best-digital-marketing-courses

Best Digital Marketing Courses in 2022

Best online digital marketing course providers offer digital applications that you can use to develop your skills related to the learning program.

Compared to traditional learning techniques, online learning solutions are more well-rounded.

In many ways, online digital courses help you improve your know-how and provide academic support. What’s more, those digital learning resources are mostly cost-effective and sometimes they are for free. From students to young professionals, many can benefit from online digital marketing courses.

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Digital Marketing Institute Certification

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognised digital marketing certification. Develop your digital skills and advance your marketing career.

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They offer a range of both short and comprehensive courses covering all aspects of digital marketing from social media to mobile,from e-commerce to search marketing, from strategy to analytics.

All of their courses include exam, certification and FREE DMI membership so you can access more premium content and maintain your certification.

90% of members say their course has a positive impact on their career. *Based on a survey of over 1296 DMI members in 2019.

If you are interested, visit the Digital Marketing Institute website to find out more details about their amazing certification program.

Benefits of Online Digital Marketing Courses

If you aim to get a job at digital agencies, they are going to look for some skills and know-how that you can earn from online digital marketing courses.

The online learning platforms that provide the courses are also some of the important tools that they use in their daily jobs. So you can be a step forward by knowing what platform does what and learning the usability of each area.

When you attend one of the best online digital marketing courses, you can have a chance to present your certificate related to your career goals and add them to your CV.

Farewell to Old Learning Habits – It’s 2022 and It’s All Digital!

Sometimes in a good way, sometimes in a bad way, our working and learning habits are changing by aligning to time and new discoveries. As time passes, global issues and health emergencies like the COVID-19 pandemic can play an important role in our daily lives.

Before the coronavirus outbreak, the digital marketing industry was already based on online mediums. If you didn’t have any website, it meant that you didn’t exist for your clients. In addition, there were many more circumstances that affected your online presence.

Now we know that digital marketing is more than a need. In order to succeed in any industry, you need to use the power of digital marketing and learn how to use it.

Let’s Explore the Best Online Digital Marketing Courses!

We’ve written this article by answering the question “What are the best digital marketing courses in 2022”. The year in this title says a lot. Especially in the digital world, all changes in minutes. So you better catch up on the latest updates and learn them from the newest courses.

  • Conversion Academy — Strategy Mastery
  • Moz – The Beginner’s Guide to SEO
  • Coursera – Search Engine Optimization (SEO) Specialization
  • Intellipaat – Search Engine Marketing (SEM) Training
  • Skillshare – Intro to Ad Platforms: Google Search Engine Marketing (SEM/PPC)
  • Lynda.com – Advanced Google Analytics
  • Shopify – Facebook Ads for Beginners: Retention and Loyalty
  • Digiteers – Social Media Marketing Intensive
  • SEMrush – Content Marketing Fundamentals Course with Ashley Segura
  • eMarketing Institute – Email Marketing Course

Conversion Academy — Strategy Mastery

This course is perfect for digital marketers who need guidance on capturing more qualified leads and moving them down your sales funnel. In each module, you’ll study on your own terms while you piece together a conversion funnel strategy that’ll be ready for you to put into place as soon as you finish the course.

The Conversion Academy Strategy Mastery course includes six sections that cover conversion marketing tactics so you can level up your skills and become a digital marketing guru with a knack for generating qualified leads. After you complete all six sections, you’ll receive a certificate in Strategy Mastery you can add to your credentials on LinkedIn.

What You’ll Learn:

  • Setting SMART goals & KPIs
  • Defining your audience & brand message
  • Keyword research & SEO analysis
  • Funnel wireframing
  • Lead generation
  • Assembling/evolving your strategy

Moz – The Beginner’s Guide to SEO

Moz started as a blog and an online community where some of the world’s first SEO experts shared their research and ideas. They launched the Beginner’s Guide to SEO and their first Search Ranking Factors study, and that hub of industry expertise transformed into a small consulting firm and led them to create some of their first SEO tools.

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It is a well-written material to dig deep into search engine optimization (SEO). In addition, this valuable guide is designed to describe all major aspects of SEO, from finding the terms and keywords that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. Briefly, it gives you all-in-one information about SEO. And it is free!

Ready to start? Then go through at the pace that suits you best, and be sure to take note of the dozens of resources they link to throughout the chapters.

