BLOG | Content Marketing

How To Make The Most Out Of Long Tail Keyword Usage In Your Optimized Content

If you hear anyone tell you that keywords no longer matter, you can safely bet that they also believe in leprechauns and werewolves. This is one of the biggest myths of search engine optimization. Yet one thing can be said about keywords that is very real: how we successfully use them today is very different …

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Six Ways To Use Vlogs For Business In 2018

Vlogging or video blogging promotes awareness of people to the products and services your business offers. While there are different ways to use vlogs for the benefit of your business, these six tips are well chosen. They all aim at making your business competitive and sustainable. 1. Develop videos that are engaging, and professional. To …

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How To Plan Content Marketing?

As rigid as Google is, we are all forced to rethink our latest online marketing practices. Overwhelming the web with all sort of information was once a way to grab users’ attention. However, nowadays we need to think before we start speaking. If we don’t deliver useful information we’ll face the consequences imposed by search …

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What The Facebook Data Scandal Means For Content Marketers

Data scandals have traditionally been associated with cybercriminals working in the shadows to steal personally identifiable information and sell it on the internet’s black market. But companies we would normally trust with our data have recently made the headlines, painting an altogether more alarming picture. Facebook, the world’s biggest social network, faced public and legal …

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10 Content Marketing Tips For A Successful Campaign During Mobile App Development

In this digital age where millions of people turn to online sources for their various informative needs, content marketing plays a very critical role. For a successful content marketing campaign, top app development companies must create contents that are fresh, innovative, easy to digest and relevant. The types of content that wins are those that …

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Closed Loop Reporting – What It Is And Why You Should Be Doing It

If you are new to the world of Inbound Marketing, then you are also likely new to closed loop reporting. This article covers all the basics by covering what exactly what closed loop reporting is to how you can include it into your marketing strategy. Called by some as closed loop marketing, here’s the bottom …

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Why You Need To Start Using Video To Promote Your Business In 2018

Developing a video marketing strategy is highly important when it comes to promote your business online. Recently, digital marketing agencies have produced various video content including different formats to increase their user engagement. In fact, in 2017, we have seen the positive impacts of product demos, live broadcasts, user-generated videos, company introductions, how-to videos, and …

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Email Marketing – The Power Of Personalization In 2018

When it comes to e-commerce, having your own email list of people that have voluntarily opted into your content is king. Not only can you pull a lever and have hundreds or even thousands of people read your content, but you also have the ability to generate revenue and drive traffic to your website whenever …

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What A High-Ranking, Converting Blog Strategy Looks Like?

Blogging for business is still paramount to growth. In order to understand its value in today’s current climate, one should consider its recent history. Several years ago blogging was the de facto way for a business to make their voice heard. They used freelance and internal bloggers to write on specific topics to serve as …

BLOG | Content Marketing

How To Use Google Analytics To Ensure Marketing Success In 2018

As marketers, we’re all aware that understanding people is at the core of our profession. We need to understand how people behave online, what people like and dislike, and what we can do to influence our readers, before we can even begin thinking about an effective content marketing strategy. Here’s the problem… With so much …

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