Content Marketing

Meta descriptions are an important part of the SEO jigsaw and can have a serious impact on page performance. The meta description field is your first opportunity to sell your content by giving your audience a snippet of what’s to come. If you ignore them or do not give them the attention they deserve you …

Affordable prices. No commute. Learning at comfort. The advantages of eLearning are enough to outweigh any form of traditional education. In fact, at any place where training is required, and not just in educational institutes, eLearning has established itself as a mainstream way of learning.  So, if you are thinking about developing an eLearning course …

We all know that when people say one thing it’s quite possible that they mean another. “I’m fine!” in the UK is a particular favourite. Now, if we were to strap them to a lie detector test, we’d know the answer once the needle lost control and started scribbling chaotically. Neuromarketing works according to the …

Content marketing is an inseparable part of digital marketing strategies. It will become even more important in the near future because customers want more and more informative and engaging content. Most importantly, it builds trust in your business and makes it easier for you to attract potential clients. Therefore, we created a list of the …

It’s hard to imagine a single digital marketer out there who doesn’t understand that content is king. After all, users browse the Internet in search of quality content and only the most proficient authors can get the foot in the door and drive enough website traffic. Therefore, more and more writers and editors are searching …

As good marketers, we can’t ignore our target audience’s daily media consumption habits. Instead, we should use this information to improve our marketing tactics. In this article, we’ll explore why video should be a part of your content marketing strategy, and how to make an impact with campaigns based around video content. On average, internet …

Our favorite pick of top simple, yet effective content creation tools for bloggers and marketers! Inbound marketing is now one of the most important aspects of marketing on the World Wide Web. Long gone are the days when marketing involved getting in touch with the customers and forcing your product down on them, doing so …

Brands need video content marketing; any marketer can tell you that. And, video marketing needs a strategy to be successful – without one, you’re wasting time and money. Video content has risen in popularity with audiences everywhere; the use of video on a landing page can increase conversions by 86%. And it’s especially effective with …

As more and more prospects are now searching for products on the web, instead of visiting a brick and mortar store, it becomes imperative to have a solid digital presence, especially if you’re launching a new business. Potential customers today make their purchasing decisions primarily on what they read online about a business, and this …

Creating a brand story and making a connection with your customers are not the only goals of content marketing. It is also about gaining the trust of your audience. Here’re some essential tips to consider, if you want to build trust with your customers when creating a content marketing strategy. Earn trust, earn trust, earn …