Content Marketing

Advertisers and marketers use market research to create compelling content that informs consumers about products, services, and brands.  Market researchers can generate valuable consumer insights that help creatives develop compelling advertisements that result in sales, or that provide brand lift by increasing consumers’ brand awareness. Attributes of Successful Ads Immediately Get Consumers’ Attention Market research …

Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on your storytelling abilities. Here, we’re going to dissect the idea of a brand story. We’ll …

When proving the direct return on investment generated from a digital strategy, it is easy to mistake content marketing as less ROI-positive than other tactics. Take paid search, for example. You put money in, you see the sales come out. The direct return is easy to forecast, track and prove. Because content marketing doesn’t track …

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2020 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a …

Content marketing in 2020 is taking center stage in most digital marketing strategies. Only 69% of B2B marketers have a documented strategy. Agencies, small-business owners and in-house marketers in 2020 must know how to craft an effective content and SEO strategy. Crafting a strategy is about much more than keyword research and content creation, it …

At a time when optimism around the world seems to be in short supply, there has never been a better time to use content marketing in a positive way. Writing upbeat content marketing copy is often easy when there is an obvious positive story to tell about success, an inspirational story or a development that …

Here’s twelve content editing and proofreading tools to aid content generation, editing and proofreading efforts of content creators. Writing good content is an art unto itself. It’s not good enough to throw together a blog and put it up online, you have to craft it so that it’s informative, engaging, and encourages your readers to …

Any modern brand in the digital world needs content marketing support not just to set themselves apart from competitors but also to develop successful digital marketing campaigns. As time passes, a lot of things change and it becomes more challenging to improve your business. As it happens with digital marketing in general, content marketing can …

In the highly competitive marketplace of our time, the customers expect to see high-quality, creative content from a brand before working with it. Content marketing agencies, which know that content is king, work hard to provide best for the brands that consulted them. If you need content to engage your customers and grow your sales, …

Content marketing agencies are experts who specialize in creating the right content for brands after defining and analyzing the buyer persona. Content is everything that a potential customer would see on your website, application or social media platforms. All these texts and assets should be created wisely so as to appeal to them and convert …