Category: Content Marketing

As good marketers, we can’t ignore our target audience’s daily media consumption habits. Instead, we should use this information to improve our marketing tactics. In this article, we’ll explore why video should be a part of your content marketing strategy, and how to make an impact with campaigns based around video content. On average, internet …

Our favorite pick of top simple, yet effective content creation tools for bloggers and marketers! Inbound marketing is now one of the most important aspects of marketing on the World Wide Web. Long gone are the days when marketing involved getting in touch with the customers and forcing your product down on them, doing so …

Brands need video content marketing; any marketer can tell you that. And, video marketing needs a strategy to be successful – without one, you’re wasting time and money. Video content has risen in popularity with audiences everywhere; the use of video on a landing page can increase conversions by 86%. And it’s especially effective with …

As more and more prospects are now searching for products on the web, instead of visiting a brick and mortar store, it becomes imperative to have a solid digital presence, especially if you’re launching a new business. Potential customers today make their purchasing decisions primarily on what they read online about a business, and this …

Creating a brand story and making a connection with your customers are not the only goals of content marketing. It is also about gaining the trust of your audience. Here’re some essential tips to consider, if you want to build trust with your customers when creating a content marketing strategy. Earn trust, earn trust, earn …

The second popular search engine in the world, YouTube was believed to “eat” 80% of all consumer internet traffic by 2019. Therefore, it is an essential tool for video marketing. Businesses need to create an effective content marketing strategy for Youtube to get this platform’s advantages. Below are some helpful tips that will help you …

Interactive content can create better engagement and builds bonds with your brand, which also helps to differentiate your brand from the rest. Therefore, it plays a very important role in content marketing today. Below are some tips to boost your engagement rates with interactive content. So, you’re a business that boosts exemplary products and services. …

You need to produce some content. You know when it’s due. But you’re sitting at your desk, staring at a blank page, with no idea where to start. Sound familiar? If you’re struggling to think of new topics, organize your content calendar, or stay on top of deadlines, then you need to create a content …

Every fashion brand today needs a content marketing agency that creatively advantages social media, includes the latest technology and develops content that accelerates sales. “The modern shopper’s comfort with digital channels and content has changed the consumer purchase journey from a traditional linear model to a complex journey across online and offline touch points. But …

Starting a digital marketing plan is exciting for a marketing project manager. It’s mapping out the future and the story you want your business to tell. It can be easy to want to dive straight in and start putting out creative content from the get-go to engage your audience. But, not having a clearly defined …