Content Marketing

Link building is one of the most challenging aspects of SEO. However, it has a huge impact on your website’s SERP rankings. Time and again, almost every ranking factor study shows the importance of links.  Simply defined, link building is the process of increasing the number and quality of inbound links to a webpage to …

In modern marketing, content is the heart of everything – whether you’re considering the optimization of your website or building promotional strategies for PPC ad campaigns, content is what’s going to get you there.  Blogs, articles, PR campaigns, social media captions, website content, guest posts, emails and much more – these are all different forms …

Content marketing agencies are an essential part of digital marketing campaigns. It’s often said: ‘Content is the King’. It is the core of a business, especially if it is a startup or small business. If startups or small businesses want to become prominent and be heard by more, then they should be using the right …

Written content is the most effective way to target your SEO, generate leads, and give your brand a human identity. As consumers shift out of the conventional advertising world and into the digital sphere, your online content will become more and more valuable. Content writing is one of the most effective and simple tools at …

Advertisers and marketers use market research to create compelling content that informs consumers about products, services, and brands.  Market researchers can generate valuable consumer insights that help creatives develop compelling advertisements that result in sales, or that provide brand lift by increasing consumers’ brand awareness. Attributes of Successful Ads Immediately Get Consumers’ Attention Market research …

Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on your storytelling abilities. Here, we’re going to dissect the idea of a brand story. We’ll …

When proving the direct return on investment generated from a digital strategy, it is easy to mistake content marketing as less ROI-positive than other tactics. Take paid search, for example. You put money in, you see the sales come out. The direct return is easy to forecast, track and prove. Because content marketing doesn’t track …

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2020 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a …

Content marketing in 2020 is taking center stage in most digital marketing strategies. Only 69% of B2B marketers have a documented strategy. Agencies, small-business owners and in-house marketers in 2020 must know how to craft an effective content and SEO strategy. Crafting a strategy is about much more than keyword research and content creation, it …

At a time when optimism around the world seems to be in short supply, there has never been a better time to use content marketing in a positive way. Writing upbeat content marketing copy is often easy when there is an obvious positive story to tell about success, an inspirational story or a development that …