Best Digital Marketing Courses in 2020

Best online digital marketing course providers offer digital applications that you can use to develop your skills related to the learning program.

Compared to traditional learning techniques, online learning solutions are more well-rounded.

In many ways, online digital courses help you improve your know-how and provide academic support. What’s more, those digital learning resources are mostly cost-effective and sometimes they are for free. From students to young professionals, many can benefit from online digital marketing courses.

Benefits of Online Digital Marketing Courses

If you aim to get a job at digital agencies, they are going to look for some skills and know-how that you can earn from online digital marketing courses.

The online learning platforms that provide the courses are also some of the important tools that they use on their daily jobs. So you can be a step forward by knowing what platform do what and learn the usability of each area.

When you attend one of the best digital marketing courses, you can have a chance to present your certificate related to your career goals and add them to your CV.

Farewell to Old Learning Habits – It’s 2020 and It’s All Digital!

Sometimes in a good way, sometimes in a bad way, our working and learning habits are changing by aligning to time and new discoveries. As time passes, global issues and health emergencies like COVID-19 pandemic can play an important role in our daily lives.

Before the coronavirus outbreak, the digital marketing industry was already based on online mediums. If you didn’t have any website, it meant that you didn’t exist for your clients. In addition, there were many more circumstances that affected your online presence.

Now we know that digital marketing is more than a need. In order to succeed in any industry, you need to use the power of digital marketing and learn how to use it.

Let’s Explore the Best Digital Marketing Courses!

We’ve written this article by answering the question “What are the best digital marketing courses in 2020”. The year in this title says a lot. Especially in the digital world, all changes in minutes. So you better catch up the latest updates and learn it from the newest courses.

  • Moz – The Beginner’s Guide to SEO
  • Coursera – Search Engine Optimization (SEO) Specialization
  • Intellipaat – Search Engine Marketing (SEM) Training
  • Skillshare – Intro to Ad Platforms: Google Search Engine Marketing (SEM/PPC)
  • eMarketing Institute – Web Analytics Course
  • Lynda.com – Advanced Google Analytics
  • Shopify – How To Make Money on Instagram
  • Shopify – Facebook Ads for Beginners: Retention and Loyalty
  • Digiteers – Social Media Marketing Intensive
  • SEMrush – Content Marketing Fundamentals Course with Ashley Segura
  • eMarketing Institute – Content Marketing Course
  • eMarketing Institute – Email Marketing Course
  • Shopify – Ecommerce Email Marketing 101
  • Skillshare – YouTube Advertising: How to Get Targeted Traffic With Video Ads
  • Skillshare – Paid Traffic Methods: How to Get Targeted Traffic Right Now

Moz – The Beginner’s Guide to SEO

Moz started as a blog and an online community where some of the world’s first SEO experts shared their research and ideas. They launched the Beginner’s Guide to SEO and their first Search Ranking Factors study, and that hub of industry expertise transformed into a small consulting firm and led them to create some of their first SEO tools.

moz-the-begginers-guide-to-seo

It is a well-written material to dig down deep search engine optimization (SEO). In addition, this valuable guide is designed to describe all major aspects of SEO, from finding the terms and keywords that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. Briefly, it gives you all-in-one information about SEO. And it is free!

Ready to start? Then go through at the pace that suits you best, and be sure to take note of the dozens of resources they link to throughout the chapters.


Coursera – Search Engine Optimization (SEO) Specialization

On Coursera, you can learn something related to digital marketing anytime, anywhere. By attending their online learning sessions, you can get a chance to learn from top instructors from world-class universities and companies.

What we suggest on Coursera is Search Engine Optimization (SEO) Specialization course offered by the University of California, Davis.

It is 100% online and the learning program lasts 4-6 weeks. Plus, you can earn a course certificate in the end. Instructors are Rebekah May who is SEO Manager & Lead SEO Instructor, Lead Qual and Professional Education and Eric Enge who is Co-Author of “The Art of SEO”.

What’s more, the course is in English but has subtitles in English, Greek, Arabic, Portuguese (Brazilian) and Turkish.

Join the online learning and have a certificate of SEO at the beginner level. Last but not least, you can enjoy 7-day free trial with unlimited access to all courses in the specialization.


Intellipaat – Search Engine Marketing (SEM) Training

Intellipaat offers learners lifelong support and lifetime access to course materials. Combining a unique approach to the ideation and creation of the course content, they collaborate with SMEs for training.

Search Engine Marketing (SEM) Training at Intellipaat helps you get started with pay-per-click (PPC) advertising training and learn how to earn a higher ranking in paid and organic search engines.

Key features of the course are; 15 hours instructor-led training, 15 hours self-paced videos, 30 hours project work & exercises, certification and job assistance, flexible schedule, lifetime free upgrade and 24 x 7 lifetime support & access.

This course costs $172. With the search engine marketing certification training course, you will study PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing and remarketing in detail.


Skillshare – Intro to Ad Platforms: Google Search Engine Marketing (SEM/PPC)

Skillshare is an online learning community offering thousands of classes for creative and curious people. Here we suggest you their course called Intro to Ad Platforms: Google Search Engine Marketing (SEM/PPC).

google-seo-skillshare

Your instructor in this online course will be Stephanie Seow, Digital Marketer in NYC. You will learn about the basics of search marketing and how to set up a campaign. In addition, you’ll know brand search and non-brand search strategies to grow an account.

