Why Content Writing Matters for Brands and Businesses

Written content is the most effective way to target your SEO, generate leads, and give your brand a human identity. As consumers shift out of the conventional advertising world and into the digital sphere, your online content will become more and more valuable. Content writing is one of the most effective and simple tools at …

Market Research to Optimize Content and Revenue Generation

Advertisers and marketers use market research to create compelling content that informs consumers about products, services, and brands.  Market researchers can generate valuable consumer insights that help creatives develop compelling advertisements that result in sales, or that provide brand lift by increasing consumers’ brand awareness. Attributes of Successful Ads Immediately Get Consumers’ Attention Market research …

What’s a Brand Story and Why Does Your Business Need It

Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on your storytelling abilities. Here, we’re going to dissect the idea of a brand story. We’ll …

Proving That Content Marketing Can Drive ROI

When proving the direct return on investment generated from a digital strategy, it is easy to mistake content marketing as less ROI-positive than other tactics. Take paid search, for example. You put money in, you see the sales come out. The direct return is easy to forecast, track and prove. Because content marketing doesn’t track …

How to Write Great LinkedIn Content

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2020 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a …

Keep Your Content and SEO Strategy Focused With Great Campaign Documentation

Content marketing in 2020 is taking center stage in most digital marketing strategies. Only 69% of B2B marketers have a documented strategy. Agencies, small-business owners and in-house marketers in 2020 must know how to craft an effective content and SEO strategy. Crafting a strategy is about much more than keyword research and content creation, it …

How Can Content Marketing Spread Optimism?

At a time when optimism around the world seems to be in short supply, there has never been a better time to use content marketing in a positive way. Writing upbeat content marketing copy is often easy when there is an obvious positive story to tell about success, an inspirational story or a development that …

12 Best Content Editing And Proofreading Tools in 2020

Here’s twelve content editing and proofreading tools to aid content generation, editing and proofreading efforts of content creators. Writing good content is an art unto itself. It’s not good enough to throw together a blog and put it up online, you have to craft it so that it’s informative, engaging, and encourages your readers to …

Why Good Research Can Help Your Story Stand Out

Content marketing and blogging remains a key element of most digital marketing strategies; for all the occasional tweaks of search engine algorithms by Google and others. Good content is vital to generate the level of awareness of your firm or client’s firm that will help them grow. Among the ways you can do this is through good …

The Impact of Globalisation on B2B Marketing

As globalisation increases, its impact on businesses becomes more visible. So, what can globalisation do for B2B marketing campaigns? The world is shrinking Thanks to globalisation, our world is shrinking. Spurred on by the spread of easy internet access, businesses of all sizes have the opportunity for global growth. You need only consider the clichéd, …

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