What You’ll Learn:

  • How Search Engines Work
  • Keyword Research
  • Link Building & Establishing Authority
  • Measuring & Prioritizing SEO

Coursera – Search Engine Optimization (SEO) Specialization

On Coursera, you can learn something related to digital marketing anytime, anywhere. By attending their online learning sessions, you can get a chance to learn from top instructors from world-class universities and companies.

What we suggest on Coursera – Search Engine Optimization (SEO) Specialization course offered by the University of California, Davis.

It is 100% online and the learning program lasts 4-6 weeks. Plus, you can earn a course certificate in the end. Instructors are Rebekah May who is SEO Manager & Lead SEO Instructor, Lead Qual and Professional Education, and Eric Enge who is Co-Author of “The Art of SEO”.

What’s more, the course is in English but has subtitles in English, Greek, Arabic, Portuguese (Brazilian), and Turkish.

Join the online learning and have a certificate of SEO at the beginner level. Last but not least, you can enjoy a 7-day free trial with unlimited access to all courses in the specialization.

What You’ll Learn:

  • Complete a competitive analysis on a webpage
  • Analyse data to see which content gets the most shares
  • Develop a solid approach for achieving a productive
  • Create a final report of your findings and recommendations for SEO

Intellipaat – Search Engine Marketing (SEM) Training

Intellipaat offers learners lifelong support and lifetime access to course materials. Combining a unique approach to the ideation and creation of the course content, they collaborate with SMEs for training.

Search Engine Marketing (SEM) Training at Intellipaat helps you get started with pay-per-click (PPC) advertising training and learn how to earn a higher ranking in paid and organic search engines.

Key features of the course are; 15 hours of instructor-led training, 15 hours of self-paced videos, 30 hours of project work & exercises, certification and job assistance, a flexible schedule, lifetime free upgrade, and 24 x 7-lifetime support & access.

This course costs $172. With the search engine marketing certification training course, you will study PPC, Google AdWords, building paid advertising campaigns, tracking, optimizing, and remarketing in detail.

What You’ll Learn:

  • Introduction to Search Engine Marketing
  • Choosing the right keywords for the advertising campaign
  • Setting up the ad campaign and the right pricing
  • Google Display Network and video ad campaigns

Skillshare – Intro to Ad Platforms: Google Search Engine Marketing (SEM/PPC)

Skillshare is an online learning community that offers thousands of classes for creative and curious people. Here we suggest their course called Intro to Ad Platforms: Google Search Engine Marketing (SEM/PPC).

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Your instructor in this online course will be Stephanie Seow, Digital Marketer in NYC. You will learn about the basics of search marketing and how to set up a campaign. In addition, you’ll know brand search and non-brand search strategies to grow an account.

What You’ll Learn:

  • How to set up a campaign and search ad on the Google platform
  • The basics of search marketing 
  • Scenarios and tactical decisions
  • Brand search and non-brand search strategies for growing an account

LinkedIn Learning – Advanced Google Analytics

LinkedIn Learning is an online learning platform helping anyone learn business, software, technology, and creative skills to achieve personal and professional goals. In addition, the global platform has tutorials in five languages.

Brad Batesole, an internationally recognized marketing thought leader will guide you through the online session as the author.

Furthermore, the class will take 1 h 15 m and you can benefit from a 1-month free trial by just simply signing up with your LinkedIn account.

What You’ll Learn:

  • Advanced techniques to use this popular and powerful analytics tool
  • Discover how to create and manage filters
  • Create custom channel groupings, and interact with segments
  • How to create custom calculated metrics

Shopify – Facebook Ads for Beginners: Retention and Loyalty

Here is another online course from Shopify focusing on Facebook Ads.

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Facebook Ads are also an opportunity to present your products and reach out to your target audience. Shopify’s course includes 26 lessons that last 1 hour and 43 minutes.

Learn the step-by-step process to use Facebook and Instagram advertising with advertising expert Ezra Firestone’s top-performing ad creative and campaigns.

What You’ll Learn:

  • Facebook and Instagram advertising to re-engage visitors of your Shopify store
  • How to review the performance of your advertising
  • Product Page Retargeting
  • Cart Retargeting with Dynamic Product Ads

Digiteers – Social Media Marketing Intensive

Digiteers. co offers p-to-the-minute training and strives to consolidate all their knowledge into intuitive, digestible courses, which deliver real results for you.

In order to get an overall and up to date knowledge about social media, you can join their Social Media Marketing Intensive course.

Also, you can choose the date range and timezone that fits you. With an early bird price, the course costs you $1,345.

