Category: Content Marketing

You need to produce some content. You know when it’s due. But you’re sitting at your desk, staring at a blank page, with no idea where to start. Sound familiar? If you’re struggling to think of new topics, organize your content calendar, or stay on top of deadlines, then you need to create a content …

Interactive content can create better engagement and builds bonds with your brand, which also helps to differentiate your brand from the rest. Therefore, it plays a very important role in content marketing today. Below are some tips to boost your engagement rates with interactive content. So, you’re a business that boosts exemplary products and services. …

“The modern shopper’s comfort with digital channels and content has changed the consumer purchase journey from a traditional linear model to a complex journey across online and offline touch points. But regardless of touchpoint, consumers expect a consistent brand experience at all times.”                                                                                                                                                                                                                                                                                                                               ~ Business of Fashion Every fashion brand today needs a …

Starting a digital marketing plan is exciting for a marketing project manager. It’s mapping out the future and the story you want your business to tell. It can be easy to want to dive straight in and start putting out creative content from the get-go to engage your audience. But, not having a clearly defined …

Whether you work in an up-and-coming startup or a large international company, a content marketing strategy can truly transform the way you conduct business. In terms of comparing two brands in the same industry, customers’ only way to know a good one from bad is through content marketing they provide. According to HubSpot Marketing Statistics, …

According to the Content Marketing Institute, 91% of B2B marketers use content marketing as a tool to reach new customers. This means that a huge portion of marketers is already reaping benefits from content marketing. However, forming a marketing strategy through content marketing tools could present a challenge to someone who has never done anything …

Digital marketing has altered the perception of how businesses are run and how they can achieve their goals. To build brand recognition along with an online presence, digital marketing companies are now focusing on content more than ever before. Many are turning towards content management systems (CMS) for assistance. It helps to create and manage …

If you’re blogging without an audience, it can feel like you’re screaming into the void. If nobody’s responding to your content, it’s hard to stay motivated, and it’s even harder to convert those readers into buyers. But building an audience for your blog is harder than it sounds. So what exactly are new bloggers to …

Voice search marketing tools crept into our dining rooms and kitchen tables after claiming their command on navigation. While “Alexa, play Despacito” was just considered a fad to shed some light on the day-to-day irony amidst the total absence of good music, it was pretty expressive and a disruptive marketing campaign. We might be amidst …

Storytelling Instead of #FoodPorn for Restaurant Video Content Marketing There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on TV, Netflix, YouTube, …