords that is very real: how we successfully use them today is very different …

Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at making your business competitive and sustainable. 1. Develop videos that are engaging, and professional. To …

As rigid as Google is, we are all forced to rethink our latest online marketing practices. Overwhelming the web with all sort of information was once a way to grab users’ attention. However, nowadays we need to think before we start speaking. If we don’t deliver useful information we’ll face the consequences imposed by search …