Category: Content Marketing

To stay ahead of the marketing competition, you should be one of the bests. If you run a marketing agency, digital marketing agency blogs can help you to generate fresh ideas. Thus, you can help your clients to overcome their marketing challenges. By following up top trends in marketing, digital media, mobile, design, user experience …

These days, an incredible amount of content is available on the internet and an increasingly dwindling amount of that is written in-house. Not enough SMEs out there have the available skills and internal resources to write professional copy, and generally it’s more valuable for their employees to focus on other, high value tasks. It’s for …

The popularity of video content has become very evident recently. Believe it or not, video has been one of the most powerful communication channels for years – it can be hard to keep up with. In order to gain maximum engagement with video, marketers need to know what works and what doesn’t. Read on to …

The technology behind video messaging is evolving day by day. It has allowed us to communicate more clearly and efficiently. As a result, organizations are able to go about their daily activities quicker resulting in a stronger, more engaging community. If you’re a smart business person, you will invest your efforts in formats that your …

When most digital marketers and business people begin mapping out their first content marketing campaigns, they know what they want to accomplish. They usually have a working knowledge of the types of content they should be producing to reach their target demo or ideal avatar. What can be less obvious is how to manage all …

The term “Growth Hacking” is tossed around the marketing arena as frequently as the words “evergreen” and “holistic”. In most cases when hacking is used in context to SEO and conversation (even blogging), there is little original thought thought backing the spew of language these terms are marinating in. In order to successfully run growth …

The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit my website here. As branding has evolved, the need for brands to tell unique and authentic stories that portray their mission and values has …

Video search engine optimisation or video SEO is the process of optimising your marketing efforts and get more traffic and exposure to your video content. As 82% of internet traffic is expected to be video-related by 2021, it’s vital that businesses focus on improving the amount and quality of their video content. However, without video …

Creating a blog is difficult. Developing a blog strategy that drives organic traffic to your site and that converts to dollars is even more complex, especially in today’s Google climate where AI and machine learning fuels the algorithm that pairs search results to queries. First things first, you need to be honest with yourself when …

It may come as a surprise but coming up with a topic that will be interesting to your readers and raise interest in your other blog posts is a task that requires a lot of effort and thinking. This process can be even more difficult to complete successfully during the start of your blogging career. …