Cognita approached Routes 4 Media after seeing the work they have…
Founded in 2012, Routes 4 Media has grown into a leading full-service digital agency, that delivers results for businesses in a range of industries, both B2B and B2C. We take a ‘full-funnel’ approach, which allows them to help businesses scale profitably and grow faster. This approach allows them to account for each level of the sales funnel: Consideration, Conversion, Loyalty and Advocacy and the model they follow is below:
In this age of longer, more nuanced buyer journeys, it’s becoming increasingly important to cater to leads at different stages of the funnel. A full funnel strategy can use combine PPC, social ads, content, and email marketing to deliver engaging, educational and persuasive marketing experiences to hyper-targeted audiences. It’s how they give their clients a competitive advantage and how they build them an efficient marketing machine.
Type of Services
Social Media Marketing
Hospital & Healthcare
Media & Entertainment