Category: Content Marketing

In today’s digital world, content should be at the heart of any great integrated digital marketing strategy. Valuable content adds to the overall user experience and helps you boost search engine visibility. If you invest in creating a high-quality site that contains original content, search engines will help you get more exposure, improving your site’s …

The term UX (or user experience) is bandied around a lot these days. It’s the new buzzword, It’s the new yo-yo! But what actually is UX, what does it mean? User experience is defined as: “the overall experience of a person using a product such as a website or computer application, especially in terms of …

The marketing / UX overlap The overlap between marketing and UX is a hotly debated subject! As recognition for the importance of the users’ experience has steadily grown and gained momentum over the last decade, so too has the need to differentiate your offering and get creative with marketing efforts when most channels are increasingly …

Thanks to the devices the majority of us carry in our pockets, there are more avenues to divert our attention to than ever before, each fighting to be noticed. For marketers, that’s a challenge: in such a crowded marketplace, where customers want to be in charge of curating their own experiences, how do you stand …

We’re living in a fast-paced world with high paced technology advancements. Along with technology, we obviously change the way we do things. In the online environment, we can notice a clear pattern that’s been happening for a few years now. I’m talking about visual content, a very frequent type of content that’s being advertised here …

We see internet disruptions every day. The results of which are obvious in highly visible industries, such as media and publishing, music, consumer products, advertising and more. It has also affected the way B2B companies go to market. Most notably, on the marketing side where advertising has become more competitive, less effective, and usually reaches …

To accomplish this, many choose to partner with a content marketing agency. In addition to consistency, an outside agency adds expertise, resources (ie. Manpower), and accountability. Often all these benefits come at a lower cost than hiring new staff internally. The importance of quality content adds weight to the selection of a content marketing agency. …

If you are still struggling to get more leads for your business, then this article is for you. By using high-quality content, you can get the leads you are looking for. You may think it’s not as easy as it sounds but here, we will break it down so it is easier to digest and …

Nearly 90% of all B2B and B2C brands do content marketing. According to the Content Marketing Institute’s 2017 reports, nearly 70% plan to increase production. This means more content needs to be produced than ever before! For many brands, their internal teams are already taxed. To stay relevant though, they will need to meet the …

The client wants content quickly, and you stumble upon a seemingly suitable topic to write about. Halfway through the project, you hit a snag with the original idea or begin questioning where this is going. Instead of starting over from scratch, you tweak the content to guide it in a different direction and end up …