Get Your Business to ‘Think Outside the Blog’ in 2021

It’s been almost exactly four years since we declared that the blog is dead. What!? Okay, full disclosure: we meant the ‘company blog page’ was over! Finished! Finito! Kaput! We made the bold claim that any innovative company worth their salt was moving to a more media organisation approach, modelling themselves on news providers like …

Top 10 Tips for Repurposing Evergreen Content

When it comes to content across your digital platforms, you should treat it like you would a water bottle and not go for the single-use option. Why spend so much time creating something that you only post once? I’m not talking about simply reposting the same piece of content but tweak it so that it …

How To Prepare Your Marketing And Sales Technology For 2021

The importance of technology in modern marketing and sales strategies is critical to running a profitable business. As technology advances, consumers have the freedom to research products and services before making a purchasing decision, and this means you can lose leads from your hook if they are distracted with a reason to wiggle free. In …

Best Content Marketing Agencies for Startups and Small Businesses in 2021

Content marketing agencies are an essential part of digital marketing campaigns. It’s often said: ‘Content is the King’. It is the core of a business, especially if it is a startup or small business. If startups or small businesses want to become prominent and be heard by more, then they should be using the right …

6 Proven Link Building Strategies Using Content Marketing that Drives Backlinks

Link building is one of the most challenging aspects of SEO. However, it has a huge impact on your website’s SERP rankings. Time and again, almost every ranking factor study shows the importance of links. Here, you can find ways for improving your link building strategies.  Simply defined, link building is the process of increasing …

7 Video Marketing Trends & Strategies We’ll See In 2020

By 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video. Video marketing trends are so important for marketers to get attention online. It’s no surprise that video’s popularity continues to grow thanks to mobile tech and apps advancing its delivery and …

How Can You Scale Your Content Marketing Strategy?

In modern marketing, content is the heart of everything – whether you’re considering the optimization of your website or building promotional strategies for PPC ad campaigns, content is what’s going to get you there.  Blogs, articles, PR campaigns, social media captions, website content, guest posts, emails and much more – these are all different forms …

Why Content Writing Matters for Brands and Businesses

Written content is the most effective way to target your SEO, generate leads, and give your brand a human identity. As consumers shift out of the conventional advertising world and into the digital sphere, your online content will become more and more valuable. Content writing is one of the most effective and simple tools at …

Market Research to Optimize Content and Revenue Generation

Advertisers and marketers use market research to create compelling content that informs consumers about products, services, and brands.  Market researchers can generate valuable consumer insights that help creatives develop compelling advertisements that result in sales, or that provide brand lift by increasing consumers’ brand awareness. Attributes of Successful Ads Immediately Get Consumers’ Attention Market research …

What’s a Brand Story and Why Does Your Business Need It

Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on your storytelling abilities. Here, we’re going to dissect the idea of a brand story. We’ll …

eGuide: How To Use Smart Data To Deliver A Higher Marketing ROI

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