Category: Content Marketing

When it comes to e-commerce, having your own email list of people that have voluntarily opted into your content is king. Not only can you pull a lever and have hundreds or even thousands of people read your content, but you also have the ability to generate revenue and drive traffic to your website whenever …

Blogging for business is still paramount to growth. In order to understand its value in today’s current climate, one should consider its recent history. Several years ago blogging was the de facto way for a business to make their voice heard. They used freelance and internal bloggers to write on specific topics to serve as …

As marketers, we’re all aware that understanding people is at the core of our profession. We need to understand how people behave online, what people like and dislike, and what we can do to influence our readers, before we can even begin thinking about an effective content marketing strategy. Here’s the problem… With so much …

When it comes to creating a “to do list” for starting your private medical practice, healthcare professionals seldom see anything on how to put together a winning marketing strategy. In fact, most marketing handbooks for medical private practices are as outdated as bloodletting. Traditional outbound marketing is both expensive and it generates dismal returns on …

Today’s digital marketing clients are just as savvy as their buyers; they carefully research their options and typically don’t convert until they have examined alternatives. That said, they also stand out as a unique consumer group in that most contact the best inbound marketing agencies completely unaware that what they really want is inbound marketing, …

With 2018 upon us inbound marketing and its various content strategies are more center stage than ever before. This means that today’s buyers no longer have a use for sales teams, but instead dive into in-depth research before making a purchasing decision. Content with a personal agenda is what moves the sales needles. For years …

There’s no point in designing the perfect brand for a company that is only relevant to its current position in the market. The future direction of the brand must be taken into account, even if it feels far off. When an organization is ready to begin the branding process, it’s important that they consider not …

Content marketing has its both pros and cons at the same time. When it comes to video marketing, duration of the audience attention is the common goal for all of us. To create an amazing, story-driven medium, videos are the current helpers of the content creators, because they grab the attention first, and the information …

Making mistakes in writing web content is a usual thing when you’re a beginner. But even a professional writer can put a foot wrong, and this is just a way of learning. All writers seem to occasionally stumble across the issues that cause mistakes and influence their writing. It feels like a language barrier when …

Will you make it to the end of this article? The statistics say: probably not. Our lust for content in the digital age has led many to believe, and some outright claim, that our attention spans are declining. In fact, at just 8 seconds, our attention spans are less than that of a goldfish, according …