eTail Nordic 2026

eTail Nordic 2026, organized by Worldwide Business Research (WBR), will take place on 20-21 of October in Malmö.

eTail Nordic returns on 20–21 October 2026 at Slagthuset in Malmö, Sweden, bringing together 250+ senior eCommerce, digital marketing, customer experience and omnichannel leaders from the Nordic region’s leading retailers and brands. With a research-driven agenda focused on turning AI into measurable commercial impact, attendees will explore how to:

• Stay visible in an era of AI-driven discovery, conversational commerce and agent-led shopping
• Drive profitable growth through AI, personalisation, retail media and customer retention
strategies
• Build scalable, AI-ready commerce operations with stronger data foundations and unified
customer experiences

Through retailer-led case studies, interactive workshops and peer networking, attendees will gain practical strategies to improve ROI, operational efficiency and long-term growth.