Category: Content Marketing

Starting a digital marketing plan is exciting for a marketing project manager. It’s mapping out the future and the story you want your business to tell. It can be easy to want to dive straight in and start putting out creative content from the get-go to engage your audience. But, not having a clearly defined …

Whether you work in an up-and-coming startup or a large international company, a content marketing strategy can truly transform the way you conduct business. In terms of comparing two brands in the same industry, customers’ only way to know a good one from bad is through content marketing they provide. According to HubSpot Marketing Statistics …

According to the Content Marketing Institute, 91% of B2B marketers use content marketing as a tool to reach new customers. This means that a huge portion of marketers is already reaping benefits from content marketing. However, forming a marketing strategy through content marketing tools could present a challenge to someone who has never done anything …

Digital marketing has altered the perception of how businesses are run and how they can achieve their goals. To build an online presence and brand recognition, digital marketing companies are focusing on content more than ever. Many are turning towards content management systems (CMS) for assistance. It helps to create and manage content on a …

If you’re blogging without an audience, it can feel like you’re screaming into the void. If nobody’s responding to your content, it’s hard to stay motivated, and it’s even harder to convert those readers into buyers. But building an audience for your blog is harder than it sounds. So what exactly are new bloggers to …

Voice search marketing tools crept into our dining rooms and kitchen tables after claiming their command on navigation. While “Alexa, play Despacito” was just considered a fad to shed some light on the day-to-day irony amidst the total absence of good music, it was pretty expressive and a disruptive marketing campaign. We might be amidst …

As a creative, whenever you feel that your ideas have begun to stagnate, the perfect pick-me-up is a glimpse at the great work others have already done. After all, the creative process doesn’t fabricate ideas from nowhere. It draws from inspiration, analyzes the ideas and methods, and recombines the old parts to forge something entirely …

There’s content all over the web. It’s a grinding process to make branded content a talking point. A good option for attention-starved brands is to create visual content. “32% of marketers say visual images are the most important form of content for their business, while blogging is second (27%).” – HubSpot According to Quick Sprout, …

Storytelling Instead of #FoodPorn for Restaurant Video Content Marketing There’s definitely no shortage of #foodporn out there, with countless picture-perfect meals on Instagram. Let’s look at using storytelling to add depth to your restaurant video content and help you stand out. These days it’s hard to escape with delicious food content on TV, Netflix, YouTube, …

LinkedIn has been established as a popular B2B networking channel for some years now – and in 2019 that strength and value is set to continue. In fact, it’s now the single most popular channel B2B marketers use to distribute content. There’s a good reason for this; the professional focus of the platforms creates a …