What You’ll Learn:

  • Develop an unbeatable social media strategy
  • How to take a strategic approach to your social media campaigns
  • Boost the impact of your marketing initiatives
  • Tools and techniques to promote your brand or client online

SEMrush – Content Marketing Fundamentals Course with Ashley Segura

SEMrush is an SEO software suite recognized by the search community across the globe.

Are you willing to add content marketing to your know-how list of digital marketing? Then join Content Marketing Fundamentals Course with Ashley Segura and dive into the inner workings of content marketing.

The free online course consists of 13 lessons that can help you become a proficient content marketer in just 2 hours.

What You’ll Learn:

  • How to implement content marketing in your business
  • Business goals of content marketing
  • Competitor & Audience Research
  • How to optimize and measure your content

eMarketing Institute – Email Marketing Course

Another free online course from eMarketing Institute. In this course, you can learn the basics of email marketing.

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In 60 minutes, you can understand that you can benefit from email marketing as a part of online marketing.

What You’ll Learn:

  • The basics of email marketing
  • Segmentation usage to target your audience
  • The importance of a good mailing list
  • Email marketing metrics, such as conversion rate, click-through rate, bounce rate, etc.

Free Online Digital Marketing Courses

Fundamentals of Digital Marketing

Google’s Digital Garage has one of the best courses you can benefit from the most both for your business and personal development. 

This online digital marketing course will be the right choice if you are new to the marketing world. You will master the basics of digital marketing with its 26 modules that take 40 hours to complete in total. The bonus is you can go at your own pace and have unlimited access to the video tutorials.

What You’ll Learn:

  • Analytics and Data Insights
  • Content Marketing
  • SEO & SEM
  • Email & Social Media Marketing

Digital Marketing 101

This short digital marketing course provides insights on efficient marketing techniques that can be very effective for your business.

You will learn digital marketing for free and gain a marketing advantage by learning digital marketing basics to achieve your goals sooner. With the help of this 3-hour online digital marketing course, your business will have a measurable positive impact.

What You’ll Learn:

  • Marketing Analytics
  • IoT Marketing
  • Customer Lifecycle Management
  • Mobile Marketing

The Strategy of Content Marketing

This 6-week insightful online digital marketing course touches upon every single detail of content marketing. The leading content marketing authority Copyblogger and UC Davis Continuing and Professional Education gather together their knowledge to explain the core content marketing strategies that content marketers acquire and retain customers profitably. 

The course not only mentions how to develop, organize and implement a content marketing strategy for your business but also teaches you how to put the ideas into action and build your own personal brand through content marketing.

What You’ll Learn:

  • How to develop, organize and implement a content marketing strategy
  • Acquire and retain customers 
  • Analyze and measure the effectiveness of content marketing
  • Building professional brand and authority through content

Semrush SEO Toolkit Course

One of the leading SaaS tools Semrush offers a great opportunity for marketers to make the most of their SEO Toolkit. This comprehensive course includes 14 lessons prepared by Semrush professionals and guarantees you to become a proficient Semrush SEO user in just 3 hours!

The SEO Toolkit course is enriched with easy-to-follow video lessons, experts’ tips and specially picked materials to dive deeper into SEO. Come get your SEO certification for free from Semrush!

What You’ll Learn:

  • Organic Research
  • Keyword Analytics
  • SEO Content Template
  • Traffic Analytics

How Dynamic Is the Online Course Marketplace for Digital Marketers?

We are fortunate to have online course tools, platforms, centres, institutes, and academies. The reason is that they are revolutionary to always stay online for more information, skills, and qualifications. No matter where you are, online education is reachable for 59 percent of the global population.

On the other hand, for some, attending an online course with a second language can be an obstacle. Nevertheless, for most young adults, it is an advantage to be global.

Digital marketing is the new top topic in the world for some time. Any kind of business needs a strong marketing strategy and reach out to more customers online. Especially, entrepreneurs need to manage their digital marketing process on their own and they need to know some basics, and even more be an expert at some point.

Even if you get help from third parties like a digital agency, you can’t have a healthy partnership without any knowledge of digital marketing in general. It is better to know the basics and give feedback about their work in this case.


Sometimes it feels like everyone can learn any of these skills and apply them to reach success. Nevertheless, it doesn’t work that way. You, your research, your personality, your learning capabilities, and your culture have a great effect on your success. Once you have the certifications, it is up to you to practice what you’ve learned.

Above, we’ve listed the top digital marketing courses in 2022. You just need to attend classes and never stop learning. It’s like a song that will never stop. As time passes by, its versions change and you need to listen to them all.




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