The New P’s of Digital: Transform Your Marketing Strategy in the Era of the “New Normal”
If you have had minimal contact with marketing, it is likely you have dedicated a portion of time to the Traditional 4 P’s of Marketing — Product, Price, Place, and Promotion. The Marketing Mix is a set of variables that …
3 Successful Digital Transformation Strategy Examples
Like a caterpillar into a butterfly, transformation is very cool to see. The same goes for digital transformation strategy within a business. For butterflies and businesses alike, there are always many complicated steps that come before the final beautiful result. …
Best Digital Marketing Courses in 2023
Best online digital marketing course providers offer digital applications that you can use to develop your skills related to the learning program. Compared to traditional learning techniques, online learning solutions are more well-rounded. In many ways, online digital courses help …
How Sales Enablement Strengthens Your Digital Marketing Investment
The line between digital marketing and sales is becoming …
8 Key Strategies for Omnichannel Marketing
If we were to objectify the omnichannel marketing experience, we would talk about a smartphone. Yes, you read that right. Just as how a smartphone allows users to multi-task by enabling them to mail recipients while listening to music and …
Effectively Using Location Based Marketing Strategies for Your Business
One of the keys in an excellent marketing strategy is reaching the right person, at the right time, in the right place, with the right message. If you get any part of that first sentence wrong, your ads will underperform. …
What’s a Brand Story and Why Does Your Business Need It
Modern marketing tells a story. Whether it’s a story about price, customer service, or a more human tale, trends in advertising for the last few years have leaned heavily on storytelling. The effectiveness of these campaigns is often based on …
5 of the Best Ways to Improve Your Remarketing Campaign
Remarketing… That’s when websites stalk you with their ads, right…? Wrong. Remarketing is a method digital marketers use to connect with people who previously interacted with their business digitally, including visiting websites, social media presences, mobile apps or digital ads. …
Continuous Marketing Improvement: The New Key to Growth
Marketing isn’t a one time activity, it needs to be a constant in your brand to succeed. It’s not a set and forget type of job, you need to constantly renew your marketing to stay relevant. Marketing, despite common thinking, …
Best Resources to Learn Digital Marketing in 2023
With smartphone penetration rates fast approaching 100%, almost all businesses are transferring to the digital medium. This is where the customers are and the money. Businesses must now invest in online marketing. It’s the only way to remain successful, acquire …
Check Out The Priceless Digital Marketing Strategies of Mastercard
Instead of creating campaigns, we want to sustain momentum around moments of truth.Jay Mendel – Global Digital Marketing VP, Mastercard This is how Mastercard approaches engagement with an audience that’s millions-strong, according to Jay Mandel, MasterCard’s VP of Global Digital Marketing. …
How to Write A Convincing Digital Marketing Case Study
Digital marketing case studies can be an inspiration that one should take the opportunity of. They can relate to the problems of your featured customers and help them achieve their own goals by using your product or service. Case studies …
