An Exclusive Croud, TikTok and Verb Event: TikTok Take-Off

Find out how to set your TikTok strategy with confidence using exclusive insights from seasoned experts at this Croud, TikTok and VERB joint breakfast event on the 19th of October.

Join TikTok Take-Off: Creators, creatives, and performance success to hear from speakers from Croud, TikTok, and VERB as they explore how brands can maximize opportunities across the TikTok platform – from getting started through to exploring the creative challenges brands face.

If you’re wondering whether TikTok can actually be used as a performance channel, Croud firmly believes that it can, and they have real-life examples to back their claim!

In this session, they will also provide practical advice on how to use TikTok’s evolving eCommerce platform, whilst taking you on a journey to commercial success.

Register for the event here.

The event agenda is as follows:

  • The rise of TikTok; the cultural impact of the platform and how it is changing consumer behavior.
  • Getting started on TikTok; steps brands need to take to launch on the platform, measuring success and considerations for scaling.
  • Creative strategy for brands; what an effective creative strategy looks like across paid and organic, TikTok’s creative suite, developing creative for performance and the role of creators and influencers.
  • Using TikTok to drive performance; the rise of TikTok as an eCommerce platform, the new shopping ads features, TikTok’s partners, and more!


  • Amy Butterworth – Creative Strategist, VERB
  • Emily Smith – Paid Social Account Director, Croud
  • Joel Williams – Venture Capital & Agency Partnerships, TikTok
  • Yazmin King – Paid Social Account Director, Croud

Key Details:

  • Date: 19th October
  • Time: 9am-11:00am (with breakfast from 8.45)
  • Location: The Drum Labs, 25-27 Curtain Rd, London EC2A 3LT
  • Cost: Free
  • Open to: brand side marketers and senior executive

croud welcomes questions in advance of the session and will cover as many of these as they can during the presentations and Q&A session. Make sure you register in advance to attend.

About Croud

Croud is an award-winning, global, full-service digital marketing partner, specializing in developing key strategies for sustainable business growth.