Why wait? Start your free 7 days of unlimited classes and power your skills.


eMarketing Institute – Web Analytics Course

eMarketing Institute provides free beginners level digital marketing courses with certifications and free eBooks.

With Web Analytics Course, you can get a certification for free and learn the basics of analytics. Through this course, you will also have access to free eBook.

In order to pass the exam to get your certificate, you need to answer correct on 25 out of 50 questions.


Lynda.com – Advanced Google Analytics

Lynda.com is an online learning platform helping anyone learn business, software, technology and creative skills to achieve personal and professional goals. In addition, the global platform has tutorials in five languages.

Brad Batesole, an internationally recognized marketing thought leader will guide you through the online session as the author.

Furthermore, the class will take 1 h 15 m and you can benefit from a 1-month free trial by just simply signing up with your LinkedIn account.


Shopify – How To Make Money on Instagram

The Shopify Compass library of online courses offers expert knowledge from some of Shopify’s top-selling business owners.

If you are one of those who have a business idea and have an Instagram account to sell your products, here is a perfect course for you. Through Shopify’s online learning course, you can start doing what’s on your mind and become a business owner.

After this online learning experience, you can find the Instagram shopping feature that works best for you. Let’s discover the Instagram Sales Framework with Taylor Loren, Director of Marketing at Later and make money! Plus, you can sign up for free.


Shopify – Facebook Ads for Beginners: Retention and Loyalty

Here is another online course from Shopify focusing on Facebook Ads.

focusing-on-facebook-ads-with-shopify-course

Facebook Ads are also an opportunity to present your products and reach out to your target audience. Shopify’s course includes 26 lessons that last 1 hour 43 minutes.

Learn the step-by-step process to use Facebook and Instagram advertising with advertising expert Ezra Firestone’s top-performing ad creative and campaigns.


Digiteers – Social Media Marketing Intensive

Digiteers.co offers p-to-the-minute training and strives to consolidate all their knowledge into intuitive, digestible courses, which deliver real results for you.

In order to get an overall and up to date knowledge about social media, you can join their Social Media Marketing Intensive course.

Also, you can choose the date range and timezone that fits you. With early bird price, the course costs you $1,345.


SEMrush – Content Marketing Fundamentals Course with Ashley Segura

SEMrush is an SEO software suite recognized by the search community across the globe.

Are you willing to add content marketing to your know-how list of digital marketing? Then join Content Marketing Fundamentals Course with Ashley Segura and dive into the inner workings of content marketing.

The free online course consists of 13 lessons that can help you become a proficient content marketer in just 2 hours.


eMarketing Institute – Content Marketing Course

eMarketing Institute can support your digital marketing capabilities with free beginners level courses. With their Content Marketing Course, you will be able to get a certification and have access to 161 Pages eBook.

They remind us what Bill Gates predicted in his essay “Content is the King”. The fact that we can’t imagine a marketing campaign without online marketing any more, it’s the right time to understand the core of other online marketing strategies with content marketing.

Beginners level course has a time limit of 60 minutes and the passing score is 50% to get a certificate in the end.


eMarketing Institute – Email Marketing Course

Another free online course from eMarketing Institute. On this course, you can learn the basics of email marketing.

email-marketing-certificate-form-emarketing-institute

In 60 minutes, you can understand that you can benefit from email marketing as a part of online marketing.


Shopify – Ecommerce Email Marketing 101

Shopify’s eCommerce-focused email marketing course can teach you how to build an engaged email list and automate your email marketing campaigns for maximum impact on your bottom line.

Drew Sanock will be your instructor for this course and help you to understand email marketing, the most cost-effective communication and marketing channel for your business.


Skillshare – YouTube Advertising: How to Get Targeted Traffic With Video Ads

In 2020, it is still inevitable not to mention Youtube advertising. Therefore, you need to include Youtube in your digital marketing strategy. Skillshare has a great online course for that. In this course, you will have one more option to get traffic to your website or offer and make it profitable.

Enroll and learn how to capitalize on YouTube advertising and get highly targeted traffic without spending a fortune.


Skillshare – Paid Traffic Methods: How to Get Targeted Traffic Right Now

Another opportunity to get targeted traffic! Skillshare helps you understand how to set up ads in over 9 traffic sources.

After this course, you will be equipped with the skills to run any campaigns using the major traffic sources and set thousands of visitors to your website.


How Dynamic Is the Online Course Marketplace for Digital Marketers?

We are fortunate to have online course tools, platforms, centres, institutes and academies. The reason is that they are revolutionary to always stay online for more information, more skills and qualifications. No matter where you are, online education is reachable for 59 percent of the global population.

On the other hand, for some, attending an online course with a second language can be an obstacle. Nevertheless, for most of the young adults, it is an advantage to be global.

Digital marketing is the new top topic in the world for some time. Any kind of business needs a strong marketing strategy and reach out to more customers online. Especially, entrepreneurs need to manage their digital marketing process on their own and they need to know some basics, and even more be an expert at some point.

Even if you get help from third parties like a digital agency, you can’t have a healthy partnership without any knowledge of digital marketing in general. It is better to know the basics and give feedback about their work in this case.


Sometimes it feels like everyone can learn any of these skills and apply to reach success. Nevertheless, it doesn’t work that way. You, your research, your personality, your learning capabilities and your culture have a great effect on your success. Once you have the certifications, it is up to you to practice what you’ve learnt.

Above, we’ve listed top digital marketing courses in 2020. You just need to attend classes and never stop learning. It’s like a song that will never stop. As time passes by, its versions change and you need to listen to them all.

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