BLOG | Content Marketing

Visual Content for Marketing Campaigns: PROs & CONs

We’re living in a fast-paced world with high paced technology advancements. Along with technology, we obviously change the way we do things. In the online environment, we can notice a clear pattern that’s been happening for a few years now. I’m talking about visual content, a very frequent type of content that’s being advertised here …

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Content Is The Secret Sauce For B2B Sales

We see internet disruptions every day. The results of which are obvious in highly visible industries, such as media and publishing, music, consumer products, advertising and more. It has also affected the way B2B companies go to market. Most notably, on the marketing side where advertising has become more competitive, less effective, and usually reaches …

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5 Elements to Look for When Choosing a Content Marketing Agency

To accomplish this, many choose to partner with a content marketing agency. In addition to consistency, an outside agency adds expertise, resources (ie. Manpower), and accountability. Often all these benefits come at a lower cost than hiring new staff internally. The importance of quality content adds weight to the selection of a content marketing agency. …

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Generating More Leads With Content Marketing

If you are still struggling to get more leads for your business, then this article is for you. By using high-quality content, you can get the leads you are looking for. You may think it’s not as easy as it sounds but here, we will break it down so it is easier to digest and …

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4 Ways A Brand Can Produce Massive Amounts of High Quality Content

Nearly 90% of all B2B and B2C brands do content marketing. According to the Content Marketing Institute’s 2017 reports, nearly 70% plan to increase production. This means more content needs to be produced than ever before! For many brands, their internal teams are already taxed. To stay relevant though, they will need to meet the …

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5 Questions To Ask Yourself Before You Start Writing

The client wants content quickly, and you stumble upon a seemingly suitable topic to write about. Halfway through the project, you hit a snag with the original idea or begin questioning where this is going. Instead of starting over from scratch, you tweak the content to guide it in a different direction and end up …

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Can’t Find Good Sales People? Solve Your Marketing Problem

I feel sorry for salespeople that get no support from marketing… I talk to plenty of them who are relegated to sending out emails and pounding on the phones because they have no other choice-they’re not getting any leads or intelligence from marketing. I guess I should also feel sorry for the business leaders that …

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Great Content Doesn’t Come From A ‘Sausage Factory’

Content, at its heart, is communication. Great content is communication that builds trust. I firmly believe that you get what you pay for— especially when it comes to content. And great content doesn’t come from a “sausage factory.” What do I mean by that? I mean that you can’t churn out a high volume of …

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Why B2B CMOs Are Struggling With Content Marketing

For B2B companies, content marketing is one of the only options left to support an outside sales function. Sales simply cannot get in front of enough prospects to make quota on their own. Salespeople are no longer the gatekeepers of information about the company’s products and services. Marketing has replaced sales in this role, and …

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10 Ways To Be Your Agency’s Favorite Client

We had a theory that the best clients to work with also got the best results. To test this theory, we created a Perfect Client Index (PCI). Last year, we invested time and resources to measure and study how our interaction with clients correlated with results. We just recently completed this year-long PCI evaluation process. Part …