Content Marketing

If you’re a marketer, there’s a good chance you’re familiar with the tried and tested method of creating content in pdf form and putting it behind a lead generation form. This has been a staple of B2B marketing for some time and is set to remain so, for now at least. Innovations continue to change …

Good content writing using strong SEO is the backbone of a successful marketing strategy. But how can you keep it fresh when the subject matter is particularly narrow? Any content marketer will tell you how important it is to produce great optimised content. The importance of having excellent copy that hits the top pages of …

Creating great blogs is a central element of content marketing. But there are some errors to look out for that you should be sure to avoid. Blogging is a crucial aspect of a digital marketing strategy. Attractive, authoritative blogs with good SEO, high-quality images and copywriting that appeals right to the heart of the needs …

You’ve heard about the attention span of the goldfish, right? Nine seconds and holding. The scary reality is that the average human attention span for websites has fallen to approx. 5 seconds. Five little seconds to make a huge impact and have your potential customers take an action on your website that isn’t bouncing away …

Producing optimised content is great for marketing, but keeping it revised and updated can ensure it remains relevant for a long time to come. Producing organic content for search engine optimisation (SEO) purposes is a central part of most content strategies. By using the right keywords, producing relevant copy, adding attractive images, breaking up the …

The new year is less than two months away, and by now companies should already have a contract with a growth marketing forward HubSpot agency, and a clear path forward with their content direction. But some organizations wait up to the last minute to form a relationship with a digital marketing agency capable of creating …

So, every day you’re churning out content for many channels. All is going to plan, you think. You’re keeping your website content humming with regular updates and clear and concise key messaging. Then you take a look at your visitation data, and the questions are startlingly clear – people are not staying on the pages …

Key performance indicators are a great tool in improving marketing and communication – if used to their full potential. Every firm with a true focus on success will be wanting a whole range of things better. That might be reflected in grand aims of growth, increased turnover, new recruitment and exciting new products and services, …

When talking about branding, Seth Godin once said“People do not buy goods and services. They buy relations, stories and magic.” And I think he’s spot on. People connect with a brand through the stories they tell, and how they market themselves. It’s all about language and tone. Which is exactly why achieving the right tone …

China, the world’s second largest economy by nominal GDP, is one of the most sought-after markets for overseas businesses. To expand into this lucrative market, brands need to develop an understanding of Chinese culture to both empower their marketing campaigns and avoid anything that could potentially offend Chinese consumers. China, which operates as a socialist …