Content Marketing

Niche marketing – also known as micromarketing – is the springboard of choice for digital marketing beginners. It’s cheaper to start, offers less competition, is a good place to build customer rapport, and gives you plenty of time to generate content. What Is Niche Marketing? It’s possible you’ve heard this term before. Niche marketing can …

It’s been almost exactly four years since we declared that the blog is dead. What!? Okay, full disclosure: we meant the ‘company blog page’ was over! Finished! Finito! Kaput! We made the bold claim that any innovative company worth their salt was moving to a more media organisation approach, modelling themselves on news providers like …

Affordable prices. No commute. Learning at comfort. The advantages of eLearning are enough to outweigh any form of traditional education. In fact, at any place where training is required, and not just in educational institutes, eLearning has established itself as a mainstream way of learning.  So, if you are thinking about developing an eLearning course …

Every year digital marketing trends come and go, but some continue to be part of our lives. If you look around, you will see many such trends having a great impact on our lives and on the top we have video content marketing trend. Undoubtedly, video marketing has been consumed as never before. Even it …

Content marketing has its both pros and cons at the same time. When it comes to video marketing, duration of the audience attention is the common goal for all of us. To create an amazing, story-driven medium, videos are the current helpers of the content creators, because they grab the attention first, and the information …

When it comes to content across your digital platforms, you should treat it like you would a water bottle and not go for the single-use option. Why spend so much time creating something that you only post once? I’m not talking about simply reposting the same piece of content but tweak it so that it …

The importance of technology in modern marketing and sales strategies is critical to running a profitable business. As technology advances, consumers have the freedom to research products and services before making a purchasing decision, and this means you can lose leads from your hook if they are distracted with a reason to wiggle free. In …

Content marketing agencies are an essential part of digital marketing campaigns. It’s often said: ‘Content is the King’. It is the core of a business, especially if it is a startup or small business. If startups or small businesses want to become prominent and be heard by more, then they should be using the right …

Link building is one of the most challenging aspects of SEO. However, it has a huge impact on your website’s SERP rankings. Time and again, almost every ranking factor study shows the importance of links. Here, you can find ways for improving your link building strategies.  Simply defined, link building is the process of increasing …

By 2020, there will be almost a million minutes of video-per-second crossing the internet and 82% of all consumer web traffic will be video. Video marketing trends are so important for marketers to get attention online. It’s no surprise that video’s popularity continues to grow thanks to mobile tech and apps advancing its delivery and …